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Future of Almost Everything and Marketing Magic - keynote for UBA Marketing Day
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• Body Level One • Body Level Two • Body Level Three • Body Level Four • Body Level Five @PatrickDixon Chairman Global Change Ltd Fellow, Centre for Management Development, London Business School Take Hold of Your Future How to transform digital markeFng into customer magic
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Transcript of Future of Almost Everything and Marketing Magic - keynote for UBA Marketing Day
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@PatrickDixonChairmanGlobalChangeLtdFellow,CentreforManagementDevelopment,LondonBusinessSchool
TakeHoldofYourFutureHowtotransformdigitalmarkeFngintocustomermagic
One word will dominate ALL
FUTURE
• ClicktoeditMastertextstyles
10
Thefutureisabout
EMOTION
WHODOYOUTRUSTFORTHETRUTH
"PerfecFon!,"TripAdvisorMember,Feb17,2017ThisisthemostbeauFfulParishotel.DelighOul,allperfect.Loveit.Wewillstayagainvsoon. "Terrible!TripAdvisorMember,Jan23,2017Terribleplace,ratsinourbedroom,dirty,noisy-badfoodpoisoningfor2weeks.Nearlydied.
Mostpeopletrustatotalstrangeronsocialmedia-farmorethananymarkeHngor
companywebsite
Socialmediarankingofallyourdigitalads,websites,reviewers,staff,products
Speed matters even more to mobile or
iPad users
Pop-uppagesPaidlisHngsSMSadvertsYouTubeAds
AutoplayVideosFillformtogainaccess
Talking to customers on journey of life
85% of world population will be living in emerging
markets in 10 years
1 billion will migrate over next 30 years
Little Data often matters
most
“missing you”
EverythingEverywhere
AllTheTime
5 year value of new customer
MostonlinesalesalreadyMOBILEinmanynaHons
10bnvideoviewsadaySnapChat
8dressesindifferentsizeandcolourdeliveredto
home
47
48
LocaHonMarkeHng
REALLYMATTERS
TescosentSMSmessagesto25-34-yroldwomeninwalkingdistanceofastore,offeringEU6discountvouchers
40,000walkedintostore
$40 Trillion Green Tech Boom driven by oil price, cost cuts, green activism
INFORMATIONREVELATION
Lower impact of traditional campaigns
only sell what you really believe in Life is Short
• CreaFnga• touchof• Magic
• withrevelaFonsthatreallymaWer
GuidetoaBeZerLife
Fast,relevantandaccurateinformaHon
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@patrickdixon
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