How to Prepare a Website Redesign Proposal
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Transcript of How to Prepare a Website Redesign Proposal
Website Redesign Proposal
Prepared by Vickie Siculiano
July 2, 2011
04/11/2023Vickie Siculiano
2
Make ‘em Say Wow!
• This template is designed to give you some structure and help with preparing a proposal for website redesign.
• For this presentation, I created my own 11 point attribute scale.
• But, feel free to create your own and customize this template for your own needs.
• I’m just paying it forward…• Best of luck to you!
04/11/2023Vickie Siculiano
3Situation Analysis
• INSERT COMPANY NAME• Offspring of INSERT PARENT COMPANY with a big value proposition.
“INSERT MISSION STATEMENT HERE”
• Goals: INSERT GOALS HERE
• Assessment• Strong INSERT STRENGTHS HERE (i.e. customer service), but website could
benefit from INSERT WEAKNESSES HERE (i.e. search engine optimized information content architecture (IA), content management system (CMS).)
• Competitive analysis performed of other INSERT COMPETITOR INDUSTRY HERE competitors and ranked.
04/11/2023Vickie Siculiano
4Company Goals
• Short-Term Goals• INSERT GOALS HERE• (i.e. Redesign website to include CRM, social media, graphic redesign.)• INSERT METHODOLOGY
• Long-Term Goals• INSERT GOALS HERE• (i.e.) Decrease bounce rate to under 20%,• Generate 100,000 absolute unique visitors/month,• Generate 50% conversion rate,• Increase search engine traffic proportion to 50%.• INSERT METHODOLOGY
04/11/2023Vickie Siculiano
5
Competitive Analysis
• Top Ranking Overall
Winner: INSERT WINNER
Rank: INSERT RANK
Runners Up:
INSERT #1
Rank: INSERT OVERALL RANK
INSERT #2
Rank: INSERT OVERALL RANK
Insert Home
Page
Screenshots
04/11/2023Vickie Siculiano
6
The Competitors: Analysis
• Site Layout
Winner: INSERT WINNER
• INSERT RATIONALE• (i.e.) Clear Layout
Insert Home
Page
Screenshot
04/11/2023Vickie Siculiano
7
The Competitors: Analysis
• Navigation Structure
Winner: INSERT WINNER
• INSERT RATIONALE
Recommendation:
INSERT # PAGE NAVIGATION• INSERT TABS (i.e. Home, Products, About, Contact
Insert
Navigation
Tab
Screenshot
04/11/2023Vickie Siculiano
8
The Competitors: Analysis
• SEO
Winner: INSERT WINNER
• INSERT RATIONALE• i.e. Good use of meta tags• Good use of keyword phrases• Strong inbound links
Insert Home
Page
Screenshots
04/11/2023Vickie Siculiano
9
The Competitors: Analysis
• Social Media Interface
Winner: INSERT WINNER
• INSERT RATIONALE• i.e. Social Media Login Capability• Facebook Plug In• Blog
Insert
Social
Media
Interface
Screenshots
04/11/2023Vickie Siculiano
10
The Competitors: Analysis
• Conversion Process
Winner: INSERT WINNER
• INSERT RATIONALE • i.e. Video featuring benefits,• No double opt-in,• Streamlined conversion process
Insert
Conversion
Page
Screenshots
04/11/2023Vickie Siculiano
11
The Competitors: Analysis
• Use of Video
Winner: INSERT WINNER
• INSERT RATIONALE
• i.e. embedded on home page
Insert Video
Screenshots
OR
Embedded
Video
04/11/2023Vickie Siculiano
12
The Competitors: Analysis
• FAQ
Winner: INSERT WINNER
• INSERT RATIONALE• i.e. Categories• Searchability
Insert FAQ
Screenshots
04/11/2023Vickie Siculiano
13
The Competitors: Analysis
• Benefits
Winner: INSERT WINNER
• INSERT RATIONALE
• i.e. Easy to find• Strong value proposition• Well-written copy
Insert
Benefits
Screenshots
04/11/2023Vickie Siculiano
14
The Competitors: Analysis
• Conversion Option Visibility
Winner: INSERT WINNER
• INSERT RATIONALE
• i.e. on every page• Powerful graphic
Insert Page
Screenshots
featuring
Call to
Action
04/11/2023Vickie Siculiano
15
The Competitors: Analysis
• Help Desk
Winner: INSERT WINNER
• INSERT RATIONALE• i.e. Robust forms w/ drop downs• Live chat option
Insert Help
Desk
Screenshots
04/11/2023Vickie Siculiano
16
The Competitors: Analysis
• Affiliate Marketing
Winner: INSERT WINNER
• INSERT RATIONALE
• i.e. Both email and
link options• Application process forms
Insert
Affiliate
Marketing
Screenshots
04/11/2023Vickie Siculiano
17
The Competitors: Findings
• INSERT COMPANY NAME
• Ranking = INSERT #
• INSERT SELECTED
ATTRIBUTE TALKING POINTS• i.e. Affiliate: INSERT RANK• SEO: INSERT RANK • Use of Video: INSERT RANK • Social Media: INSERT RANK
Insert Home
Page
Screenshot
04/11/2023Vickie Siculiano
18Recommendations
• Site Layout
• INSERT RECOMMENDATIONS• i.e. Branded skin• Above the fold
04/11/2023Vickie Siculiano
19Recommendations
• Navigation Structure
• INSERT RECOMMENDATIONS• INSERT # of Tabs• i.e. Home• About• Contact
04/11/2023Vickie Siculiano
20Recommendations
• SEO
• INSERT RECOMMENDATIONS • i.e. Include unique tags for pages, images, alt txt, IA• Rewrite copy to be more compelling.
04/11/2023Vickie Siculiano
21Recommendations
• Social Media Interface
• INSERT RECOMMENDATIONS• i.e. Build social media profiles (Facebook, etc.)• Add share buttons (Share This, Facebook Like, Google +1)
04/11/2023Vickie Siculiano
22Recommendations
• Join Process
• INSERT RECOMMENDATIONS• i.e. Streamline process• From 3 page funnel to only 1
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23Recommendations
• Video
• INSERT RECOMMENDATIONS• i.e. Create video featuring benefits to encourage conversions• Could be graphic
04/11/2023Vickie Siculiano
24Recommendations
• FAQ
• INSERT RECOMMENDATIONS• i.e. Research• Categorize
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25Recommendations
• Benefits
• INSERT RECOMMENDATIONS• i.e. Bulleted format• Benefits vs. features
04/11/2023Vickie Siculiano
26Recommendations
• Conversion Call to Action
• INSERT RECOMMENDATIONS• i.e. Every page• Buttons and links
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27Recommendations
• Help Desk
• INSERT RECOMMENDATIONS• Form that populates subject field• Could also have a subcategory
04/11/2023Vickie Siculiano
28Recommendations
• Affiliate Marketing
• INSERT RECOMMENDATIONS• i.e. Tab on top navigation• Good for SEO and PPC
04/11/2023Vickie Siculiano
29Any questions?
INSERT YOUR CHOICE OF VISUALREMEMBER - DRIVE IT HOME!