DESIGN THINKING
Demian Borba Design Thinker, Developer Evangelist
Twitter : @demianborba
ABOUT ME
• Graduated in Industrial Design (CEFET-PR)
• Graduated in Computer Science (UFAL)
• Crazy about Design, UX, Business and Technology
• Former Instructor at UCSD, Platt College and Art Institute
• Working with Interactive Media for over 15 years
• Founder of Action Creations, interactive agency in California
• Developer Evangelist, 90% #upintheair (Americas+Asia+Europe)
• Created Tech Centers in Universities
• Created the project Design Thinking Now
http://demian.io
BLACKBERRY 10
http://html5test.com
http://phonegapbootcamp.io
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https://github.com/demianborba/phonegapbootcampsite
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www.designthinkingnow.com
TECHNOLOGY R&D (PRODUCTS, PROCESSES)
INNOVATIONFUNNEL
INNOVATIONMANAGEMENT
PROBLEMSOLVING
SUGGESTIONSCONTINUOUS
IMPROVEMENTINNOVATION
DESIGN THINKING
END RESULT
V I A B I L I T Y
Capable of becoming actual, useful, practicable
Business
D E S I R A B I L I T Y
The quality of being desirable
Human Values
F E A S I B I L I T Y
The state or degree of being easily or conveniently done
Technology
TEAM
Science!
Medicine!
Engineering!
Administration!
Design!
...
Develop a package capable of creating an amazing experience for ToNails consumers.
DESIGN CHALLENGE
EMPATHY
OBSERVE
INTERVIEW
EXPERIENCE
CURIOUS KID
DEFINE
PROBLEM DEFINITION
TONS OF INNOVATION OPPORTUNITIES
PROBLEM SOLVING
COMPETITIVE ADVANTAGE
+ =
INNOVATION STARTS AND ENDS WITH PEOPLE
PoV = user + needs + insight
HUMAN CENTERED DESIGN
[ persona ] needs [ need ] because [ insight ]
PERSONA + NEED + INSIGHTemotions
depthsurprise
interview findings observations
contradictions can be used in the solution
FORMULA
IDEATE
PROTOTYPE
time spent on a project
co
st f
or
mis
take
s/c
ha
ng
es
PROTOTYPE fail & learn here
TOO LATE
EXTREME PROTOTYPING
TEST
TEST
• LET PEOPLE USE YOUR PROTOTYPES
• EXPERIMENT TO FIND BALANCE
• OBSERVE THE EXPERIENCE (FILM IT)
• SHORT VIDEO DEMOS
• CONNECT WITH YOUR USERS
!
• DON’T FALL IN LOVE WITH IDEAS
#1
INTRO
#2
#3
#4
#5
#6
www.designthinkingnow.com
OBRIGADO
Demian Borba Design Thinker, Developer Evangelist
Twitter : @demianborba
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