SOCIAL MEDIA MARKETING
FOR REAL ESTATE AGENTS
Keller Williams Realty – 11/19/15
Agenda
1. Content Marketing
2. Best Practices
3. Next Level Strategies
4. Online Reputation
5. Track Results
6. Q&A
Special Announcement
Placester is new KW website
provider
1. Starting January 1, 2016
2. Integrates with eEdge
3. Websites use responsive tech
4. SEO friendly
5. Integrates with MLS
Givers gain.
Content Marketing is the Final Frontier
Identify Your Target Audience
Veterans
1925 – 45
65 - 85
Boomer
1946 – 60
50 - 64
Gen X
1961 – 81
29 - 49
Gen Y
1982 – 02
8 - 28
Customer Focused Communication
What questions do they ask?
What can you teach them?
Can you do them a solid without ‘expecting’ something in return?
Be Friends First
Emotional
response
influences
buying
behavior.
Givers Gain
Get liked, get shared, get commented, get retweeted…get engagement
Best Practices
Brand Yourself
Create a Marketing Machine
1. Plan
2. Create content
3. Share to your database
(Social, email, search)
4. Engage to build relationships
5. Track results
6. Repeat
Ground Rules
Be brief
Be the expert
Be local (events, the market)
Be present (like & comment)
Use images & videos
Be client focused
Don’t over self-promote!
All a Matter of Time
Pick Your Poison
YouTube
Snapchat
Google +
Don’t just post, build.
Next Level
Separate Business & Personal
Create a Business Page
Invite Your Friends
Engage Fans
Start Posting
Keep Posting
Boost Posts
You Must Use Facebook Ads
Case study: Wedding Photographer
Facebook Ads for Real Estate
Start a Facebook Group
Tweet Tweet
Running diary
Younger audience
Use hashtags
Mention &
retweet
followers
Video Works Wonders
Video floods social media
They get hear & see you
Listing tours
Community videos
Think Outside
Just posting to the MLS and praying doesn’t work
now
There is a blog or forum for just about anything
Example: Juwai.com
They’re talking about you whether you like it or not.
You Better Monitor Your Reputation
Emotion Causing Commotion
Claim all review profiles
Respond to all feedback
professionally
Actively solicit positive reviews
Can’t know where you’re going if you don’t know where you’ve been.
Be Sure to Track Your Results
Market, Track, Repeat
Monitor your engagement
If nobody’s digging it, change
it up
Google Analytics
recommended
Buy In to Win
Long term strategy
Schedule it like an appointment
Might feel like talking to an empty room at first
Please ask away.
Q&A
Need Some Direction?
Thanks for
listening.
I’m here to help at any stage of the
process
Please email me at
[email protected] for a strategy
session
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