DESIGN THINKING

Demian Borba Design Thinker, Developer Evangelist

Twitter : @demianborba

ABOUT ME

• Graduated in Industrial Design (CEFET-PR)

• Graduated in Computer Science (UFAL)

• Crazy about Design, UX, Business and Technology

• Former Instructor at UCSD, Platt College and Art Institute

• Working with Interactive Media for over 15 years

• Founder of Action Creations, interactive agency in California

• Developer Evangelist, 90% #upintheair (Americas+Asia+Europe)

• Created Tech Centers in Universities

• Created the project Design Thinking Now

http://demian.io

BLACKBERRY 10

http://html5test.com

http://phonegapbootcamp.io

\

\

https://github.com/demianborba/phonegapbootcampsite

#1

INTRO

#2

#3

#4

#5

#6

www.designthinkingnow.com

TECHNOLOGY R&D (PRODUCTS, PROCESSES)

INNOVATIONFUNNEL

INNOVATIONMANAGEMENT

PROBLEMSOLVING

SUGGESTIONSCONTINUOUS

IMPROVEMENTINNOVATION

DESIGN THINKING

END RESULT

V I A B I L I T Y

Capable of becoming actual, useful, practicable

Business

D E S I R A B I L I T Y

The quality of being desirable

Human Values

F E A S I B I L I T Y

The state or degree of being easily or conveniently done

Technology

TEAM

Science!

Medicine!

Engineering!

Administration!

Design!

...

Develop a package capable of creating an amazing experience for ToNails consumers.

DESIGN CHALLENGE

EMPATHY

OBSERVE

INTERVIEW

EXPERIENCE

CURIOUS KID

DEFINE

PROBLEM DEFINITION

TONS OF INNOVATION OPPORTUNITIES

PROBLEM SOLVING

COMPETITIVE ADVANTAGE

+ =

INNOVATION STARTS AND ENDS WITH PEOPLE

PoV = user + needs + insight

HUMAN CENTERED DESIGN

[ persona ] needs [ need ] because [ insight ]

PERSONA + NEED + INSIGHTemotions

depthsurprise

interview findings observations

contradictions can be used in the solution

FORMULA

IDEATE

PROTOTYPE

time spent on a project

co

st f

or

mis

take

s/c

ha

ng

es

PROTOTYPE fail & learn here

TOO LATE

EXTREME PROTOTYPING

TEST

TEST

• LET PEOPLE USE YOUR PROTOTYPES

• EXPERIMENT TO FIND BALANCE

• OBSERVE THE EXPERIENCE (FILM IT)

• SHORT VIDEO DEMOS

• CONNECT WITH YOUR USERS

!

• DON’T FALL IN LOVE WITH IDEAS

#1

INTRO

#2

#3

#4

#5

#6

www.designthinkingnow.com

OBRIGADO

Demian Borba Design Thinker, Developer Evangelist

Twitter : @demianborba