0Filename Company name
Expand the Horizons of Your Business
Pietro Borsano
Carlo Gardella
AdvisingAsia is a brand fully owned by Asia Enterprise Co., Ltd.
1Filename Company name
How Can AdvisingAsia Help You to Expand Your Business?
AdvisingAsia creates value for any
company which desires to go
international:
Our consultants have gained a broad and sound experience
by working in sales&marketing departments of MNCs and in
legal services, with a particular expertise acquired in Asia.
AdvisingAsia is a boutique consulting firm, specialized in the internationalization of SMEs
(small-medium enterprises). AdvisingAsia advises Western companies to get into Far East
markets, and Asian companies to develop their business in the global markets.
We identify the upcoming business
opportunities.
We analyze and define the best strategy
for reaching the goal set by our client.
Finally, we can implement the defined
strategy, thanks to our temporary
management services.
2Filename Company name
Why Do You Need AdvisingAsia?
We create tailor-made consultancy projects,
according to clients requirements and goals.
In general, there are several different strategic
steps: the analys of the market the company
wants to enter, the strategy for successfully
getting into that market, the research of
contractual partners (e.g. for establishing a JV)
and, finally, the temporary management of the
business in the new market.
AdvisingAsia works in two main consulting areas: i) international business strategy
(marketing consultancy, building and managing sales network and temporary management)
and ii) professional services (mainly legal and tax advice).
Our professional services comprise legal and tax
advice, intellectual property protection, company
establishment, JV implementation, international
HR staffing, etc.
We help SMEs to overtake the legal challenges
regarding the establishiment of a business in a
foreign country. In other words, we manage to
control and limit any risk arising from the «going
global strategy».
AdvisingAsia not just would provide consulting services, but would become a reliable key
partner of its clients, with the full support of its team and a deep understanding of its
clients matters, within a globalized world.
We provide all the «red tape» topics related
to the launch of a new business.
We lead our Western clients towards high
yield emerging markets.
3Filename Company name
Within the Mentioned Areas of Expertise, AdvisingAsia
Operates in These Three Fields:
Startup of company
operations
Kick off your business anywhere in
the world
Company structure and
restructuring
Fiscal positioning and management
of the profit flows
Strategy, feasibility and
business planning
Implement a business strategy for
your operations
Internationalization and
Sales Network formation
Business, Legal and Management
support
Cost saving
Analyze and reduce your costs
Temporary management
Manage your businesses with top
professionals
Strategy and FinanceCost reduction and HR
ManagementBusiness Development
4Filename Company name
In Specific, AdvisingAsia Marketing and
Professional Services are …
Strategy, feasibility and business planning
JV establishment and company internationalization
Corporate structure & restructuring
Temporary management
Cost saving
Start-up of company operations
5Filename Company name
Startup of Company Operations Kick off your business anywhere in the world
We develop and support your business operations anywhere in the world.
Full-scale market assessment
Complete Business planning
Finalization of Shareholder plan
Development of tailor-made Market entry strategy
Hiring and assessment of Management team
6Filename Company name
Strategy, Feasibility and Business planning (1/2)Implement a business strategy for your operations
We develop and finalize a complete strategy blueprint.
Project’s feasibility study
Market volumes and trends definition
Competitor assessment
Product pricing and positioning
Definition of Investment and profit plan
7Filename Company name
Strategy, Feasibility and Business Planning (2/2)Implement a business strategy for your operations
We develop and finalize a complete strategy and feasibility assessment.
Market landscape definition
Study evaluation of Market barriers
Definition of Business Key Success Factors (KSF)
Consumers’ purchasing power evaluation
Suppliers potential assessment
8Filename Company name
Internationalization Business, Legal and Management support
We develop and finalize your Joint Venture partnership projects.
Corporate establishment service
Creating and managing a sales distribution network
Definition of Logistics, Licenses and Permits
Business Intelligence
Market Research and entry
strategy evaluation
Identification of office and production site
9Filename Company name
Corporate Structure and RestructuringOptimize your position
Assessment of worldwide
banking strategy
Refinancing corporate debt to
reduce interest payments
Definition of assets strategy
Optimization of fiscal strategy
and profit allocation
Forecasting of future business
flows and capital needs
Company due diligence and corporate Governance
10Filename Company name
Temporary ManagementManage your business on your behalf
AdvisingAsia expertise is at your service even after the international strategy is defined.
Temporary Management from middle
management to senior position
Transition Management
Reorganization of functions such as
sales, marketing, and distribution
Outsourcing of non-core operations
such as payroll and technical support
Renegotiation of labor contracts in
order to reduce overheads
11Filename Company name
“ Asia Enterprise reduced the cost of
bank international transactions by 35% !
The end of the year saving was more
than USD 60.000! ”
Muhammad.A. Client’s CFO
Cost SavingAnalyze and reduce your costs
Definition of cost reduction plan
80/20 cost analysis and
reduction
Identification and partnership with key suppliers
Identification of value added costs
Analysis and reduction of non-core cost drivers
12Filename Company name
Our team: Carlo Gardella
Founder and Managing Partner - Bangkok
Carlo has worked mainly in Top Management, Sales and After Sales Network Management, Marketing, Business Development and Start Up projects.
Carlo holds a Master’s Degree with honours in Political Sciences from PaviaUniversity (Italy). Prior to joining AdvisingAsia, Carlo has developed a widemanagement experience within several multinational companies, includingIveco s.p.a. (affiliate of CNH Industrial), Fiat s.p.a. (affiliate of FCA) and LandiRenzo s.p.a. in Far East and Middle East Countries, China and India.He is fluent in Italian, English and French.
• Definition and implementation of all Start up operations(legal, locations, building, training and marketing ), inThailand for a leading automotive importer of commercialvehicles.
• Hold the position of General Manager in The Philippinesfor a leading packaging company.
• Managing Director in Thailand and Indonesia for leadingEuropean automotive firm.
• Joint Venture Feasibility study in Egyptian market leaderfirm.
• Start up operations and Growth strategy definition for oneof the largest Chinese automotive firm
• Feasibility and Joint Venture set up for a leadingautomotive firm in China.
• Network development for a major automotive company.
• Development of the strategic plan and marketing plan fora major automotive company.
• JV formation and negotiation in China.
• Feasibility study in China aimed to JV formation forautomotive company.
• JV formation and negotiation in India for automotivecompany.
• C.E.O. In India for automotive company.
• Various company delocalization in Thailand.
• Sales & network development in ASEAN region forseveral firms.
linkedin.com/in/carlo-gardella-245192a
13Filename Company name
Our team: Pietro Borsano
Associate - Bangkok & Italy
Pietro has also studied in Thailand, where he now lives. His areas of expertise include Corporate and Commercial Law, General Management and Business Strategy.
Pietro holds a Master’s Degree with honours in Law from Turin University (Italy)and a Master in Management with merit from the French Business School ESCPEurope. Prior to joining AdvisingAsia, Pietro has worked with an Italian first-tierlaw firm (whose he is now an external counsel), specialised in arbitrations andcorporate law. He has gained as well previous consulting experiences inbusiness strategy both in Italy and in Thailand and Cambodia.He is fluent in Italian, English and French.
• Drafting of international commercial contracts (such asnon-disclosure agreements, distribution agreements,supply agreements, memorandum of understanding, etc.).
• Deep knowledge and analysis as regards corporategovernance, as well as with reference to companies inemerging Asian countries.
• Corporate establishment and advise for foreign directinvestments.
• Drafting of Memorandums and Articles of Association andshareholders’ agreements.
• Feasibility studies for entering a new market from aneconomic and a legal perspective.
• For an Italian DIY company, competitive environmentanalysis and strategy definition for entering the onlinemarket, without losing its brand identity.
• For a fast-moving consumer goods MNC, implementationof a market entry strategy in Cambodia, with focus onincreasing its sales in rural areas and launching a socialmarketing campaign.
• For a Taiwanese industrial company, comprehensivemarket analysis and advice for going international.
• For the same company, creation and development of abrand new sales distribution network both in Middle Eastand Gulf countries and in Europe.
linkedin.com/in/pietroborsano
14Filename Company name
Our team: Dararat Assavapiriyanon
Manager - Bangkok
Dararat has worked mainly in Sales & Marketing and Business Development.
Dararat holds a Marketing Degree from Chulalongkorn University (Thailand).Prior to joining AdvisingAsia, Dararat has developed a wide managementexperience within several multinational companies, including True Corporationand Oracle, both in Thailand and in other ASEAN countries.She is fluent in Thai, English and Chinese.
• Responsible for selling solutions and services to securenew opportunities, maximizing revenues and profitabilityand increasing company's market share.
• In True, to represent NCR, the retail innovative solutions;Retail One, POS, Self service, Loyalty Management andSupply Chain and Inventory Management.
• Primary focus is on account planning and opportunityplanning to grow retail solutions and services business.
• Identify and evaluate specific new profitable businessopportunities.
• Maintaining and developing Existing Accounts.
• She developed new marketing strategies to capturemarket channels with new clients.
• She introduced improvements in business strategiesbased on customer feedback.
• To represent Oracle technology products and relatedservices in a defined account.
• Dararat is used to identify, qualify and close newopportunities.
• She manages accounts including the entire sales processfrom business development through post-sales support.
15Filename Company name
Our team: Devanshu Lamba
Manager - New Delhi
Devanshu has worked mainly in Management, Sales and After Sales Network Management, Marketing, Business Development and Start Up projects.
Devanshu Lamba holds an Engineering Degree in Computer Science and a MBADegree in Marketing from Mumbai University (India). Prior to joiningAdvisingAsia, Devanshu has developed a wide management experience withinseveral multinational companies, including Birla Group and Landi Renzo s.p.a.in India.He is fluent in English and Hindi and has a basic knowledge of French.
• New product development in line with company strategy and basis Customer & Market Feedback Lead
• Hold the position of Assistant Manager in India for a leading Manufacturing company.
• Involved in strategic projects and to conduct extensive research on various product categories & customer segmentation.
• Involved in Competitor analysis to update the view of external market trends relevant to practice area.
• Joint Venture Feasibility study in Egyptian market leader firm.
• Network development for a major automotive company.
• Development of the strategic plan and marketing plan for a major automotive company .
• Feasibility study in India aimed to JV formation for automotive company.
• JV formation and negotiation in India for automotive company.
• Marketing Manager In India for an automotive company.
• Sales & network development in Asia Pacific region for several firms.
16Filename Company name
Some of Our Clients …
BIANCHI COATING (THAILAND) CO., LTD.
A leading Italian company specialised in industrial painting, parts assembly, quality
control, and parts packing and delivery for automotive companies such as Ducati,
Ford and Mitsubishi.
ZECA S.P.A.
An Italian automotive company, founded approximately 60 years ago as a
manufacturer of accessories and spare parts for motor vehicles, which we have
assisted for defining its international strategy.
GL GROUP
An Italian information technology company, with more than 200 professionals
across its various offices and part of an international network, mainly involved in
Risk Assessment and Business Continuity Management.
17Filename Company name
AdvisingAsia Partnerships
AdvisingAsia aims to become a bridge between Western world and South East Asia.
Carlo has been living in Thailand and Far East since the mid of the Nineties. Pietro studied and lived in Bangkok
in 2014. For this reason, AdvisingAsia loves to strengthen economic, cultural, educational, and social links
between West and Far East.
AdvisingAsia is proud to announce that, thanks to its efforts, Shinawatra University from
Thailand and the National Research Council from Italy signed, on 12 February 2016, a
Memorandum of Understanding.
Shinawatra University, founded in 1999, is an international private university, offering a
broad range of information technology and business programs.
The National Research Council, founded in 1923, is the largest public research institution in
Italy. It promotes innovation and competitiveness of the Italian industrial system and
enhances the internationalisation of Italian universities.
This agreements comprises agriculture, food, environment, and information technology
matters and cultural heritage. This joint project will also expand into smart cities and
include tangible business development processes for commercial outcomes in its final
version.
Shinawatra University
National Research Council
Finally, AdvisingAsia has established a partnership with Mr Edoardo E. Artese, partner of the law firm A&C Law,
with reference to Intellectual Property matters, Privacy Management, Trademark Law, and Internet & Social
Network Law.
18Filename Company name
What Our Clients Say About Our Services
Igor Pezzilli, Managing Director Lazada, Online Shopping (Singapore)
“AdvisingAsia is a strong partner in supporting our strategy development”
Virendra Vora C.E.O. Ecofuel, CNG Sector (India)
“AdvisingAsia managed for us a very complicated situation in India.”
Giovanni Mazzola , C.E.O. Vittoria Group s.p.a., Cycle’s tires (Italy)
“AdvisingAsia has done wonderful work in the business planning for our strategy
in Asia”
19Filename Company name
AdvisingAsia Locations
1126/1, 12th Floor, Room 1206, Vanit 1, New Petchaburi Rd.,
Makkasan, Ratchatewi, 10400, Bangkok (Thailand).
We hold as well a liaison office in
New Delhi (India), for providing a
tailor-made and continuous
assistance to the clients that aim to
develop their business in the Indian
market.
A prestigious location in the heart of Bangkok business district, walking distance from
Ploenchit BTS station and the British Embassy. AdvisingAsia has as well a representative
office exactly in the city center of Milan.
A team of Thai consultants
carries out all the activities
for managing local sales &
distribution networks.
Thailand India
Our Italian representative office is located in via Fontana, 2,
20122 Milan (Italy).
20Filename Company name
AdvisingAsia Online (www.advisingasia.com)
Our brand new AdvisingAsia website, our LinkedIn page and also our Facebook page are
finally online.
In the meanwhile, this is
why we do believe in the
tremendous business
opportunities coming from
the ASEAN Economic
Community.
21Filename Company name
.
THANK YOU
Carlo Gardella
+66 92 271 9539
Pietro Borsano
+66 06 3858 1283
AdvisingAsia is a brand fully owned by Asia Enterprise Co., Ltd.
Top Related