Session Title

BAXTER DENNEYVice President, Growth MarketingNew Relic

How New Relic Married the Physical and Digital to Connect Its Brand With Customers

Baxter DenneyVice President, Growth MarketingNew Relic

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How do you excite both current and potential customers at a crowded event?

Social billboards

Step 1. Photo booth

Social billboards

Step 1. Photo booth Step 2. Digital billboards

Social billboards

Step 1. Photo booth Step 2. Digital billboardsStep 3. Share socially on

Twitter

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Results

• 200+ retweets and 400+ likes for the billboard social posts

• 14% participation rate for attendees

How can we keep the social success of this campaign going?

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From virtual …

Digital billboard Tweet

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Digital billboard Tweet

Outdoor billboards

From virtual … to physical

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Digital billboard Tweet

Outdoor billboards

From virtual … to physical

Tiny billboards

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Creating brand love

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Creating brand love … that gets shared

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Creating brand love … that gets shared

Customer Pictures Taken at FS14: 120

Customer Pictures Taken at re:Invent: 60

Tiny Billboards Shipped: 70

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Results

14% participation rate for attendees

30% increase in social mentions at FutureStack

213% increase in social engagement at FutureStack

1 “Revvie” award won from Marketo

Don’t stop with the curtain call. Extend the campaign post-event.

Thank YouBaxter Denney@baxterdenney