How i met your mother
15
How I Met Your Mother Complete Social Media Analysis Report
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When How I Met Your Mother premiered on CBS TV network on Sept 19, 2005, it had some pretty big shoes to fill. The network had telecasted the series finale of one of their most loved comedy show, Everybody Loves Raymond in May that year, which became one of the most watched series finale of all times with 32.9 million viewers.
Transcript of How i met your mother
How I Met Your Mother
Complete Social Media Analysis Report
Our Objective
• To analyze the social media presence of How I Met Your Mother
• To understand and evaluate the popularity of the show by analyzing social media conversations around the show
Methodology
• Search Definition: – How I Met Your Mother, HIMYM– Name of the 6 main characters (Including the mother)– Key Terms popularized by show: The Bro Code, wait for it
• Duration: January 3, 2014 – January 31, 2014• Coverage:
– Geographical: Global– Online: Social media, blogs, Video sharing sites and web in
general.
About The Show
• Sitcom revolving around the life of Ted Mosby, his friends and his life journey to meeting the love of his life.
• The major show cast is as follows:– Ted Mosby: Josh Radnor(Present Ted)/ Bob Saget(future Ted – voice only)– Robin Scherbatsky: Cobie Smulders– Barney Stinson: Neil Patrick Harris– Lily Aldrin: Alyson Hannigan– Marshall Erikson: Jason Segel– The mother: Cristin Milioti
• The ninth season has 2 major plots. – After 8 seasons of mystery, finally the mother has been revealed (name still a
mystery). – Barney and Robin are finally getting hitched.
Does TRP really tells the true story?
Facebook Fans Average TV Viewership Twitter Followers0
5000000
10000000
15000000
20000000
25000000
30000000
24.7 Million
9 Million
669 Thousands
HIMYM Following
HIMYM: WHAT WE FOUND OUT?
Social Media Analysis
HIMYM: The Highs and The Lows
HIMYM Fans talk most on Sunday
Barney Stinson: That Guy’s Awesome
• Barney Stinson was the most popular character on the show, driving 35% of total conversation around the show.
• 63% of the conversations around the characters of the show were about Barney
Bro Code is Legen.. wait for it .. dary
• Bro Code was more popular than the 5 main characters on the show (except Barney) combined.
• Total Mentions of Bro code exceeded combined mentions of Ted, Mother, Robin, Marshall and Lily
0
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7000 B
ro
Code
Ted
Mother
Robin
Marshall
Lily
Mother Flops
• The unveiling of the biggest mystery for past 8 years, “The Mother” of HIMYM turned out to be a dud.
• Mother registered one fifth of the mentions of the Bro Code
Bro_Code Mother0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
20.8%
4.7%
Share in HIMYM chatter
The Bro Code – Article 1: “Bros Before Hoes”
• Barney -Ted duo were mentioned together nearly 3 times more than Barney-Robin ( who are getting hitched in the final season) and Ted-Mother( the title couple of the show)
Barney-Ted Barney-Robin Ted-Mother0
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324281
Couple's mentions
Lily is not blooming
• Lily became the least popular character on the show, mentioned in only 1.1% of the total conversations
• Even Barney’s catchphrase “Wait for it” got more mentions than Lily.
Wait_For_it Lily0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
2.0%
1.1%
Share in HIMYM Chatter
Top 3 Advocates
MeetatMacLarens (HIMYM dedicated account of
WGN America cable and satellite television channel)
@MeetatMacLarens
Legen...Dary@_legen_dary_
HIMYM (HIMYM’s official Twitter account)
@HIMYM_CBS
Rajat Garg (CEO)[email protected]+91 995 808 3052www.socialappshq.com
