ASCII Austin Keynote by Intel SMB MSP Marketing Director, Eric Townsend keynote 2013
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Transcript of ASCII Austin Keynote by Intel SMB MSP Marketing Director, Eric Townsend keynote 2013
Intel Confidential — Do Not Forward
Reinvigorate Your IT Services Strategy
For 2014
Eric Townsend: Intel Corporation• Lead North America SMB & MSP Marketing Activities
• 2012: spent over 1000+ hours with SMB channel partners
• Working with Industry Partners OEMs RMMs Industry Groups Distribution Partners
• Lets Get Connected
− http://www.erictownsendblog.com/
− https://twitter.com/Eric_D_Townsend
• http://www.linkedin.com/in/ericdtownsend
3
Just Do It vs. Just Google It
* Other names and brands may be claimed as the property of others.
Mobile Computing Lines HAVE Blurred
Ultrabook™ Convertible & Detachable Ultrabook™TabletSmartphone
Consumption Usages Creation/Productivity
Notebook
Other names and brands may be claimed as the property of others
Devi
ceIT
Req
uire
men
tsEx
perie
nce
Same Users Just New Rules
Thin & light Long battery life Instant on Always connected Touch
Access to data from any device
Easy collaboration Responsiveness Business & personal on same device
Productive from any device, anywhere, anytime
Device security & manageability Compliance Compatibility Ease of integration Total cost of ownership
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Intel® vPro™ Technology (Desktops, Ultrabooks, etc…)
39 Intel® vPro™ Technology is sophisticated and requires setup and activation. Availability of features and results will depend upon the setup and configuration of your hardware, software and IT environment. To learn more visit: http://www.intel.com/technology/vpro/
Processor
Chipset
Network
FirmwareBusiness Desktops, All In
Ones and Ultrabooks &Laptops
RMM Console
Hardware-assisted Smart Security and Cost Saving Manageability
Intel® vPro™ TechnologyAdopted by Leading Solution Providers & MSPs across North America
MSP Management Consoles
All ConnectedAlpheonAlvarez TechnologyAxcell TechBullet ProofChannel DynamixCircle Computer ResourcesCompetitive ComputersCompuvisionCT NetworksDatapriseDigital SeattleDo IT SmarterEndsightFPA TechnologyGreen Light BTIntrustIT Guru
IT SolutionsMasterITMid America ComputersNetgainNext DimensionNext Step NetworkingNex-TechoutsourceITPegasus TechnologiesPreferred IT GroupSabioSperosSTF ConsultingSynergy Global SolutionsTDCnetTLC TechTekmanagementValley Network SolutionsVirtual Administrator
“vPro cuts our deskside visits by 70 percent versus non-vPro PCs. That means lower cost, faster problem resolution, and happier customers.”David D’Agostino, VP of Operations, Brite Computers
“Clients are very happy when vPro allows us to fix a problem right now, rather than schedule a service visit for the next day.” Shea Kelly, Director of Operations, Circle Computer
By managing power actively on vPro machines, we can save our customers over $150 per year, per PC. That gets customers’ attention.” Dan Tomaszewski, President, Green Light Business Technology
“We can now re-image and rebuild a machine remotely – which means the turnaround time has gone from two days to ten minutes.”Tom Beckman, IT Authorities
Example of Real World Channel Partner Results in 2012
The TED TALK For Implementing Intel vPro Technology
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http://msp.intel.com/vProNavigator
What Is Your Customers Business Continuity Plan?
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• April 8, 2014 • Windows XP End of
Support
• Office 2003 End of Support
• >30% SMB still running XP
• Less than 50% understand what EOS means
Refresh is So… Refreshing
Source: IDC
4 Years Old 5 Years Old 6+ Years Old
100
62
34
WW Business PCs
Inst
all
Base
(M
u)
~50M Old PCs in North America Ready to Refresh
Other names and brands may be claimed as the property of others
Innovation Fuels the Revolution- Refresh Conversation
12
New Experiences
Touch
Wireless Display
HD Video Conferencing
Facial Recognition
Always Fresh Data
Voice Command
New Devices New Apps
How Do You Drive Demand?
14
Your Customer Data Is More Valuable Than You Know
* Other names and brands may be claimed as the property of others.
15
Information Marketing vs. Real Time MarketingNew Tools- Digital Marketing Assets & Sales Tools
• Digital Content
• Sharable Assets
• Relevant in the Purchase Process
• Sales Tools- Snackable Information
* Other names and brands may be claimed as the property of others.
http://b2btools.intel.com
Call To Action- Change The Game
• Innovation is going to separate the winners from the
losers
• Engage Your Customers Differently!
http://b2btools.intel.com
• Get More Out of Your Existing Technology Today!
http://msp.intel.com/vProNavigator
• Drop Your Card Off At The Booth Or Sign Up On Line
(raffles)