TREND SPOTTING GREAT IDEAS • BUILDING A VIABLE PRODUCT LINE • CURRENT TRENDS • COLOR & STYLE FOR NEW LINES
Brian Hawkins – www.stylexplorers.com
TREND SPOTTING That Was Then
SOURCE … SAMPLE …
Celebrity – Rich & Fabulous Lauren Bacall (Slacks) Carey Grant (Ascot)
Fashion Houses & Runway Coco Chanel, Christian Dior
Storefront – Window Shopping
Bonwit Teller to Bloomingdales
Fashion Magazines Vogue, ELLE, GQ
Evolutionary Change Styles Evolved Over Time
Department Store Where One Purchased Defined Style
Lifestyle Evening Elegance to Saturday Sails
TREND SPOTTING This is NowSOURCE … SAMPLE …
Look at Me – The Democratization of Style through Fashion Blogs
http://whatiwore.tumblr.com/ Jessica Schroeder • http://hisnameisrobz.com/category/fashion/ RobZ •
Boutique Couture – Rise of the Boutique Designer
http://www.stylexplorers.com/site/report/1892 Tom Binns & The First Lady •http://hernicheproducts.com/ Bagonia & Birch •
Street Style – Spotting Rising Trends at the Street Level
http://thesartorialist.blogspot.com/The Sartorialist •http://www.stylexplorers.com/site/report/1945 ILook - Israeli Street Fashion•Trend-Spotting Sites http://www.stylexplorers.com/ StyleXplorer • http://www.look-look.com/look/index.html Look-Look
TREND SPOTTING This is NowSOURCE … SAMPLE …
Revolutionary – Styles Turn on a Dime
http://www.stylexplorers.com/site/report/1893 Uniqlo Pops Up in Paris •http://www.stylexplorers.com/site/report/1907 Brand New Stores Pop Up Everywhere •Concept Stores – Bringing
Form to Fiction
Music & Video Lead Lifestyle --
http://www.colette.fr/ Colette Paris • http://www.stylexplorers.com/site/report/317 Sample Lab Tokyo •http://www.dianneo.com/main.htm Dianne O Boutique •http://www.stylexplorers.com/site/report/275 Mark Ecko •http://www.stylexplorers.com/site/report/789 Insight 51 (NZ) •http://www.stylexplorers.com/site/report/1762 Dior “La Vie en Rose” •
Nostalgia: Comfort from Bygone Eras
Renaissance Retro: http://www.stylexplorers.com/site/report/1916 (Franck Sorbier)
Baroque Back to the Future: http://www.stylexplorers.com/site/report/1923 (Acrila Furnishings)
Popular Culture:Wall Art to Street Smart
Street Art: http://www.stylexplorers.com/site/report/1899 (Adidas Momo Y-3)
Musical Moods Inspire: http://www.stylexplorers.com/site/report/275 (Mark Ecko)
Rough & Ready: Retro Beats Metro
Apres Ski Style to Boot: http://www.stylexplorers.com/site/report/1942 (f-troupe)
From Foreign Legion to Urban Region: http://www.stylexplorers.com/site/report/1940 (Paladium)
New Elegance: Return of the Classics
Roman Sculpture: http://latimesblogs.latimes.com/alltherage/2009/10/paris-fashion-week-lanvin-spring-2010.html (Lanvin, Alber Elbaz)
Greek Goddess: http://www.girlawhirl.com/Runway/Sophia-Kokosalaki-at-Spring-2010-Paris-Fashion-Week.aspx (Sophia-Kokosalaki)
Military Mania: The March Continues
La Guerre is de Rigeur: http://www.balmain.com/ (Balmain, Christophe Decarnin)
Once You Know…What Next
Know Before You Go: Create a Business Plan
Start with the Consumer “What’s their Pain?” (Needs & Wants)
Is there Space in the Marketplace? Great Plans Lead to Investment &
Success Network & Build Your Follower Base Listen! Learn! Then Lead!
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