SOCIAL MEDIA MARKETING

FOR REAL ESTATE AGENTS

Keller Williams Realty – 11/19/15

Agenda

1. Content Marketing

2. Best Practices

3. Next Level Strategies

4. Online Reputation

5. Track Results

6. Q&A

Special Announcement

Placester is new KW website

provider

1. Starting January 1, 2016

2. Integrates with eEdge

3. Websites use responsive tech

4. SEO friendly

5. Integrates with MLS

Givers gain.

Content Marketing is the Final Frontier

Identify Your Target Audience

Veterans

1925 – 45

65 - 85

Boomer

1946 – 60

50 - 64

Gen X

1961 – 81

29 - 49

Gen Y

1982 – 02

8 - 28

Customer Focused Communication

What questions do they ask?

What can you teach them?

Can you do them a solid without ‘expecting’ something in return?

Be Friends First

Emotional

response

influences

buying

behavior.

Givers Gain

Get liked, get shared, get commented, get retweeted…get engagement

Best Practices

Brand Yourself

Create a Marketing Machine

1. Plan

2. Create content

3. Share to your database

(Social, email, search)

4. Engage to build relationships

5. Track results

6. Repeat

Ground Rules

Be brief

Be the expert

Be local (events, the market)

Be present (like & comment)

Use images & videos

Be client focused

Don’t over self-promote!

All a Matter of Time

Pick Your Poison

Facebook

YouTube

Twitter

LinkedIn

Instagram

Snapchat

Pinterest

Google +

Don’t just post, build.

Next Level

Separate Business & Personal

Create a Business Page

Invite Your Friends

Engage Fans

Start Posting

Keep Posting

Boost Posts

You Must Use Facebook Ads

Case study: Wedding Photographer

Facebook Ads for Real Estate

Start a Facebook Group

Tweet Tweet

Running diary

Younger audience

Use hashtags

Mention &

retweet

followers

Video Works Wonders

Video floods social media

They get hear & see you

Listing tours

Community videos

Think Outside

Just posting to the MLS and praying doesn’t work

now

There is a blog or forum for just about anything

Example: Juwai.com

They’re talking about you whether you like it or not.

You Better Monitor Your Reputation

Emotion Causing Commotion

Claim all review profiles

Respond to all feedback

professionally

Actively solicit positive reviews

Can’t know where you’re going if you don’t know where you’ve been.

Be Sure to Track Your Results

Market, Track, Repeat

Monitor your engagement

If nobody’s digging it, change

it up

Google Analytics

recommended

Buy In to Win

Long term strategy

Schedule it like an appointment

Might feel like talking to an empty room at first

Please ask away.

Q&A

Need Some Direction?

Thanks for

listening.

I’m here to help at any stage of the

process

Please email me at

sam@sambenner.com for a strategy

session