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FacebookIdea Vault
socialfresh
$4
Stop Running out of good
facebook content ideaS!
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Table Of Contents
3 About
4 How To Use This Ebook
5 Listen To Facebook
6 Unleash Your Inner Spy
7 Build The Bridge
8 Get Started
9 Ideas I. Brand Q&A
10 Ideas II. Brand and Product Menons
12 Ideas III. Content and Promoons
14 Ideas IV. Links
16 Ideas V. Fill In The Blank
18 Ideas VI. Quesons19 Ideas VII. User Generated Content
24 Ideas VIII. Ask For Engagement
27 Ideas IX. Quotaons and Facts
30 Ideas X. Images
33 Ideas XI. Current Events
36 Whats Next?
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Jason Keath is the CEO and founder of Social Fresh.
Jasons focus is on curang some of the smartest voices in social media, with a special focus on helping businesses. Jason
also works as a social media speaker, consultant, and analyst.Jason spends his me wring for and curang the Social Fresh
blog, managing Social Fresh conferences, and organizing
quality online social media training specically for businesses.
Jason lives in New York City with his beauful girlfriend Nicole
DAlonzo. You can nd him blogging from your local coee
shop or roaming the streets of New York City as a full me
tourist.
You can reach Jason most anyme by emailing him at Jason@
SocialFresh.com or on Twier at @JasonKeath.
About the author
Jason Keath
Social Fresh is a social media educaon company.
Our goal is to inspire people to create beer
businesses through social media.
The rst Social Fresh conference was held in
2009. In 2010, we held seven conferences
around the country, from Tampa to Portland, OR.
The organizaon now focuses on two naonal
conferences each year, Social Fresh East and Social
Fresh West.
These two day events are ideal for businesses that
need inspiraon, eecve case studies, and the tools to improve their social markeng. You will leave a Social Fresh
conference able to produce measurable results. To learn more, please visitSocialFreshConference.com.
We also started the Social Fresh blog in 2009. Weve seen tremendous growth in our readership since then, with over200,000 monthly visitors and we have welcomed over 150 contributors that are true leaders in social media markeng.
Please visit SocialFresh.com/blog to see our most recent free training resources.
At our 2012 Social Fresh West conference, we announced a new opportunity for businesses looking to improve
their social marketing skills. It is a directory of social media training resources. We currently have dozens of
training opportunities that can benefit your business immediately. Many of them are available at no cost. Visit
SocialFresh.com/training to see all that is currently available.
About
Social Fresh
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Are you ready
to take your Facebook
Page to a whole new level?
Are you ready to improve your engagement and
increase your number of quality followers as well?
If so, lets get started.
At Social Fresh, weve been watching and
monitoring Facebook Pages from some of the best
brands for several years now.
In this book, weve tried to take all that informaon
and put just the best stu into one locaon so that
you can benet quickly.
There are two ways to use this book. Please takea moment to consider them both and determine
which method works best for you...
1. The quick and easy way
We know, some of you have very short aenon
spans. Or maybe youre just real busy and have a
lot to do.
Either way, feel free to start ipping through thebook and grab a few ideas and implement them
immediately.
Were condent you can benet within minutes
from right now.
2. The slightly more involved
but much more effective way
If you want your brand to REALLY succeed onFacebook, heres the best way to use this book.
Print a copy of it for at least two other people.
At least one should be someone who will work with
your Facebook Page and knows the business well.
At least one other should be someone who is a
customer or matches your target audience youd like
to connect with.
Arrange a meeng with these other people and ask
them to read or review the book in advance.
At the meeng, go through the book one page
at a me together and discuss how you might
implement similar ideas for your Page. In other
words, have a good old fashioned brainstorming
session.
Write down any and all ideas. Then, make them
happen!
Sounds simple?
It is.
But were condent that there is no beer way to
come up with the best ideas for your Facebook Page
that will increase both engagement and quality
followers.
How This Book is Arranged
Youll noce that the rst few chapters are concepts
you should think about before diving in.
Aer that, there are 12 secons that give very
specic ideas and examples of what can work and
has worked.
At the beginning of those 12 secons, we give you
more informaon on what you should do if you
choose to have eecve brainstorming.
Lastly, theres some bonus secons.
Thanks again for purchasing this book.Lets get started...
How to use this Idea Book
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Facebook is a data geek company if there ever was one. So
when we start to talk about what to post to our Facebook
pages, it is useful to take a lile advice straight fromFacebook.
We know the more fans interact with a pages content, the
more content theyll see in the future.
There are four main types of interacons we
strive for as marketers:
1. Likes: the lowest barrier to entry, likes are an
easy way to get interacon from your fans
and keep a touch point with their newsfeed.
2. Comments: Comments are the heart of yourpages community. They drive engagement,
connecon, and more informed fans.
3. Shares: Sharing a pages content is the largest form of
endorsement. This does the most for extending your
pages reach.
4. Clicks: Links send fans o of Facebook.com. They are
calls to acon. We know we cannot push promoonal
content all day, but when we do it right, we want fans
to click on the links we share with them.
All of these interacons are important to a healthyFacebook page. And each one is acvated with dierent
types of content.
When Facebook determines if a user sees your content
in their newsfeed, it takes into account many dierent
variables, including the type of content. Some users
may be more likely to see a photo of yours than a link,
depending on their previous acvity AND your pages
previous acvity.
Facebook gives a lile specic advice on three of these
interacons.
For Likes, just ask for the like Like this if
For Comments ask a queson in the post
For Shares Facebook suggest photos, albums, videos
Listen To Facebook When
They Talk About Facebook
Facebook Content Rule #1
MIX IT UP
Use different content types to reach
more fans and to drive all four types
of Facebook interactions: likes,
comments, shares, and clicks.
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If you want to post amazing, awesome, earth-shaering
Facebook content that will get liked and shared and
echoed through the Zuckerberg-ether, then you need to doone thing, research - spy on those that are doing it right.
Research your previous content:
1. Export 90 days of your Facebook posts insights data into
a spreadsheet. Three months of data is a good baseline.
2. Hide promoted posts to leave only organic engagement.
3. Idenfy the posive metrics that are most important
to your brand page, organic reach, engagement,
virality, etc.
4. Idenfy the negave post metrics. This tells you who
has clicked to hide your posts in the newsfeed.
5. Idenfy your best and worst content and see what you
can learn.
This is step one for learning about your Facebook audience
- learn what they love and what they are not so thrilled
with. For more info on negave post metrics, read our post
with more details at socialfresh.com/2.
Research your audience:
1. Pay aenon to posts with a ton of comments. This
shows high fan interest.
2. Survey your fans to nd their interests.
3. Dig up demographic info for your visitors to your
brand website and use this to inuence your Facebook
content topics.
Research your competors:
1. Examine their stats, use of ads, and demographics bygoing to Facebook.com/brandpage/likes. Extrapolate
use of Facebook ads or campaigns by looking at big
spikes in Likes.
2. Browse competor pages for their most successful
content.
3. Set up alerts for pages you want to monitor closely at
HyperAlerts.no.
Unleash Your
Inner Spy
Facebook Content Rule #2
RESEARCH IS NOT OPTIONAL
Research your audience, your
competitors and your own stats to learn
the secrets of what content will work
best for your brand.
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If you want to build anything, you need a plan, or a
blueprint. Having a blueprint is also really helpful for
replicang something that has already been built.
Newspapers have standard secons.
Magazines have recurring features and columns.
Creang themac, reusable content blocks is important for
both connuity and sanity.
You may not need to have a theme for every day of the
week, but having a few blueprints handy makes your
content calendar and brainstorming that much easier.
You can even pick one blueprint and run with it for all your
content. Oreos famous Daily Twist campaign featured their
cookie in creave product shots that celebrated holidays,
moments in history, current events, and pop culture. For
100 days that was their content blueprint.
These blueprints can be simple like Whole Foods posng
a link to their recipes with a photo of the nished product
as a staple of their Timeline. Another great example is
Applebees using the Facebook queson feature to survey
their diners on fun food themed topics.
Creavity can thrive when it is focused by a few friendly
guidelines or restricons. By creang a handful of content
blueprints we channel our creavity and produce endless
pieces of content that are aligned with the brand message
and voice.
Facebook Content Rule #3
REPLICATE DONT
DUPLICATE
One of the keys to long-term Facebookcontent success is having content
blueprints that can be replicated over
and over without boring your fans.
Build The Bridge
Dont Let The Bridge Build You
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Our goal is to jump start your brainstorming. Do not read
through the ideas and think that would never work for
our brand. Not everything in here is one-size ts all.
1. Take notes:
Get out your own note pad, whiteboard, word doc, read
through these lists of ideas, and think how can we steal
this idea and use it in our own way.
Remember not to edit.
Do not be sased with just one content idea for each
bullet you read, write down as many as you can.
2. Answer brand quesons
We have a secon with quesons for a brand to ask
themselves. These answers are important and will help
you generate ideas in the right direcon, ideas that are
relevant to your brand.
3. Brainstorm content ideas
Next we have secons commied to actual content ideas,
examples, types, business types and more. Go through
them all, wring down every idea you think of as you go.
4. Filter the best
Come back and edit later, as a team or by yourself, and pull
out the best of the best.
5. Plan your content calendar
Aer you have found the best content ideas from your
brainstorming sessions, start to work on your content
calendar. Schedule the next 30-90 days worth of content,
taking into account other company calendars and leaving
opportunies for in-the-moment mely updates.
Your Next Steps:
How To Use This Ebook
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1. What do your fans/customers do to have fun?
2. What are the biggest pain points for your customers?
3. When you go to conferences in your industry, what
do people talk about?
4. What do people love about your business?
5. What kind of clothes do your customers wear?
6. Where are your customers on the weekend?
7. How old are your customers when they rst hear
about your business?
8. If your fans took a vacaon, where would they go?
9. Who are your competors?
10. What separates you from your competors?
11. Do your customers use your product in unique ways?
12. Why do people buy your product?
13. What are the top ten rules of your industry?
14. What are the biggest mistakes in your industry?
Ideas I.
The Brand Q&A
Ask these quesons to help you brainstorm good Facebook page content. This acvity is best done with a
group, but can be done by an individual.
Just answer the quesons for now, dont get stuck on creang the nal product of actual Facebook post ideas yet.
15. Where do people go to breakfast?
16. Where do they go on the weekends?
17. Name ve places where people like to have fun.
18. Who are local celebries?
19. What are local tradions?
20. What is the best thing about your local area?
21. What is the worst thing about your local area?
22. What is the weather like locally?
23. What is your local area most known for?
Brainstorm Quesons to Ask For A Local Page
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26. Personify your products with creave images.
27. Celebrate milestones in creave ways.
Ideas II.
Brand and Product Mentions
Company news can be boring. Instead of announcing something, turn it into a game or have fans guess the
news. Include them, engage them, get them to respond. Ask yourself would I share this content?
Branded images are a challenge for many Facebook pages. Some pages can get away with just posng fun
photos of their product, especially car companies or the beverage industry. Some have to get a lile more
creave. Test and nd out what works for your page.
24. Show close ups of your products and ask fans to
guess what it is.
25. Feature your products in the moments when your
fans are the happiest: Shopping, vacaon, with
friends, pares, holidays, etc.
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30. Take advantage of humor, exaggeraon, fun images,
and liberal use of Photoshop to feature the brand or
products in interesng ways.
31. Use elegant, well lit, professional product images
that feature your product in unique and interesng
ways.
28. Share iconic images of your brand or products.
29. Talk about product features and selling points.
Ideas II.
Brand and Product Mentions
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In a contest between me and a bulldog, you would say the bulldog is cuter. Sylvester Stallone
34. Alert fans when a promoon is almost over.33. Share simple, bold images announcing promoons.
Ideas III.
Contests and Promotions
32. Have fans generate a threshold of likes before a certain prize is added to the pool (or reward them with a prize tha
is not worth money, per Facebooks rules).
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