10 “Musts” of Economic Development Data

What we will cover:

• What we know about the role of data in economic development marketing

• 10 “Musts” of economic development data• Checklist

NOTE:To view the video recording of this webinar, please visit:

http://bit.ly/10_Musts_ED_Data

Site selectors choose communities first, before they search for land or buildings. Ensure businesses can find critical data about your region by offering it on

your economic development website.

PA site showcases data across the state. Butler County CDC site shows local data.

OK Chamber of Commerce offers local businesses key market research data customized to their location.

Ensure ALL the critical types of data are found on your website:• Demographics: population, age, sex, race, income, and educational

attainment, etc.• Labor data - types of employees and businesses in your area.• Consumer & retail data: detailed consumer expenditures and retail

potential, modifiable radius/ drive time around properties.• Business and industry data: right down to the 6-digit NAICS level -

MUST be current.• Geographic data: infrastructure, incentive zones, parks, educational

institutions, energy, telecommunications and points of interest.

Demographic data presented in text and graph formats.

Demographic data presented as a heat map

Labor data in a variety of formats

Consumer spending broken down into specific categories.

Businesses mapped interactively with color-coding

Tabular data for industries with drill-down into more detailed categories levels.

Detailed information about individual businesses, with reports.

Example of local & GIS data: Mapping educational institutions by degree

Zoning data for the Miami area

Analytical tools: compare communities and propertiespinpoint, radius, drive-time and polygon tools

Interactive reports with dynamic mapping

Try out dynamic reporting yourself by clicking on the link below:

http://bit.ly/longbeach_demographic_report

Example of regional data

Zoom in to get data in different radii around a specific property

Example: labor data around a specific property in modifiable distances/drive time

Example of detailed property view

Example of street view

Modify report from 1-60 miles radius or 1-60 minutes drive time

Difficult to absorb long lists of data and figures - use maps, layers, charts to tell the story behind your data.

SizeUp LBI visualizes market research data to be understood at a glance

Mapping out competitors helps businesses make key location decisions

Export to PDF or share in different ways

Property reports can be shared with QR codes or on social feeds.

Businesses can export PDF reports in SizeUp LBI

All data and features available in a fully mobile optimized format, so you don’t lose leads frustrated by trying to navigate a

standard website on the small screen of a smartphone or tablet.

Bonus: Data must be easily located.

Too many economic development organization websites are like scavenger hunts when it comes to tracking down data.

ChooseNJ.com is a great example of a website that makes it EASY to find site selection data.

Skagit County, WA is another excellent example – the ZoomProspector search widget on their home page leads

investors directly to the data they are seeking.

Learn more about ZoomProspector Enterprise & SizeUp LBI: http://www.gisplanning.com