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Increasing web banner conversion through interaction
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Increasing web banner Conversion through interaction. Banner.Guru.com 1 Banner Guru – Quality Forever – USA aCOPYRIGHT © 2016 - BANNER GURU. ALL RIGHTS RESERVED.
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Transcript of Increasing web banner conversion through interaction
Increasing web banner Conversion through interaction.
Banner.Guru.com
1
Banner Guru – Quality Forever – USA aCOPYRIGHT © 2016 - BANNER GURU. ALL RIGHTS RESERVED.
1994The first Web Banner.
Increasing web banner e ectivenessff . Interaction
Banner GuruCOPYRIGHT © 2016 - BANNER GURU. ALL RIGHTS RESERVED.
Let’s Know Some History about Banner Ads.
4 4 . 0 0 %Click-through
Rate.
Increasing web banner e ectivenessff . Interaction
Banner GuruCOPYRIGHT © 2016 - BANNER GURU. ALL RIGHTS RESERVED.
DON’T YOU THINK THAT CTR IS IMPORTANT TO Grow YOUR B U S I N E S S
00.06%
*Bounce rate global average of 47%
US$ 2.80Cost per thousand impressions (CPM)
US$ 4.67Cost per Click (CPC)
US$ 9.92Cost per Click after bounce rate* (CPC/BR)
Increasing web banner e ectivenessff . Interaction
Banner GuruCOPYRIGHT © 2016 - BANNER GURU. ALL RIGHTS RESERVED.
See the Chart very carefully how it’s become so special through Banner Ad design and Increase CTR and earn more and more money to your pocket.
00.06%US$ 2.80
Cost per thousand impressions (CPM)
US$ 4.67Cost per Click (CPC)
That’s quite expensive
US$ 9.92Cost per Click after bounce rate* (CPC/BR)
Increasing web banner e ectivenessff . Interaction
*Bounce rate global average of 47%
Banner GuruCOPYRIGHT © 2016 - BANNER GURU. ALL RIGHTS RESERVED.
Think Deeply what Indicates the Arrow.Is it the impression
that you are looking for???
00.60%
*Bounce rate global average of 47%
Increasing web banner e ectivenessff . Interaction
US$ 2.80Cost per thousand impressions (CPM)
US$ 0.47Cost per Click (CPC)
US$ 0.99Cost per Click after bounce rate* (CPC/BR)
Banner GuruCOPYRIGHT © 2016 - BANNER GURU. ALL RIGHTS RESERVED.
Banner Ad Design
ONON OFF
How Might we Increase CTR?
Increasing web banner e ectivenessff . Interaction
Banner GuruCOPYRIGHT © 2016 - BANNER GURU. ALL RIGHTS RESERVED.
Most display banners are engaged with passively because they are trying to be print ads.
0 TO Become1000
CTR JUST FOLLOW
SOME SECRET TIPS
Netherlands Ministry of Defence, Qualified / Not Qualified Campaign
View interactive banners at Banner Ad Design
Increasing web banner e ectivenessff . Interaction
Banner GuruCOPYRIGHT © 2016 - BANNER GURU. ALL RIGHTS RESERVED.
Banner Design
McDonald’s, Learn it at McDonald’s Campaign
View interactive banners at Banner-guru.com
Increasing web banner e ectivenessff . Interaction
Banner GuruCOPYRIGHT © 2016 - BANNER GURU. ALL RIGHTSRESERVED.
COPYRIGHT © 2016 - BANNER GURU. ALL RIGHTS RESERVED.
Final Results
0.39% –
4.17%
Increasing web banner e ectivenessff . Interaction
Banner Guru
0.06%
© 2015 Maximum Employment Marketing Group. All rights reserved. 19
Dan FishCreative Director, Hong Kong
+852 9464 4166
Contact.
Ed BarzilaijCEO and co-founder
+852 6742 0848
Banner Guru
© 2015 Maximum Employment Marketing Group. All rights reserved. 20
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