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@PatrickDixonChairmanGlobalChangeLtdFellow,CentreforManagementDevelopment,LondonBusinessSchool

TakeHoldofYourFutureHowtotransformdigitalmarkeFngintocustomermagic

One word will dominate ALL

FUTURE

• ClicktoeditMastertextstyles

10

Thefutureisabout

EMOTION

WHODOYOUTRUSTFORTHETRUTH

"PerfecFon!,"TripAdvisorMember,Feb17,2017ThisisthemostbeauFfulParishotel.DelighOul,allperfect.Loveit.Wewillstayagainvsoon. "Terrible!TripAdvisorMember,Jan23,2017Terribleplace,ratsinourbedroom,dirty,noisy-badfoodpoisoningfor2weeks.Nearlydied.

Mostpeopletrustatotalstrangeronsocialmedia-farmorethananymarkeHngor

companywebsite

Socialmediarankingofallyourdigitalads,websites,reviewers,staff,products

Speed matters even more to mobile or

iPad users

Pop-uppagesPaidlisHngsSMSadvertsYouTubeAds

AutoplayVideosFillformtogainaccess

Talking to customers on journey of life

85% of world population will be living in emerging

markets in 10 years

1 billion will migrate over next 30 years

Little Data often matters

most

“missing you”

EverythingEverywhere

AllTheTime

5 year value of new customer

MostonlinesalesalreadyMOBILEinmanynaHons

10bnvideoviewsadaySnapChat

8dressesindifferentsizeandcolourdeliveredto

home

47

48

LocaHonMarkeHng

REALLYMATTERS

TescosentSMSmessagesto25-34-yroldwomeninwalkingdistanceofastore,offeringEU6discountvouchers

40,000walkedintostore

$40 Trillion Green Tech Boom driven by oil price, cost cuts, green activism

INFORMATIONREVELATION

Lower impact of traditional campaigns

only sell what you really believe in Life is Short

• CreaFnga• touchof• Magic

• withrevelaFonsthatreallymaWer

GuidetoaBeZerLife

Fast,relevantandaccurateinformaHon

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@patrickdixon

globalchange.comKeynoteSlides

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