LOGO LOGIC

FLOW OF PRESENTATION• Introduction of logo

• History of logo

• Type of logo

• Logo design

• Importance of logo

• 5 thing not to do in your logo

• Some companies logo and their uniqueness

• Change in logo & Innovation

• Carrier in Logo designing

INTRODUCTION OF LOGO

• A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.

HISTORY OF LOGO

• The first is Chermayeff & Geismar which is the firm responsible for a large number of iconic logos, such as  Chase Bank (1964), 

Mobil Oil (1965), 

NBC (1984) and others

• Chase Bank logo considered pioneers of Modernist graphic design. The Chase logo was “the first truly abstract logo” of the contemporary era.

TYPE OF LOGO

Ideograms logotype Combination

• Logos are either

purely graphic (symbols/icons) - Ideogram

composed of the name of the organization – logotypes

a combination of sign and emblem as a logo- Combination

IDEOGRAMS VS. LOGOTYPE

• logos being translated into many alphabets

Ex: a name in the Arabic language would be of little help in most European markets.

• Everywhere, An Ideogram is remain same.

LOGO DESIGN

• Logo design is an important area of graphic design and one of the most difficult to perfect

• Logo also communicate company’s reliability, quality, relaxation, or other traits.

• it is counterproductive to frequently redesign logos.

• There are three pioneer logo designer in the worldsChermayeff & Geismar

Paul Rand

Saul Bass

MAIN THING IN LOGO DESIGN

• Colors

• Fonts

COLOR SELECTION OF LOGO

• Colors are considered important to brand recognition & also associated with certain emotions that the designer wants to convey.

• Red is meant to attract the attention of drivers on highway that what companies want such a customer’s attention.

• Red = Hot or passionate

• Green = health and hygiene sector.

• Silver = diet foods

• Red, white & blue = patriotic feelings.(In USA)

• in F1 logo, The number 1 in the negative space between the F & the red stripes

• Here red is feeling of speed

• At the time of rebranding of Videocon, make V is green

• it means that their products are eco-friendly

FONT CHOICE FOR LOGO

• Conceptual logos

• Signature logos

• Contemporary logos

• 3D logos

• Comic Logos

IMPORTANCE OF LOGO

• To look "bigger" and "established." 

• To attract more clients

• To be more memorable

• To differentiate you from your competition

• To show your commitment

5 THING NOT TO DO IN YOUR LOGO

• Legal Contractions

• Company Particulars

• Lengthy Taglines

• Stock Images

• Inappropriate Symbols

LOGO’S CONTROVERSY

P & G old logo P & G new logo

After the Controversy

UNILEVER LOGO

• Unilever is one of the biggest producers of food, beverages, cleaning agents and personal care products.

• They reflect this in their logo.

• Each part of logo has a meaning.

The HEART represents love, care and health

A bird is symbol of freedom

DOVE LOGODove is One of the most widely used and accepted skin care brands of Unilever in the world.

• Unilever first developed its products to aid Navy personnel.

• Navy needed soap which cleansing sea water and sand exposure, which usually hardened and dried out the skin.

• When the soap became more popular, the company sell it under the brand of Dove.

• The Dove was used to represent a peace pigeon in honor and memory of its original purpose.

SUN MICROSYSTEMS LOGO

• The Sun logo is the most famous am bigrams in the world.

• read the brand name in every direction.

• Both horizontally and vertically

VAIO LOGO

• Sony vaio is a well known brand of laptop

• First two letters(VA) represent basic analogue signal

• Last two letters(io) look like a 1 & 0 representing the digital signal.

LOGO EVOLVE OVER A PERIOD OF TIME

EXAMPLE OF COCA COLA

LOGO EVOLVE OVER A PERIOD OF TIME

EXAMPLE OF PEPSI

INNOVATION

CARRIER IN LOGO DESIGNING

LOGO DESIGNER SALARY IN USA

MAKE CREATIVE LOGO

FUNNIEST LOGO

• L’oreal + Real Player = L’oreal Player

• Burger King + Kingston= Burger Kingston

• Adidas + Ask.com = Adidask.com

NBC LOGO

• The NBC (National broadcasting company) is one the biggest American television networks.

• You see the peacock in this logo.

• The peacock has 6 different tail feathers, referring to the six divisions.

• The peacock’s head is flipped to the right to suggest it was looking forward, not back.