How I Met Your Mother

Complete Social Media Analysis Report

Our Objective

• To analyze the social media presence of How I Met Your Mother

• To understand and evaluate the popularity of the show by analyzing social media conversations around the show

Methodology

• Search Definition: – How I Met Your Mother, HIMYM– Name of the 6 main characters (Including the mother)– Key Terms popularized by show: The Bro Code, wait for it

• Duration: January 3, 2014 – January 31, 2014• Coverage:

– Geographical: Global– Online: Social media, blogs, Video sharing sites and web in

general.

About The Show

• Sitcom revolving around the life of Ted Mosby, his friends and his life journey to meeting the love of his life.

• The major show cast is as follows:– Ted Mosby: Josh Radnor(Present Ted)/ Bob Saget(future Ted – voice only)– Robin Scherbatsky: Cobie Smulders– Barney Stinson: Neil Patrick Harris– Lily Aldrin: Alyson Hannigan– Marshall Erikson: Jason Segel– The mother: Cristin Milioti

• The ninth season has 2 major plots. – After 8 seasons of mystery, finally the mother has been revealed (name still a

mystery). – Barney and Robin are finally getting hitched.

Does TRP really tells the true story?

Facebook Fans Average TV Viewership Twitter Followers0

5000000

10000000

15000000

20000000

25000000

30000000

24.7 Million

9 Million

669 Thousands

HIMYM Following

HIMYM: WHAT WE FOUND OUT?

Social Media Analysis

HIMYM: The Highs and The Lows

HIMYM Fans talk most on Sunday

Barney Stinson: That Guy’s Awesome

• Barney Stinson was the most popular character on the show, driving 35% of total conversation around the show.

• 63% of the conversations around the characters of the show were about Barney

Bro Code is Legen.. wait for it .. dary

• Bro Code was more popular than the 5 main characters on the show (except Barney) combined.

• Total Mentions of Bro code exceeded combined mentions of Ted, Mother, Robin, Marshall and Lily

0

1000

2000

3000

4000

5000

6000

7000 B

ro

Code

Ted

Mother

Robin

Marshall

Lily

Mother Flops

• The unveiling of the biggest mystery for past 8 years, “The Mother” of HIMYM turned out to be a dud.

• Mother registered one fifth of the mentions of the Bro Code

Bro_Code Mother0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

20.8%

4.7%

Share in HIMYM chatter

The Bro Code – Article 1: “Bros Before Hoes”

• Barney -Ted duo were mentioned together nearly 3 times more than Barney-Robin ( who are getting hitched in the final season) and Ted-Mother( the title couple of the show)

Barney-Ted Barney-Robin Ted-Mother0

100

200

300

400

500

600

700

800

900

1000

900

324281

Couple's mentions

Lily is not blooming

• Lily became the least popular character on the show, mentioned in only 1.1% of the total conversations

• Even Barney’s catchphrase “Wait for it” got more mentions than Lily.

Wait_For_it Lily0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

2.0%

1.1%

Share in HIMYM Chatter

Top 3 Advocates

MeetatMacLarens (HIMYM dedicated account of

WGN America cable and satellite television channel)

@MeetatMacLarens

Legen...Dary@_legen_dary_

HIMYM (HIMYM’s official Twitter account)

@HIMYM_CBS

Rajat Garg (CEO)rajat@socialappshq.com+91 995 808 3052www.socialappshq.com