BigWave LinkedIn Training
Eoin Kennedy
@eoink
Eoin Kennedy
•22 years communications experience.
•Current chair IIA SMWG.
•Freelance consultant
•Knudger.com & PledgUp.com
•PRII, MII, UCD, H Dip.
•www.Congregation.ie
•www.eoinkennedy.ie
•@eoink
•https://ie.linkedin.com/in/eoinkennedy
Agenda
• Introductions.•LinkedIn Stats•Anatomy
•Profile/Business Page•Connections•Jobs•Interests•Business services
•Build your profile•Exercises
•Group exercise •SlideShare•Publish a post•Video
•Q&A
LinkedIn – The What
What works here? What do you do? How do you get introduced? Post Event?
LinkedIn – The What
• Business Network.
• Facebook for suits.
• Tribe of business people.
• Online CV holder.
• Contacts folder.
• Business email.
• Publishing platform.
LinkedIn – The Why
• Attract Business Clients• Accelerate Go To Market
Opportunities• Generate New Leads & Fill
Pipelines• Shorter Sales Cycles• Larger Per Deal Purchases• Longer Client Lifecycles• Get Found, Get Deals• Create Inbound Leads Consistently• Create a Targeted Tribe/ Online
Communities• Maintain “Top of Mind
Awareness”• Establish Cutting Edge Social
Strategies
• Host a CV
• Improve SEO
• Find a job
• Find an employer
• Influence
• Ego
• Find lost contacts
• 1 Million (259m int)•100,000 diaspora•26%•Active 17%•Biggest sectors
•High Tech•Financial Services•Construction
Basic Anatomy – Home
•Updates from others.•Like/Comment/Share
•Take action•Share an update•Upload a photo•Publish a post
Profile Anatomy - Tagline.
•Tagline Headline.•Snapshot.•Custom URL
Profile Anatomy Summary.
•Quick punchy 120 word description of you.•Other evidence.
Profile Anatomy – Experience.
•Previous work.•State
•Date•Role•Achievements•Numeric
•Implications•What I could do for you.
Profile Anatomy - Skills.
•Your core skills.•Socialised.•Others Endorse•Heavily prompted.•Endorse who you know.
Profile Anatomy - Education.
•Lots of additional detail.•Keyword rich.•Alumni Opportunity.
Profile Anatomy - Recommendations.
•Detailed narrative.•Rarely happened unprompted.•Past employers.•Think value recommendations.
Profile Anatomy - Groups.
•Groups say something about you.•Track companies of interest.•Email driven.•Tracking conversations.
Profile – Views
•Who and where they are from.•Improvement areas.•Profiles of people who viewed you.•Actions versus Profile Views.•How you rank.
Profile – Your Updates
•Every Update Published.•Published Posts.•Socialisation Level.
Connections.
•Keep in Touch Updates•Find Contacts
•Address book•Find Alumni
•College•All 1st Degree•Sort & Filter•2nd Degree
Jobs
•Search & Filter.•Discover.•Set interests/Preferences•Apply for jobs.•Detailed background information.
Interests – Pulse/News
•Articles/News.•People you follow.•Crowd sourced.•Explore new content.
Interests – Companies
•Ability to follow companies.•Company updates and developments.•Company page.
Company Pages
•Background.•Update with links.•Basic Analytics.
Basic Anatomy – Groups
Basic Anatomy – Groups
•Post with link.•Comment on articles.•Like or follow.•Initial Priming.•Think real world.
Business Services
•Post a Job.•Find a candidate.•Sales leads.
•Advertise.•Sponsored updates•Highly targetable•Multimedia
Basic Anatomy – Communications
•Inbox.•Alerts.•Invitations.
Keeping it alive
•Quick simple shares. •Visible in your Network
•More detailed.•Blog post platform.•Lots of engagement.
Advanced
Advanced
Getting Set Up
•Email, basic details, status.
•Auto-populate connections.
•Personalisation.
Basic Edits
Basic Edits – Add Video
Exercise 1
•Take a post it pad and pen.•Build your LinkedIn presence on the wall.•Follow stages on screen.
Exercise 2
•Find Keywords http://keywordtool.io•Copy keywords
•Search in LinkedIn•Find similar profile on LinkedIn
•Copy keywords•Drop into http://www.wordle.net•Rewrite skills
Exercise 3
•Search jobs section.•Find one relevant to your arena.•Get one insight from company page.•Find a connection to the company.
•Network connections•Employees•Groups•Content to engage with
Exercise 4
• Search for an interesting development in the industry.•www.Google.com; •www.topsy.com, •www.boardreader.com,•Formulate your own thoughts on it.•Post to your profile with some value added content.
Exercise 5
•Find 5 groups that map your interests/key job areas.•Join these groups.•Find one post you could comment on.•Start a discussion (only if adds value)
Exercise 6
•Map out 5-10 slides on a topic.• Should add value.• Create a Powerpoint presentation.• Set up SlideShare account.• Upload presentation.• Add manually to LinkedIn Profile or Via SlideShare
Exercise 7
•Think of a topic you are passionate about or have recent knowledge.•Sketch out the bones of an article
•Beginning•Middle•End
•Script 300 word article•Generate visual with www.canva.com•Post on LinkedIn.
Exercise 8
•Bullet Point 30 seconds about yourself.•Name. My name is…•What you do. I am a….•Experience. I have 5 years experience…•Skills. I can…•Passion. I am passionate about…•Thanks for listening.•If happy post to YouTube and LinkedIn
Exercise 9
•Create a background image using Canva.