Global Market Trends of Mobile Devices

Mark Jolley - Zebra Technologies

Sales Engineering Manager, Strategic Sales EMEA

Global Handheld Market Share

History Statistics of Operating Systems in the Enterprise

16%

78%

1% 5%

2014

Android MSFT legacy (WM/CE)

MSFT WE8.1H /10 Other

26%

68%

1% 5%

2015

Android MSFT legacy (WM/CE)

MSFT WE8.1H /10 Other

28%

66%

1% 5%

2016

Android MSFT legacy (WM/CE)

MSFT WE8.1H /10 Other

Current Operating System Position

32%

63%

1%

4%

Enterprise Market Share Operating Systems Q1 2017

Android MSFT legacy (WM/CE) MSFT WE8.1H /10 Other

Windows Mobile/CE

Windows Mobile

CE / WEC

What date was Windows 6.5 released? September 2009

What date was Windows CE Released? March 2011

GLOBAL TRENDSGROWTH TO COME FROM SEVERAL DRIVERS

MEGATRENDS

TECHNOLOGY

TRENDS

USE CASE TRENDS

FAVORABLE INDUSTRY DYNAMICS ACROSS MOBILITY VERTICALS

HEALTHCARE

RETAIL

MANUF/T&L

FAVORABLE INDUSTRY DYNAMICS ACROSS MOBILITY VERTICALS

DIGITIZATION OF

HEALTHCARE

WORKFLOWS

STREAMLINED

CLINICAL MOBILITY

TRACK AND

TRACEABILITY

(DEVICE, SPECIMEN,

PHARMACEUTICAL)

HEALTHCARE

FAVORABLE INDUSTRY DYNAMICS ACROSS MOBILITY VERTICALS

SHOP ANYWHERE,

ANYTIME

ENHANCED

CUSTOMER

EXPERIENCE AND

ENGAGEMENT

MOBILITY AS A

PLATFORM FOR

RETAIL OPERATIONS

RETAIL

FAVORABLE INDUSTRY DYNAMICS ACROSS MOBILITY VERTICALS

SUPPLY CHAIN

VISIBILITY

ACTIONABLE

OPERATIONAL

INSIGHT

IMPROVED

OPERATIONAL

WORKFLOW

MANUF/T&L

ENTERPRISE IT SPEND GROWTH, 2015 – 2019

-20%

-15%

-10%

-5%

0%

5%

WW EMEA

IT S

PE

ND

ING

GR

OW

TH

(%

)

2015

2016

2017

2018

2019

TODAY – SEIZING THE OS MIGRATION OPPORTUNITY

15M+ Mobile Computers

sold and deployed

over since 2010

99% On OS that is

losing support by

2020

$800+ Worldwide ASP

of mobile

computers in

2015

$12B Of Mobile

Computers to be

refreshed over

next 4 years

Lots of

Opportunity

for all

THANK YOU