1. What is Loyax? Consolidated loyalty platform, designed for
any type of business; A tool for building loyalty programs
depending on the business specifics; Ability to easily create and
effectively manage diverse and attractive loyalty programs; The
best way to build long-term and stable relationships with the
customers; Ability to attract new clients.
2. Loyax Major Goals Retain. Repeat. RewardGoal 1 is
acquisition of information relating tocustomers spending habits and
patterns.Goal 2 is to actively cultivate loyalty among customersto
ensure they continue patronizing the business. Retain your clients
Repeating purchases Reward your customers
3. What does Loyax stand for? Technical advantagesCloud
solution Scalability
4. What does Loyax stand for? Functional advantages One stop
builder for all major loyalty programs (discounts, bonus, punch,
points exchange between group of businesses, etc.) Self-managed
platform and customization No investment in own software, hardware
and admin staff
5. What does Loyax stand for? Business advantages Customer
segmentation Business Intelligence reports (consumer behavior
patterns) Enhancing communication channels with social and digital
media (e-mail, SMS, Facebook, mobile devices, etc.)
6. Features (1) Punch card Punch Card is a loyalty program that
allows the visitor to use a certain service or buy certain product
fixed number of times, for some period of time and probably be
rewarded by the business client. Bonus program The purchase of
certain products rewards the customer with fixed amount of "club
points" (bonus points). Having those, the client can trade them for
products or discounts that the business specified in advance.
Package program The business client can offer set of products on a
price lower than the total of selling those individually. To manage
such promotions businesses will setup package programs with
Loyax.
7. Features (2) Cross-points exchange Exchanging points is
designed for good "valuation" of a customers loyalty points, thus
giving greater value to end users and the opportunity to redirect /
sharing of customers between different businesses. Lottery The
purchase of a product will guarantee customers participation in a
lottery. The more of that product the client buys, the bigger
chance to win the lottery the client has. Vouchers Loyal customers
can receive or buy online vouchers for certain products or
discounts. Gift cards Customers can buy products and services
online and push those to another account as a gift.
8. Business Model (1): Enterprise Edition (Integration with ERP
and POS)
9. Business Model (2): Basic Edition (For SMB)Component
SirmaTablet VSIM card (data) VLoyax mobile application for the
tablet VLoyax platform as a service VLoyax cards VE-mails VSMS
VMarketing materials V
10. Shopping centers case Loyax is designed for multi-tenant
Retailers such as Malls, Shopping Centres and Shopping Plazas. The
platform enables department stores/Malls to better engage with
customers and enhance their brand interaction. The shopping centre
can reward clients for their loyalty and frequent visiting of the
place. It could be for purchases, on-site event attendance, taking
part in experiential actions and brand activation, referrals etc.
This approach aims a 360-degree view of the customer experience and
will considerably improve clients satisfaction and engagement,
transforming them into loyal fans and keen visitors of their
favourite shopping venue.
11. Points exchange (1) Exchanging points is designed for
better "valuation" of customers loyalty points. This is a tool to
keep customer flow inside the shopping outlets. This feature
provides real value for money to the end users and Malls tenants: o
Customers are ensured that their venue provide them with the best
shopping and entertaining experience. In addition, every point
collected can be exchanged, being monetized, smartly spent or
incentivised. o On the other hand, the Mall owners have got an
excellent opportunity to redirect or share Loyax customers between
different brands/ outlets in order to maintain customer flow,
providing an opportunity to explore the full options offered by
this particular place.
12. Points exchange (2) Collect valuable information about
customers purchasing and behavioural patterns. Nurture a long-term
customer relationship, taking into account each business objectives
and the value of their customers. Increase attractiveness and
frequency of usage of the Mall branded loyalty card that becomes
all in one marketing tool. Explore new, engaging and diverse
marketing channels in order to maximise customer satisfaction,
shopping experience and social sharing. Increase visit frequency
and spending per person, rewarding Malls most loyal patrons.
13. Clients: How do end clients use Loyax?
14. Clients: Use the smartphone to reach LoyaxMobile
applications for Android andiOS are available with the
followingbasic features: LBS (Location Based Service) for
positioning the customer and indicating the nearest Loyax stores;
Up to date information about the collected loyalty points and
available rewards; QR code and barcode that replaces the physical
need of hand-held cards.
15. Loyax benefits in briefMain benefits for the businesses:
Reaching a huge pool of customers Cost effective cloud solution
Starting of own loyalty program from day one Shared points can be
spent into either merchant that participate in a business group
Promote their business through the Loyax portal Add social power
into their communicationMain benefits for the clients: One loyalty
card for multiple venues Spend collected points everywhere in a
single merchant or a business group Be individually approached by
targeted messages
16. Thank you!If you have any further questions, we would be
happy to address them. Sirma Solutions JSC 135 Tsarigradsko Shosse
Blvd., Floor 3 1784 Sofia, Bulgaria Tel. +359-2-976-8310 Email:
[email protected] http://www.loyax.com Winner in category Business
Development