Download - How to Prepare a Website Redesign Proposal

Website Redesign Proposal

Prepared by Vickie Siculiano

July 2, 2011

04/11/2023Vickie Siculiano

2

Make ‘em Say Wow!

• This template is designed to give you some structure and help with preparing a proposal for website redesign.

• For this presentation, I created my own 11 point attribute scale.

• But, feel free to create your own and customize this template for your own needs.

• I’m just paying it forward…• Best of luck to you!


3Situation Analysis

• INSERT COMPANY NAME• Offspring of INSERT PARENT COMPANY with a big value proposition.

“INSERT MISSION STATEMENT HERE”

• Goals: INSERT GOALS HERE

• Assessment• Strong INSERT STRENGTHS HERE (i.e. customer service), but website could

benefit from INSERT WEAKNESSES HERE (i.e. search engine optimized information content architecture (IA), content management system (CMS).)

• Competitive analysis performed of other INSERT COMPETITOR INDUSTRY HERE competitors and ranked.


4Company Goals

• Short-Term Goals• INSERT GOALS HERE• (i.e. Redesign website to include CRM, social media, graphic redesign.)• INSERT METHODOLOGY

• Long-Term Goals• INSERT GOALS HERE• (i.e.) Decrease bounce rate to under 20%,• Generate 100,000 absolute unique visitors/month,• Generate 50% conversion rate,• Increase search engine traffic proportion to 50%.• INSERT METHODOLOGY


5

Competitive Analysis

• Top Ranking Overall

Winner: INSERT WINNER

Rank: INSERT RANK

Runners Up:

INSERT #1

Rank: INSERT OVERALL RANK

INSERT #2

Rank: INSERT OVERALL RANK

Insert Home

Page

Screenshots


6

The Competitors: Analysis

• Site Layout


• INSERT RATIONALE• (i.e.) Clear Layout

Insert Home

Page

Screenshot


7


• Navigation Structure


• INSERT RATIONALE

Recommendation:

INSERT # PAGE NAVIGATION• INSERT TABS (i.e. Home, Products, About, Contact

Insert

Navigation

Tab

Screenshot


8


• SEO


• INSERT RATIONALE• i.e. Good use of meta tags• Good use of keyword phrases• Strong inbound links

Insert Home

Page

Screenshots


9


• Social Media Interface


• INSERT RATIONALE• i.e. Social Media Login Capability• Facebook Plug In• Blog

Insert

Social

Media

Interface

Screenshots


10


• Conversion Process


• INSERT RATIONALE • i.e. Video featuring benefits,• No double opt-in,• Streamlined conversion process

Insert

Conversion

Page

Screenshots


11


• Use of Video



• i.e. embedded on home page

Insert Video

Screenshots

OR

Embedded

Video


12


• FAQ


• INSERT RATIONALE• i.e. Categories• Searchability

Insert FAQ

Screenshots


13


• Benefits



• i.e. Easy to find• Strong value proposition• Well-written copy

Insert

Benefits

Screenshots


14


• Conversion Option Visibility



• i.e. on every page• Powerful graphic

Insert Page

Screenshots

featuring

Call to

Action


15


• Help Desk


• INSERT RATIONALE• i.e. Robust forms w/ drop downs• Live chat option

Insert Help

Desk

Screenshots


16


• Affiliate Marketing



• i.e. Both email and

link options• Application process forms

Insert

Affiliate

Marketing

Screenshots


17

The Competitors: Findings

• INSERT COMPANY NAME

• Ranking = INSERT #

• INSERT SELECTED

ATTRIBUTE TALKING POINTS• i.e. Affiliate: INSERT RANK• SEO: INSERT RANK • Use of Video: INSERT RANK • Social Media: INSERT RANK

Insert Home

Page

Screenshot


18Recommendations

• Site Layout

• INSERT RECOMMENDATIONS• i.e. Branded skin• Above the fold


19Recommendations

• Navigation Structure

• INSERT RECOMMENDATIONS• INSERT # of Tabs• i.e. Home• About• Contact


20Recommendations

• SEO

• INSERT RECOMMENDATIONS • i.e. Include unique tags for pages, images, alt txt, IA• Rewrite copy to be more compelling.


21Recommendations

• Social Media Interface

• INSERT RECOMMENDATIONS• i.e. Build social media profiles (Facebook, etc.)• Add share buttons (Share This, Facebook Like, Google +1)


22Recommendations

• Join Process

• INSERT RECOMMENDATIONS• i.e. Streamline process• From 3 page funnel to only 1


23Recommendations

• Video

• INSERT RECOMMENDATIONS• i.e. Create video featuring benefits to encourage conversions• Could be graphic


24Recommendations

• FAQ

• INSERT RECOMMENDATIONS• i.e. Research• Categorize


25Recommendations

• Benefits

• INSERT RECOMMENDATIONS• i.e. Bulleted format• Benefits vs. features


26Recommendations

• Conversion Call to Action

• INSERT RECOMMENDATIONS• i.e. Every page• Buttons and links


27Recommendations

• Help Desk

• INSERT RECOMMENDATIONS• Form that populates subject field• Could also have a subcategory


28Recommendations

• Affiliate Marketing

• INSERT RECOMMENDATIONS• i.e. Tab on top navigation• Good for SEO and PPC


29Any questions?

INSERT YOUR CHOICE OF VISUALREMEMBER - DRIVE IT HOME!