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GPS
Tracking
and
Navigation
Market
in
IndiaAugust2012
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2
SAMPLE
ExecutiveSummary
Market
GPSmarket
in
India
is
at
an
initial
stage
but
is
growing
rapidly
owing
to
an
increased
use
of
technologyacrossvarioussectors
GPSsystemsarepredominantlycategorizedinto2segmentsnamely trackingandnavigation
AmodifiedversionofGPStechnologyisthatofAGPStechnologythatpromisestoovercometheglitchesthatnormalGPSsystempossessesandfindsitsusagein mobilephones
Drivers&
Challenges
Competition
Drivers Growthinlogisticsvertical
Growthinradiocabs
Increasingpenetrationofhighendphones
DemandfromtheBPOsector
Increasingsale
of
luxury
cars
Entryofmappingportals
Challenges Customerretention
Fragmentedlogisticssector
Lackofawarenessandconsumer
perception
Operationalissues
MajorPlayers
AdvancedMicronicDevices CEInfosystems Garmin India
Navteq India SatNavTechnologies TomTom India
GPSproviderscementbondwithautomobilemanufacturers
GPSproviderslookatpartneringwithstores
Mobilephone
players
rendering
free
services
Emergenceofnewapplicationsinthesector
Trends
GPSsystemintroducedforbikes
EntertainmentoptionsofferedwithGPSdevices
India
to
have
its
own
GPS
GPSinstalledinpublictransportsystem
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3GPSTRACKINGANDNAVIGATIONMARKETININDIA2012.PPT
IntroductionMarketOverview
ProductCategories
GPSBenefits
MobilePhoneGPSTechnology
GPSforSMBs
Drivers&
Challenges
GovernmentRegulations
Trends
MajorPlayers
StrategicRecommendation
Appendix
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4
SAMPLEIndiahaswokenuptothetechnologyandisfastcatchingupwiththeadvancementsmadeinthisdomain
GPS Indian
Market
Overview
GPSmarketinIndiaisataninitialstagebutisgrowingrapidlyowingtoanincreaseduseoftechnologyacrossvarioussectors RapidlygrowingmarketofGPSenabledvehiclesistheprimarysupportforthismarketinIndia
EmergenceofGPSorientedservicesfromtelecomcompaniesandeasilyaffordableGPSenabledmobile
phonesis
further
fueling
growth
in
the
market
PlayerslikeBlackBerry hasstrategicallytargetedthecorporatesegmentofthemarket
GovernmentofIndiaisalsoplayingacrucialpartinboostingthemarket,withitspipelineprojectsofequippingairportswithGPS
Itprimarilyfindsitsimplementationacrossvarioussectors,someofthemajorsectorsincludelogistics,sales,taxiandfleetmanagementcompanies
ManylocalandinternationalGPScompanieshaveenteredthemarketandarecompetingtograbashareinthis
market,
especially
in
logistics
for
tracking
cargo
and
trucks
across
India
GPS MarketSize&Growth MarketStructure(2012e)
INRbn
0
s
20
r
20
q
20
p
20
o
20
n
20
m
s
t
u2
u1
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5
SAMPLE
Digitalmappingfornavigationisthechiefstimulantforthismarkettogrow
GIS Indian
Market
Overview
EmergingmarketasIndiaiscontinuingwithitstrendofinvesting
ininfrastructurefroelectricpowerdistribution,waterand
wastewaterandtelecommunications
TheIndian
market
is
waking
up
to
the
adoption
of
GIS
in
utilities
inordertoimproveinfrastructuremanagementprocesses
Recently,v1isconsideringusingGISmapsandpopulationdata
topenetrateruralIndiaandidentifyitsvariedcommunitiesof
interest
MarketSize
&
Growth
GIS Segments
p3
p2
p1
p6
p5
p4
INRbn
0
v
20
u
20
t
20
s
20
r
20
q
20
p
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Drivers&Challenges Summary
Drivers
Growthin
logistics
vertical
Growthinradiocabs
Increasingpenetrationofhighend
phones
DemandfromtheBPOsector
Increasingsaleofluxurycars
Entryofmappingportals
Challenges
Customerretention
Fragmentedlogisticssector
Lackofawarenessandconsumer
perception
Operationalissues
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SAMPLEAsluxurycarmakersintroduceGPSsystemsintheircarstomakeitacutabovetherest,demandforGPSsoars
Saleofluxurycars(carspricedaboveINR2mn)havewitnessedasteadyincreaseduring2011
KeyplayersinthemarketincludeMercedesBenz,Audi,BMW,Skoda,VolvoandToyota
GPSsystemsareapopularaftermarketaccessoryinluxurycars
It
also
helps
owners
nab
thieves
in
case
the
car
gets
stolen
and has
aGPS
system
installed
in
it
VolvoCarIndia,theIndianarmoftheSwedishcarmajorVolvoCarCorporationisofferingon
boardGPSnavigationsystemonbothitsr1andr2
Withtherisingsalesofluxurypassengercars,demandforsuchanavigationalGPSdevicesare
expectedtowitnesssimultaneousgrowth
ImpactIncreasingsale
of
luxury
cars
LuxuryCar Growth IncarNavigationMarket Growth
GPSTRACKINGANDNAVIGATIONMARKETININDIA2012.PPT
e
20
d
20
c
INRbn
200
j
20
b
20
a
h
20
j
20
i
20
h
20
gf
0
i
20 20
MnUnits
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`
GPSproviders
cement
bond
with
automobile
manufacturers
GPSproviderslookatpartneringwithstores
EntertainmentoptionsofferedwithGPSdevices
GPSsystemintroducedforbikes
Mobilephoneplayersrenderingfreeservices
Trends Summary
KeyTrends
Emergenceofnewapplicationsinthesector
GPSTRACKINGANDNAVIGATIONMARKETININDIA2012.PPT
GPSinstalled
in
public
transport
systems
IndiatohaveitsownGPS
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SAMPLE
GPSfindsitswaytopublictransportsystemstorendersafetytoplebians
PublictransportinIndiaiswitnessingseachangeowingtotheinstallationofGPSsystemsintransportmeanssuchasbuses
hasbecomeacitytoboastofhavingbusesthatareGPSenabled torendercommuterswithsafety,securityas
well
as
good
ambience
GPSinstalled
in
public
transport
systems
GPSTRACKINGANDNAVIGATIONMARKETININDIA2012.PPT
u1haslaunched70nonairconditioned3242
seatbusesin
Thesebusesareplyingatafrequencyof5
minutesthatlookatbringingasafeand
comfortablerideforitscommuters
Asignificantfactorinthisregardisthatthe
busesareequippedwithlatesttechnologyin
thelikesofGPSsystems
t2
t3
t6
t5
t4
t1
Advantages
T
R
EN
D
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SAMPLE
Public:DomesticCompany Company 1(1/3)
KeyPeople
ProductsandServices
CompanyInformation OfficesandCentres India
CorporateAddress
TelNo.
FaxNo.
Website
YearofIncorporation
TickerSymbol
StockExchange
Category Products/Services
Products&Services S1,s2Name Designation
P1 D1
P2 D2
P3 D3
IndiaHeadOffice
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SAMPLE
FinancialSnapshot KeyRatios
FinancialSummary
KeyFinancialPerformanceIndicators
Indicators Value(dd/mm/yyyy)
MarketCapitalization(INRmn)
TotalEnterpriseValue(INRmn)
EPS(INR)
PERatio(Absolute)
Improved Decline
NetProfit/Loss
TotalIncome
0
Profit
INRmn
Revenue
INRmn
0
20
t
20
s
20
r
20
q
ThecompanyincurredanetprofitofINR mninFY2011andINR
mninFY2010
ThecompanyreportedtotalIncomeof INR mninFY2011,
registeringanincreaseof%overFY2010
Thecompanyearnedanoperatingmarginof%inFY2011a
decreaseof percentagepointsoverFY2010
Thecompanyreporteddebttoequityratioof inFY2011,a
decreaseof%overFY2010
GPSTRACKINGANDNAVIGATIONMARKETININDIA2012.PPT
Public:DomesticCompany Company 1(2/3)
Particularsyoy change
(201110)2011 2010 2009 2008
ProfitabilityRatiosOperatingMargin 2.54 4.32% 6.86% 8.35% 11.77%
NetMargin 1.96 2.35% 0.39% 2.47% 1.92%
ProfitBeforeTaxMargin 1.66 2.56% 4.21% 5.72% 8.38%
Return
on
Equity 5.59 6.64% 1.05% 6.08% 4.58%ReturnonCapitalEmployed 6.92 15.10% 22.02% 25.23% 32.97%
ReturnonWorkingCapital 11.47 13.65% 2.18% 14.86% 10.55%
ReturnonAssets 2.43 2.82% 0.38% 1.79% 1.34%
ReturnonFixedAssets 17.67 20.73% 3.06% 18.22% 14.35%
CostRatiosOperatingcosts(%ofSales) 2.43 95.56% 93.12% 91.38% 87.78%
Administrationcosts
(%
of
Sales) 0.58 19.32% 19.91% 21.41% 22.07%
Interestcosts(%ofSales) 0.23 2.14% 2.36% 2.77% 3.44%
LiquidityRatiosCurrentRatio 4.78% 1.31 1.25 1.16 1.17
CashRatio 55.22% 0.11 0.07 0.08 0.10
LeverageRatiosDebt
to
Equity
Ratio
18.27% 1.60 1.95 2.62 2.64DebttoCapitalRatio 1.12% 0.33 0.33 0.33 0.35
InterestCoverageRatio 28.50% 2.08 2.91 3.12 3.55
EfficiencyRatiosFixedAssetTurnover 9.52% 8.57 7.82 7.14 7.20
AssetTurnover 18.83% 1.16 0.98 0.70 0.67
CurrentAssetTurnover 19.73% 1.35 1.13 0.80 0.76
WorkingCapital
Turnover 1.49% 5.64 5.55 5.82 5.29
CapitalEmployedTurnover 2.53% 2.74 2.68 2.38 2.30
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SAMPLE
KeyBusinessSegments KeyGeographicSegments
KeyInformation
Description Details
Overview
ishailedasbeingthefirstcompanytobringGPStechnologyin India
activities
are
categorized
under
different
divisions
namely
p1,
p2,
p3 StrategicElectronicDivisionoperateswithfocusonthreetechnologyareasincludingp4,
p5,p6
ItsuppliesandsupportsGPSproductsfromgloballyacclaimedmanufacturersfor
applicationsincontrolandguidance,navigation,tracking,timingandnetwork
synchronization,survey,ionospheric researchandothers
0%
50%
100%
202020
Geographicsegmentsforthe
companyforthelast3yearsare
notavailable
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Public:DomesticCompany Company 1(3/3)
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SAMPLE
KeyPeople
ProductsandServices
CompanyInformation OfficesandCentres India
RegisteredAddress
TelNo.
FaxNo.
Website
Yearof
Incorporation
Registered
Address
Category Products/Services
Services S4
Private:DomesticCompany Company 2(1/3)
Name Designation
P1 D1
P2 D2
P3 D3
P4 D4
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SAMPLE
FinancialSnapshot KeyRatios
FinancialSummary
CompanyincurredanetprofitofINR mninFY2011,as
comparedtonetlossofINR mninFY2010
ItreportedtotalIncomeof INR mninFY2011,
registering
a
decrease
of
%
over
FY
2010 Earnedanoperatingmarginof%inFY2011,anincrease
of percentagepointsoverFY2010
Thecompanyreportedadebttoequityratioof inFY
2011,adecreaseof%overFY2010
Improved Decline
TotalIncome
Profit/Loss
m
0
Profit
INRmn
20
TotalIncome
INRmn
p
n
20
o
2020
GPSTRACKINGANDNAVIGATIONMARKETININDIA2012.PPT
Private:DomesticCompany Company 2(2/3)
Particularsyoy change
(201110)2011 2010 2009 2008
ProfitabilityRatiosOperatingMargin 26.98 21.74% 5.24% 1.97% 8.38%
NetMargin 20.42 15.11% 5.31% 0.54% 4.93%
ProfitBeforeTaxMargin 26.98 21.74% 5.24% 1.97% 8.38%
Return
on
Equity 70.32 46.90%
23.42% 1.30% 12.93%ReturnonCapitalEmployed 260.78 101.96% 158.81% 4.72% 31.35%
ReturnonWorkingCapital 68.86 46.14% 22.71% 1.35% 17.57%
ReturnonAssets 46.31 32.16% 14.16% 0.87% 9.97%
ReturnonFixedAssets 145.86 106.12% 39.74% 2.49% 26.84%
CostRatiosOperatingcosts(%ofSales) 26.98 78.26% 105.24% 98.03% 91.62%
Administration
costs
(%
of
Sales)N.A. N.A. N.A. N.A. N.A.
Interestcosts(%ofSales) N.A. N.A. N.A. N.A. N.A.
LiquidityRatiosCurrentRatio 35.24% 2.28 1.68 3.00 2.24
CashRatio 33.63% 0.21 0.31 0.69 0.47
LeverageRatiosDebt
to
Equity
Ratio
30.87% 0.43 0.62 0.45 0.24DebttoCapitalRatio 21.64% 0.30 0.38 0.31 0.19
InterestCoverageRatio N.A. N.A. N.A. N.A. N.A.
EfficiencyRatiosFixedAssetTurnover 6.09% 7.03 7.48 4.61 5.44
AssetTurnover 20.12% 2.13 2.67 1.62 2.02
CurrentAssetTurnover 1.33% 1.71 1.74 1.66 1.97
WorkingCapital
Turnover 28.57% 3.05 4.28 2.50 3.56
CapitalEmployedTurnover 29.57% 3.11 4.41 2.41 2.62
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SAMPLE
KeyRecentDevelopments
Description News
Overview
Hasestablisheditsnameinthefieldsofa1,a2,a3
HasalsobeeninvolvedinGNSSrelatedresearchanddevelopmentsince
BoastsofdevelopingGPSreceivercoretechnologybasedonbothfixedandfloatingpoint
DSPplatforms
Morethan 40employeesaretrainedbya4anda5
ServicesItsGNSSproductsisknownforitscoverageandincludereceiversfora6,a7,a8,a9
ItsGNSSproductscanbecategorizedundery1,y2,y3,y4,y5
RecentUpdateHas
announced
the
launch
of
a10
which
is
a
miniature,
high
performance,
multi
constellationsensortargetted towardsvariedmarketsegmentsasautomotive,consumer
electronics,wirelessinfrastructureandhealthcare
Itofferssplendidperformanceinpositioningandtimingevenunderobstructedskyview
GPSTRACKINGANDNAVIGATIONMARKETININDIA2012.PPT
Private:DomesticCompany Company 2(3/3)
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