GRAPHIC GUIDELINES

LOGO

If the logo is so small that the slogan is no longer legible, the slogan is omitted. 15 mm

Safety area

NEGATIVE LOGO BLACK & WHITE LOGO

Dark grey, Black 90 %White

White backgroundsBLACK 3 % • #f6f6f6

Red

C0 M100 Y81 K4#E31837PMS 186

Dark grey

BLACK 90 %#53565A

PMS Cool Gray 11

Green#A7D54E

Additional coloursSometimes used for

web and price banners. (See page 30)

COLOURS

Main colours

YEPZONTM ONE YEPZONTM FREEDOMGRADIENT COLOUR

C0 M100 Y81 K4 / C0 M100 Y81 K15GRADIENT COLOUR

BLACK 90 % / BLACK 95 %

PRODUCT SPECIFIC COLOURS

TYPOGRAPHY

VERB EXTRA BOLD

Verb Regular Italic

Verb Regular Italic

Verb Light Italic

Verb Light Italic

Extra Bold weight is only used in upper case (capital letters).

Regular weight is only used in sentence case.

Main text colours are dark grey and white

Light weight is only used in sentence case.

Highlights can sometimes

be red

TYPOGRAPHY • FONTS

Layout examples are found on the followings pages.

YEPZONTM ONE

GPS locator fortracking people,pets and things

TYPOGRAPHY • PRODUCT NAME & PRODUCT NAME WITH MAIN MESSAGE

Verb Extra Bold / Dimensions maintained

YEPZONTM ONEGPS LOCATOR

If the GPS locator is mentioned in the text, it can be omitted from the product name.

YEPZONTM FREEDOM

Personal safety alarm with GPS locator

TYPOGRAPHY • PRODUCT NAME & PRODUCT NAME WITH MAIN MESSAGE

Verb Extra Bold / Dimensions maintained

YEPZON™ FREEDOMSOS BUTTON + GPS LOCATOR

TYPOGRAPHY • LAYOUT EXAMPLES

KEEP SAFEWHAT YOU VALUETHE MOST.YEPZONTM ONE is a GPS locator thatkeeps you and your dearest onessafe in everyday adventures.

With Yepzon you can locate people,pets and things by using the mobileapp. The small wearable device isamazingly easy to use. Thanks to its unbeatable battery lifeand foolproof data security, it is so reliable and smart.

Workseverywhere!

YEPZONTM IS THERE FOR YOU IN EVERYDAY ADVENTURES

Yepzon works everywhere across the GSMnetwork. You can follow a moving target

with the easy-to-use app!

SHORT HIGHLIGHTS (OFTEN ONLINE) Light title / strong lead / clear body text

LONG TEXT (OFTEN IN PRINT) Strong title / light lead / clear body text

“The new YepzonTM Freedomis perfect for my active father

who has health conditions we’re concerned about.

Now he can safely spend time alone at our cabin.”

VILLE, FINLAND

QUOTE TYPOGRAPHY

Verb Regular Italic / Verb Extra Bold

YEPZONTM ONETarget group, artwork & message

”Rox”

Pets

YEPZONTM ONEGPS LOCATOR

YEPZONTM ONE

”Lily”

Small children

YEPZONTM ONEGPS LOCATOR

YEPZONTM ONEPersonal property

”Car”

YEPZONTM ONEGPS LOCATOR

YEPZONTM ONE GPS LOCATOR

Finds everything you care about

YEPZONTM ONE GPS LOCATOR

Keep safe what you value the most

YEPZONTM ONEGPS LOCATOR

For tracking people, pets and things

YEPZONTM ONE • MAIN MESSAGE

1.

2. 3.

YEPZONTM ONE • USAGE

ATTACHDOWNLOAD APP

START LOCATING

CONNECT TO PHONE

YEPZONTM ONE

The device and application photoare always used

together.

YEPZONTM FREEDOMTarget group, artwork & message

”Alex”

School-ageYEPZONTM FREEDOM

”Julia”

Personalsafety

YEPZONTM FREEDOM

”Grandpa”

Activeseniors

YEPZONTM FREEDOM

YEPZONTM FREEDOM

Live life to the fullest!

YEPZONTM FREEDOM

For the personal safety of people in everyday life

YEPZONTM FREEDOM

Personal safety alarm with locator

YEPZONTM FREEDOM • MAIN MESSAGE

YEPZONTM FREEDOM

Ease and peace of mind

1. 2.

3. 4.

YEPZONTM FREEDOM • THREE WAYS TO USE – YOU DECIDE

LOCATOR LOCATOR +SOS BUTTON

SOS BUTTON

YEPZONTM FREEDOM

The device and application photo are always used

together.

ADVERTISING ELEMENTS

SOCIAL MEDIA ICONS

Social media icons are always red or white.

WEBSITE

Web address is always in red or white.Verb Extra Bold

TECHNICAL ICONS

Technical icons are always dark grey or white.Verb Extra Bold

GPS GSMNFCBluetooth WIFI

YEPZONTM FREEDOM

YEPZONTM ONE

PRINT & WEB CALL-TO-ACTION ELEMENTS

BUYNOW!

147.00 €

SPECIALPRICE!

147 €

Round call-to-action elements for print ads Rectangular buttons for online use

Verb Extra Bold

BUY NOW!

BUBBLES

Verb Light italic

Unbeatable battery life

YEPZONTM FREEDOM

YEPZONTM ONE

Precise Wi-Fi

locating indoors

Locator, sos button

or both – you decide

Easy-to-use mobile app

Shock & splash

proof

Yepzon sends signal to recipients app.

SIGNAL SYMBOLS