Increasing ConversionABC Insurance Agency

Rachael Casagrande

First…

O Make it easyO Add site searchO Provide desired phone number and

email formatO Ensure Consumer Trust

O Privacy policy and Verisign Trusted

The CTAO BIGGER is Better

O Get started today/Talk to an Expert/Get your Free Quote

O Natural Language

O Color is KEY

A Rough Draft

Font and ColorsO Font without feet- Sans-Serif

O What Does Your Website's Color Scheme Reveal About You

O Those who use blue on their sites tend to be self-controlled, smart and reliable. If this is you, you could consider yourself a deep thinker with many admirable traits.

VideosO Try out different thumbnailsO Avoid auto-playO Insert CTA to end of videoO Use directional cues to point

consumers to conversional goalsO Optimize videos by putting them on

Youtube

Also…ACTION ORIENTED TAGLINE

BE MEMORABLE IN RESEARCH STAGE

DEMONSTRATE PROOF TO CLAIMS OF FAME INSERT CTA IN

CONTENT AS WELL AS IN BOX

FOCUS ON KEY TRAFFIC REFERRAL

TRY OUT A NEW IMAGE