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Logo Logic & Slogan Speak
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Transcript of Logo Logic & Slogan Speak
LOGO LOGIC
FLOW OF PRESENTATION• Introduction of logo
• History of logo
• Type of logo
• Logo design
• Importance of logo
• 5 thing not to do in your logo
• Some companies logo and their uniqueness
• Change in logo & Innovation
• Carrier in Logo designing
INTRODUCTION OF LOGO
• A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.
HISTORY OF LOGO
• The first is Chermayeff & Geismar which is the firm responsible for a large number of iconic logos, such as Chase Bank (1964),
Mobil Oil (1965),
NBC (1984) and others
• Chase Bank logo considered pioneers of Modernist graphic design. The Chase logo was “the first truly abstract logo” of the contemporary era.
TYPE OF LOGO
Ideograms logotype Combination
• Logos are either
purely graphic (symbols/icons) - Ideogram
composed of the name of the organization – logotypes
a combination of sign and emblem as a logo- Combination
IDEOGRAMS VS. LOGOTYPE
• logos being translated into many alphabets
Ex: a name in the Arabic language would be of little help in most European markets.
• Everywhere, An Ideogram is remain same.
LOGO DESIGN
• Logo design is an important area of graphic design and one of the most difficult to perfect
• Logo also communicate company’s reliability, quality, relaxation, or other traits.
• it is counterproductive to frequently redesign logos.
• There are three pioneer logo designer in the worldsChermayeff & Geismar
Paul Rand
Saul Bass
MAIN THING IN LOGO DESIGN
• Colors
• Fonts
COLOR SELECTION OF LOGO
• Colors are considered important to brand recognition & also associated with certain emotions that the designer wants to convey.
• Red is meant to attract the attention of drivers on highway that what companies want such a customer’s attention.
• Red = Hot or passionate
• Green = health and hygiene sector.
• Silver = diet foods
• Red, white & blue = patriotic feelings.(In USA)
• in F1 logo, The number 1 in the negative space between the F & the red stripes
• Here red is feeling of speed
• At the time of rebranding of Videocon, make V is green
• it means that their products are eco-friendly
FONT CHOICE FOR LOGO
• Conceptual logos
• Signature logos
• Contemporary logos
• 3D logos
• Comic Logos
IMPORTANCE OF LOGO
• To look "bigger" and "established."
• To attract more clients
• To be more memorable
• To differentiate you from your competition
• To show your commitment
5 THING NOT TO DO IN YOUR LOGO
• Legal Contractions
• Company Particulars
• Lengthy Taglines
• Stock Images
• Inappropriate Symbols
LOGO’S CONTROVERSY
P & G old logo P & G new logo
After the Controversy
UNILEVER LOGO
• Unilever is one of the biggest producers of food, beverages, cleaning agents and personal care products.
• They reflect this in their logo.
• Each part of logo has a meaning.
The HEART represents love, care and health
A bird is symbol of freedom
DOVE LOGODove is One of the most widely used and accepted skin care brands of Unilever in the world.
• Unilever first developed its products to aid Navy personnel.
• Navy needed soap which cleansing sea water and sand exposure, which usually hardened and dried out the skin.
• When the soap became more popular, the company sell it under the brand of Dove.
• The Dove was used to represent a peace pigeon in honor and memory of its original purpose.
SUN MICROSYSTEMS LOGO
• The Sun logo is the most famous am bigrams in the world.
• read the brand name in every direction.
• Both horizontally and vertically
VAIO LOGO
• Sony vaio is a well known brand of laptop
• First two letters(VA) represent basic analogue signal
• Last two letters(io) look like a 1 & 0 representing the digital signal.
LOGO EVOLVE OVER A PERIOD OF TIME
EXAMPLE OF COCA COLA
LOGO EVOLVE OVER A PERIOD OF TIME
EXAMPLE OF PEPSI
INNOVATION
CARRIER IN LOGO DESIGNING
LOGO DESIGNER SALARY IN USA
MAKE CREATIVE LOGO
FUNNIEST LOGO
• L’oreal + Real Player = L’oreal Player
• Burger King + Kingston= Burger Kingston
• Adidas + Ask.com = Adidask.com
NBC LOGO
• The NBC (National broadcasting company) is one the biggest American television networks.
• You see the peacock in this logo.
• The peacock has 6 different tail feathers, referring to the six divisions.
• The peacock’s head is flipped to the right to suggest it was looking forward, not back.