Loyax shopping centers

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Transcript of Loyax shopping centers

  • 1. What is Loyax? Consolidated loyalty platform, designed for any type of business; A tool for building loyalty programs depending on the business specifics; Ability to easily create and effectively manage diverse and attractive loyalty programs; The best way to build long-term and stable relationships with the customers; Ability to attract new clients.
  • 2. Loyax Major Goals Retain. Repeat. RewardGoal 1 is acquisition of information relating tocustomers spending habits and patterns.Goal 2 is to actively cultivate loyalty among customersto ensure they continue patronizing the business. Retain your clients Repeating purchases Reward your customers
  • 3. What does Loyax stand for? Technical advantagesCloud solution Scalability
  • 4. What does Loyax stand for? Functional advantages One stop builder for all major loyalty programs (discounts, bonus, punch, points exchange between group of businesses, etc.) Self-managed platform and customization No investment in own software, hardware and admin staff
  • 5. What does Loyax stand for? Business advantages Customer segmentation Business Intelligence reports (consumer behavior patterns) Enhancing communication channels with social and digital media (e-mail, SMS, Facebook, mobile devices, etc.)
  • 6. Features (1) Punch card Punch Card is a loyalty program that allows the visitor to use a certain service or buy certain product fixed number of times, for some period of time and probably be rewarded by the business client. Bonus program The purchase of certain products rewards the customer with fixed amount of "club points" (bonus points). Having those, the client can trade them for products or discounts that the business specified in advance. Package program The business client can offer set of products on a price lower than the total of selling those individually. To manage such promotions businesses will setup package programs with Loyax.
  • 7. Features (2) Cross-points exchange Exchanging points is designed for good "valuation" of a customers loyalty points, thus giving greater value to end users and the opportunity to redirect / sharing of customers between different businesses. Lottery The purchase of a product will guarantee customers participation in a lottery. The more of that product the client buys, the bigger chance to win the lottery the client has. Vouchers Loyal customers can receive or buy online vouchers for certain products or discounts. Gift cards Customers can buy products and services online and push those to another account as a gift.
  • 8. Business Model (1): Enterprise Edition (Integration with ERP and POS)
  • 9. Business Model (2): Basic Edition (For SMB)Component SirmaTablet VSIM card (data) VLoyax mobile application for the tablet VLoyax platform as a service VLoyax cards VE-mails VSMS VMarketing materials V
  • 10. Shopping centers case Loyax is designed for multi-tenant Retailers such as Malls, Shopping Centres and Shopping Plazas. The platform enables department stores/Malls to better engage with customers and enhance their brand interaction. The shopping centre can reward clients for their loyalty and frequent visiting of the place. It could be for purchases, on-site event attendance, taking part in experiential actions and brand activation, referrals etc. This approach aims a 360-degree view of the customer experience and will considerably improve clients satisfaction and engagement, transforming them into loyal fans and keen visitors of their favourite shopping venue.
  • 11. Points exchange (1) Exchanging points is designed for better "valuation" of customers loyalty points. This is a tool to keep customer flow inside the shopping outlets. This feature provides real value for money to the end users and Malls tenants: o Customers are ensured that their venue provide them with the best shopping and entertaining experience. In addition, every point collected can be exchanged, being monetized, smartly spent or incentivised. o On the other hand, the Mall owners have got an excellent opportunity to redirect or share Loyax customers between different brands/ outlets in order to maintain customer flow, providing an opportunity to explore the full options offered by this particular place.
  • 12. Points exchange (2) Collect valuable information about customers purchasing and behavioural patterns. Nurture a long-term customer relationship, taking into account each business objectives and the value of their customers. Increase attractiveness and frequency of usage of the Mall branded loyalty card that becomes all in one marketing tool. Explore new, engaging and diverse marketing channels in order to maximise customer satisfaction, shopping experience and social sharing. Increase visit frequency and spending per person, rewarding Malls most loyal patrons.
  • 13. Clients: How do end clients use Loyax?
  • 14. Clients: Use the smartphone to reach LoyaxMobile applications for Android andiOS are available with the followingbasic features: LBS (Location Based Service) for positioning the customer and indicating the nearest Loyax stores; Up to date information about the collected loyalty points and available rewards; QR code and barcode that replaces the physical need of hand-held cards.
  • 15. Loyax benefits in briefMain benefits for the businesses: Reaching a huge pool of customers Cost effective cloud solution Starting of own loyalty program from day one Shared points can be spent into either merchant that participate in a business group Promote their business through the Loyax portal Add social power into their communicationMain benefits for the clients: One loyalty card for multiple venues Spend collected points everywhere in a single merchant or a business group Be individually approached by targeted messages
  • 16. Thank you!If you have any further questions, we would be happy to address them. Sirma Solutions JSC 135 Tsarigradsko Shosse Blvd., Floor 3 1784 Sofia, Bulgaria Tel. +359-2-976-8310 Email: [email protected] http://www.loyax.com Winner in category Business Development