Employer Branding Salesforce.com
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Transcript of Employer Branding Salesforce.com
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Salesforce.com Employer Branding
NCHRA Talent Management Conference
Scotty Morrison
Director, Global Recruiting Programs & Marketing
July, 2010
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About Me
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About Salesforce.com
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How do I define the Employer Brand?
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We don’t own the brand. Our customers do.
TYPE Brand the experience
Brand the Experience.Experience the Brand.
TYPE - Brands of the future
The great brands of the futurewill not be about products,
but about interactive culturesaround which people resonate.
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How have we executed it (programs)
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RSS Feeds/Alerts, RSS Feeds/Alerts, Tagging, Tagging,
Opt-ins, Chat, Opt-ins, Chat, SEO/SEMSEO/SEM
Extending the Brand in the Cloud
Blogs, Microblogs—Blogs, Microblogs—Twitter, YouTubeTwitter, YouTube
Social Networks:Social Networks:LinkedIn, Facebook,LinkedIn, Facebook,
Xing, NingXing, Ning
MobileMobile
Careers SiteCareers SiteCRMCRM
Joining the Conversation
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How have we measured it?