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A PERSPECTIVE ON EMPLOYER
BRANDING
Presented By
y Neha
y Sheetal
y Imran
y Sunily Nitesh
y Ashwin
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y In theory, an employer brand has the ability toattract and retain the right people, influence
productivity, engage, motivate, innovate, andtherefore fend off competitors.
WHAT IS EMPLOYER BRANDING?
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THE BOTTOM LINE OF EMPLOYER BRANDING
Engaged, productive and focused employees
create delighted, loyal customers
=
greater business and shareholder value
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INTERNAL EMPLOYER BRANDING
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TYPICAL EMPLOYER BRANDING OBJECTIVES
(every organisation will have its own unique objectives)
y enhance your appeal to future talent
y create alignment to org mission among current
employeesy convey the role and importance of employees to the
mission
y encourage sharing and self-exploration re
satisfaction/engagement with the joby draw attention to the parity of your workplace pay and
conditions
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GROWING IMPORTANCE
y An unsatisfied customer tells ten people about hisexperience while an unsatisfied employee tells a
hundred.
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GROWING IMPORTANCE
y Employer branding to attract employees
y It helps in retaining current employees, increasing
employee satisfaction, attracting job candidates, andmotivating employees in their work, which leads toexcellent business gains.
y Initiatives taken by organizations to make the workplace more employer-friendly and implementdevelopment.
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WHAT POTENTIAL EMPLOYEES ARE SEEKING
y Sound organisational structure and direction
y Positive culture
y Enlightened leaders, competent managementy Care of people
y Meaningful work
y Growth and opportunity
y Pay and benefits
y Making a difference
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USEFUL START-UPS TRYING TO BUILD AN
EMPLOYER BRAND
y Unique benefits / policies
y Employee referral programs
y Awards programs
y Parties
y Sponsoring events
y Recruitment website
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SIMPLE TIPS FOR EMPLOYER BRANDING
y Identify your strengths
y Be socially responsible
y Offering career progression through growth
y Using the web wisely
y Market yourself to the young
y Use employees to spread the wordy What gets measured gets managed
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PITFALLS TO AVOID
yAn employer brand is not a mere advertisement or
slogan
y
Do not merely replicate someone elses employerbrand strategy
yDo not create an EVP merely to just attract, but also
to retain
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APEX INSTITUTE OF MANAGEMENT
y Apex Institute of Management was founded by"Panchsheel Foundation's" (Regd No786/2001)
and established in the year 2001 under the Govt. ofMaharashtra. It is an autonomous institute thatoffers various types of distance learning programsin Management & Engineering.
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QUESTIONS ASKED TO THE CONCERNED PERSON
y WHAT DO YOU DO TO RETAIN EMPLOYEES?
We do offer various Employee Retention Strategies like
Encourage employee satisfaction and performance
Morale building
Communication
Staff development and training
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QUESTIONS ASKED TO THE CONCERNED PERSON
y WHEN DOES YOUR EMPLOYEE FEELHAPPY
AND PROUD ABOUT YOUR COMPANY?
Understanding their problems and react accordingly
Promotional Opportunities
Benefits
Arrangement of monthly Refreshment Parties on regular basis
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QUESTIONS ASKED TO THE CONCERNED PERSON
y HOWDOES THE EMPLOYEE REACT TO ALL THE
ABOVE SITUATIONS?
Level of their performance increases
satisfied
Become more loyal
Do not think of switching over to another job.
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QUESTIONS ASKED TO THE CONCERNED PERSON
y DO YOU PROVIDE ANY GIFTS/PRIZES FOR
LOYAL AND HARDWORKING EMPLOYEES?
Diaries Pens
Key chains
Calendars
Excellence Certificates
Trophies Lunch and Dinner Vouchers
Movie tickets
Holiday packages
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QUESTIONS ASKED TO THE CONCERNED PERSON
y WHAT OFFERS DO YOU PROVIDE TO YOUR
EMPLOYEES IN ORDER TO ENHANCE THEIR
PERFORMANCE?
Cash Rewards
Various Schemes so that they may earn more and more incentives.
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QUESTIONS ASKED TO THE CONCERNED PERSON
y WHAT DO YOU DO TO MAINTAIN GOOD
RELATIONSHIP WITH YOUR EMPLOYEE?
Encouraging two way communication through
Regular quarterly feedbacks
Appreciating employees ideas
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CONCLUSION
y Building an employer brand leads to higher-quality andmore efficient recruiting.
y Generational differences are a source of diversity usethem to your advantage, minimize conflicts throughtraining/education.
y Create an organizational culture that serves to execute yourstrategy and retain and attract the best workforce.
Determine drivers of retention of your workforce.
Consider ways to create more glue for your high-performing population of employees.
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QUESTIONS
?8/9/2011
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