Global Market Trends of Mobile Devices
Mark Jolley - Zebra Technologies
Sales Engineering Manager, Strategic Sales EMEA
Global Handheld Market Share
History Statistics of Operating Systems in the Enterprise
16%
78%
1% 5%
2014
Android MSFT legacy (WM/CE)
MSFT WE8.1H /10 Other
26%
68%
1% 5%
2015
Android MSFT legacy (WM/CE)
MSFT WE8.1H /10 Other
28%
66%
1% 5%
2016
Android MSFT legacy (WM/CE)
MSFT WE8.1H /10 Other
Current Operating System Position
32%
63%
1%
4%
Enterprise Market Share Operating Systems Q1 2017
Android MSFT legacy (WM/CE) MSFT WE8.1H /10 Other
Windows Mobile/CE
Windows Mobile
CE / WEC
What date was Windows 6.5 released? September 2009
What date was Windows CE Released? March 2011
GLOBAL TRENDSGROWTH TO COME FROM SEVERAL DRIVERS
MEGATRENDS
TECHNOLOGY
TRENDS
USE CASE TRENDS
FAVORABLE INDUSTRY DYNAMICS ACROSS MOBILITY VERTICALS
HEALTHCARE
RETAIL
MANUF/T&L
FAVORABLE INDUSTRY DYNAMICS ACROSS MOBILITY VERTICALS
DIGITIZATION OF
HEALTHCARE
WORKFLOWS
STREAMLINED
CLINICAL MOBILITY
TRACK AND
TRACEABILITY
(DEVICE, SPECIMEN,
PHARMACEUTICAL)
HEALTHCARE
FAVORABLE INDUSTRY DYNAMICS ACROSS MOBILITY VERTICALS
SHOP ANYWHERE,
ANYTIME
ENHANCED
CUSTOMER
EXPERIENCE AND
ENGAGEMENT
MOBILITY AS A
PLATFORM FOR
RETAIL OPERATIONS
RETAIL
FAVORABLE INDUSTRY DYNAMICS ACROSS MOBILITY VERTICALS
SUPPLY CHAIN
VISIBILITY
ACTIONABLE
OPERATIONAL
INSIGHT
IMPROVED
OPERATIONAL
WORKFLOW
MANUF/T&L
ENTERPRISE IT SPEND GROWTH, 2015 – 2019
-20%
-15%
-10%
-5%
0%
5%
WW EMEA
IT S
PE
ND
ING
GR
OW
TH
(%
)
2015
2016
2017
2018
2019
TODAY – SEIZING THE OS MIGRATION OPPORTUNITY
15M+ Mobile Computers
sold and deployed
over since 2010
99% On OS that is
losing support by
2020
$800+ Worldwide ASP
of mobile
computers in
2015
$12B Of Mobile
Computers to be
refreshed over
next 4 years
Lots of
Opportunity
for all
THANK YOU