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Key Success Factors of NokiaPosted by mbalectures | Posted in Strategic Management | 10,994 views | Posted on 26-11-2010 |

Tagged Under : critical success factors of Nokia, Key success factors of Nokia, Key success factors of Nokia 

Company, KSFs of Nokia, KSFs of Nokia Company, Nokia critical success factors, Nokia key success factors 

Key success factors (KSFs) are those factors

which influence the capability of industry players to

flourish in marketplace. On the basis of these

factors customers decide between the competing

brands of rivals. Some of the important key

success factors of NOKIA are given below:

Extensive Research &

Development

Nokia has many manufacturing plants and

research & development facilities across the globe.

In December 2009, Nokia had Research &

Development (R&D) sites in 16 countries and

engaged 37,020 people in R&D, representing around 30% of the Nokia’s total employees. The Nokia’s Research

Center consists of nearly 500 researchers, scientists and engineers and has locations in seven countries. In addition

to research units, Nokia has also established Nokia Institute of Technology (Research & Development institute in

Brazil).

Production and Manufacturing Facilities

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Nokia manufactures mobile devices that are complements of Internet and communications sectors, with more than

123,000 labor force in 120 countries. It is the world’s biggest manufacturer of mobile phones and it has total of 15

manufacturing facilities. Nokia has greater utilization of fixed assets around the world which allow it to achieve over 

all low cost. It has innovative technology and efficient workforce which result in higher productivity and low cost

design according to buyer’s specification.

Faster Learning CurveNokia benefits from a faster learning curve and has the capability to use extra resources in developing operational

tools and method. In this way Nokia and its partners offer superior learning opportunities for workers interested in

system operations so that they can run skill development more willingly and to retain staff. Nokia being a market

leader in the technology industry can possibly gain considerable economies of scale in-house. Nokia can achieve

economies of scale by organizing all spare parts throughout the one organization.

Innovative Activities

Nokia’s R&D has two objectives: long term and short term. Long-term activities comprise creating new andinnovative products and technologies. Long-term actions further involve altering the method that the firm runs by

innovating different methods of running the company. The short term activities comprise developing products to

assured key technologies rather than creating new technologies. Nokia runs R&D activities by interrelating with

research institutes, universities, other companies and standard bodies globally. In addition to research and

development, it plays a strong part in influencing and monitoring the open standards used in its products.

Strong Distribution Network

Nokia has global digital retail distribution centre for “N-Gage” games. N-Gage holders can trial, download and

purchase famous N-Gage games. Nokia is incorporating its devices with innovative services throughout the Ovi

(www.ovi.com), including maps, apps, maps email etc. Nokia has Southeast Asian distribution and customer support

centre in Singapore. The regional customer distribution and support centre in Singapore offers superior flow of 

information and improved support and distribution services for Nokia’s selling partners in Malaysia, Indonesia,

Singapore, Indochina, India, Sri Lanka, Thailand and Bangladesh.

Capable Workforce

Nokia’s success depends on the dedication and talent of employees. Nokia has the robust and diversified workforce

with different backgrounds. It has more than 55,000 personnel from 115 nationalities. Diversify workforce brings

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competitive advantage for Nokia. Diverse groups are more innovative and discover better solutions. Human

Resources from diverse backgrounds bring insights into customer base throughout the globe while adding worth to

Nokia’s business.

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for project

Posted on: 14/Oct/2012@8:42 am

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