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Expand the Horizons of Your Business

Pietro Borsano

pietro@advisingasia.com

Carlo Gardella

carlo@advisingasia.com

AdvisingAsia is a brand fully owned by Asia Enterprise Co., Ltd.

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How Can AdvisingAsia Help You to Expand Your Business?

AdvisingAsia creates value for any

company which desires to go

international:

Our consultants have gained a broad and sound experience

by working in sales&marketing departments of MNCs and in

legal services, with a particular expertise acquired in Asia.

AdvisingAsia is a boutique consulting firm, specialized in the internationalization of SMEs

(small-medium enterprises). AdvisingAsia advises Western companies to get into Far East

markets, and Asian companies to develop their business in the global markets.

We identify the upcoming business

opportunities.

We analyze and define the best strategy

for reaching the goal set by our client.

Finally, we can implement the defined

strategy, thanks to our temporary

management services.

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Why Do You Need AdvisingAsia?

We create tailor-made consultancy projects,

according to clients requirements and goals.

In general, there are several different strategic

steps: the analys of the market the company

wants to enter, the strategy for successfully

getting into that market, the research of

contractual partners (e.g. for establishing a JV)

and, finally, the temporary management of the

business in the new market.

AdvisingAsia works in two main consulting areas: i) international business strategy

(marketing consultancy, building and managing sales network and temporary management)

and ii) professional services (mainly legal and tax advice).

Our professional services comprise legal and tax

advice, intellectual property protection, company

establishment, JV implementation, international

HR staffing, etc.

We help SMEs to overtake the legal challenges

regarding the establishiment of a business in a

foreign country. In other words, we manage to

control and limit any risk arising from the «going

global strategy».

AdvisingAsia not just would provide consulting services, but would become a reliable key

partner of its clients, with the full support of its team and a deep understanding of its

clients matters, within a globalized world.

We provide all the «red tape» topics related

to the launch of a new business.

We lead our Western clients towards high

yield emerging markets.

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Within the Mentioned Areas of Expertise, AdvisingAsia

Operates in These Three Fields:

Startup of company

operations

Kick off your business anywhere in

the world

Company structure and

restructuring

Fiscal positioning and management

of the profit flows

Strategy, feasibility and

business planning

Implement a business strategy for

your operations

Internationalization and

Sales Network formation

Business, Legal and Management

support

Cost saving

Analyze and reduce your costs

Temporary management

Manage your businesses with top

professionals

Strategy and FinanceCost reduction and HR

ManagementBusiness Development

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In Specific, AdvisingAsia Marketing and

Professional Services are …

Strategy, feasibility and business planning

JV establishment and company internationalization

Corporate structure & restructuring

Temporary management

Cost saving

Start-up of company operations

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Startup of Company Operations Kick off your business anywhere in the world

We develop and support your business operations anywhere in the world.

Full-scale market assessment

Complete Business planning

Finalization of Shareholder plan

Development of tailor-made Market entry strategy

Hiring and assessment of Management team

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Strategy, Feasibility and Business planning (1/2)Implement a business strategy for your operations

We develop and finalize a complete strategy blueprint.

Project’s feasibility study

Market volumes and trends definition

Competitor assessment

Product pricing and positioning

Definition of Investment and profit plan

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Strategy, Feasibility and Business Planning (2/2)Implement a business strategy for your operations

We develop and finalize a complete strategy and feasibility assessment.

Market landscape definition

Study evaluation of Market barriers

Definition of Business Key Success Factors (KSF)

Consumers’ purchasing power evaluation

Suppliers potential assessment

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Internationalization Business, Legal and Management support

We develop and finalize your Joint Venture partnership projects.

Corporate establishment service

Creating and managing a sales distribution network

Definition of Logistics, Licenses and Permits

Business Intelligence

Market Research and entry

strategy evaluation

Identification of office and production site

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Corporate Structure and RestructuringOptimize your position

Assessment of worldwide

banking strategy

Refinancing corporate debt to

reduce interest payments

Definition of assets strategy

Optimization of fiscal strategy

and profit allocation

Forecasting of future business

flows and capital needs

Company due diligence and corporate Governance

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Temporary ManagementManage your business on your behalf

AdvisingAsia expertise is at your service even after the international strategy is defined.

Temporary Management from middle

management to senior position

Transition Management

Reorganization of functions such as

sales, marketing, and distribution

Outsourcing of non-core operations

such as payroll and technical support

Renegotiation of labor contracts in

order to reduce overheads

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“ Asia Enterprise reduced the cost of

bank international transactions by 35% !

The end of the year saving was more

than USD 60.000! ”

Muhammad.A. Client’s CFO

Cost SavingAnalyze and reduce your costs

Definition of cost reduction plan

80/20 cost analysis and

reduction

Identification and partnership with key suppliers

Identification of value added costs

Analysis and reduction of non-core cost drivers

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Our team: Carlo Gardella

Founder and Managing Partner - Bangkok

Carlo has worked mainly in Top Management, Sales and After Sales Network Management, Marketing, Business Development and Start Up projects.

Carlo holds a Master’s Degree with honours in Political Sciences from PaviaUniversity (Italy). Prior to joining AdvisingAsia, Carlo has developed a widemanagement experience within several multinational companies, includingIveco s.p.a. (affiliate of CNH Industrial), Fiat s.p.a. (affiliate of FCA) and LandiRenzo s.p.a. in Far East and Middle East Countries, China and India.He is fluent in Italian, English and French.

• Definition and implementation of all Start up operations(legal, locations, building, training and marketing ), inThailand for a leading automotive importer of commercialvehicles.

• Hold the position of General Manager in The Philippinesfor a leading packaging company.

• Managing Director in Thailand and Indonesia for leadingEuropean automotive firm.

• Joint Venture Feasibility study in Egyptian market leaderfirm.

• Start up operations and Growth strategy definition for oneof the largest Chinese automotive firm

• Feasibility and Joint Venture set up for a leadingautomotive firm in China.

• Network development for a major automotive company.

• Development of the strategic plan and marketing plan fora major automotive company.

• JV formation and negotiation in China.

• Feasibility study in China aimed to JV formation forautomotive company.

• JV formation and negotiation in India for automotivecompany.

• C.E.O. In India for automotive company.

• Various company delocalization in Thailand.

• Sales & network development in ASEAN region forseveral firms.

linkedin.com/in/carlo-gardella-245192a

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Our team: Pietro Borsano

Associate - Bangkok & Italy

Pietro has also studied in Thailand, where he now lives. His areas of expertise include Corporate and Commercial Law, General Management and Business Strategy.

Pietro holds a Master’s Degree with honours in Law from Turin University (Italy)and a Master in Management with merit from the French Business School ESCPEurope. Prior to joining AdvisingAsia, Pietro has worked with an Italian first-tierlaw firm (whose he is now an external counsel), specialised in arbitrations andcorporate law. He has gained as well previous consulting experiences inbusiness strategy both in Italy and in Thailand and Cambodia.He is fluent in Italian, English and French.

• Drafting of international commercial contracts (such asnon-disclosure agreements, distribution agreements,supply agreements, memorandum of understanding, etc.).

• Deep knowledge and analysis as regards corporategovernance, as well as with reference to companies inemerging Asian countries.

• Corporate establishment and advise for foreign directinvestments.

• Drafting of Memorandums and Articles of Association andshareholders’ agreements.

• Feasibility studies for entering a new market from aneconomic and a legal perspective.

• For an Italian DIY company, competitive environmentanalysis and strategy definition for entering the onlinemarket, without losing its brand identity.

• For a fast-moving consumer goods MNC, implementationof a market entry strategy in Cambodia, with focus onincreasing its sales in rural areas and launching a socialmarketing campaign.

• For a Taiwanese industrial company, comprehensivemarket analysis and advice for going international.

• For the same company, creation and development of abrand new sales distribution network both in Middle Eastand Gulf countries and in Europe.

linkedin.com/in/pietroborsano

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Our team: Dararat Assavapiriyanon

Manager - Bangkok

Dararat has worked mainly in Sales & Marketing and Business Development.

Dararat holds a Marketing Degree from Chulalongkorn University (Thailand).Prior to joining AdvisingAsia, Dararat has developed a wide managementexperience within several multinational companies, including True Corporationand Oracle, both in Thailand and in other ASEAN countries.She is fluent in Thai, English and Chinese.

• Responsible for selling solutions and services to securenew opportunities, maximizing revenues and profitabilityand increasing company's market share.

• In True, to represent NCR, the retail innovative solutions;Retail One, POS, Self service, Loyalty Management andSupply Chain and Inventory Management.

• Primary focus is on account planning and opportunityplanning to grow retail solutions and services business.

• Identify and evaluate specific new profitable businessopportunities.

• Maintaining and developing Existing Accounts.

• She developed new marketing strategies to capturemarket channels with new clients.

• She introduced improvements in business strategiesbased on customer feedback.

• To represent Oracle technology products and relatedservices in a defined account.

• Dararat is used to identify, qualify and close newopportunities.

• She manages accounts including the entire sales processfrom business development through post-sales support.

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Our team: Devanshu Lamba

Manager - New Delhi

Devanshu has worked mainly in Management, Sales and After Sales Network Management, Marketing, Business Development and Start Up projects.

Devanshu Lamba holds an Engineering Degree in Computer Science and a MBADegree in Marketing from Mumbai University (India). Prior to joiningAdvisingAsia, Devanshu has developed a wide management experience withinseveral multinational companies, including Birla Group and Landi Renzo s.p.a.in India.He is fluent in English and Hindi and has a basic knowledge of French.

• New product development in line with company strategy and basis Customer & Market Feedback Lead

• Hold the position of Assistant Manager in India for a leading Manufacturing company.

• Involved in strategic projects and to conduct extensive research on various product categories & customer segmentation.

• Involved in Competitor analysis to update the view of external market trends relevant to practice area.

• Joint Venture Feasibility study in Egyptian market leader firm.

• Network development for a major automotive company.

• Development of the strategic plan and marketing plan for a major automotive company .

• Feasibility study in India aimed to JV formation for automotive company.

• JV formation and negotiation in India for automotive company.

• Marketing Manager In India for an automotive company.

• Sales & network development in Asia Pacific region for several firms.

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Some of Our Clients …

BIANCHI COATING (THAILAND) CO., LTD.

A leading Italian company specialised in industrial painting, parts assembly, quality

control, and parts packing and delivery for automotive companies such as Ducati,

Ford and Mitsubishi.

ZECA S.P.A.

An Italian automotive company, founded approximately 60 years ago as a

manufacturer of accessories and spare parts for motor vehicles, which we have

assisted for defining its international strategy.

GL GROUP

An Italian information technology company, with more than 200 professionals

across its various offices and part of an international network, mainly involved in

Risk Assessment and Business Continuity Management.

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AdvisingAsia Partnerships

AdvisingAsia aims to become a bridge between Western world and South East Asia.

Carlo has been living in Thailand and Far East since the mid of the Nineties. Pietro studied and lived in Bangkok

in 2014. For this reason, AdvisingAsia loves to strengthen economic, cultural, educational, and social links

between West and Far East.

AdvisingAsia is proud to announce that, thanks to its efforts, Shinawatra University from

Thailand and the National Research Council from Italy signed, on 12 February 2016, a

Memorandum of Understanding.

Shinawatra University, founded in 1999, is an international private university, offering a

broad range of information technology and business programs.

The National Research Council, founded in 1923, is the largest public research institution in

Italy. It promotes innovation and competitiveness of the Italian industrial system and

enhances the internationalisation of Italian universities.

This agreements comprises agriculture, food, environment, and information technology

matters and cultural heritage. This joint project will also expand into smart cities and

include tangible business development processes for commercial outcomes in its final

version.

Shinawatra University

National Research Council

Finally, AdvisingAsia has established a partnership with Mr Edoardo E. Artese, partner of the law firm A&C Law,

with reference to Intellectual Property matters, Privacy Management, Trademark Law, and Internet & Social

Network Law.

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What Our Clients Say About Our Services

Igor Pezzilli, Managing Director Lazada, Online Shopping (Singapore)

“AdvisingAsia is a strong partner in supporting our strategy development”

Virendra Vora C.E.O. Ecofuel, CNG Sector (India)

“AdvisingAsia managed for us a very complicated situation in India.”

Giovanni Mazzola , C.E.O. Vittoria Group s.p.a., Cycle’s tires (Italy)

“AdvisingAsia has done wonderful work in the business planning for our strategy

in Asia”

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AdvisingAsia Locations

1126/1, 12th Floor, Room 1206, Vanit 1, New Petchaburi Rd.,

Makkasan, Ratchatewi, 10400, Bangkok (Thailand).

We hold as well a liaison office in

New Delhi (India), for providing a

tailor-made and continuous

assistance to the clients that aim to

develop their business in the Indian

market.

A prestigious location in the heart of Bangkok business district, walking distance from

Ploenchit BTS station and the British Embassy. AdvisingAsia has as well a representative

office exactly in the city center of Milan.

A team of Thai consultants

carries out all the activities

for managing local sales &

distribution networks.

Thailand India

Our Italian representative office is located in via Fontana, 2,

20122 Milan (Italy).

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AdvisingAsia Online (www.advisingasia.com)

Our brand new AdvisingAsia website, our LinkedIn page and also our Facebook page are

finally online.

In the meanwhile, this is

why we do believe in the

tremendous business

opportunities coming from

the ASEAN Economic

Community.

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THANK YOU

Carlo Gardella

+66 92 271 9539

carlo@advisingasia.com

Pietro Borsano

+66 06 3858 1283

pietro@advisingasia.com

AdvisingAsia is a brand fully owned by Asia Enterprise Co., Ltd.