How New Relic Married the Physical and Digital to Connect ... · @tlloyddavies @janaboruta #DevOps...
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BAXTER DENNEY Vice President, Growth Marketing New Relic How New Relic Married the Physical and Digital to Connect Its Brand With Customers
Transcript of How New Relic Married the Physical and Digital to Connect ... · @tlloyddavies @janaboruta #DevOps...
Session Title
BAXTER DENNEYVice President, Growth MarketingNew Relic
How New Relic Married the Physical and Digital to Connect Its Brand With Customers
Baxter DenneyVice President, Growth MarketingNew Relic
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How do you excite both current and potential customers at a crowded event?
Social billboards
Step 1. Photo booth
Social billboards
Step 1. Photo booth Step 2. Digital billboards
Social billboards
Step 1. Photo booth Step 2. Digital billboardsStep 3. Share socially on
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Results
• 200+ retweets and 400+ likes for the billboard social posts
• 14% participation rate for attendees
How can we keep the social success of this campaign going?
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From virtual …
Digital billboard Tweet
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Digital billboard Tweet
Outdoor billboards
From virtual … to physical
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Digital billboard Tweet
Outdoor billboards
From virtual … to physical
Tiny billboards
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Creating brand love
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Creating brand love … that gets shared
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Creating brand love … that gets shared
Customer Pictures Taken at FS14: 120
Customer Pictures Taken at re:Invent: 60
Tiny Billboards Shipped: 70
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Results
14% participation rate for attendees
30% increase in social mentions at FutureStack
213% increase in social engagement at FutureStack
1 “Revvie” award won from Marketo
Don’t stop with the curtain call. Extend the campaign post-event.
Thank YouBaxter Denney@baxterdenney
