21 Mantras For Increasing Conversion In eCommerce

Top 21 Ways to Increase Conversion Rate

One-stop Personalization Solution for E-commerce

#1 Dynamic Landing Pages


Dynamic Landing Pages reduce bounce rate by >20%.

Banners, deals, best sellers, new arrivals should ALL be changed in real time based on customer profile

Landing Page for a Tech Geek Landing Page for a Fashionista

#2 A Cross Between Emotional & Rational Elements


People buy based on emotion, but they rationalize their purchase too. Make sure you remind them of their smart decision and why it was such a good idea

10% Cash Back on entire Collection

#3 Show Limited, Relevant Alternatives


Avoiding ‘Tyranny of Choice’ removes the analysis paralysis which many customers face. Suggest selected products to each customer in every category with hundreds of products

#4 Use Social Proof


Add Testimonials, Reviews with Photos & Videos wherever possible. Buying decisions of more than 80% customers are influenced by them. Social Proof is a MUST!

#5 Keep The Forms Simple


KISS - Keep It Simple Silly by making the input fields as few as possible. If needed ask for the additional information later. Progressive data collection ensures minimum drop outs.

#6 Reinstate The Sense of Urgency


Stock Numbers create a sense of urgency and push the customer to an early purchase. E.g. “Last 2 Pieces left in Stock”. DO NOT, however, create false numbers to boost this.

#7 Reduce Perceptions of Risks


Reduce the ‘perceived’ risk to minimum. If the customer perceives any risk, the purchase will not happen. It may cost once in a while but additional sales will always trump it.

#8 Make Bolder CTAs


Focus on design/ placement of ‘Call to Action’ buttons.

Do Not Clutter them to just fill up space.

#9 Separate Category For Offers & Sale


Keep an easy access to all your coupons/offers on every page header including the checkout page. Try to auto-fill relevant coupon code to delight your customers!

AUTO APPLIED

#10 Display All Shipping & Delivery Info


Always let your customer know how long it will take to deliver the purchased products

By May 21 By May 25 By May 28

#11 Provide Payment Flexibility


Providing multiple payment options reduces the chance of cart abandonment. Apart from the usual options Wallets, PayPal, Bitcoin, Gift cards are increasingly gaining acceptance

#12 Make Relevant Recommendations


Recommendations based on Recent History increase recall, engage customers and urge them to make that purchase

#13 Help In Faster Product Discovery


Similar Products aid in faster and easier product discovery

#14 Keep A No-Surprises Shipping Policy


Never surprise the customer with last minute disclosures. Be clear about shipping/ discounts/ any other clauses right in the beginning and not near the checkout!

#15 Give More Real Life Experience


Must have ‘Zoom in’ feature with alternate views for all products (including on mobile website/ app) to make the customer get a more real life experience!

#16 Incorporate Progress Indicators


Neat and Simple Progress Indicators while completing the transaction helps customers figure out how much is left and inherently pushes the purchase in their mind.

#17 Remember to A/B Test Everything


Do A/B test for different kind of Call to Action buttons across the site – Text, Color, Size & Placement. A seemingly small change can actually increase conversion between 10% - 30%

ORDER NOW

Copy A Copy B

#18 Always Send Cart Abandonment emails


Effective abandoned cart emails with product images, call to action buttons, more product suggestions sent at the right time have open rates of ~50% - Low hanging fruits!

Dear Emily,

We noticed that you had some products in your cart but

could not complete the purchase. Click below to confirm

the order.

#19 Personalize Content In Abandoned Cart Emails


Send emails with completely personalized content for customers who have viewed but left without completing the purchase. Personalized Emails can push email conversion up 2X.

Dear Emily,

#20 Have A Mobile Responsive Website


Have a Great Mobile Websites keeping in mind all the above – THIS IS THE FUTURE! For most companies >30% traffic is from mobile site but conversion is much lower.

#21 Syndicate Customer Data From All Channels


Keep Customer profile, behavior and purchase data available across channels. Omni-channel marketing removes duplicity for customer and eases the buying process

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One-stop Personalization

Solution for E-commerce

21 Mantras For Increasing Conversion In eCommerce

Retail

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