ARGENTINA IN A NUTSHELL
3
41 MM
population
USD 11K GDP / capita
(current prices)
+8.9%
Real GPD growth (*)
IMF estimates for 2011 (www.imf.org) and IMF World Economic Outlook 2012 (*) Data from National sources, controversial.
TELECOM PERSONAL IN A NUTSHELL
5
TP 18.20 34%
RESTO 36.00 66%
Mobile [MM users]
TA 1.55 35%
RESTO 2.89 65%
Fixed Broadband [MM users]
TA 4.14 47%
RESTO 4.67 53%
Fixed Voice [MM users]
Source: Market estimations 2011
OUR MOBILE INDUSTRY IN A NUTSHELL
7
50 50 50 50 50 50 50 50 48 46 44 43 43 43 43 50
120 120 120 120 120 114
108 101
95 95 95 95
120
0
10
20
30
40
50
60
0
20
40
60
80
100
120
140
160
180
200
Mo
bile
Use
rs [
mill
ion
s]
Ban
dw
idth
[M
Hz]
Spectrum availability vs. Total Number of Users
1900 MHz 850 MHz Users [millions]
MOBILE USERS & ALLOCATED SPECTRUM
MARKETING STRATEGY
10 http://www.personal.com.ar/personalblack/individuos/sm_equipos.html http://www.personal.com.ar/promociones/internet_por_dia
LIFE CYCLE OF SERVICES
12 Elaboration from public Financial Reports: www.telecom.com.ar/investors/index.html
66% 60%
52%
31% 35%
41%
3% 5% 7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2009 2010 2011
SERVICE REVENUE SHARE
INTERNET
DATA (SMS)
VOICE
+41% CAGR
+9% CAGR
-8% CAGR
DATA VOLUMES
Source: BSS data 14
0
200
400
600
800
1000
1200
1400
1600
DIC 2009 DIC 2010 DIC 2011
TB /
mo
nth
DATA TRAFFIC PER SOURCE TYPE
SMARTPHONES
DONGLES
85% of 3G users 200 MB / month
15% of 3G users 2 GB / month
RNC LOAD
Source: GSMA, Fast Dormancy Best Practices, May 2010. And Nokia. 15
RRC CONNECTION STATES SIGNALING IN TRANSITION FROM IDLE TO DCH
RNC LOAD
Source: OSS data, Oct. 2011 16
0
200
400
600
800
1000
1200
1400
1600
1800
2000
0 20 40 60 80
Tho
usa
nd
s
PROCESSING LOAD [%]
RNC PROCESSING LOAD VS. RRC EVENTS
RRC / hour
AIR INTERFACE CONGESTION
17
0%
28%
13%
1% 0%
58%
LackDlAse LackDlChnlCode LackUlHw LackDlHw
ACCESS REJECTION CAUSES DISTRIBUTION
Source: OSS data, May 2012
RESEARCH DESCRIPTION
19
• RNC Córdoba
• Largest one in our network
• Results from 27th October 2011 (24 h)
• Processing and analysis of data by Huawei
UE TYPES AND BRANDS
20
35%
18% 14%
11%
8%
7% 4%
3%
Smartphone Distribution
Motorola
Samsung
Nokia
RIM
Sony Ericsson
LG
Apple
Other
14%
80%
6%
Terminal Distribution
SmartPhone
GeneralUE
datacard
28%
27% 14%
8%
6%
3% 3%
4% 1% 6%
Terminal Brand Distribution
Nokia
Samsung
Motorola
LG
Sony Ericsson
RIM
Huawei E173
ZTE
Apple
Other
Take UEs with more than 10 PS RAB in BH as Smartphone Take only PS service UE as datacard
UE CATEGORIES AND 3GPP RELEASES
21
61% 32%
7%
UE Release
RELEASE_5
RELEASE_6
Other
43%
47%
9%
1%
HSDPA CAT
6
8
9
other
HSDPA UE Category
HSPA Capability
6 3.6Mbps
8 7.2Mbps
9 10Mbps
10 14.4Mbps
11 1.8Mbps
12 1.8Mbps
3GPP Rel. Main features
Release 5 HSDPA
WB-AMR
Release 6 HSUPA
Release 7
HSPA+ UL 16QAM DL 64QAM
MIMO
PS ACCESS DISTRIBUTION
22
Smartphone, Data card and other terminal take 75%, 18% and 7% of total PS access.
Most of PS access times is generate by Smartphone.
The top 20 users contribution is 67% of PS access. The top 5 users contribution is 30%.
7%
7%
6%
5%
5%
4%
4%
4% 3%
3% 3% 3% 2% 2% 2%
2% 2%
2% 2%
2%
33%
PS RAB Times Huawei E173
ZTE MF190
Motorola DEFY
ZTE MF110
Motorola SPICE
Samsung GT-I5500L
Sony Ericsson XPERIA X8
Motorola A953 MILESTONE 2
Motorola MB501
RIM BLACKBERRY CURVE 9300
ZTE MF110
LG P350G
Motorola MB300
Huawei E173
Samsung GALAXY ACE S5830
Huawei E176 Huawei E176
Nokia E66
Nokia 5230
Huawei E1756
Motorola A953 MILESTONE 2
other
75%
18%
7%
PS RAB Times
SmartPhone
Datacard
GeneralUE
USERS DISTRIBUTION
23
Top 20 users take 42% of total PS access.
The 14% Smartphone contribute 75% of PS access (based on previous slide)
2% 1%
3%
1%
3%
5% 3%
1%
3% 1%
1% 2%
2% 1%
2%
0% 6%
5%
0% 1%
58%
User Number Huawei E173 ZTE MF190 Motorola DEFY ZTE MF110 Motorola SPICE Samsung GT-I5500L Sony Ericsson XPERIA X8 Motorola A953 MILESTONE 2 Motorola MB501 RIM BLACKBERRY CURVE 9300 ZTE MF110 LG P350G Motorola MB300 Huawei E173 Samsung GALAXY ACE S5830 Huawei E176 Nokia E66 Nokia 5230 Huawei E1756 Motorola A953 MILESTONE 2 other
14% 6%
80%
User Number
SmartPhone
Datacard
GeneralUE
RNC RESOURCES CONSUMPTION
24
SPU Load Contribution
INT Load Contribution
DPU Load Contribution
CNBAP Load Contribution
Penetration
SmartPhone 52.33% 52.99% 46.87% 67.02% 13.67%
GeneralUE 33.02% 32.52% 14.21% 16.81% 80.61%
datacard 14.64% 14.49% 38.93% 16.17% 5.72%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00% SmartPhone GeneralUE datacard
RNC RESOURCES CONSUMPTION
25
0.0000%
0.0020%
0.0040%
0.0060%
0.0080%
0.0100%
Nokia Apple Samsung Motorola Blackberry
SPU
Interface
DPU
CNBAP
PER USER IMPACT ON RNC RESOURCES
DIMENSIONING FOR A NEW SCENARIO
27
10X DONGLES / SMARTPHONES (DATA VOLUME) SMARTPHONES / DONGLES (SIGNALING LOAD) SMARTPHONES / DONGLES (USERS)
NEXT STEPS
28
SHORT TERM GROW BIGGER • Design for lower usage of RNC (more RNCs)
• Deploy 2nd 3G carrier LONGER TERM GROW SMARTER • 3GPP suite of solutions (requiring devices compliant with Rel.8)
Network controlled Fast Dormancy Fractional DPCH SRB over HSPA
• Deeper research on OS versions and APPs (currently not certified)
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