All Demos B3 Now, thinking about our economic situation ... · B3 Now, thinking about our economic...

Stub Stat Overall Gender Male

Gender

Female

base 12500 6236 6264

unw_base 18029 9020 9009

Very good freq 744 434 310

Very good prop 6.% 7.% 5.%

Somewhat good freq 4269 2302 1966

Somewhat good prop 34.% 37.% 31.%

Somewhat bad freq 5173 2458 2716

Somewhat bad prop 41.% 39.% 43.%

Very bad freq 2314 1043 1271

Very bad prop 19.% 17.% 20.%

Top2Box freq 5013 2736 2277

Top2Box prop 40.% 44.% 36.%

Low2Box freq 7487 3500 3987

Low2Box prop 60.% 56.% 64.%

All Demos

B3 Now, thinking about our economic situation, how would you describe the current economic situation in? Is it...

Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

5342 4018 3141 3217 4148 3555 5778

6456 6150 5423 4280 6192 5497 8937

396 233 115 210 199 259 421

7.% 6.% 4.% 7.% 5.% 7.% 7.%

1857 1367 1045 944 1419 1362 2057

35.% 34.% 33.% 29.% 34.% 38.% 36.%

2131 1639 1403 1381 1727 1328 2327

40.% 41.% 45.% 43.% 42.% 37.% 40.%

958 778 578 682 803 605 972

18.% 19.% 18.% 21.% 19.% 17.% 17.%

2253 1600 1159 1154 1618 1621 2478

42.% 40.% 37.% 36.% 39.% 46.% 43.%

3088 2418 1981 2063 2530 1934 3300

58.% 60.% 63.% 64.% 61.% 54.% 57.%

All Demos


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

6722 3143 5086 4270 6979 5521 1524

9092 4060 6637 7332 10693 7336 2126

323 141 225 378 543 201 230

5.% 4.% 4.% 9.% 8.% 4.% 15.%

2212 885 1803 1581 2497 1772 540

33.% 28.% 35.% 37.% 36.% 32.% 35.%

2846 1431 2173 1570 2738 2436 516

42.% 46.% 43.% 37.% 39.% 44.% 34.%

1342 687 886 741 1202 1112 238

20.% 22.% 17.% 17.% 17.% 20.% 16.%

2535 1026 2028 1959 3039 1973 770

38.% 33.% 40.% 46.% 44.% 36.% 51.%

4188 2117 3059 2311 3940 3548 754

62.% 67.% 60.% 54.% 56.% 64.% 49.%

All Demos


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

10976 2438 10062 8474 2567 . .

15903 3488 14541 12678 3456 . .

514 326 418 563 118 . .

5.% 13.% 4.% 7.% 5.% . .

3729 926 3343 3046 790 . .

34.% 38.% 33.% 36.% 31.% . .

4658 808 4366 3396 1095 . .

42.% 33.% 43.% 40.% 43.% . .

2076 379 1936 1469 564 . .

19.% 16.% 19.% 17.% 22.% . .

4243 1252 3761 3609 908 . .

39.% 51.% 37.% 43.% 35.% . .

6734 1186 6301 4865 1659 . .

61.% 49.% 63.% 57.% 65.% . .

All Demos


Inactive_So

cial_Media

.

.

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.

All Demos


Stub Stat

All

Countries Argentina Australia

base 12500 500 500

unw_base 18029 502 1003







Very bad freq 2314 75 30

Very bad prop 19.% 15.% 6.%

Top2Box freq 5013 114 283

Top2Box prop 40.% 23.% 57.%

Low2Box freq 7487 386 217

Low2Box prop 60.% 77.% 43.%

All Countries


Belgium Brazil Canada China France Germany Great Britain

500 500 500 500 500 500 500

501 1000 1000 1001 1000 1000 1003

8 15 17 59 8 47 20

2.% 3.% 3.% 12.% 2.% 9.% 4.%

196 34 256 321 61 322 198

39.% 7.% 51.% 64.% 12.% 64.% 40.%

230 160 182 109 329 110 236

46.% 32.% 36.% 22.% 66.% 22.% 47.%

66 291 45 11 102 21 46

13.% 58.% 9.% 2.% 20.% 4.% 9.%

204 49 273 380 69 369 218

41.% 10.% 55.% 76.% 14.% 74.% 44.%

296 451 227 120 431 131 282

59.% 90.% 45.% 24.% 86.% 26.% 56.%

All Countries


Hungary India Israel Italy Japan Mexico Peru

500 500 500 500 500 500 500

501 505 502 1000 1001 503 501

1 116 32 9 13 7 12

.% 23.% 6.% 2.% 3.% 1.% 2.%

115 284 208 64 146 61 292

23.% 57.% 42.% 13.% 29.% 12.% 58.%

284 80 217 291 262 237 180

57.% 16.% 43.% 58.% 52.% 47.% 36.%

101 20 43 136 79 195 16

20.% 4.% 9.% 27.% 16.% 39.% 3.%

116 400 240 74 159 68 304

23.% 80.% 48.% 15.% 32.% 14.% 61.%

384 100 260 426 341 432 196

77.% 20.% 52.% 85.% 68.% 86.% 39.%

All Countries


Poland Russia Saudi Arabia South Africa South Korea Spain Sweden

500 500 500 500 500 500 500

500 502 502 500 500 1000 501

13 15 162 10 8 6 37

3.% 3.% 32.% 2.% 2.% 1.% 7.%

162 143 227 82 28 72 307

32.% 29.% 45.% 16.% 6.% 14.% 61.%

252 279 93 245 175 243 130

50.% 56.% 19.% 49.% 35.% 49.% 26.%

74 63 18 163 289 179 26

15.% 13.% 4.% 33.% 58.% 36.% 5.%

174 158 389 92 35 78 344

35.% 32.% 78.% 18.% 7.% 16.% 69.%

326 342 111 408 465 422 156

65.% 68.% 22.% 82.% 93.% 84.% 31.%

All Countries


Turkey US

500 500

500 1001

25 64

5.% 13.%

123 213

25.% 43.%

167 183

33.% 37.%

185 39

37.% 8.%

147 277

29.% 55.%

353 223

71.% 45.%

All Countries


Stub Stat

All

Countries

North

America LATAM

base 12500 1000 2000

unw_base 18029 2001 2506










Top2Box prop 40.% 55.% 27.%

Low2Box freq 7487 450 1466

Low2Box prop 60.% 45.% 73.%

All Regions


Europe APAC G-8 BRIC

Middle East

Africa

4500 3000 4000 2000 2000

7006 4512 7507 3008 2004

148 241 193 205 229

3.% 8.% 5.% 10.% 11.%

1497 1174 1403 781 640

33.% 39.% 35.% 39.% 32.%

2105 1093 1873 629 721

47.% 36.% 47.% 31.% 36.%

750 493 530 386 410

17.% 16.% 13.% 19.% 20.%

1645 1414 1597 986 869

37.% 47.% 40.% 49.% 43.%

2855 1586 2403 1014 1131

63.% 53.% 60.% 51.% 57.%

All Regions



Gender

Female

base 500 245 255

unw_base 502 226 276








Very bad prop 15.% 15.% 15.%


Top2Box prop 23.% 23.% 22.%


Low2Box prop 77.% 77.% 78.%

Argentina


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

248 139 113 99 75 231 151

211 161 130 89 73 246 162

6 4 1 4 1 4 4

2.% 3.% 1.% 4.% 2.% 2.% 3.%

51 24 28 20 20 49 36

20.% 17.% 25.% 20.% 27.% 21.% 24.%

152 90 69 56 45 147 100

61.% 65.% 61.% 57.% 60.% 64.% 66.%

39 20 15 19 9 30 11

16.% 15.% 14.% 19.% 12.% 13.% 7.%

56 28 29 24 22 54 40

23.% 20.% 26.% 24.% 29.% 23.% 27.%

192 111 84 75 53 177 110

77.% 80.% 74.% 76.% 71.% 77.% 73.%

Argentina


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

349 170 205 125 287 213 64

340 113 270 119 299 203 65

7 4 3 4 8 3 2

2.% 2.% 2.% 3.% 3.% 1.% 3.%

66 33 43 26 65 37 16

19.% 20.% 21.% 21.% 23.% 17.% 25.%

212 99 132 81 178 133 36

61.% 58.% 64.% 65.% 62.% 63.% 56.%

65 34 27 14 35 40 11

18.% 20.% 13.% 12.% 12.% 19.% 16.%

73 38 46 30 74 40 18

21.% 22.% 23.% 24.% 26.% 19.% 28.%

276 133 159 95 213 173 47

79.% 78.% 77.% 76.% 74.% 81.% 72.%

Argentina


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

436 97 403 336 84 . .

437 98 404 354 79 . .

9 2 9 7 1 . .

2.% 2.% 2.% 2.% 1.% . .

87 23 80 76 18 . .

20.% 23.% 20.% 23.% 22.% . .

275 57 255 207 49 . .

63.% 58.% 63.% 62.% 58.% . .

64 16 59 46 16 . .

15.% 17.% 15.% 14.% 19.% . .

96 24 89 83 19 . .

22.% 25.% 22.% 25.% 23.% . .

340 73 313 253 65 . .

78.% 75.% 78.% 75.% 77.% . .

Argentina


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

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.

.

.

Argentina



Gender

Female

base 500 248 252

unw_base 1003 528 475










Top2Box prop 57.% 57.% 56.%


Low2Box prop 43.% 43.% 44.%

Australia


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

197 156 146 175 215 66 218

259 319 425 344 435 136 486

18 8 4 8 14 5 17

9.% 5.% 3.% 5.% 7.% 8.% 8.%

105 76 72 73 117 37 110

53.% 49.% 49.% 41.% 55.% 56.% 50.%

64 62 61 79 75 22 80

32.% 40.% 41.% 45.% 35.% 33.% 37.%

11 10 9 16 9 3 11

6.% 6.% 6.% 9.% 4.% 4.% 5.%

123 84 76 81 131 42 127

62.% 54.% 52.% 46.% 61.% 64.% 58.%

75 72 70 95 84 24 91

38.% 46.% 48.% 54.% 39.% 36.% 42.%

Australia


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

282 67 198 235 301 199 58

517 145 410 448 647 356 117

13 4 8 17 23 6 10

5.% 7.% 4.% 7.% 8.% 3.% 17.%

143 31 91 132 150 104 23

51.% 45.% 46.% 56.% 50.% 52.% 41.%

107 28 84 75 111 76 21

38.% 41.% 43.% 32.% 37.% 38.% 37.%

19 5 15 11 18 12 3

7.% 7.% 8.% 5.% 6.% 6.% 6.%

156 35 98 150 173 110 33

55.% 52.% 50.% 64.% 57.% 56.% 58.%

126 32 99 85 129 88 25

45.% 48.% 50.% 36.% 43.% 44.% 42.%

Australia


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

442 77 423 324 111 . .

886 160 843 645 246 . .

20 10 20 22 4 . .

4.% 13.% 5.% 7.% 3.% . .

230 35 219 177 46 . .

52.% 45.% 52.% 55.% 42.% . .

165 27 160 110 51 . .

37.% 35.% 38.% 34.% 46.% . .

27 6 25 15 10 . .

6.% 8.% 6.% 5.% 9.% . .

250 45 238 199 50 . .

56.% 58.% 56.% 61.% 45.% . .

193 33 184 125 61 . .

44.% 42.% 44.% 39.% 55.% . .

Australia


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Australia



Gender

Female

base 500 252 248

unw_base 501 258 243








Very bad prop 13.% 12.% 14.%


Top2Box prop 41.% 44.% 38.%


Low2Box prop 59.% 56.% 62.%

Belgium


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

186 146 168 114 171 121 183

145 164 192 113 176 119 198

5 1 2 . 2 4 4

3.% 1.% 1.% . 1.% 3.% 2.%

80 61 56 33 67 61 78

43.% 41.% 33.% 29.% 39.% 50.% 43.%

79 72 80 56 77 48 77

42.% 49.% 47.% 49.% 45.% 40.% 42.%

23 13 31 24 24 9 24

12.% 9.% 18.% 21.% 14.% 7.% 13.%

84 62 58 33 70 64 82

45.% 42.% 34.% 29.% 41.% 53.% 45.%

101 85 110 81 101 57 101

55.% 58.% 66.% 71.% 59.% 47.% 55.%

Belgium


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

317 146 193 161 297 203 22

303 134 244 123 315 186 22

4 1 1 6 5 3 1

1.% 1.% .% 4.% 2.% 1.% 4.%

118 35 93 68 122 74 8

37.% 24.% 48.% 42.% 41.% 36.% 38.%

153 78 77 75 137 94 9

48.% 54.% 40.% 47.% 46.% 46.% 42.%

42 32 23 11 33 32 4

13.% 22.% 12.% 7.% 11.% 16.% 17.%

121 36 94 74 127 76 9

38.% 25.% 49.% 46.% 43.% 38.% 42.%

195 110 99 87 170 126 13

62.% 75.% 51.% 54.% 57.% 62.% 58.%

Belgium


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

478 49 451 303 142 . .

479 47 454 316 123 . .

7 2 5 6 2 . .

1.% 5.% 1.% 2.% 1.% . .

188 25 171 126 48 . .

39.% 50.% 38.% 41.% 34.% . .

221 16 214 138 71 . .

46.% 33.% 48.% 45.% 50.% . .

62 6 60 34 22 . .

13.% 12.% 13.% 11.% 15.% . .

195 27 177 132 49 . .

41.% 55.% 39.% 43.% 35.% . .

284 22 274 172 93 . .

59.% 45.% 61.% 57.% 65.% . .

Belgium


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Belgium



Gender

Female

base 500 232 268

unw_base 1000 472 528








Very bad prop 58.% 55.% 61.%


Top2Box prop 10.% 12.% 8.%


Low2Box prop 90.% 88.% 92.%

Brazil


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

285 131 83 153 312 34 192

477 280 243 243 640 117 417

10 3 1 7 6 1 7

4.% 3.% 1.% 5.% 2.% 4.% 4.%

16 11 6 10 23 1 15

6.% 9.% 7.% 7.% 7.% 3.% 8.%

99 37 24 52 96 12 62

35.% 28.% 28.% 34.% 31.% 34.% 32.%

159 80 52 84 187 20 108

56.% 61.% 63.% 55.% 60.% 59.% 56.%

27 15 7 17 29 2 22

9.% 11.% 9.% 11.% 9.% 7.% 11.%

258 117 76 136 283 32 170

91.% 89.% 91.% 89.% 91.% 93.% 89.%

Brazil


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

308 55 364 81 277 223 69

583 81 514 405 598 402 138

8 2 10 3 11 4 6

3.% 3.% 3.% 4.% 4.% 2.% 9.%

19 3 25 6 25 9 6

6.% 6.% 7.% 7.% 9.% 4.% 9.%

98 19 117 24 86 74 24

32.% 35.% 32.% 30.% 31.% 33.% 36.%

184 31 213 48 155 136 33

60.% 56.% 58.% 59.% 56.% 61.% 47.%

27 5 35 9 36 13 12

9.% 10.% 10.% 11.% 13.% 6.% 17.%

281 50 329 72 241 210 57

91.% 90.% 90.% 89.% 87.% 94.% 83.%

Brazil


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

431 99 401 344 97 . .

862 215 785 723 188 . .

9 8 7 12 1 . .

2.% 8.% 2.% 4.% 1.% . .

28 9 25 27 4 . .

6.% 9.% 6.% 8.% 5.% . .

135 35 125 110 25 . .

31.% 35.% 31.% 32.% 26.% . .

259 47 244 195 66 . .

60.% 48.% 61.% 57.% 68.% . .

37 17 32 39 5 . .

9.% 17.% 8.% 11.% 6.% . .

394 82 369 305 91 . .

91.% 83.% 92.% 89.% 94.% . .

Brazil


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

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Brazil



Gender

Female

base 500 242 258

unw_base 1000 380 620










Top2Box prop 55.% 58.% 51.%


Low2Box prop 45.% 42.% 49.%

Canada


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

171 161 168 65 169 213 222

273 351 376 93 315 481 493

7 5 5 4 6 7 5

4.% 3.% 3.% 6.% 4.% 3.% 2.%

89 86 81 30 84 117 120

52.% 54.% 48.% 46.% 50.% 55.% 54.%

61 53 68 23 62 76 79

36.% 33.% 40.% 35.% 37.% 35.% 36.%

14 16 15 8 17 14 18

8.% 10.% 9.% 13.% 10.% 7.% 8.%

96 91 86 34 90 124 125

56.% 57.% 51.% 52.% 53.% 58.% 56.%

75 69 83 31 79 90 97

44.% 43.% 49.% 48.% 47.% 42.% 44.%

Canada


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

278 227 196 77 278 222 43

507 321 414 265 549 451 86

12 6 9 2 10 8 3

4.% 3.% 5.% 3.% 3.% 3.% 6.%

136 108 102 46 150 106 21

49.% 48.% 52.% 60.% 54.% 48.% 49.%

103 87 70 25 95 87 14

37.% 38.% 36.% 33.% 34.% 39.% 34.%

27 26 15 4 23 21 5

10.% 11.% 8.% 5.% 8.% 10.% 11.%

148 114 111 48 160 113 24

53.% 50.% 57.% 62.% 57.% 51.% 56.%

130 113 85 29 118 108 19

47.% 50.% 43.% 38.% 43.% 49.% 44.%

Canada


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

457 57 443 320 99 . .

914 121 879 671 181 . .

14 3 14 11 3 . .

3.% 5.% 3.% 3.% 3.% . .

235 26 230 172 41 . .

51.% 45.% 52.% 54.% 42.% . .

168 21 162 110 44 . .

37.% 36.% 37.% 34.% 45.% . .

40 8 37 28 10 . .

9.% 14.% 8.% 9.% 11.% . .

249 29 244 182 44 . .

54.% 50.% 55.% 57.% 45.% . .

208 29 198 137 55 . .

46.% 50.% 45.% 43.% 55.% . .

Canada


Inactive_So

cial_Media

Canada

Region

Quebec

Canada

Region

Praries

Canada

Region

British

Columbia

Canada

Region

Ontario

Canada

Region

Atlantic

Canada

Region

Alberta

. 120 32 67 192 36 53

. 264 68 133 353 68 114

. 3 1 3 9 1 0

. 2.% 3.% 5.% 5.% 3.% 1.%

. 65 19 39 96 20 16

. 54.% 59.% 59.% 50.% 55.% 31.%

. 47 8 20 70 13 25

. 39.% 23.% 30.% 36.% 37.% 47.%

. 5 5 4 17 2 11

. 4.% 15.% 6.% 9.% 5.% 22.%

. 68 20 43 105 21 17

. 56.% 62.% 64.% 55.% 58.% 31.%

. 52 12 24 87 15 36

. 44.% 38.% 36.% 45.% 42.% 69.%

Canada



Gender

Female

base 500 255 245

unw_base 1001 515 486








Very bad prop 2.% 4.% .%


Top2Box prop 76.% 70.% 82.%


Low2Box prop 24.% 30.% 18.%

China


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

209 204 87 37 112 351 362

489 375 137 37 145 819 746

36 15 8 6 12 40 43

17.% 7.% 10.% 17.% 11.% 12.% 12.%

131 135 54 21 77 222 227

63.% 66.% 63.% 58.% 69.% 63.% 63.%

40 49 21 8 20 82 83

19.% 24.% 24.% 22.% 17.% 23.% 23.%

2 6 3 2 3 6 8

1.% 3.% 4.% 4.% 3.% 2.% 2.%

167 150 63 28 90 263 270

80.% 73.% 72.% 74.% 80.% 75.% 75.%

42 55 24 10 23 88 92

20.% 27.% 28.% 26.% 20.% 25.% 25.%

China


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

138 . 417 83 328 172 64

255 . 259 742 723 278 127

16 . 49 10 45 14 17

11.% . 12.% 12.% 14.% 8.% 26.%

94 . 268 52 201 120 35

68.% . 64.% 63.% 61.% 70.% 55.%

26 . 90 19 73 37 12

19.% . 22.% 23.% 22.% 21.% 19.%

3 . 9 2 10 1 .

2.% . 2.% 2.% 3.% 1.% .

109 . 317 63 246 134 52

79.% . 76.% 75.% 75.% 78.% 81.%

29 . 100 20 82 38 12

21.% . 24.% 25.% 25.% 22.% 19.%

China


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

436 114 386 417 44 . .

874 318 683 879 82 . .

42 21 38 47 7 . .

10.% 18.% 10.% 11.% 15.% . .

286 77 244 265 27 . .

65.% 67.% 63.% 64.% 62.% . .

97 16 93 97 8 . .

22.% 14.% 24.% 23.% 19.% . .

11 1 10 7 1 . .

3.% 1.% 3.% 2.% 3.% . .

328 98 282 313 34 . .

75.% 85.% 73.% 75.% 78.% . .

108 17 104 104 10 . .

25.% 15.% 27.% 25.% 22.% . .

China


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

China



Gender

Female

base 500 247 253

unw_base 1000 510 490








Very bad prop 20.% 20.% 21.%


Top2Box prop 14.% 17.% 11.%


Low2Box prop 86.% 83.% 89.%

France


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

185 160 155 110 208 109 230

312 349 339 188 424 254 488

2 4 1 5 1 1 4

1.% 2.% 1.% 4.% 1.% 1.% 2.%

30 20 11 9 29 15 28

16.% 13.% 7.% 8.% 14.% 14.% 12.%

117 99 113 63 136 80 158

63.% 62.% 73.% 58.% 65.% 73.% 69.%

35 37 30 33 42 13 40

19.% 23.% 19.% 30.% 20.% 12.% 18.%

33 24 12 13 30 16 32

18.% 15.% 8.% 12.% 15.% 15.% 14.%

152 136 143 96 178 93 198

82.% 85.% 92.% 88.% 85.% 85.% 86.%

France


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

270 133 219 147 299 201 21

512 174 463 363 638 362 37

4 5 2 1 6 1 4

1.% 4.% 1.% .% 2.% 1.% 20.%

34 9 23 30 39 22 3

12.% 6.% 11.% 20.% 13.% 11.% 12.%

171 83 149 97 193 136 10

63.% 62.% 68.% 66.% 65.% 67.% 48.%

62 37 45 20 60 42 4

23.% 28.% 21.% 14.% 20.% 21.% 20.%

37 14 25 30 45 24 7

14.% 10.% 11.% 21.% 15.% 12.% 33.%

233 120 194 117 253 178 14

86.% 90.% 89.% 79.% 85.% 88.% 67.%

France


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

479 36 464 294 119 . .

963 79 921 646 232 . .

3 4 4 5 1 . .

1.% 11.% 1.% 2.% 1.% . .

59 4 58 38 9 . .

12.% 10.% 12.% 13.% 7.% . .

319 21 308 196 77 . .

67.% 59.% 66.% 67.% 64.% . .

98 7 95 55 33 . .

20.% 20.% 20.% 19.% 28.% . .

62 8 61 43 9 . .

13.% 21.% 13.% 15.% 8.% . .

417 28 403 251 109 . .

87.% 79.% 87.% 85.% 92.% . .

France


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

France



Gender

Female

base 500 253 247

unw_base 1000 462 538










Top2Box prop 74.% 78.% 70.%


Low2Box prop 26.% 22.% 30.%

Germany


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

171 168 162 125 116 177 192

258 379 363 221 243 381 414

24 11 12 11 8 17 16

14.% 6.% 7.% 9.% 7.% 10.% 8.%

102 114 106 65 76 133 127

60.% 68.% 65.% 53.% 65.% 75.% 66.%

34 37 39 37 27 23 44

20.% 22.% 24.% 30.% 24.% 13.% 23.%

9 6 6 11 4 4 5

6.% 3.% 4.% 9.% 4.% 2.% 3.%

127 125 118 76 84 150 142

74.% 74.% 73.% 61.% 73.% 85.% 74.%

44 43 44 48 32 27 50

26.% 26.% 27.% 39.% 27.% 15.% 26.%

Germany


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

308 87 287 127 330 170 31

586 66 702 232 662 338 65

31 7 26 15 37 10 7

10.% 8.% 9.% 12.% 11.% 6.% 24.%

196 36 192 94 216 106 18

63.% 41.% 67.% 75.% 66.% 62.% 59.%

66 32 63 15 62 48 5

21.% 37.% 22.% 12.% 19.% 28.% 17.%

15 12 6 2 15 6 .

5.% 14.% 2.% 2.% 5.% 3.% .

227 42 218 109 253 116 25

74.% 48.% 76.% 86.% 77.% 68.% 83.%

81 45 69 17 77 54 5

26.% 52.% 24.% 14.% 23.% 32.% 17.%

Germany


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

469 74 426 332 91 . .

935 155 845 702 166 . .

40 13 34 36 5 . .

8.% 18.% 8.% 11.% 5.% . .

304 47 275 226 49 . .

65.% 63.% 65.% 68.% 54.% . .

105 13 97 59 27 . .

22.% 17.% 23.% 18.% 30.% . .

21 1 19 10 10 . .

4.% 2.% 5.% 3.% 11.% . .

344 60 309 262 54 . .

73.% 81.% 73.% 79.% 59.% . .

126 14 117 70 37 . .

27.% 19.% 27.% 21.% 41.% . .

Germany


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Germany



Gender

Female

base 500 249 251

unw_base 1003 513 490










Top2Box prop 44.% 47.% 40.%


Low2Box prop 56.% 53.% 60.%

Great Britain


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

196 145 159 62 252 138 201

322 325 356 126 508 278 433

7 6 7 2 9 7 12

4.% 4.% 4.% 3.% 4.% 5.% 6.%

80 55 63 21 101 59 86

41.% 38.% 40.% 34.% 40.% 43.% 43.%

89 71 77 30 117 64 90

45.% 49.% 48.% 48.% 47.% 47.% 45.%

21 13 12 9 24 8 12

11.% 9.% 8.% 15.% 10.% 5.% 6.%

87 62 70 23 110 66 98

44.% 42.% 44.% 37.% 44.% 48.% 49.%

110 84 89 39 141 72 103

56.% 58.% 56.% 63.% 56.% 52.% 51.%

Great Britain


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

299 143 125 232 284 216 47

570 285 240 478 598 405 100

8 5 4 11 17 3 6

3.% 3.% 3.% 5.% 6.% 1.% 12.%

112 63 43 91 117 81 20

38.% 44.% 35.% 39.% 41.% 37.% 41.%

146 62 66 108 121 115 20

49.% 44.% 53.% 46.% 43.% 53.% 42.%

34 12 12 22 28 18 3

11.% 8.% 10.% 9.% 10.% 8.% 5.%

120 68 47 103 134 83 25

40.% 48.% 38.% 44.% 47.% 39.% 53.%

180 74 78 130 149 133 22

60.% 52.% 62.% 56.% 53.% 61.% 47.%

Great Britain


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

453 67 433 345 80 . .

903 142 861 704 169 . .

14 6 14 16 3 . .

3.% 8.% 3.% 5.% 4.% . .

179 27 171 140 32 . .

39.% 40.% 39.% 41.% 39.% . .

217 28 208 160 35 . .

48.% 41.% 48.% 46.% 44.% . .

43 7 39 29 10 . .

10.% 10.% 9.% 8.% 12.% . .

193 33 185 156 35 . .

43.% 49.% 43.% 45.% 43.% . .

260 34 248 189 45 . .

57.% 51.% 57.% 55.% 57.% . .

Great Britain


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Great Britain



Gender

Female

base 500 247 253

unw_base 501 249 252

Very good freq 1 1 .

Very good prop .% .% .






Very bad prop 20.% 18.% 23.%


Top2Box prop 23.% 30.% 16.%


Low2Box prop 77.% 70.% 84.%

Hungary


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

182 168 151 118 274 36 206

255 130 116 130 250 35 163

. . 1 . 1 . .

. . 1.% . .% . .

40 44 31 12 76 14 54

22.% 26.% 20.% 10.% 28.% 39.% 26.%

104 91 89 79 140 20 120

57.% 54.% 59.% 67.% 51.% 56.% 58.%

38 32 30 27 57 2 33

21.% 19.% 20.% 23.% 21.% 4.% 16.%

40 44 32 12 77 14 54

22.% 26.% 21.% 10.% 28.% 39.% 26.%

142 124 119 106 197 22 152

78.% 74.% 79.% 90.% 72.% 61.% 74.%

Hungary


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

294 107 294 99 277 223 32

338 162 204 135 253 248 29

1 . . 1 1 . .

.% . . 1.% .% . .

61 20 64 31 77 37 14

21.% 18.% 22.% 31.% 28.% 17.% 44.%

164 62 172 49 144 140 12

56.% 58.% 59.% 49.% 52.% 63.% 37.%

68 25 58 18 55 46 6

23.% 23.% 20.% 18.% 20.% 21.% 19.%

62 20 64 32 78 37 14

21.% 18.% 22.% 32.% 28.% 17.% 44.%

232 87 230 67 199 186 18

79.% 82.% 78.% 68.% 72.% 83.% 56.%

Hungary


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

468 51 449 336 88 . .

472 49 452 313 128 . .

1 . 1 1 . . .

.% . .% .% . . .

101 18 97 90 13 . .

22.% 35.% 21.% 27.% 15.% . .

272 23 261 181 54 . .

58.% 45.% 58.% 54.% 61.% . .

95 10 91 65 21 . .

20.% 19.% 20.% 19.% 24.% . .

102 18 98 91 13 . .

22.% 35.% 22.% 27.% 15.% . .

366 33 352 246 75 . .

78.% 65.% 78.% 73.% 85.% . .

Hungary


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Hungary



Gender

Female

base 500 256 244

unw_base 505 252 253










Top2Box prop 80.% 79.% 81.%


Low2Box prop 20.% 21.% 19.%

India


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

267 147 86 77 97 326 299

245 158 102 70 93 342 331

72 31 13 17 32 67 72

27.% 21.% 15.% 22.% 33.% 21.% 24.%

143 89 52 49 50 185 163

54.% 60.% 61.% 64.% 51.% 57.% 55.%

43 21 17 8 12 60 51

16.% 14.% 19.% 11.% 13.% 18.% 17.%

9 7 4 2 3 14 13

3.% 4.% 5.% 3.% 3.% 4.% 4.%

215 120 65 67 81 252 234

80.% 82.% 76.% 86.% 84.% 77.% 78.%

52 27 21 10 15 74 64

20.% 18.% 24.% 14.% 16.% 23.% 22.%

India


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

201 2 60 438 280 220 142

174 2 54 449 294 211 146

44 2 9 105 84 32 54

22.% . 16.% 24.% 30.% 15.% 38.%

121 1 36 247 147 137 71

60.% . 59.% 57.% 52.% 62.% 50.%

29 . 10 70 42 38 15

14.% . 17.% 16.% 15.% 17.% 11.%

7 . 5 15 7 13 3

3.% . 8.% 3.% 3.% 6.% 2.%

165 2 45 353 231 169 125

82.% . 75.% 81.% 82.% 77.% 88.%

36 . 15 85 50 51 18

18.% . 25.% 19.% 18.% 23.% 12.%

India


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

358 287 213 404 79 . .

359 301 204 417 67 . .

62 87 29 105 9 . .

17.% 30.% 14.% 26.% 11.% . .

213 150 134 225 48 . .

60.% 52.% 63.% 56.% 61.% . .

65 41 39 61 16 . .

18.% 14.% 18.% 15.% 20.% . .

17 9 11 13 7 . .

5.% 3.% 5.% 3.% 8.% . .

275 237 162 330 57 . .

77.% 83.% 76.% 82.% 72.% . .

83 50 50 74 22 . .

23.% 17.% 24.% 18.% 28.% . .

India


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

India



Gender

Female

base 500 245 255

unw_base 502 252 250










Top2Box prop 48.% 67.% 30.%


Low2Box prop 52.% 33.% 70.%

Israel


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

225 158 117 . . . 323

213 148 141 . . . 310

12 5 15 . . . 19

5.% 3.% 13.% . . . 6.%

83 69 56 . . . 142

37.% 44.% 48.% . . . 44.%

108 69 40 . . . 135

48.% 43.% 34.% . . . 42.%

22 15 6 . . . 26

10.% 10.% 5.% . . . 8.%

95 74 71 . . . 162

42.% 47.% 60.% . . . 50.%

130 84 46 . . . 161

58.% 53.% 40.% . . . 50.%

Israel


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

177 135 124 241 205 295 46

192 157 128 217 231 271 48

13 10 8 14 20 12 3

7.% 8.% 7.% 6.% 10.% 4.% 7.%

66 43 55 109 94 114 18

37.% 32.% 45.% 45.% 46.% 39.% 39.%

82 64 52 102 75 141 20

46.% 47.% 42.% 42.% 37.% 48.% 44.%

17 18 9 16 16 27 5

9.% 13.% 7.% 7.% 8.% 9.% 10.%

79 53 64 123 114 126 21

44.% 40.% 51.% 51.% 55.% 43.% 46.%

99 82 60 118 91 168 25

56.% 60.% 49.% 49.% 45.% 57.% 54.%

Israel


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

454 121 379 363 107 . .

454 122 380 374 98 . .

29 7 25 20 5 . .

6.% 6.% 7.% 6.% 5.% . .

190 62 146 160 40 . .

42.% 51.% 39.% 44.% 38.% . .

196 44 173 148 53 . .

43.% 37.% 46.% 41.% 50.% . .

38 8 35 34 8 . .

8.% 6.% 9.% 9.% 8.% . .

219 69 171 181 45 . .

48.% 57.% 45.% 50.% 42.% . .

235 52 208 182 62 . .

52.% 43.% 55.% 50.% 58.% . .

Israel


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Israel



Gender

Female

base 500 248 252

unw_base 1000 492 508








Very bad prop 27.% 24.% 31.%


Top2Box prop 15.% 19.% 11.%


Low2Box prop 85.% 81.% 89.%

Italy


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

161 183 156 134 187 74 225

258 403 339 243 383 172 482

6 2 2 6 2 1 3

3.% 1.% 1.% 4.% 1.% 2.% 1.%

28 21 15 13 22 14 26

17.% 12.% 10.% 10.% 12.% 19.% 12.%

86 112 93 72 114 48 139

53.% 61.% 59.% 54.% 61.% 64.% 62.%

42 47 47 43 50 11 57

26.% 26.% 30.% 32.% 27.% 15.% 25.%

33 23 17 19 23 15 29

21.% 13.% 11.% 14.% 12.% 21.% 13.%

128 160 139 115 164 59 196

79.% 87.% 89.% 86.% 88.% 79.% 87.%

Italy


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

275 213 214 73 253 247 37

518 304 517 179 531 469 79

7 3 5 2 8 2 4

2.% 2.% 2.% 2.% 3.% 1.% 11.%

38 22 29 13 40 24 5

14.% 10.% 14.% 18.% 16.% 10.% 12.%

152 125 122 44 143 147 17

55.% 59.% 57.% 61.% 57.% 60.% 45.%

79 63 59 14 62 74 12

29.% 30.% 27.% 19.% 25.% 30.% 32.%

44 25 34 15 48 26 9

16.% 12.% 16.% 20.% 19.% 10.% 24.%

231 187 180 59 205 221 28

84.% 88.% 84.% 80.% 81.% 90.% 76.%

Italy


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

463 55 445 293 114 . .

921 119 881 629 209 . .

5 4 5 6 3 . .

1.% 8.% 1.% 2.% 2.% . .

60 8 57 40 12 . .

13.% 14.% 13.% 14.% 11.% . .

274 28 263 176 58 . .

59.% 50.% 59.% 60.% 50.% . .

124 15 121 71 42 . .

27.% 28.% 27.% 24.% 36.% . .

65 12 62 46 15 . .

14.% 22.% 14.% 16.% 13.% . .

398 43 384 246 99 . .

86.% 78.% 86.% 84.% 87.% . .

Italy


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Italy



Gender

Female

base 500 251 249

unw_base 1001 562 439








Very bad prop 16.% 18.% 14.%


Top2Box prop 32.% 36.% 28.%


Low2Box prop 68.% 64.% 72.%

Japan


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

169 161 170 341 137 22 216

240 366 395 610 327 64 489

6 5 2 7 5 2 8

4.% 3.% 1.% 2.% 4.% 7.% 4.%

57 43 46 90 46 10 54

34.% 27.% 27.% 26.% 34.% 45.% 25.%

87 83 92 179 75 8 121

52.% 51.% 54.% 52.% 55.% 38.% 56.%

18 31 30 66 11 2 33

10.% 19.% 18.% 19.% 8.% 10.% 15.%

63 48 48 97 51 11 62

38.% 30.% 28.% 28.% 37.% 52.% 29.%

105 114 122 245 86 10 154

62.% 70.% 72.% 72.% 63.% 48.% 71.%

Japan


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

284 267 101 132 235 265 21

512 286 222 493 556 445 53

5 4 4 5 8 6 2

2.% 2.% 4.% 4.% 3.% 2.% 7.%

92 75 25 46 70 76 8

32.% 28.% 25.% 35.% 30.% 29.% 37.%

141 139 56 67 123 140 9

50.% 52.% 56.% 51.% 52.% 53.% 41.%

46 49 15 14 35 43 3

16.% 18.% 15.% 11.% 15.% 16.% 14.%

97 79 29 51 77 82 9

34.% 30.% 29.% 39.% 33.% 31.% 45.%

187 188 71 81 158 183 12

66.% 70.% 71.% 61.% 67.% 69.% 55.%

Japan


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

479 35 465 303 165 . .

948 91 910 686 259 . .

12 3 10 9 4 . .

2.% 10.% 2.% 3.% 3.% . .

138 12 134 80 53 . .

29.% 33.% 29.% 26.% 32.% . .

254 18 244 169 79 . .

53.% 51.% 53.% 56.% 48.% . .

76 2 76 45 29 . .

16.% 7.% 16.% 15.% 17.% . .

150 15 144 89 57 . .

31.% 42.% 31.% 29.% 35.% . .

329 20 320 214 108 . .

69.% 58.% 69.% 71.% 65.% . .

Japan


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Japan



Gender

Female

base 500 240 260

unw_base 503 238 265








Very bad prop 39.% 35.% 42.%


Top2Box prop 14.% 18.% 10.%


Low2Box prop 86.% 82.% 90.%

Mexico


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

260 164 76 138 190 114 198

248 167 88 126 193 126 214

4 4 . 1 2 5 6

1.% 2.% . 1.% 1.% 4.% 3.%

32 22 7 17 18 19 25

12.% 14.% 9.% 12.% 10.% 16.% 13.%

129 70 38 61 98 52 87

50.% 43.% 49.% 44.% 51.% 46.% 44.%

96 67 32 59 72 38 80

37.% 41.% 41.% 43.% 38.% 34.% 40.%

35 26 7 18 20 23 30

14.% 16.% 9.% 13.% 11.% 20.% 15.%

225 138 69 119 170 90 167

86.% 84.% 91.% 87.% 89.% 80.% 85.%

Mexico


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

302 28 241 231 286 214 104

289 24 213 266 301 202 106

2 1 . 6 4 3 3

1.% 4.% . 3.% 2.% 1.% 3.%

36 2 30 28 41 20 16

12.% 9.% 13.% 12.% 14.% 9.% 16.%

150 16 115 105 141 96 48

50.% 59.% 48.% 45.% 49.% 45.% 47.%

115 8 96 92 99 95 36

38.% 28.% 40.% 40.% 35.% 45.% 35.%

38 4 30 34 45 23 19

12.% 13.% 13.% 15.% 16.% 11.% 18.%

264 24 211 197 241 191 85

88.% 87.% 87.% 85.% 84.% 89.% 82.%

Mexico


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

396 131 369 353 47 . .

397 136 367 367 49 . .

4 5 3 7 . . .

1.% 4.% 1.% 2.% . . .

45 23 38 47 4 . .

11.% 17.% 10.% 13.% 8.% . .

189 60 177 168 21 . .

48.% 46.% 48.% 47.% 44.% . .

159 43 152 131 22 . .

40.% 33.% 41.% 37.% 48.% . .

49 27 41 54 4 . .

12.% 21.% 11.% 15.% 8.% . .

347 104 328 299 43 . .

88.% 79.% 89.% 85.% 92.% . .

Mexico


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Mexico



Gender

Female

base 500 246 254

unw_base 501 339 162










Top2Box prop 61.% 66.% 55.%


Low2Box prop 39.% 34.% 45.%

Peru


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

271 161 68 271 206 23 171

309 144 48 217 253 31 182

8 3 1 7 4 1 3

3.% 2.% 1.% 2.% 2.% 5.% 2.%

161 85 47 123 149 19 117

59.% 53.% 68.% 46.% 72.% 83.% 68.%

93 66 21 128 49 3 49

34.% 41.% 31.% 47.% 24.% 12.% 29.%

9 8 . 13 4 . 2

3.% 5.% . 5.% 2.% . 1.%

169 88 47 130 154 20 120

62.% 54.% 69.% 48.% 74.% 88.% 70.%

102 73 21 141 53 3 51

38.% 46.% 31.% 52.% 26.% 12.% 30.%

Peru


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

329 . 385 115 319 181 148

319 . 237 264 360 141 189

9 . 6 6 10 2 4

3.% . 2.% 5.% 3.% 1.% 2.%

175 . 216 76 205 87 92

53.% . 56.% 66.% 64.% 48.% 62.%

130 . 150 30 95 85 53

40.% . 39.% 26.% 30.% 47.% 36.%

15 . 13 4 8 8 0

4.% . 3.% 3.% 3.% 4.% .%

183 . 222 82 215 88 95

56.% . 58.% 71.% 68.% 49.% 64.%

145 . 163 33 103 93 53

44.% . 42.% 29.% 32.% 51.% 36.%

Peru


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

352 174 326 353 42 . .

312 220 281 391 39 . .

8 8 4 11 . . .

2.% 5.% 1.% 3.% . . .

200 108 184 215 25 . .

57.% 62.% 56.% 61.% 60.% . .

127 53 127 118 14 . .

36.% 30.% 39.% 33.% 34.% . .

16 6 11 10 2 . .

5.% 3.% 3.% 3.% 6.% . .

209 116 187 226 25 . .

59.% 67.% 58.% 64.% 60.% . .

144 58 138 128 17 . .

41.% 33.% 42.% 36.% 40.% . .

Peru


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Peru



Gender

Female

base 500 249 251

unw_base 500 245 255








Very bad prop 15.% 13.% 17.%


Top2Box prop 35.% 42.% 28.%


Low2Box prop 65.% 58.% 72.%

Poland


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

202 151 147 284 130 5 248

167 164 169 283 133 5 266

5 4 3 6 3 2 6

3.% 3.% 2.% 2.% 2.% . 2.%

61 57 43 75 58 1 90

30.% 38.% 29.% 26.% 45.% . 36.%

102 74 75 152 57 1 125

51.% 49.% 51.% 54.% 44.% . 50.%

33 15 25 51 12 1 27

16.% 10.% 17.% 18.% 10.% . 11.%

67 61 47 81 60 3 96

33.% 41.% 32.% 29.% 47.% . 39.%

135 89 101 203 69 2 152

67.% 59.% 68.% 71.% 53.% . 61.%

Poland


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

252 74 311 115 253 247 51

234 47 357 96 265 235 51

7 5 6 2 6 6 1

3.% 7.% 2.% 2.% 3.% 3.% 2.%

72 22 93 47 85 77 13

28.% 30.% 30.% 41.% 34.% 31.% 27.%

127 31 170 50 122 130 25

50.% 42.% 55.% 44.% 48.% 53.% 49.%

47 16 42 16 40 34 11

19.% 21.% 14.% 14.% 16.% 14.% 23.%

79 27 99 49 91 83 14

31.% 37.% 32.% 42.% 36.% 34.% 29.%

174 47 212 66 162 164 36

69.% 63.% 68.% 58.% 64.% 66.% 71.%

Poland


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

449 84 416 338 113 . .

449 88 412 355 91 . .

12 2 11 7 4 . .

3.% 2.% 3.% 2.% 4.% . .

148 26 136 114 31 . .

33.% 31.% 33.% 34.% 27.% . .

227 42 209 171 62 . .

50.% 50.% 50.% 51.% 55.% . .

62 14 60 46 16 . .

14.% 17.% 14.% 13.% 14.% . .

160 28 147 121 35 . .

36.% 33.% 35.% 36.% 31.% . .

289 56 269 217 78 . .

64.% 67.% 65.% 64.% 69.% . .

Poland


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Poland



Gender

Female

base 500 239 261

unw_base 502 226 276








Very bad prop 13.% 14.% 11.%


Top2Box prop 32.% 33.% 30.%


Low2Box prop 68.% 67.% 70.%

Russia


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

207 163 131 54 213 198 250

169 179 154 49 218 199 259

8 5 2 2 5 4 6

4.% 3.% 2.% 4.% 2.% 2.% 3.%

57 41 45 15 59 62 75

27.% 25.% 35.% 28.% 28.% 31.% 30.%

118 94 67 30 117 113 139

57.% 58.% 51.% 56.% 55.% 57.% 56.%

24 23 17 7 32 19 29

12.% 14.% 13.% 12.% 15.% 9.% 12.%

65 46 47 17 64 66 82

31.% 28.% 36.% 32.% 30.% 34.% 33.%

142 117 84 36 148 131 168

69.% 72.% 64.% 68.% 70.% 66.% 67.%

Russia


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

250 84 290 126 249 251 34

243 109 267 126 250 252 32

9 5 6 4 10 5 5

3.% 6.% 2.% 3.% 4.% 2.% 15.%

67 22 80 41 70 73 7

27.% 26.% 28.% 33.% 28.% 29.% 21.%

140 48 161 70 136 143 18

56.% 57.% 56.% 55.% 55.% 57.% 52.%

34 10 43 11 33 30 4

14.% 11.% 15.% 9.% 13.% 12.% 11.%

76 27 86 45 80 78 13

30.% 31.% 30.% 36.% 32.% 31.% 37.%

174 58 204 81 169 174 21

70.% 69.% 70.% 64.% 68.% 69.% 63.%

Russia


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

466 61 439 322 116 . .

470 57 445 329 103 . .

10 5 10 11 3 . .

2.% 8.% 2.% 3.% 2.% . .

135 12 130 93 31 . .

29.% 20.% 30.% 29.% 27.% . .

261 40 239 177 65 . .

56.% 66.% 54.% 55.% 56.% . .

60 3 60 41 17 . .

13.% 6.% 14.% 13.% 14.% . .

145 17 140 104 34 . .

31.% 28.% 32.% 32.% 29.% . .

321 44 299 218 82 . .

69.% 72.% 68.% 68.% 71.% . .

Russia


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Russia



Gender

Female

base 500 292 208

unw_base 502 301 201










Top2Box prop 78.% 77.% 78.%


Low2Box prop 22.% 23.% 22.%

Saudi Arabia


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

285 179 36 273 115 56 322

324 159 19 276 122 51 321

87 70 6 88 39 21 106

30.% 39.% . 32.% 34.% 38.% 33.%

130 78 19 122 53 26 138

46.% 43.% . 45.% 46.% 46.% 43.%

58 25 9 52 16 7 66

21.% 14.% . 19.% 14.% 13.% 20.%

9 8 2 10 7 2 12

3.% 4.% . 4.% 6.% 3.% 4.%

217 147 25 210 92 47 244

76.% 82.% . 77.% 80.% 84.% 76.%

67 32 11 63 23 9 78

24.% 18.% . 23.% 20.% 16.% 24.%

Saudi Arabia


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

178 99 112 289 284 216 106

181 93 111 298 280 222 102

56 27 38 97 108 54 45

32.% 27.% 34.% 34.% 38.% 25.% 42.%

89 49 46 132 125 103 39

50.% 49.% 41.% 46.% 44.% 48.% 37.%

27 20 24 49 40 52 18

15.% 20.% 21.% 17.% 14.% 24.% 17.%

6 3 5 10 11 7 4

4.% 3.% 4.% 4.% 4.% 3.% 4.%

145 76 84 229 233 156 84

82.% 77.% 75.% 79.% 82.% 72.% 80.%

33 23 28 60 51 60 22

18.% 23.% 25.% 21.% 18.% 28.% 20.%

Saudi Arabia


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

394 161 339 332 146 . .

400 158 344 338 147 . .

117 65 97 110 43 . .

30.% 40.% 29.% 33.% 30.% . .

188 63 165 161 62 . .

48.% 39.% 49.% 48.% 42.% . .

75 28 64 50 34 . .

19.% 17.% 19.% 15.% 24.% . .

14 6 13 12 6 . .

4.% 4.% 4.% 4.% 4.% . .

305 127 262 271 105 . .

77.% 79.% 77.% 81.% 72.% . .

89 34 77 62 41 . .

23.% 21.% 23.% 19.% 28.% . .

Saudi Arabia


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Saudi Arabia



Gender

Female

base 500 240 260

unw_base 500 240 260








Very bad prop 33.% 27.% 38.%


Top2Box prop 18.% 19.% 18.%


Low2Box prop 82.% 81.% 82.%

South Africa


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

284 135 82 67 96 337 196

184 182 134 38 95 367 247

6 3 1 5 2 4 4

2.% 2.% 2.% 7.% 2.% 1.% 2.%

55 20 7 13 13 56 29

19.% 15.% 8.% 19.% 13.% 17.% 15.%

143 62 40 29 54 161 87

50.% 46.% 49.% 44.% 56.% 48.% 44.%

80 50 34 20 27 116 75

28.% 37.% 41.% 30.% 28.% 34.% 39.%

61 23 8 17 15 60 34

21.% 17.% 10.% 26.% 15.% 18.% 17.%

223 111 74 49 82 277 162

79.% 83.% 90.% 74.% 85.% 82.% 83.%

South Africa


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

304 226 132 142 275 225 107

253 205 146 149 315 185 113

6 2 5 3 9 2 8

2.% 1.% 4.% 2.% 3.% 1.% 7.%

52 40 26 16 42 39 21

17.% 17.% 20.% 11.% 15.% 17.% 20.%

158 108 62 75 132 113 49

52.% 48.% 47.% 53.% 48.% 50.% 45.%

88 76 40 47 92 72 30

29.% 34.% 30.% 33.% 33.% 32.% 28.%

58 42 31 20 51 41 29

19.% 19.% 23.% 14.% 19.% 18.% 27.%

246 184 101 122 223 185 79

81.% 81.% 77.% 86.% 81.% 82.% 73.%

South Africa


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

393 160 340 385 95 . .

387 176 324 417 58 . .

3 7 3 9 1 . .

1.% 5.% 1.% 2.% 1.% . .

61 33 49 55 22 . .

15.% 20.% 14.% 14.% 24.% . .

196 64 181 192 45 . .

50.% 40.% 53.% 50.% 48.% . .

133 56 107 130 26 . .

34.% 35.% 32.% 34.% 27.% . .

63 40 52 64 24 . .

16.% 25.% 15.% 17.% 25.% . .

329 120 288 322 71 . .

84.% 75.% 85.% 83.% 75.% . .

South Africa


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

South Africa



Gender

Female

base 500 253 247

unw_base 500 265 235








Very bad prop 58.% 55.% 60.%


Top2Box prop 7.% 8.% 6.%


Low2Box prop 93.% 92.% 94.%

South Korea


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

191 195 113 71 184 245 284

150 210 140 67 180 253 310

4 4 . 1 3 3 4

2.% 2.% . 2.% 2.% 1.% 1.%

10 8 9 2 12 14 19

5.% 4.% 8.% 2.% 7.% 6.% 7.%

72 59 45 19 64 92 105

37.% 30.% 40.% 27.% 35.% 38.% 37.%

106 124 59 49 104 136 157

55.% 64.% 52.% 69.% 57.% 55.% 55.%

14 12 9 3 16 17 23

7.% 6.% 8.% 4.% 8.% 7.% 8.%

177 183 104 68 168 228 262

93.% 94.% 92.% 96.% 92.% 93.% 92.%

South Korea


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

216 12 106 382 264 236 53

190 9 104 387 281 219 60

3 . 5 3 8 . 6

2.% . 4.% 1.% 3.% . 11.%

9 2 8 18 18 10 4

4.% . 7.% 5.% 7.% 4.% 8.%

71 4 32 139 94 82 18

33.% . 30.% 36.% 35.% 35.% 33.%

132 6 62 222 146 144 25

61.% . 58.% 58.% 55.% 61.% 48.%

13 2 12 21 25 10 10

6.% . 11.% 6.% 9.% 4.% 19.%

203 10 94 361 239 225 43

94.% . 89.% 94.% 91.% 96.% 81.%

South Korea


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

447 86 414 355 106 . .

440 96 404 370 87 . .

2 7 1 5 1 . .

.% 8.% .% 1.% 1.% . .

23 9 19 20 4 . .

5.% 10.% 5.% 6.% 3.% . .

158 26 149 131 33 . .

35.% 31.% 36.% 37.% 31.% . .

264 44 245 198 68 . .

59.% 51.% 59.% 56.% 64.% . .

25 15 20 25 5 . .

6.% 18.% 5.% 7.% 5.% . .

421 70 395 329 101 . .

94.% 82.% 95.% 93.% 95.% . .

South Korea


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

South Korea



Gender

Female

base 500 252 248

unw_base 1000 498 502








Very bad prop 36.% 32.% 40.%


Top2Box prop 16.% 18.% 13.%


Low2Box prop 84.% 82.% 87.%

Spain


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

174 193 133 234 158 23 236

347 373 280 487 294 50 481

4 1 1 4 1 0 2

2.% 1.% 1.% 2.% 1.% 2.% 1.%

26 28 18 28 30 4 33

15.% 15.% 13.% 12.% 19.% 17.% 14.%

80 99 64 105 85 11 122

46.% 51.% 48.% 45.% 54.% 49.% 52.%

64 64 51 98 42 7 79

37.% 33.% 38.% 42.% 27.% 33.% 33.%

30 29 19 32 31 4 36

17.% 15.% 14.% 14.% 19.% 18.% 15.%

144 163 114 202 127 19 201

83.% 85.% 86.% 86.% 81.% 82.% 85.%

Spain


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

264 227 118 154 261 239 35

519 571 101 328 527 473 73

4 3 . 3 4 2 3

1.% 1.% . 2.% 2.% 1.% 9.%

39 25 17 29 42 30 5

15.% 11.% 15.% 19.% 16.% 13.% 15.%

121 104 61 79 130 113 12

46.% 46.% 51.% 51.% 50.% 47.% 34.%

100 95 40 43 85 94 15

38.% 42.% 34.% 28.% 33.% 39.% 41.%

42 28 17 32 46 32 9

16.% 12.% 15.% 21.% 18.% 13.% 24.%

221 199 101 122 215 207 27

84.% 88.% 85.% 79.% 82.% 87.% 76.%

Spain


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

465 44 456 318 154 . .

927 91 909 647 294 . .

3 3 3 5 1 . .

1.% 8.% 1.% 1.% 1.% . .

67 12 60 45 19 . .

14.% 27.% 13.% 14.% 12.% . .

231 17 226 163 71 . .

50.% 38.% 50.% 51.% 46.% . .

164 12 167 105 64 . .

35.% 26.% 37.% 33.% 41.% . .

70 16 63 50 20 . .

15.% 35.% 14.% 16.% 13.% . .

395 29 393 268 135 . .

85.% 65.% 86.% 84.% 87.% . .

Spain


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Spain



Gender

Female

base 500 254 246

unw_base 501 261 240










Top2Box prop 69.% 68.% 69.%


Low2Box prop 31.% 32.% 31.%

Sweden


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

194 133 173 109 224 88 154

109 161 231 120 225 87 188

11 11 15 12 13 7 12

6.% 8.% 9.% 11.% 6.% 8.% 8.%

148 73 86 61 136 59 97

76.% 55.% 50.% 57.% 61.% 67.% 63.%

25 41 64 25 66 17 41

13.% 31.% 37.% 23.% 29.% 20.% 27.%

9 8 9 10 9 5 4

5.% 6.% 5.% 9.% 4.% 5.% 3.%

160 83 101 74 149 66 109

82.% 63.% 58.% 68.% 67.% 75.% 71.%

34 49 73 35 75 22 46

18.% 37.% 42.% 32.% 33.% 25.% 29.%

Sweden


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

346 108 232 160 318 182 57

313 336 83 82 323 178 67

25 7 11 19 30 6 5

7.% 6.% 5.% 12.% 10.% 4.% 8.%

210 64 134 109 179 128 30

61.% 60.% 58.% 68.% 56.% 70.% 53.%

89 29 80 21 87 43 18

26.% 27.% 35.% 13.% 27.% 24.% 32.%

22 8 7 12 22 5 4

6.% 7.% 3.% 7.% 7.% 3.% 7.%

235 71 145 127 209 134 35

68.% 66.% 62.% 80.% 66.% 74.% 61.%

111 37 87 33 108 48 22

32.% 34.% 38.% 20.% 34.% 26.% 39.%

Sweden


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

443 94 406 367 103 . .

434 91 410 354 87 . .

32 8 29 28 6 . .

7.% 8.% 7.% 8.% 5.% . .

277 52 255 223 69 . .

63.% 55.% 63.% 61.% 67.% . .

112 30 100 98 22 . .

25.% 32.% 25.% 27.% 21.% . .

22 4 22 17 7 . .

5.% 4.% 5.% 5.% 7.% . .

309 59 284 251 74 . .

70.% 63.% 70.% 68.% 72.% . .

134 34 122 116 28 . .

30.% 37.% 30.% 32.% 28.% . .

Sweden


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Sweden



Gender

Female

base 500 253 247

unw_base 500 270 230








Very bad prop 37.% 28.% 46.%


Top2Box prop 29.% 34.% 25.%


Low2Box prop 71.% 66.% 75.%

Turkey


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

242 165 93 27 115 358 241

187 214 99 18 90 392 281

9 12 4 1 9 15 18

4.% 7.% 4.% . 8.% 4.% 7.%

72 43 8 7 27 89 59

30.% 26.% 9.% . 24.% 25.% 25.%

84 47 36 5 40 121 77

35.% 29.% 39.% . 35.% 34.% 32.%

77 64 45 14 38 133 87

32.% 38.% 49.% . 33.% 37.% 36.%

81 54 12 7 36 104 77

34.% 33.% 13.% . 32.% 29.% 32.%

161 111 81 19 79 255 164

66.% 67.% 87.% . 68.% 71.% 68.%

Turkey


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

259 299 35 166 253 247 52

219 139 63 298 300 200 55

7 15 2 8 18 7 3

3.% 5.% 7.% 5.% 7.% 3.% 6.%

63 78 10 34 56 67 16

24.% 26.% 29.% 21.% 22.% 27.% 30.%

90 100 8 59 87 80 15

35.% 33.% 24.% 35.% 34.% 33.% 29.%

99 106 14 65 93 93 18

38.% 35.% 40.% 39.% 37.% 37.% 35.%

70 93 13 42 74 74 19

27.% 31.% 36.% 25.% 29.% 30.% 36.%

189 206 23 124 180 173 33

73.% 69.% 64.% 75.% 71.% 70.% 64.%

Turkey


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

448 130 370 298 121 . .

445 155 345 338 93 . .

22 13 12 11 4 . .

5.% 10.% 3.% 4.% 4.% . .

107 34 89 84 33 . .

24.% 26.% 24.% 28.% 27.% . .

152 39 128 95 42 . .

34.% 30.% 35.% 32.% 34.% . .

167 45 141 109 42 . .

37.% 34.% 38.% 36.% 35.% . .

129 47 101 95 37 . .

29.% 36.% 27.% 32.% 31.% . .

320 83 269 203 83 . .

71.% 64.% 73.% 68.% 69.% . .

Turkey


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Turkey



Gender

Female

base 500 248 252

unw_base 1001 466 535










Top2Box prop 55.% 64.% 47.%


Low2Box prop 45.% 36.% 53.%

US


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

183 151 167 81 192 210 260

305 289 407 92 377 492 576

41 15 8 7 17 40 41

23.% 10.% 5.% 8.% 9.% 19.% 16.%

69 64 81 34 74 97 107

38.% 42.% 48.% 42.% 39.% 46.% 41.%

63 57 64 32 85 60 90

34.% 38.% 38.% 39.% 44.% 29.% 35.%

10 16 14 9 16 13 22

5.% 10.% 8.% 11.% 8.% 6.% 8.%

110 78 89 41 91 137 148

60.% 52.% 53.% 50.% 48.% 65.% 57.%

72 72 78 40 101 73 112

40.% 48.% 47.% 50.% 52.% 35.% 43.%

US


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

240 232 127 141 287 213 80

425 297 314 390 597 404 166

23 23 9 33 53 11 31

10.% 10.% 7.% 23.% 19.% 5.% 38.%

106 102 54 58 121 92 31

44.% 44.% 42.% 41.% 42.% 43.% 39.%

94 91 50 42 92 91 18

39.% 39.% 39.% 30.% 32.% 43.% 22.%

18 17 15 8 20 19 1

7.% 7.% 12.% 5.% 7.% 9.% 1.%

129 124 62 91 174 103 62

54.% 54.% 49.% 65.% 61.% 48.% 77.%

111 108 65 50 112 111 18

46.% 46.% 51.% 35.% 39.% 52.% 23.%

US


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

420 92 408 338 103 . .

835 203 798 713 181 . .

33 33 31 55 7 . .

8.% 36.% 8.% 16.% 7.% . .

182 35 178 148 49 . .

43.% 38.% 44.% 44.% 47.% . .

166 21 162 111 38 . .

39.% 23.% 40.% 33.% 37.% . .

39 2 37 24 9 . .

9.% 2.% 9.% 7.% 8.% . .

215 68 209 203 56 . .

51.% 75.% 51.% 60.% 54.% . .

204 23 199 135 47 . .

49.% 25.% 49.% 40.% 46.% . .

US


Inactive_So

cial_Media

US Region

Northeast

US Region

Midwest

US Region

South

US Region

West

. 91 110 184 115

. 190 224 350 237

. 10 8 25 21

. 11.% 7.% 14.% 18.%

. 40 56 79 39

. 43.% 51.% 43.% 34.%

. 33 37 66 47

. 36.% 34.% 36.% 41.%

. 9 9 13 8

. 10.% 8.% 7.% 7.%

. 50 64 105 59

. 55.% 58.% 57.% 52.%

. 41 46 80 56

. 45.% 42.% 43.% 48.%

US



Gender

Female

base 12500 6236 6264

unw_base 18029 9020 9009

7 – Very strong economy freq 367 210 156

7 – Very strong economy prop 3.% 3.% 2.%

6 freq 802 448 354

6 prop 6.% 7.% 6.%

5 freq 2591 1455 1135

5 prop 21.% 23.% 18.%

4 freq 3681 1730 1951

4 prop 29.% 28.% 31.%

3 freq 2717 1302 1415

3 prop 22.% 21.% 23.%

2 freq 1191 558 633

2 prop 10.% 9.% 10.%

1 – Very weak economy freq 1151 533 619

1 – Very weak economy prop 9.% 9.% 10.%

Top3Box freq 3759 2113 1646

Top3Box prop 30.% 34.% 26.%

Low3Box freq 5060 2393 2667

Low3Box prop 40.% 38.% 43.%

mean 4.26 4.17 4.36

median 4 4 4

All Demos

B6 Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

5342 4018 3141 3217 4148 3555 5778

6456 6150 5423 4280 6192 5497 8937

182 116 69 85 86 139 199

3.% 3.% 2.% 3.% 2.% 4.% 3.%

347 261 194 156 235 297 395

6.% 6.% 6.% 5.% 6.% 8.% 7.%

1148 823 620 530 824 861 1296

21.% 20.% 20.% 16.% 20.% 24.% 22.%

1632 1153 896 951 1218 1005 1643

31.% 29.% 29.% 30.% 29.% 28.% 28.%

1106 886 726 749 980 680 1219

21.% 22.% 23.% 23.% 24.% 19.% 21.%

481 397 313 356 407 313 534

9.% 10.% 10.% 11.% 10.% 9.% 9.%

446 382 323 390 398 260 491

8.% 10.% 10.% 12.% 10.% 7.% 8.%

1677 1199 883 770 1145 1297 1890

31.% 30.% 28.% 24.% 28.% 36.% 33.%

2033 1665 1361 1496 1785 1253 2244

38.% 41.% 43.% 46.% 43.% 35.% 39.%

4.19 4.28 4.35 4.48 4.35 4.06 4.19

4 4 4 4 4 4 4

All Demos


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

6722 3143 5086 4270 6979 5521 1524

9092 4060 6637 7332 10693 7336 2126

168 85 101 180 242 125 128

2.% 3.% 2.% 4.% 3.% 2.% 8.%

407 137 321 344 502 299 128

6.% 4.% 6.% 8.% 7.% 5.% 8.%

1294 544 1065 982 1521 1070 382

19.% 17.% 21.% 23.% 22.% 19.% 25.%

2038 963 1536 1182 1989 1693 381

30.% 31.% 30.% 28.% 28.% 31.% 25.%

1498 717 1125 875 1483 1234 271

22.% 23.% 22.% 20.% 21.% 22.% 18.%

657 322 464 405 616 575 108

10.% 10.% 9.% 9.% 9.% 10.% 7.%

660 375 473 303 625 526 126

10.% 12.% 9.% 7.% 9.% 10.% 8.%

1869 767 1487 1505 2265 1494 638

28.% 24.% 29.% 35.% 32.% 27.% 42.%

2816 1414 2063 1583 2725 2335 505

42.% 45.% 41.% 37.% 39.% 42.% 33.%

4.32 4.45 4.29 4.09 4.19 4.35 3.9

4 4 4 4 4 4 4

All Demos


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

10976 2438 10062 8474 2567 . .

15903 3488 14541 12678 3456 . .

239 172 195 269 72 . .

2.% 7.% 2.% 3.% 3.% . .

674 240 562 585 137 . .

6.% 10.% 6.% 7.% 5.% . .

2208 619 1972 1874 450 . .

20.% 25.% 20.% 22.% 18.% . .

3300 593 3088 2446 812 . .

30.% 24.% 31.% 29.% 32.% . .

2446 440 2277 1833 531 . .

22.% 18.% 23.% 22.% 21.% . .

1083 185 1006 746 293 . .

10.% 8.% 10.% 9.% 11.% . .

1026 190 961 722 272 . .

9.% 8.% 10.% 9.% 11.% . .

3121 1030 2729 2728 658 . .

28.% 42.% 27.% 32.% 26.% . .

4555 815 4244 3300 1096 . .

41.% 33.% 42.% 39.% 43.% . .

4.31 3.9 4.35 4.19 4.39 . .

4 4 4 4 4 . .

All Demos


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

All Demos


Stub Stat

All


base 12500 500 500

unw_base 18029 502 1003



6 freq 802 7 24

6 prop 6.% 1.% 5.%

5 freq 2591 77 155

5 prop 21.% 15.% 31.%

4 freq 3681 149 166

4 prop 29.% 30.% 33.%

3 freq 2717 120 94

3 prop 22.% 24.% 19.%

2 freq 1191 62 28

2 prop 10.% 12.% 6.%




Top3Box prop 30.% 19.% 38.%


Low3Box prop 40.% 51.% 29.%

mean 4.26 4.69 3.97

median 4 5 4

All Countries



500 500 500 500 500 500 500

501 1000 1000 1001 1000 1000 1003

4 7 6 26 7 20 6

1.% 1.% 1.% 5.% 1.% 4.% 1.%

20 16 26 86 12 86 29

4.% 3.% 5.% 17.% 2.% 17.% 6.%

102 59 141 174 62 160 120

20.% 12.% 28.% 35.% 12.% 32.% 24.%

166 120 175 142 157 139 172

33.% 24.% 35.% 28.% 31.% 28.% 34.%

131 133 100 48 151 65 115

26.% 27.% 20.% 10.% 30.% 13.% 23.%

44 66 31 11 57 19 36

9.% 13.% 6.% 2.% 11.% 4.% 7.%

32 99 22 13 54 12 23

6.% 20.% 4.% 3.% 11.% 2.% 5.%

126 82 172 286 81 266 155

25.% 16.% 34.% 57.% 16.% 53.% 31.%

208 298 152 72 262 96 174

42.% 60.% 30.% 14.% 52.% 19.% 35.%

4.32 4.9 4.04 3.37 4.64 3.49 4.12

4 5 4 3 5 3 4

All Countries



500 500 500 500 500 500 500

501 505 502 1000 1001 503 501

2 51 33 7 4 3 7

.% 10.% 7.% 1.% 1.% 1.% 1.%

20 84 54 10 9 10 22

4.% 17.% 11.% 2.% 2.% 2.% 4.%

66 172 189 55 59 37 119

13.% 34.% 38.% 11.% 12.% 7.% 24.%

125 121 143 108 180 118 201

25.% 24.% 29.% 22.% 36.% 24.% 40.%

158 45 60 123 163 137 115

32.% 9.% 12.% 25.% 33.% 27.% 23.%

68 16 18 85 42 76 30

14.% 3.% 4.% 17.% 8.% 15.% 6.%

59 12 3 112 43 119 7

12.% 2.% 1.% 22.% 9.% 24.% 1.%

88 307 275 72 72 50 147

18.% 61.% 55.% 14.% 14.% 10.% 29.%

286 73 81 320 248 332 152

57.% 15.% 16.% 64.% 50.% 66.% 30.%

4.72 3.24 3.42 5.07 4.57 5.16 4.03

5 3 3 5 4 5 4

All Countries



500 500 500 500 500 500 500

500 502 502 500 500 1000 501

4 8 67 9 6 2 19

1.% 2.% 13.% 2.% 1.% .% 4.%

22 17 91 11 1 7 76

4.% 3.% 18.% 2.% .% 1.% 15.%

94 92 119 52 27 63 164

19.% 18.% 24.% 10.% 5.% 13.% 33.%

142 155 118 169 101 146 171

28.% 31.% 24.% 34.% 20.% 29.% 34.%

131 125 58 119 151 152 37

26.% 25.% 12.% 24.% 30.% 30.% 7.%

66 46 23 71 115 77 21

13.% 9.% 5.% 14.% 23.% 15.% 4.%

40 57 23 70 98 53 12

8.% 11.% 5.% 14.% 20.% 11.% 2.%

121 116 278 72 35 73 260

24.% 23.% 56.% 14.% 7.% 15.% 52.%

237 229 104 260 364 281 70

47.% 46.% 21.% 52.% 73.% 56.% 14.%

4.46 4.48 3.34 4.74 5.25 4.76 3.48

4 4 3 5 5 5 3

All Countries


Turkey US

500 500

500 1001

14 36

3.% 7.%

13 47

3.% 9.%

80 153

16.% 31.%

140 155

28.% 31.%

120 67

24.% 13.%

60 24

12.% 5.%

74 17

15.% 3.%

106 237

21.% 47.%

253 108

51.% 22.%

4.63 3.62

5 4

All Countries


Stub Stat

All

Countries

North

America LATAM

base 12500 1000 2000

unw_base 18029 2001 2506



6 freq 802 73 55

6 prop 6.% 7.% 3.%

5 freq 2591 294 292

5 prop 21.% 29.% 15.%

4 freq 3681 331 589

4 prop 29.% 33.% 29.%

3 freq 2717 166 505

3 prop 22.% 17.% 25.%

2 freq 1191 55 234

2 prop 10.% 5.% 12.%




Top3Box prop 30.% 41.% 19.%

Low3Box freq 5060 260 1038

Low3Box prop 40.% 26.% 52.%

mean 4.26 3.83 4.69

median 4 4 5

All Regions

B6 Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1


Middle East

Africa

4500 3000 4000 2000 2000

7006 4512 7507 3008 2004

71 105 93 92 122

2.% 3.% 2.% 5.% 6.%

283 221 236 202 169

6.% 7.% 6.% 10.% 8.%

886 679 842 497 440

20.% 23.% 21.% 25.% 22.%

1326 866 1241 538 571

29.% 29.% 31.% 27.% 29.%

1063 625 909 351 358

24.% 21.% 23.% 18.% 18.%

474 258 339 139 171

11.% 9.% 8.% 7.% 9.%

397 247 341 182 169

9.% 8.% 9.% 9.% 8.%

1241 1005 1171 790 731

28.% 33.% 29.% 40.% 37.%

1934 1130 1588 671 699

43.% 38.% 40.% 34.% 35.%

4.34 4.15 4.25 4 4.03

4 4 4 4 4

All Regions

B6 Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1


Gender

Female

base 500 245 255

unw_base 502 226 276



6 freq 7 7 1

6 prop 1.% 3.% .%

5 freq 77 40 37

5 prop 15.% 16.% 15.%

4 freq 149 67 82

4 prop 30.% 28.% 32.%

3 freq 120 58 62

3 prop 24.% 24.% 24.%

2 freq 62 28 33

2 prop 12.% 12.% 13.%




Top3Box prop 19.% 22.% 16.%


Low3Box prop 51.% 51.% 52.%

mean 4.69 4.64 4.74

median 5 5 5

Argentina


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

248 139 113 99 75 231 151

211 161 130 89 73 246 162

6 3 1 6 . 2 .

2.% 2.% 1.% 6.% . 1.% .

6 1 1 2 1 3 3

2.% .% 1.% 2.% 2.% 1.% 2.%

37 17 24 15 18 37 25

15.% 12.% 21.% 15.% 24.% 16.% 17.%

75 46 29 22 22 74 47

30.% 33.% 25.% 22.% 29.% 32.% 31.%

66 36 19 25 15 52 38

27.% 26.% 17.% 25.% 20.% 23.% 25.%

28 16 18 10 6 36 18

11.% 11.% 16.% 10.% 8.% 16.% 12.%

31 22 22 19 13 26 19

12.% 16.% 19.% 19.% 17.% 11.% 13.%

48 20 26 23 19 42 28

19.% 14.% 23.% 23.% 25.% 18.% 18.%

125 73 58 54 34 114 76

50.% 53.% 52.% 55.% 46.% 50.% 50.%

4.6 4.76 4.8 4.67 4.62 4.66 4.67

5 5 5 5 4 4 5

Argentina


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

349 170 205 125 287 213 64

340 113 270 119 299 203 65

10 6 4 . 4 6 3

3.% 4.% 2.% . 1.% 3.% 4.%

5 2 1 4 2 5 1

1.% 1.% 1.% 3.% 1.% 2.% 1.%

52 20 40 17 47 30 9

15.% 12.% 20.% 14.% 16.% 14.% 13.%

102 52 51 46 84 66 20

29.% 31.% 25.% 37.% 29.% 31.% 31.%

82 40 55 26 63 57 18

23.% 23.% 27.% 21.% 22.% 27.% 28.%

44 13 30 18 44 18 4

13.% 8.% 15.% 15.% 15.% 8.% 6.%

55 37 23 14 43 32 11

16.% 22.% 11.% 11.% 15.% 15.% 18.%

66 28 45 21 53 41 12

19.% 16.% 22.% 17.% 19.% 19.% 18.%

181 90 108 58 150 107 33

52.% 53.% 53.% 47.% 52.% 50.% 51.%

4.7 4.79 4.64 4.64 4.75 4.61 4.66

5 5 5 4 5 5 5

Argentina


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

436 97 403 336 84 . .

437 98 404 354 79 . .

7 3 7 5 2 . .

2.% 3.% 2.% 1.% 3.% . .

7 . 7 6 1 . .

2.% . 2.% 2.% 2.% . .

68 12 65 46 21 . .

16.% 12.% 16.% 14.% 25.% . .

130 33 117 113 12 . .

30.% 34.% 29.% 34.% 15.% . .

102 29 91 79 21 . .

24.% 30.% 23.% 24.% 25.% . .

58 7 55 45 10 . .

13.% 7.% 14.% 13.% 12.% . .

63 15 60 42 17 . .

14.% 15.% 15.% 12.% 20.% . .

82 14 80 57 24 . .

19.% 15.% 20.% 17.% 29.% . .

223 50 206 166 47 . .

51.% 52.% 51.% 49.% 56.% . .

4.7 4.69 4.69 4.66 4.72 . .

5 5 5 4 5 . .

Argentina


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Argentina



Gender

Female

base 500 248 252

unw_base 1003 528 475



6 freq 24 13 11

6 prop 5.% 5.% 5.%

5 freq 155 84 71

5 prop 31.% 34.% 28.%

4 freq 166 69 97

4 prop 33.% 28.% 39.%

3 freq 94 48 46

3 prop 19.% 19.% 18.%

2 freq 28 14 14

2 prop 6.% 6.% 6.%




Top3Box prop 38.% 41.% 35.%


Low3Box prop 29.% 31.% 27.%

mean 3.97 4.01 3.94

median 4 4 4

Australia


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

197 156 146 175 215 66 218

259 319 425 344 435 136 486

7 2 1 4 2 2 1

3.% 1.% 1.% 2.% 1.% 3.% 1.%

8 9 8 8 11 4 13

4.% 6.% 5.% 5.% 5.% 6.% 6.%

72 44 38 42 72 26 75

37.% 28.% 26.% 24.% 34.% 38.% 35.%

66 50 50 64 69 17 64

34.% 32.% 34.% 37.% 32.% 25.% 29.%

31 33 30 33 41 12 42

16.% 21.% 21.% 19.% 19.% 18.% 19.%

6 10 13 11 13 3 13

3.% 6.% 9.% 6.% 6.% 4.% 6.%

8 8 7 13 6 3 9

4.% 5.% 5.% 8.% 3.% 4.% 4.%

87 55 47 54 85 32 89

44.% 35.% 32.% 31.% 40.% 48.% 41.%

45 51 50 57 61 18 65

23.% 32.% 34.% 32.% 28.% 27.% 30.%

3.79 4.05 4.14 4.14 3.93 3.77 3.96

4 4 4 4 4 4 4

Australia


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

282 67 198 235 301 199 58

517 145 410 448 647 356 117

8 1 3 6 5 4 3

3.% 2.% 1.% 2.% 2.% 2.% 5.%

11 2 7 15 15 9 6

4.% 3.% 4.% 6.% 5.% 4.% 10.%

79 15 55 85 94 61 18

28.% 22.% 28.% 36.% 31.% 31.% 32.%

103 23 65 78 91 76 18

36.% 33.% 33.% 33.% 30.% 38.% 31.%

51 16 45 33 60 34 7

18.% 24.% 23.% 14.% 20.% 17.% 12.%

15 5 11 12 19 10 3

5.% 7.% 6.% 5.% 6.% 5.% 5.%

14 5 12 6 18 5 3

5.% 8.% 6.% 2.% 6.% 3.% 5.%

99 18 65 106 115 74 27

35.% 27.% 33.% 45.% 38.% 37.% 47.%

81 26 68 51 96 49 13

29.% 39.% 34.% 22.% 32.% 25.% 22.%

3.99 4.27 4.13 3.76 4.03 3.89 3.71

4 4 4 4 4 4 4

Australia


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

442 77 423 324 111 . .

886 160 843 645 246 . .

7 4 6 6 4 . .

2.% 5.% 1.% 2.% 3.% . .

19 6 18 16 5 . .

4.% 8.% 4.% 5.% 5.% . .

136 26 128 110 25 . .

31.% 34.% 30.% 34.% 22.% . .

149 20 147 108 37 . .

34.% 25.% 35.% 33.% 34.% . .

87 12 82 56 24 . .

20.% 15.% 19.% 17.% 21.% . .

25 5 23 15 10 . .

6.% 7.% 5.% 5.% 9.% . .

20 5 18 13 7 . .

5.% 6.% 4.% 4.% 6.% . .

161 36 153 132 33 . .

37.% 46.% 36.% 41.% 30.% . .

132 22 123 84 40 . .

30.% 29.% 29.% 26.% 36.% . .

4.01 3.85 4 3.89 4.16 . .

4 4 4 4 4 . .

Australia


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Australia



Gender

Female

base 500 252 248

unw_base 501 258 243



6 freq 20 13 7

6 prop 4.% 5.% 3.%

5 freq 102 52 50

5 prop 20.% 21.% 20.%

4 freq 166 84 82

4 prop 33.% 34.% 33.%

3 freq 131 62 69

3 prop 26.% 25.% 28.%

2 freq 44 23 21

2 prop 9.% 9.% 8.%




Top3Box prop 25.% 27.% 24.%


Low3Box prop 42.% 40.% 43.%

mean 4.32 4.27 4.37

median 4 4 4

Belgium


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

186 146 168 114 171 121 183

145 164 192 113 176 119 198

1 1 1 . 3 1 1

1.% 1.% 1.% . 2.% 1.% 1.%

8 7 5 2 4 8 8

4.% 5.% 3.% 2.% 2.% 6.% 4.%

40 33 29 15 33 39 40

21.% 23.% 17.% 13.% 19.% 32.% 22.%

63 47 57 35 52 39 65

34.% 32.% 34.% 31.% 31.% 32.% 35.%

44 41 46 42 46 26 38

24.% 28.% 27.% 37.% 27.% 21.% 21.%

14 12 18 9 19 6 16

8.% 8.% 11.% 8.% 11.% 5.% 9.%

15 5 13 12 12 4 15

8.% 3.% 7.% 10.% 7.% 3.% 8.%

49 42 35 16 40 48 49

27.% 28.% 21.% 14.% 24.% 39.% 27.%

73 58 76 63 78 35 70

40.% 40.% 45.% 55.% 46.% 29.% 38.%

4.3 4.2 4.45 4.68 4.42 3.92 4.3

4 4 4 5 4 4 4

Belgium


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

317 146 193 161 297 203 22

303 134 244 123 315 186 22

3 . 1 3 4 . 1

1.% . 1.% 2.% 1.% . 7.%

12 3 6 11 13 8 1

4.% 2.% 3.% 7.% 4.% 4.% 4.%

62 21 43 38 67 35 4

20.% 14.% 22.% 24.% 22.% 17.% 18.%

102 45 71 50 86 80 5

32.% 31.% 37.% 31.% 29.% 39.% 23.%

93 38 51 42 83 48 7

29.% 26.% 26.% 26.% 28.% 24.% 34.%

28 23 13 8 28 16 1

9.% 16.% 7.% 5.% 10.% 8.% 5.%

17 16 8 8 16 16 2

6.% 11.% 4.% 5.% 5.% 8.% 9.%

77 24 51 52 83 43 6

24.% 16.% 26.% 32.% 28.% 21.% 29.%

138 77 72 58 127 80 10

44.% 53.% 37.% 36.% 43.% 40.% 48.%

4.34 4.73 4.21 4.09 4.28 4.39 4.24

4 5 4 4 4 4 4

Belgium


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

478 49 451 303 142 . .

479 47 454 316 123 . .

3 2 2 4 . . .

1.% 5.% .% 1.% . . .

19 4 16 15 5 . .

4.% 9.% 4.% 5.% 3.% . .

98 11 91 70 24 . .

20.% 22.% 20.% 23.% 17.% . .

161 13 153 96 48 . .

34.% 27.% 34.% 32.% 33.% . .

124 14 117 76 43 . .

26.% 28.% 26.% 25.% 30.% . .

43 2 42 25 13 . .

9.% 4.% 9.% 8.% 9.% . .

31 2 30 18 10 . .

6.% 5.% 7.% 6.% 7.% . .

120 17 109 88 29 . .

25.% 35.% 24.% 29.% 20.% . .

197 19 189 119 66 . .

41.% 38.% 42.% 39.% 46.% . .

4.33 3.99 4.36 4.23 4.46 . .

4 4 4 4 4 . .

Belgium


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Belgium



Gender

Female

base 500 232 268

unw_base 1000 472 528



6 freq 16 9 6

6 prop 3.% 4.% 2.%

5 freq 59 32 27

5 prop 12.% 14.% 10.%

4 freq 120 55 65

4 prop 24.% 24.% 24.%

3 freq 133 65 68

3 prop 27.% 28.% 25.%

2 freq 66 29 37

2 prop 13.% 12.% 14.%




Top3Box prop 16.% 19.% 14.%


Low3Box prop 60.% 57.% 62.%

mean 4.9 4.76 5.03

median 5 5 5

Brazil


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

285 131 83 153 312 34 192

477 280 243 243 640 117 417

4 1 2 3 3 0 1

1.% 1.% 2.% 2.% 1.% 1.% 1.%

9 5 2 4 9 2 6

3.% 3.% 2.% 3.% 3.% 6.% 3.%

38 11 10 17 37 4 19

13.% 8.% 12.% 11.% 12.% 13.% 10.%

67 37 17 34 75 11 47

23.% 28.% 20.% 22.% 24.% 33.% 25.%

81 27 25 40 85 8 52

28.% 21.% 30.% 26.% 27.% 24.% 27.%

40 16 10 22 40 4 21

14.% 12.% 12.% 15.% 13.% 12.% 11.%

46 35 19 33 63 4 45

16.% 27.% 22.% 21.% 20.% 11.% 24.%

52 17 13 25 50 7 26

18.% 13.% 16.% 16.% 16.% 19.% 14.%

167 78 53 95 187 16 118

59.% 60.% 64.% 62.% 60.% 48.% 62.%

4.8 5.07 4.97 4.95 4.92 4.55 5.02

5 5 5 5 5 4 5

Brazil


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

308 55 364 81 277 223 69

583 81 514 405 598 402 138

5 1 5 1 5 2 2

2.% 1.% 1.% 2.% 2.% 1.% 3.%

10 3 11 2 10 6 5

3.% 5.% 3.% 3.% 4.% 3.% 7.%

40 9 42 8 31 28 9

13.% 17.% 11.% 10.% 11.% 13.% 13.%

73 13 87 21 60 60 15

24.% 23.% 24.% 26.% 22.% 27.% 22.%

82 12 100 21 82 51 12

26.% 22.% 28.% 26.% 30.% 23.% 17.%

45 4 49 13 36 30 7

14.% 8.% 13.% 16.% 13.% 13.% 10.%

54 14 71 15 53 46 20

17.% 25.% 19.% 18.% 19.% 21.% 29.%

56 12 57 12 46 36 15

18.% 23.% 16.% 15.% 16.% 16.% 22.%

180 30 220 48 171 127 38

58.% 54.% 61.% 59.% 62.% 57.% 56.%

4.83 4.82 4.92 4.91 4.89 4.92 4.89

5 5 5 5 5 5 5

Brazil


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

431 99 401 344 97 . .

862 215 785 723 188 . .

5 2 5 5 1 . .

1.% 2.% 1.% 2.% 1.% . .

11 6 10 11 2 . .

2.% 6.% 2.% 3.% 2.% . .

50 14 45 40 9 . .

12.% 15.% 11.% 12.% 10.% . .

105 21 99 83 22 . .

24.% 21.% 25.% 24.% 23.% . .

121 20 113 91 26 . .

28.% 21.% 28.% 27.% 27.% . .

59 10 56 43 14 . .

14.% 10.% 14.% 13.% 14.% . .

80 25 74 70 22 . .

18.% 26.% 18.% 20.% 23.% . .

66 22 59 57 13 . .

15.% 23.% 15.% 16.% 13.% . .

260 56 242 204 62 . .

60.% 57.% 60.% 59.% 64.% . .

4.91 4.86 4.91 4.9 5.06 . .

5 5 5 5 5 . .

Brazil


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Brazil



Gender

Female

base 500 242 258

unw_base 1000 380 620



6 freq 26 15 11

6 prop 5.% 6.% 4.%

5 freq 141 75 66

5 prop 28.% 31.% 25.%

4 freq 175 85 90

4 prop 35.% 35.% 35.%

3 freq 100 45 55

3 prop 20.% 18.% 21.%

2 freq 31 12 19

2 prop 6.% 5.% 7.%




Top3Box prop 34.% 38.% 31.%


Low3Box prop 30.% 26.% 34.%

mean 4.04 3.91 4.15

median 4 4 4

Canada


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

171 161 168 65 169 213 222

273 351 376 93 315 481 493

3 1 1 2 2 1 2

2.% 1.% 1.% 3.% 1.% 1.% 1.%

10 8 8 3 8 15 11

6.% 5.% 5.% 5.% 5.% 7.% 5.%

53 44 44 15 41 70 72

31.% 28.% 26.% 24.% 24.% 33.% 32.%

60 62 53 26 68 63 68

35.% 39.% 31.% 40.% 40.% 29.% 31.%

31 27 42 8 35 45 46

18.% 17.% 25.% 12.% 21.% 21.% 21.%

9 13 8 5 8 15 17

5.% 8.% 5.% 8.% 5.% 7.% 8.%

6 4 12 6 8 5 6

3.% 3.% 7.% 9.% 4.% 3.% 3.%

66 54 53 20 51 86 85

39.% 33.% 31.% 31.% 30.% 40.% 38.%

45 45 63 19 50 65 69

26.% 28.% 37.% 29.% 30.% 30.% 31.%

3.9 4.01 4.19 4.14 4.06 3.94 4

4 4 4 4 4 4 4

Canada


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

278 227 196 77 278 222 43

507 321 414 265 549 451 86

4 2 2 1 4 2 1

1.% 1.% 1.% 2.% 1.% 1.% 3.%

15 10 10 5 15 11 1

5.% 5.% 5.% 7.% 5.% 5.% 3.%

69 54 62 25 75 66 15

25.% 24.% 32.% 32.% 27.% 30.% 35.%

107 86 62 27 102 73 14

39.% 38.% 32.% 36.% 37.% 33.% 32.%

54 46 40 13 56 44 5

19.% 20.% 21.% 17.% 20.% 20.% 11.%

14 15 12 4 17 14 5

5.% 6.% 6.% 5.% 6.% 6.% 11.%

16 14 7 1 11 11 2

6.% 6.% 4.% 2.% 4.% 5.% 5.%

88 66 75 31 93 80 17

32.% 29.% 38.% 41.% 33.% 36.% 40.%

83 75 60 18 83 69 12

30.% 33.% 30.% 24.% 30.% 31.% 27.%

4.07 4.15 3.99 3.81 4.03 4.04 3.99

4 4 4 4 4 4 4

Canada


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

457 57 443 320 99 . .

914 121 879 671 181 . .

4 1 4 3 0 . .

1.% 2.% 1.% 1.% .% . .

25 1 24 19 2 . .

5.% 3.% 6.% 6.% 2.% . .

126 16 125 91 21 . .

28.% 28.% 28.% 28.% 22.% . .

161 17 158 112 42 . .

35.% 29.% 36.% 35.% 43.% . .

95 13 87 64 20 . .

21.% 22.% 20.% 20.% 20.% . .

26 6 25 19 7 . .

6.% 11.% 6.% 6.% 7.% . .

20 3 19 12 6 . .

4.% 5.% 4.% 4.% 6.% . .

155 19 154 112 24 . .

34.% 33.% 35.% 35.% 24.% . .

141 22 131 95 33 . .

31.% 38.% 30.% 30.% 33.% . .

4.04 4.18 4.02 4 4.25 . .

4 4 4 4 4 . .

Canada


Inactive_So

cial_Media

Canada

Region

Quebec

Canada

Region

Praries

Canada

Region

British

Columbia

Canada

Region

Ontario

Canada

Region

Atlantic

Canada

Region

Alberta

. 120 32 67 192 36 53

. 264 68 133 353 68 114

. 1 1 2 1 1 .

. 1.% 2.% 3.% 1.% 2.% .

. 5 2 3 15 . 1

. 4.% 8.% 4.% 8.% . 2.%

. 34 9 23 55 12 8

. 28.% 28.% 34.% 29.% 35.% 14.%

. 47 12 24 69 8 15

. 39.% 36.% 35.% 36.% 23.% 28.%

. 25 5 11 33 10 15

. 21.% 16.% 17.% 17.% 29.% 28.%

. 5 2 2 9 2 10

. 4.% 7.% 3.% 5.% 5.% 19.%

. 3 1 2 9 2 5

. 3.% 3.% 3.% 5.% 6.% 9.%

. 40 12 28 71 13 9

. 33.% 38.% 41.% 37.% 37.% 16.%

. 33 8 16 51 14 30

. 27.% 26.% 23.% 27.% 40.% 56.%

. 3.97 3.88 3.83 3.95 4.18 4.74

. 4 4 4 4 4 5

Canada



Gender

Female

base 500 255 245

unw_base 1001 515 486



6 freq 86 39 47

6 prop 17.% 15.% 19.%

5 freq 174 98 76

5 prop 35.% 39.% 31.%

4 freq 142 65 77

4 prop 28.% 26.% 31.%

3 freq 48 23 24

3 prop 10.% 9.% 10.%

2 freq 11 5 6

2 prop 2.% 2.% 2.%




Top3Box prop 57.% 59.% 55.%


Low3Box prop 14.% 15.% 13.%

mean 3.37 3.41 3.32

median 3 3 3

China


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

209 204 87 37 112 351 362

489 375 137 37 145 819 746

12 10 5 2 5 19 18

6.% 5.% 6.% 4.% 5.% 6.% 5.%

36 31 18 3 24 59 65

17.% 15.% 21.% 8.% 21.% 17.% 18.%

79 71 24 16 34 124 126

38.% 35.% 28.% 43.% 30.% 35.% 35.%

55 63 23 10 34 98 105

27.% 31.% 27.% 28.% 30.% 28.% 29.%

15 20 13 4 9 34 33

7.% 10.% 14.% 12.% 8.% 10.% 9.%

9 2 0 2 1 8 5

4.% 1.% .% 4.% 1.% 2.% 1.%

3 6 3 0 4 8 10

2.% 3.% 4.% .% 4.% 2.% 3.%

127 112 47 21 63 202 208

61.% 55.% 54.% 56.% 57.% 58.% 58.%

27 29 16 6 15 51 48

13.% 14.% 19.% 16.% 13.% 15.% 13.%

3.3 3.42 3.4 3.48 3.35 3.36 3.35

3 3 3 3 3 3 3

China


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

138 . 417 83 328 172 64

255 . 259 742 723 278 127

8 . 22 4 20 7 10

6.% . 5.% 5.% 6.% 4.% 16.%

21 . 70 16 50 35 13

15.% . 17.% 19.% 15.% 21.% 20.%

48 . 143 31 124 50 23

35.% . 34.% 37.% 38.% 29.% 35.%

37 . 123 19 93 49 14

27.% . 29.% 23.% 28.% 28.% 21.%

14 . 39 9 28 20 3

10.% . 9.% 11.% 8.% 11.% 5.%

6 . 9 2 3 8 1

5.% . 2.% 3.% 1.% 5.% 2.%

3 . 11 2 10 3 0

2.% . 3.% 2.% 3.% 2.% .%

78 . 235 51 194 92 46

56.% . 56.% 61.% 59.% 54.% 72.%

24 . 59 13 41 31 5

17.% . 14.% 15.% 12.% 18.% 7.%

3.42 . 3.38 3.31 3.33 3.44 2.86

3 . 3 3 3 3 3

China


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

436 114 386 417 44 . .

874 318 683 879 82 . .

16 13 13 20 3 . .

4.% 11.% 3.% 5.% 8.% . .

73 26 60 67 10 . .

17.% 22.% 16.% 16.% 23.% . .

151 51 123 149 17 . .

35.% 44.% 32.% 36.% 38.% . .

129 16 126 119 10 . .

29.% 14.% 33.% 29.% 24.% . .

45 4 43 44 1 . .

10.% 4.% 11.% 10.% 2.% . .

10 4 8 10 1 . .

2.% 3.% 2.% 2.% 3.% . .

13 1 12 8 1 . .

3.% 1.% 3.% 2.% 3.% . .

240 89 197 236 30 . .

55.% 78.% 51.% 57.% 69.% . .

67 9 63 62 3 . .

15.% 8.% 16.% 15.% 8.% . .

3.44 2.89 3.51 3.39 3.1 . .

3 3 3 3 3 . .

China


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

China



Gender

Female

base 500 247 253

unw_base 1000 510 490



6 freq 12 7 5

6 prop 2.% 3.% 2.%

5 freq 62 38 24

5 prop 12.% 15.% 10.%

4 freq 157 78 79

4 prop 31.% 31.% 31.%

3 freq 151 77 75

3 prop 30.% 31.% 30.%

2 freq 57 23 33

2 prop 11.% 9.% 13.%




Top3Box prop 16.% 20.% 12.%


Low3Box prop 52.% 48.% 56.%

mean 4.64 4.46 4.81

median 5 4 5

France


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

185 160 155 110 208 109 230

312 349 339 188 424 254 488

4 2 1 4 1 2 3

2.% 1.% 1.% 3.% .% 2.% 1.%

5 4 3 2 5 3 4

3.% 2.% 2.% 2.% 2.% 3.% 2.%

27 20 15 14 25 13 25

15.% 12.% 10.% 12.% 12.% 12.% 11.%

58 48 51 28 71 39 75

32.% 30.% 33.% 25.% 34.% 36.% 33.%

56 48 48 33 62 33 69

30.% 30.% 31.% 30.% 30.% 30.% 30.%

21 18 18 12 23 12 30

11.% 11.% 12.% 11.% 11.% 11.% 13.%

14 21 19 17 23 8 23

8.% 13.% 12.% 16.% 11.% 7.% 10.%

36 26 20 20 31 18 33

19.% 16.% 13.% 18.% 15.% 16.% 14.%

91 87 85 62 107 53 121

49.% 54.% 55.% 57.% 51.% 48.% 53.%

4.5 4.7 4.74 4.73 4.66 4.51 4.66

4 5 5 5 5 4 5

France


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

270 133 219 147 299 201 21

512 174 463 363 638 362 37

4 4 2 1 4 3 4

1.% 3.% 1.% .% 1.% 2.% 17.%

7 3 3 5 9 3 2

3.% 3.% 1.% 4.% 3.% 2.% 9.%

37 15 20 27 39 23 4

14.% 11.% 9.% 18.% 13.% 11.% 17.%

82 37 70 49 93 64 4

30.% 28.% 32.% 33.% 31.% 32.% 20.%

83 36 76 40 93 59 6

31.% 27.% 35.% 27.% 31.% 29.% 28.%

27 14 24 18 33 24 2

10.% 10.% 11.% 13.% 11.% 12.% 8.%

31 24 23 7 28 26 0

11.% 18.% 11.% 5.% 9.% 13.% 2.%

48 23 26 33 52 30 9

18.% 17.% 12.% 22.% 17.% 15.% 43.%

141 73 124 65 154 108 8

52.% 55.% 56.% 44.% 52.% 53.% 37.%

4.61 4.75 4.74 4.39 4.59 4.71 3.64

5 5 5 4 5 5 4

France


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

479 36 464 294 119 . .

963 79 921 646 232 . .

4 2 5 4 1 . .

1.% 6.% 1.% 1.% 1.% . .

10 2 10 8 2 . .

2.% 5.% 2.% 3.% 2.% . .

59 3 59 38 11 . .

12.% 8.% 13.% 13.% 9.% . .

152 11 146 96 35 . .

32.% 31.% 31.% 33.% 29.% . .

146 12 139 94 34 . .

30.% 34.% 30.% 32.% 29.% . .

55 4 53 27 18 . .

12.% 11.% 11.% 9.% 15.% . .

53 2 52 27 18 . .

11.% 5.% 11.% 9.% 15.% . .

72 7 74 49 14 . .

15.% 20.% 16.% 17.% 12.% . .

254 18 244 149 70 . .

53.% 50.% 53.% 51.% 59.% . .

4.68 4.33 4.66 4.57 4.89 . .

5 4 5 5 5 . .

France


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

France



Gender

Female

base 500 253 247

unw_base 1000 462 538



6 freq 86 50 36

6 prop 17.% 20.% 15.%

5 freq 160 80 80

5 prop 32.% 31.% 32.%

4 freq 139 63 75

4 prop 28.% 25.% 31.%

3 freq 65 31 33

3 prop 13.% 12.% 14.%

2 freq 19 10 10

2 prop 4.% 4.% 4.%




Top3Box prop 53.% 57.% 50.%


Low3Box prop 19.% 19.% 20.%

mean 3.49 3.4 3.59

median 3 3 4

Germany


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

171 168 162 125 116 177 192

258 379 363 221 243 381 414

5 6 9 3 4 10 8

3.% 4.% 5.% 2.% 3.% 6.% 4.%

32 26 27 15 16 43 33

19.% 16.% 17.% 12.% 14.% 24.% 17.%

62 52 45 28 40 64 60

36.% 31.% 28.% 23.% 35.% 36.% 31.%

44 48 47 41 33 38 56

26.% 28.% 29.% 33.% 28.% 21.% 29.%

18 25 22 25 15 16 23

10.% 15.% 14.% 20.% 13.% 9.% 12.%

8 8 4 6 6 4 6

4.% 5.% 3.% 5.% 5.% 2.% 3.%

2 3 7 7 2 2 6

1.% 2.% 4.% 5.% 2.% 1.% 3.%

99 85 81 46 60 117 101

58.% 51.% 50.% 37.% 52.% 66.% 53.%

27 35 34 38 23 22 35

16.% 21.% 21.% 30.% 20.% 12.% 18.%

3.39 3.56 3.54 3.92 3.57 3.15 3.49

3 3 3 4 3 3 3

Germany


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

308 87 287 127 330 170 31

586 66 702 232 662 338 65

12 . 12 8 16 4 5

4.% . 4.% 6.% 5.% 2.% 15.%

53 11 50 26 59 27 8

17.% 12.% 17.% 20.% 18.% 16.% 25.%

100 16 96 47 106 54 7

32.% 18.% 34.% 37.% 32.% 32.% 23.%

83 25 84 30 91 48 8

27.% 29.% 29.% 23.% 28.% 28.% 27.%

41 24 30 10 38 26 2

13.% 28.% 11.% 8.% 12.% 15.% 7.%

14 7 9 3 14 5 .

5.% 8.% 3.% 3.% 4.% 3.% .

6 4 5 3 5 7 0

2.% 5.% 2.% 2.% 2.% 4.% 2.%

165 27 158 80 181 85 20

53.% 31.% 55.% 64.% 55.% 50.% 64.%

61 35 44 16 58 38 3

20.% 40.% 15.% 13.% 18.% 22.% 9.%

3.5 4.14 3.41 3.24 3.42 3.63 2.91

3 4 3 3 3 4 3

Germany


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

469 74 426 332 91 . .

935 155 845 702 166 . .

15 8 12 16 2 . .

3.% 10.% 3.% 5.% 3.% . .

78 14 72 63 9 . .

17.% 19.% 17.% 19.% 9.% . .

152 27 133 111 23 . .

32.% 36.% 31.% 34.% 26.% . .

130 18 121 88 27 . .

28.% 24.% 28.% 27.% 29.% . .

63 6 58 37 17 . .

13.% 8.% 14.% 11.% 19.% . .

19 1 18 10 9 . .

4.% 2.% 4.% 3.% 10.% . .

11 1 11 6 5 . .

2.% 1.% 3.% 2.% 5.% . .

246 48 217 191 34 . .

52.% 65.% 51.% 58.% 38.% . .

93 8 87 53 30 . .

20.% 11.% 21.% 16.% 33.% . .

3.53 3.11 3.56 3.36 4.01 . .

3 3 3 3 4 . .

Germany


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Germany



Gender

Female

base 500 249 251

unw_base 1003 513 490



6 freq 29 18 11

6 prop 6.% 7.% 4.%

5 freq 120 61 59

5 prop 24.% 24.% 24.%

4 freq 172 72 99

4 prop 34.% 29.% 40.%

3 freq 115 66 49

3 prop 23.% 27.% 19.%

2 freq 36 18 18

2 prop 7.% 7.% 7.%




Top3Box prop 31.% 33.% 29.%


Low3Box prop 35.% 38.% 32.%

mean 4.12 4.1 4.14

median 4 4 4

Great Britain


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

196 145 159 62 252 138 201

322 325 356 126 508 278 433

2 3 1 0 4 1 4

1.% 2.% 1.% 1.% 2.% 1.% 2.%

9 8 12 3 12 9 13

5.% 6.% 7.% 5.% 5.% 7.% 6.%

46 33 42 13 63 37 51

23.% 22.% 26.% 20.% 25.% 27.% 25.%

75 47 50 21 84 48 72

38.% 32.% 31.% 33.% 33.% 34.% 36.%

43 40 33 13 57 35 41

22.% 28.% 21.% 21.% 23.% 25.% 21.%

13 9 13 5 22 5 15

7.% 6.% 8.% 8.% 9.% 3.% 7.%

9 5 8 7 10 3 5

5.% 3.% 5.% 12.% 4.% 2.% 3.%

56 44 55 16 79 48 68

29.% 30.% 34.% 26.% 31.% 35.% 34.%

65 55 54 25 89 42 61

33.% 38.% 34.% 41.% 35.% 31.% 31.%

4.14 4.11 4.1 4.39 4.13 3.95 3.99

4 4 4 4 4 4 4

Great Britain


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

299 143 125 232 284 216 47

570 285 240 478 598 405 100

2 1 1 3 5 1 2

1.% 1.% 1.% 1.% 2.% .% 5.%

16 8 4 16 20 9 4

5.% 6.% 3.% 7.% 7.% 4.% 8.%

69 31 28 60 67 53 17

23.% 22.% 23.% 26.% 24.% 25.% 36.%

100 52 47 73 96 76 13

33.% 36.% 37.% 31.% 34.% 35.% 27.%

74 34 28 54 68 47 7

25.% 24.% 22.% 23.% 24.% 22.% 14.%

21 7 9 20 19 17 4

7.% 5.% 7.% 9.% 7.% 8.% 8.%

17 10 8 5 9 14 1

6.% 7.% 6.% 2.% 3.% 6.% 3.%

87 41 34 80 92 63 23

29.% 28.% 27.% 35.% 32.% 29.% 49.%

112 50 44 79 96 78 11

38.% 35.% 35.% 34.% 34.% 36.% 24.%

4.2 4.18 4.23 4.03 4.04 4.22 3.7

4 4 4 4 4 4 4

Great Britain


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

453 67 433 345 80 . .

903 142 861 704 169 . .

3 3 3 4 0 . .

1.% 4.% 1.% 1.% 1.% . .

25 4 25 22 5 . .

6.% 6.% 6.% 6.% 6.% . .

103 19 101 86 16 . .

23.% 28.% 23.% 25.% 21.% . .

159 21 150 120 25 . .

35.% 32.% 35.% 35.% 32.% . .

109 13 102 82 17 . .

24.% 20.% 24.% 24.% 21.% . .

32 6 30 20 10 . .

7.% 8.% 7.% 6.% 13.% . .

22 2 21 10 6 . .

5.% 2.% 5.% 3.% 7.% . .

132 25 129 112 22 . .

29.% 38.% 30.% 32.% 27.% . .

162 20 153 113 33 . .

36.% 30.% 35.% 33.% 41.% . .

4.16 3.91 4.15 4.03 4.33 . .

4 4 4 4 4 . .

Great Britain


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Great Britain



Gender

Female

base 500 247 253

unw_base 501 249 252


7 – Very strong economy prop .% .% 1.%

6 freq 20 14 6

6 prop 4.% 6.% 2.%

5 freq 66 45 21

5 prop 13.% 18.% 8.%

4 freq 125 51 74

4 prop 25.% 21.% 29.%

3 freq 158 67 92

3 prop 32.% 27.% 36.%

2 freq 68 33 35

2 prop 14.% 14.% 14.%




Top3Box prop 18.% 24.% 11.%


Low3Box prop 57.% 55.% 59.%

mean 4.72 4.67 4.77

median 5 5 5

Hungary


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

182 168 151 118 274 36 206

255 130 116 130 250 35 163

0 2 . 0 2 . 1

.% 1.% . .% 1.% . .%

5 12 3 3 13 1 7

3.% 7.% 2.% 3.% 5.% 2.% 3.%

33 18 15 8 39 9 31

18.% 11.% 10.% 7.% 14.% 26.% 15.%

51 43 31 30 64 8 45

28.% 26.% 21.% 26.% 23.% 23.% 22.%

50 55 54 37 86 14 70

28.% 33.% 36.% 32.% 31.% 38.% 34.%

19 22 27 25 37 3 31

11.% 13.% 18.% 21.% 13.% 7.% 15.%

23 16 21 14 34 1 21

12.% 10.% 14.% 12.% 12.% 4.% 10.%

39 32 18 12 53 10 39

21.% 19.% 12.% 10.% 19.% 28.% 19.%

92 93 102 76 156 18 123

51.% 55.% 67.% 64.% 57.% 49.% 59.%

4.62 4.59 4.99 4.96 4.69 4.34 4.72

5 5 5 5 5 4 5

Hungary


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

294 107 294 99 277 223 32

338 162 204 135 253 248 29

1 1 . 1 2 . .

.% 1.% . 1.% 1.% . .

14 5 12 3 14 7 1

5.% 5.% 4.% 3.% 5.% 3.% 3.%

35 9 40 17 34 32 6

12.% 8.% 13.% 17.% 12.% 14.% 20.%

80 24 77 24 69 56 11

27.% 23.% 26.% 24.% 25.% 25.% 35.%

88 25 101 33 84 75 7

30.% 23.% 34.% 33.% 30.% 33.% 22.%

37 25 32 12 35 33 3

13.% 23.% 11.% 12.% 13.% 15.% 9.%

38 18 33 8 38 21 4

13.% 17.% 11.% 8.% 14.% 9.% 12.%

50 15 52 22 50 39 7

17.% 14.% 18.% 22.% 18.% 17.% 23.%

164 67 165 53 158 129 14

56.% 63.% 56.% 54.% 57.% 58.% 43.%

4.72 4.99 4.68 4.55 4.73 4.71 4.5

5 5 5 5 5 5 4

Hungary


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

468 51 449 336 88 . .

472 49 452 313 128 . .

2 1 1 2 . . .

.% 2.% .% 1.% . . .

20 5 15 15 2 . .

4.% 10.% 3.% 5.% 3.% . .

59 10 56 48 10 . .

13.% 20.% 12.% 14.% 11.% . .

114 11 114 77 31 . .

24.% 22.% 25.% 23.% 35.% . .

151 11 147 118 17 . .

32.% 22.% 33.% 35.% 19.% . .

66 4 65 38 15 . .

14.% 7.% 14.% 11.% 17.% . .

56 8 51 37 13 . .

12.% 16.% 11.% 11.% 15.% . .

81 16 72 66 12 . .

17.% 32.% 16.% 20.% 14.% . .

273 23 263 193 45 . .

58.% 46.% 59.% 58.% 51.% . .

4.73 4.39 4.76 4.65 4.83 . .

5 4 5 5 5 . .

Hungary


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Hungary



Gender

Female

base 500 256 244

unw_base 505 252 253



6 freq 84 44 40

6 prop 17.% 17.% 16.%

5 freq 172 91 81

5 prop 34.% 36.% 33.%

4 freq 121 57 64

4 prop 24.% 22.% 26.%

3 freq 45 22 23

3 prop 9.% 8.% 9.%

2 freq 16 9 7

2 prop 3.% 4.% 3.%




Top3Box prop 61.% 63.% 59.%


Low3Box prop 15.% 15.% 14.%

mean 3.24 3.22 3.26

median 3 3 3

India


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

267 147 86 77 97 326 299

245 158 102 70 93 342 331

32 15 3 8 12 31 28

12.% 11.% 4.% 10.% 12.% 10.% 9.%

44 22 18 7 17 59 49

16.% 15.% 21.% 9.% 18.% 18.% 17.%

89 51 33 31 31 110 105

33.% 35.% 38.% 41.% 32.% 34.% 35.%

59 42 19 16 22 83 77

22.% 29.% 23.% 21.% 23.% 25.% 26.%

27 9 9 10 8 26 23

10.% 6.% 10.% 13.% 9.% 8.% 8.%

8 6 2 2 4 9 10

3.% 4.% 2.% 3.% 4.% 3.% 3.%

9 2 2 2 2 8 7

3.% 1.% 2.% 3.% 2.% 2.% 2.%

164 88 54 46 61 200 182

61.% 60.% 63.% 59.% 63.% 61.% 61.%

44 17 12 15 14 43 40

16.% 11.% 14.% 19.% 15.% 13.% 13.%

3.24 3.22 3.27 3.4 3.17 3.22 3.24

3 3 3 3 3 3 3

India


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

201 2 60 438 280 220 142

174 2 54 449 294 211 146

22 2 6 43 38 12 30

11.% . 10.% 10.% 14.% 6.% 21.%

34 . 8 76 50 33 23

17.% . 13.% 17.% 18.% 15.% 16.%

67 1 18 153 107 65 53

33.% . 31.% 35.% 38.% 30.% 38.%

44 . 16 104 48 73 25

22.% . 27.% 24.% 17.% 33.% 17.%

21 . 3 41 22 22 7

11.% . 5.% 9.% 8.% 10.% 5.%

6 . 3 13 7 8 1

3.% . 4.% 3.% 3.% 4.% 1.%

5 . 5 7 8 5 3

3.% . 9.% 2.% 3.% 2.% 2.%

124 2 32 272 196 111 107

62.% . 54.% 62.% 70.% 50.% 75.%

33 . 11 61 37 36 11

16.% . 19.% 14.% 13.% 16.% 8.%

3.24 1.68 3.54 3.21 3.06 3.47 2.78

3 1 3 3 3 3 3

India


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

358 287 213 404 79 . .

359 301 204 417 67 . .

20 42 9 47 3 . .

6.% 15.% 4.% 12.% 3.% . .

61 58 26 66 13 . .

17.% 20.% 12.% 16.% 17.% . .

119 102 70 146 22 . .

33.% 35.% 33.% 36.% 27.% . .

96 54 67 85 31 . .

27.% 19.% 32.% 21.% 40.% . .

37 18 27 35 7 . .

10.% 6.% 13.% 9.% 9.% . .

15 10 6 12 3 . .

4.% 3.% 3.% 3.% 3.% . .

10 4 8 12 . . .

3.% 2.% 4.% 3.% . . .

200 202 105 259 38 . .

56.% 70.% 49.% 64.% 48.% . .

62 32 41 59 10 . .

17.% 11.% 19.% 15.% 13.% . .

3.42 2.98 3.6 3.2 3.45 . .

3 3 4 3 4 . .

India


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

India



Gender

Female

base 500 245 255

unw_base 502 252 250



6 freq 54 31 22

6 prop 11.% 13.% 9.%

5 freq 189 113 76

5 prop 38.% 46.% 30.%

4 freq 143 64 80

4 prop 29.% 26.% 31.%

3 freq 60 20 41

3 prop 12.% 8.% 16.%

2 freq 18 6 12

2 prop 4.% 2.% 5.%


1 – Very weak economy prop 1.% 1.% .%


Top3Box prop 55.% 63.% 48.%


Low3Box prop 16.% 11.% 21.%

mean 3.42 3.32 3.52

median 3 3 4

Israel


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

225 158 117 . . . 323

213 148 141 . . . 310

16 2 15 . . . 20

7.% 2.% 13.% . . . 6.%

19 21 14 . . . 31

8.% 13.% 12.% . . . 10.%

83 64 41 . . . 115

37.% 40.% 35.% . . . 36.%

67 40 36 . . . 105

30.% 26.% 31.% . . . 33.%

33 18 10 . . . 35

15.% 11.% 8.% . . . 11.%

7 11 . . . . 15

3.% 7.% . . . . 5.%

0 2 1 . . . 1

.% 2.% 1.% . . . .%

118 87 70 . . . 167

52.% 55.% 60.% . . . 52.%

41 31 10 . . . 51

18.% 19.% 9.% . . . 16.%

3.47 3.58 3.12 . . . 3.48

3 3 3 . . . 3

Israel


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

177 135 124 241 205 295 46

192 157 128 217 231 271 48

13 9 0 24 11 22 1

7.% 7.% .% 10.% 5.% 8.% 2.%

22 11 18 24 26 27 5

13.% 9.% 14.% 10.% 13.% 9.% 11.%

73 55 45 88 69 119 15

41.% 41.% 36.% 37.% 34.% 41.% 32.%

38 29 43 72 70 74 10

22.% 21.% 35.% 30.% 34.% 25.% 21.%

26 25 11 24 23 38 12

14.% 18.% 9.% 10.% 11.% 13.% 26.%

3 5 4 9 4 14 3

1.% 3.% 3.% 4.% 2.% 5.% 7.%

2 1 1 1 3 0 0

1.% 1.% 1.% .% 1.% .% 1.%

109 76 64 136 106 169 21

61.% 56.% 51.% 56.% 52.% 57.% 45.%

30 31 17 33 29 52 15

17.% 23.% 14.% 14.% 14.% 18.% 34.%

3.32 3.5 3.53 3.32 3.44 3.41 3.82

3 3 3 3 3 3 4

Israel


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

454 121 379 363 107 . .

454 122 380 374 98 . .

32 13 20 21 12 . .

7.% 11.% 5.% 6.% 11.% . .

49 13 41 40 5 . .

11.% 10.% 11.% 11.% 5.% . .

174 52 137 132 48 . .

38.% 43.% 36.% 36.% 45.% . .

134 26 117 110 21 . .

29.% 22.% 31.% 30.% 20.% . .

49 12 48 45 14 . .

11.% 10.% 13.% 12.% 13.% . .

14 5 13 14 4 . .

3.% 4.% 3.% 4.% 4.% . .

3 1 3 1 2 . .

1.% 1.% 1.% .% 2.% . .

254 77 198 193 65 . .

56.% 64.% 52.% 53.% 61.% . .

66 17 64 60 21 . .

15.% 14.% 17.% 16.% 19.% . .

3.38 3.23 3.48 3.45 3.39 . .

3 3 3 3 3 . .

Israel


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Israel



Gender

Female

base 500 248 252

unw_base 1000 492 508



6 freq 10 6 4

6 prop 2.% 2.% 2.%

5 freq 55 32 23

5 prop 11.% 13.% 9.%

4 freq 108 52 57

4 prop 22.% 21.% 22.%

3 freq 123 65 58

3 prop 25.% 26.% 23.%

2 freq 85 39 46

2 prop 17.% 16.% 18.%




Top3Box prop 14.% 17.% 12.%


Low3Box prop 64.% 62.% 66.%

mean 5.07 4.97 5.17

median 5 5 5

Italy


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

161 183 156 134 187 74 225

258 403 339 243 383 172 482

4 0 2 4 0 1 2

3.% .% 1.% 3.% .% 1.% 1.%

5 4 2 4 4 1 1

3.% 2.% 1.% 3.% 2.% 1.% 1.%

23 18 14 11 20 10 21

15.% 10.% 9.% 8.% 11.% 14.% 10.%

33 43 33 25 36 23 52

20.% 23.% 21.% 19.% 19.% 31.% 23.%

40 47 35 28 46 17 54

25.% 26.% 23.% 21.% 25.% 23.% 24.%

24 31 31 19 37 15 41

15.% 17.% 20.% 14.% 20.% 20.% 18.%

32 40 40 42 43 8 53

20.% 22.% 26.% 31.% 23.% 10.% 24.%

32 22 17 20 25 12 25

20.% 12.% 11.% 15.% 13.% 16.% 11.%

96 118 106 89 126 39 148

60.% 65.% 68.% 67.% 67.% 53.% 66.%

4.86 5.11 5.24 5.2 5.16 4.75 5.18

5 5 5 5 5 5 5

Italy


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

275 213 214 73 253 247 37

518 304 517 179 531 469 79

5 5 2 0 4 3 3

2.% 2.% 1.% 1.% 2.% 1.% 9.%

8 3 5 1 7 3 .

3.% 2.% 2.% 1.% 3.% 1.% .

34 24 20 11 34 21 2

12.% 11.% 9.% 15.% 14.% 8.% 5.%

56 45 49 14 54 55 9

20.% 21.% 23.% 19.% 21.% 22.% 25.%

68 50 47 26 61 61 9

25.% 23.% 22.% 36.% 24.% 25.% 23.%

44 35 40 10 40 45 6

16.% 17.% 18.% 14.% 16.% 18.% 17.%

59 51 52 10 53 60 8

22.% 24.% 24.% 14.% 21.% 24.% 21.%

47 32 27 12 45 26 5

17.% 15.% 13.% 17.% 18.% 11.% 14.%

172 136 138 47 154 166 23

63.% 64.% 64.% 64.% 61.% 67.% 61.%

4.98 5.07 5.14 4.86 4.95 5.2 4.88

5 5 5 5 5 5 5

Italy


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

463 55 445 293 114 . .

921 119 881 629 209 . .

3 3 3 3 3 . .

1.% 6.% 1.% 1.% 3.% . .

10 2 8 6 2 . .

2.% 3.% 2.% 2.% 2.% . .

53 6 49 36 8 . .

11.% 10.% 11.% 12.% 7.% . .

99 12 96 71 23 . .

21.% 22.% 22.% 24.% 21.% . .

114 14 108 74 24 . .

25.% 26.% 24.% 25.% 21.% . .

79 8 77 48 20 . .

17.% 15.% 17.% 16.% 17.% . .

105 10 103 55 34 . .

23.% 18.% 23.% 19.% 29.% . .

66 10 61 44 13 . .

14.% 19.% 14.% 15.% 12.% . .

297 32 288 178 78 . .

64.% 59.% 65.% 61.% 68.% . .

5.09 4.76 5.11 4.96 5.25 . .

5 5 5 5 5 . .

Italy


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Italy



Gender

Female

base 500 251 249

unw_base 1001 562 439



6 freq 9 4 5

6 prop 2.% 2.% 2.%

5 freq 59 35 24

5 prop 12.% 14.% 10.%

4 freq 180 90 90

4 prop 36.% 36.% 36.%

3 freq 163 78 85

3 prop 33.% 31.% 34.%

2 freq 42 21 20

2 prop 8.% 8.% 8.%




Top3Box prop 14.% 16.% 13.%


Low3Box prop 50.% 48.% 51.%

mean 4.57 4.55 4.6

median 4 4 5

Japan


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

169 161 170 341 137 22 216

240 366 395 610 327 64 489

3 0 1 2 2 1 3

1.% .% 1.% .% 1.% 2.% 1.%

5 3 1 5 4 1 3

3.% 2.% 1.% 1.% 3.% 5.% 1.%

23 16 20 36 17 5 29

13.% 10.% 12.% 11.% 13.% 25.% 13.%

70 50 60 114 57 8 76

41.% 31.% 35.% 34.% 42.% 35.% 35.%

47 60 56 115 43 5 72

28.% 37.% 33.% 34.% 32.% 22.% 33.%

12 17 13 33 8 1 14

7.% 11.% 7.% 10.% 6.% 3.% 6.%

10 14 19 36 6 2 20

6.% 9.% 11.% 11.% 4.% 7.% 9.%

30 20 23 43 23 7 34

18.% 12.% 13.% 13.% 16.% 32.% 16.%

69 92 88 184 57 7 105

41.% 57.% 51.% 54.% 42.% 33.% 49.%

4.36 4.71 4.65 4.7 4.34 4.1 4.54

4 5 5 5 4 4 4

Japan


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

284 267 101 132 235 265 21

512 286 222 493 556 445 53

1 1 1 2 1 3 1

.% .% 1.% 1.% .% 1.% 4.%

7 5 1 3 6 4 1

2.% 2.% 1.% 3.% 2.% 1.% 6.%

30 32 9 17 32 27 7

11.% 12.% 9.% 13.% 14.% 10.% 32.%

103 91 37 52 76 104 4

36.% 34.% 37.% 39.% 32.% 39.% 21.%

91 87 36 40 75 88 6

32.% 33.% 36.% 30.% 32.% 33.% 30.%

28 21 11 10 24 18 1

10.% 8.% 11.% 7.% 10.% 7.% 4.%

24 30 6 7 22 22 0

8.% 11.% 6.% 6.% 9.% 8.% 2.%

38 38 11 23 38 34 9

13.% 14.% 11.% 17.% 16.% 13.% 42.%

143 138 53 57 121 127 8

50.% 52.% 52.% 43.% 51.% 48.% 37.%

4.6 4.65 4.61 4.39 4.61 4.55 3.9

5 5 5 4 5 4 4

Japan


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

479 35 465 303 165 . .

948 91 910 686 259 . .

3 1 3 1 3 . .

1.% 3.% 1.% .% 2.% . .

8 2 7 4 5 . .

2.% 6.% 2.% 1.% 3.% . .

52 9 51 33 22 . .

11.% 24.% 11.% 11.% 13.% . .

175 8 171 104 60 . .

37.% 24.% 37.% 34.% 36.% . .

157 12 151 107 49 . .

33.% 35.% 32.% 35.% 30.% . .

41 1 40 27 12 . .

9.% 4.% 9.% 9.% 7.% . .

43 1 42 26 15 . .

9.% 4.% 9.% 8.% 9.% . .

64 12 60 39 30 . .

13.% 34.% 13.% 13.% 18.% . .

240 15 233 160 76 . .

50.% 42.% 50.% 53.% 46.% . .

4.6 4.06 4.61 4.64 4.46 . .

5 4 5 5 4 . .

Japan


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Japan



Gender

Female

base 500 240 260

unw_base 503 238 265


7 – Very strong economy prop 1.% .% 1.%

6 freq 10 10 1

6 prop 2.% 4.% .%

5 freq 37 22 15

5 prop 7.% 9.% 6.%

4 freq 118 55 63

4 prop 24.% 23.% 24.%

3 freq 137 66 71

3 prop 27.% 27.% 27.%

2 freq 76 39 36

2 prop 15.% 16.% 14.%




Top3Box prop 10.% 14.% 7.%


Low3Box prop 66.% 63.% 69.%

mean 5.16 5 5.3

median 5 5 5

Mexico


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

260 164 76 138 190 114 198

248 167 88 126 193 126 214

1 1 1 . . 2 2

.% 1.% 1.% . . 2.% 1.%

8 1 2 2 3 3 5

3.% 1.% 2.% 2.% 2.% 2.% 2.%

15 18 4 9 13 12 15

6.% 11.% 5.% 7.% 7.% 10.% 8.%

71 31 16 37 39 29 51

27.% 19.% 21.% 27.% 20.% 26.% 26.%

71 45 21 30 60 32 46

27.% 28.% 27.% 22.% 32.% 28.% 23.%

42 21 12 18 27 19 31

16.% 13.% 16.% 13.% 14.% 17.% 16.%

51 46 22 41 47 18 49

20.% 28.% 28.% 30.% 25.% 16.% 25.%

24 20 6 11 16 16 21

9.% 12.% 8.% 8.% 9.% 14.% 11.%

165 112 54 89 135 68 126

63.% 69.% 71.% 65.% 71.% 60.% 64.%

5.06 5.24 5.31 5.27 5.25 4.88 5.14

5 5 5 5 5 5 5

Mexico


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

302 28 241 231 286 214 104

289 24 213 266 301 202 106

1 . 1 2 1 2 2

.% . .% 1.% .% 1.% 2.%

6 . 6 4 7 3 6

2.% . 2.% 2.% 2.% 2.% 6.%

22 1 15 21 26 11 10

7.% 4.% 6.% 9.% 9.% 5.% 10.%

67 8 53 56 67 52 25

22.% 30.% 22.% 24.% 23.% 24.% 24.%

91 6 65 66 74 63 28

30.% 22.% 27.% 29.% 26.% 29.% 27.%

44 7 30 39 42 33 16

15.% 26.% 12.% 17.% 15.% 16.% 15.%

70 5 72 42 68 51 17

23.% 19.% 30.% 18.% 24.% 24.% 16.%

29 1 22 28 34 16 18

10.% 4.% 9.% 12.% 12.% 7.% 17.%

206 18 166 147 185 146 60

68.% 67.% 69.% 64.% 65.% 68.% 58.%

5.17 5.27 5.28 5.01 5.12 5.2 4.79

5 5 5 5 5 5 5

Mexico


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

396 131 369 353 47 . .

397 136 367 367 49 . .

1 2 1 3 . . .

.% 2.% .% 1.% . . .

5 7 4 7 1 . .

1.% 5.% 1.% 2.% 2.% . .

27 14 22 29 4 . .

7.% 11.% 6.% 8.% 9.% . .

93 34 84 82 13 . .

23.% 26.% 23.% 23.% 28.% . .

109 34 103 98 10 . .

28.% 26.% 28.% 28.% 22.% . .

60 18 58 50 5 . .

15.% 14.% 16.% 14.% 10.% . .

102 21 98 85 14 . .

26.% 16.% 26.% 24.% 29.% . .

32 23 27 39 5 . .

8.% 18.% 7.% 11.% 11.% . .

271 73 258 232 29 . .

68.% 56.% 70.% 66.% 61.% . .

5.25 4.76 5.3 5.13 5.17 . .

5 5 5 5 5 . .

Mexico


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Mexico



Gender

Female

base 500 246 254

unw_base 501 339 162



6 freq 22 14 8

6 prop 4.% 6.% 3.%

5 freq 119 77 42

5 prop 24.% 31.% 17.%

4 freq 201 90 111

4 prop 40.% 37.% 44.%

3 freq 115 50 65

3 prop 23.% 20.% 25.%

2 freq 30 10 20

2 prop 6.% 4.% 8.%




Top3Box prop 29.% 38.% 21.%


Low3Box prop 30.% 25.% 35.%

mean 4.03 3.84 4.2

median 4 4 4

Peru


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

271 161 68 271 206 23 171

309 144 48 217 253 31 182

2 5 . 1 5 1 2

1.% 3.% . .% 2.% 4.% 1.%

14 7 2 9 8 4 8

5.% 4.% 2.% 3.% 4.% 20.% 5.%

66 31 21 52 57 10 40

25.% 19.% 31.% 19.% 27.% 45.% 24.%

100 74 28 109 86 7 76

37.% 46.% 41.% 40.% 41.% 30.% 44.%

69 32 13 70 44 1 36

26.% 20.% 19.% 26.% 21.% 2.% 21.%

13 13 4 23 7 . 7

5.% 8.% 6.% 9.% 3.% . 4.%

7 . . 6 0 . 1

2.% . . 2.% .% . 1.%

82 43 23 62 70 16 51

30.% 26.% 34.% 23.% 34.% 68.% 29.%

89 45 18 100 51 1 45

33.% 28.% 26.% 37.% 25.% 2.% 26.%

4.06 3.99 3.96 4.23 3.86 3.07 3.95

4 4 4 4 4 3 4

Peru


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

329 . 385 115 319 181 148

319 . 237 264 360 141 189

5 . 4 3 3 3 5

1.% . 1.% 2.% 1.% 2.% 3.%

14 . 14 8 17 5 7

4.% . 4.% 7.% 5.% 3.% 5.%

78 . 83 36 89 30 39

24.% . 21.% 31.% 28.% 16.% 27.%

125 . 155 46 130 71 57

38.% . 40.% 40.% 41.% 39.% 39.%

78 . 98 17 64 51 36

24.% . 25.% 15.% 20.% 28.% 24.%

23 . 25 5 14 16 4

7.% . 7.% 4.% 4.% 9.% 2.%

5 . 6 0 2 4 0

2.% . 2.% .% 1.% 2.% .%

97 . 100 47 109 38 51

29.% . 26.% 41.% 34.% 21.% 34.%

107 . 129 22 80 72 40

32.% . 34.% 19.% 25.% 40.% 27.%

4.06 . 4.12 3.71 3.89 4.26 3.84

4 . 4 4 4 4 4

Peru


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

352 174 326 353 42 . .

312 220 281 391 39 . .

2 7 . 7 . . .

.% 4.% . 2.% . . .

15 11 11 18 2 . .

4.% 7.% 3.% 5.% 5.% . .

79 53 66 95 10 . .

23.% 30.% 20.% 27.% 24.% . .

144 60 141 139 23 . .

41.% 34.% 43.% 39.% 56.% . .

79 40 75 71 4 . .

22.% 23.% 23.% 20.% 9.% . .

27 4 27 23 1 . .

8.% 2.% 8.% 7.% 3.% . .

6 0 6 1 1 . .

2.% .% 2.% .% 2.% . .

96 71 77 119 12 . .

27.% 41.% 24.% 34.% 29.% . .

112 44 108 96 6 . .

32.% 25.% 33.% 27.% 15.% . .

4.1 3.73 4.18 3.92 3.88 . .

4 4 4 4 4 . .

Peru


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Peru



Gender

Female

base 500 249 251

unw_base 500 245 255

7 – Very strong economy freq 4 4 .

7 – Very strong economy prop 1.% 2.% .

6 freq 22 10 12

6 prop 4.% 4.% 5.%

5 freq 94 55 39

5 prop 19.% 22.% 16.%

4 freq 142 71 71

4 prop 28.% 29.% 28.%

3 freq 131 55 76

3 prop 26.% 22.% 30.%

2 freq 66 34 32

2 prop 13.% 14.% 13.%




Top3Box prop 24.% 28.% 20.%


Low3Box prop 47.% 44.% 51.%

mean 4.46 4.38 4.55

median 4 4 5

Poland


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

202 151 147 284 130 5 248

167 164 169 283 133 5 266

1 1 2 1 3 . 3

.% 1.% 1.% .% 2.% . 1.%

7 8 7 9 6 . 11

4.% 5.% 5.% 3.% 4.% . 4.%

39 33 21 43 37 2 55

20.% 22.% 14.% 15.% 28.% . 22.%

62 39 42 86 31 1 66

30.% 26.% 29.% 30.% 24.% . 26.%

49 41 40 71 32 2 65

24.% 27.% 27.% 25.% 25.% . 26.%

29 20 18 46 11 . 27

14.% 13.% 12.% 16.% 9.% . 11.%

15 8 17 27 10 . 20

7.% 5.% 11.% 10.% 7.% . 8.%

48 43 30 53 45 2 69

24.% 28.% 20.% 19.% 35.% . 28.%

93 69 75 145 53 2 113

46.% 46.% 51.% 51.% 41.% . 45.%

4.47 4.34 4.58 4.64 4.2 3.97 4.38

4 4 5 5 4 4 4

Poland


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

252 74 311 115 253 247 51

234 47 357 96 265 235 51

1 1 3 . 2 3 .

.% 2.% 1.% . 1.% 1.% .

11 3 13 6 7 15 .

5.% 5.% 4.% 5.% 3.% 6.% .

39 12 55 27 59 36 13

15.% 16.% 18.% 24.% 23.% 14.% 26.%

77 23 93 26 69 73 10

30.% 31.% 30.% 23.% 27.% 30.% 20.%

66 17 82 32 70 60 15

26.% 23.% 26.% 27.% 28.% 24.% 29.%

39 11 43 12 27 39 5

16.% 15.% 14.% 10.% 11.% 16.% 9.%

19 6 22 12 19 21 8

8.% 8.% 7.% 11.% 7.% 8.% 16.%

51 16 71 33 67 53 13

20.% 22.% 23.% 29.% 27.% 22.% 26.%

124 34 147 56 116 121 28

49.% 47.% 47.% 48.% 46.% 49.% 54.%

4.55 4.48 4.46 4.46 4.41 4.52 4.71

4 4 4 4 4 4 5

Poland


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

449 84 416 338 113 . .

449 88 412 355 91 . .

4 1 3 3 1 . .

1.% 1.% 1.% 1.% 1.% . .

22 3 20 12 8 . .

5.% 3.% 5.% 3.% 7.% . .

81 23 72 76 13 . .

18.% 27.% 17.% 22.% 11.% . .

132 20 123 96 35 . .

29.% 24.% 29.% 28.% 31.% . .

116 24 107 89 27 . .

26.% 29.% 26.% 26.% 24.% . .

62 7 60 39 22 . .

14.% 8.% 14.% 12.% 19.% . .

32 8 32 23 7 . .

7.% 9.% 8.% 7.% 6.% . .

107 26 95 91 22 . .

24.% 31.% 23.% 27.% 19.% . .

209 38 199 152 56 . .

47.% 46.% 48.% 45.% 50.% . .

4.44 4.36 4.48 4.38 4.54 . .

4 4 4 4 4 . .

Poland


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Poland



Gender

Female

base 500 239 261

unw_base 502 226 276



6 freq 17 8 8

6 prop 3.% 3.% 3.%

5 freq 92 50 42

5 prop 18.% 21.% 16.%

4 freq 155 64 92

4 prop 31.% 27.% 35.%

3 freq 125 66 59

3 prop 25.% 28.% 23.%

2 freq 46 20 26

2 prop 9.% 8.% 10.%




Top3Box prop 23.% 27.% 20.%


Low3Box prop 46.% 47.% 45.%

mean 4.48 4.41 4.55

median 4 4 4

Russia


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

207 163 131 54 213 198 250

169 179 154 49 218 199 259

5 1 2 1 1 4 4

2.% .% 2.% 3.% 1.% 2.% 2.%

8 6 3 1 6 7 5

4.% 3.% 2.% 2.% 3.% 4.% 2.%

38 27 27 9 31 42 50

18.% 16.% 21.% 17.% 15.% 21.% 20.%

72 50 34 19 63 60 71

35.% 30.% 26.% 35.% 30.% 30.% 28.%

52 38 35 7 63 52 70

25.% 24.% 27.% 14.% 30.% 26.% 28.%

15 18 13 6 19 19 25

7.% 11.% 10.% 12.% 9.% 9.% 10.%

18 24 16 9 28 14 25

9.% 15.% 12.% 17.% 13.% 7.% 10.%

51 33 32 12 38 53 59

25.% 20.% 24.% 22.% 18.% 27.% 24.%

84 80 64 23 111 85 120

41.% 49.% 49.% 43.% 52.% 43.% 48.%

4.32 4.64 4.54 4.59 4.66 4.33 4.49

4 4 4 4 5 4 4

Russia


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

250 84 290 126 249 251 34

243 109 267 126 250 252 32

4 3 3 2 6 2 2

1.% 3.% 1.% 2.% 2.% 1.% 7.%

12 3 6 8 10 6 .

5.% 3.% 2.% 6.% 4.% 2.% .

42 13 60 18 41 50 9

17.% 16.% 21.% 14.% 17.% 20.% 27.%

85 28 92 35 72 83 8

34.% 33.% 32.% 28.% 29.% 33.% 24.%

56 21 67 37 71 54 8

22.% 25.% 23.% 29.% 29.% 22.% 22.%

21 7 24 15 19 27 4

8.% 8.% 8.% 12.% 8.% 11.% 12.%

32 9 37 11 29 28 3

13.% 11.% 13.% 9.% 12.% 11.% 9.%

57 19 70 28 57 59 11

23.% 22.% 24.% 22.% 23.% 23.% 33.%

109 37 128 63 119 110 15

43.% 44.% 44.% 50.% 48.% 44.% 43.%

4.47 4.43 4.5 4.49 4.47 4.49 4.26

4 4 4 5 4 4 4

Russia


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

466 61 439 322 116 . .

470 57 445 329 103 . .

6 . 8 6 1 . .

1.% . 2.% 2.% 1.% . .

17 2 14 9 5 . .

4.% 4.% 3.% 3.% 5.% . .

83 15 77 59 20 . .

18.% 24.% 18.% 18.% 18.% . .

147 16 140 93 43 . .

32.% 26.% 32.% 29.% 38.% . .

118 19 107 89 21 . .

25.% 30.% 24.% 28.% 18.% . .

42 5 41 29 11 . .

9.% 8.% 9.% 9.% 10.% . .

54 5 52 37 14 . .

12.% 8.% 12.% 12.% 12.% . .

105 17 99 74 27 . .

22.% 28.% 23.% 23.% 23.% . .

214 28 200 155 45 . .

46.% 47.% 46.% 48.% 39.% . .

4.5 4.4 4.49 4.51 4.43 . .

4 4 4 4 4 . .

Russia


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Russia



Gender

Female

base 500 292 208

unw_base 502 301 201



6 freq 91 51 40

6 prop 18.% 18.% 19.%

5 freq 119 71 49

5 prop 24.% 24.% 23.%

4 freq 118 68 51

4 prop 24.% 23.% 24.%

3 freq 58 24 35

3 prop 12.% 8.% 17.%

2 freq 23 17 6

2 prop 5.% 6.% 3.%




Top3Box prop 56.% 57.% 54.%


Low3Box prop 21.% 20.% 22.%

mean 3.34 3.33 3.35

median 3 3 3

Saudi Arabia


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

285 179 36 273 115 56 322

324 159 19 276 122 51 321

34 29 4 34 17 11 47

12.% 16.% . 12.% 15.% 20.% 15.%

48 32 11 54 21 11 58

17.% 18.% . 20.% 19.% 19.% 18.%

66 48 6 58 33 18 78

23.% 27.% . 21.% 29.% 33.% 24.%

77 36 6 64 25 9 70

27.% 20.% . 23.% 22.% 16.% 22.%

33 20 6 37 9 5 38

11.% 11.% . 13.% 8.% 9.% 12.%

13 9 2 14 6 . 16

4.% 5.% . 5.% 5.% . 5.%

15 6 2 14 3 2 15

5.% 3.% . 5.% 3.% 3.% 5.%

147 110 21 145 72 40 183

52.% 61.% . 53.% 62.% 71.% 57.%

60 34 10 65 18 7 69

21.% 19.% . 24.% 16.% 12.% 21.%

3.44 3.18 3.32 3.42 3.17 2.89 3.31

3 3 3 3 3 3 3

Saudi Arabia


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

178 99 112 289 284 216 106

181 93 111 298 280 222 102

20 12 13 42 46 21 17

11.% 12.% 12.% 15.% 16.% 10.% 16.%

33 15 26 50 59 32 26

19.% 15.% 24.% 17.% 21.% 15.% 24.%

42 22 26 72 73 46 27

23.% 22.% 23.% 25.% 26.% 21.% 26.%

49 19 27 72 58 60 21

27.% 19.% 25.% 25.% 20.% 28.% 20.%

21 20 10 28 23 36 7

12.% 21.% 9.% 10.% 8.% 16.% 7.%

7 4 5 14 11 12 4

4.% 4.% 5.% 5.% 4.% 5.% 4.%

7 8 4 11 13 9 3

4.% 8.% 4.% 4.% 5.% 4.% 3.%

94 49 65 164 178 99 70

53.% 49.% 58.% 57.% 63.% 46.% 67.%

35 32 19 53 48 56 14

20.% 32.% 17.% 18.% 17.% 26.% 13.%

3.38 3.65 3.24 3.27 3.14 3.6 2.99

3 4 3 3 3 4 3

Saudi Arabia


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

394 161 339 332 146 . .

400 158 344 338 147 . .

50 24 42 49 16 . .

13.% 15.% 13.% 15.% 11.% . .

66 35 56 62 23 . .

17.% 22.% 17.% 19.% 16.% . .

92 36 83 90 27 . .

23.% 23.% 25.% 27.% 18.% . .

97 40 79 67 44 . .

25.% 25.% 23.% 20.% 30.% . .

51 11 47 32 24 . .

13.% 7.% 14.% 9.% 17.% . .

19 8 15 16 7 . .

5.% 5.% 4.% 5.% 5.% . .

20 6 16 17 5 . .

5.% 4.% 5.% 5.% 3.% . .

207 96 182 201 66 . .

53.% 60.% 54.% 60.% 45.% . .

90 26 78 65 36 . .

23.% 16.% 23.% 19.% 25.% . .

3.43 3.17 3.42 3.26 3.52 . .

3 3 3 3 4 . .

Saudi Arabia


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Saudi Arabia



Gender

Female

base 500 240 260

unw_base 500 240 260



6 freq 11 5 7

6 prop 2.% 2.% 3.%

5 freq 52 29 23

5 prop 10.% 12.% 9.%

4 freq 169 85 84

4 prop 34.% 35.% 32.%

3 freq 119 65 54

3 prop 24.% 27.% 21.%

2 freq 71 37 34

2 prop 14.% 15.% 13.%




Top3Box prop 14.% 14.% 14.%


Low3Box prop 52.% 50.% 53.%

mean 4.74 4.64 4.83

median 5 5 5

South Africa


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

284 135 82 67 96 337 196

184 182 134 38 95 367 247

6 2 1 . 1 8 2

2.% 1.% 1.% . 1.% 2.% 1.%

7 4 1 3 . 8 7

2.% 3.% 1.% 4.% . 3.% 3.%

32 14 6 9 5 38 20

11.% 11.% 7.% 13.% 5.% 11.% 10.%

113 37 18 23 38 108 47

40.% 28.% 22.% 34.% 39.% 32.% 24.%

55 38 26 14 24 82 63

19.% 28.% 32.% 20.% 25.% 24.% 32.%

37 18 15 7 13 51 28

13.% 14.% 19.% 10.% 14.% 15.% 14.%

32 21 16 12 16 42 29

11.% 16.% 19.% 18.% 16.% 12.% 15.%

45 20 7 11 6 54 29

16.% 15.% 8.% 17.% 6.% 16.% 15.%

125 78 57 32 53 175 120

44.% 58.% 70.% 48.% 55.% 52.% 61.%

4.57 4.83 5.17 4.74 4.93 4.69 4.85

4 5 5 4 5 5 5

South Africa


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

304 226 132 142 275 225 107

253 205 146 149 315 185 113

7 6 . 2 3 5 3

2.% 3.% . 2.% 1.% 2.% 2.%

5 4 2 5 7 4 3

1.% 2.% 1.% 4.% 3.% 2.% 3.%

32 18 18 15 31 21 23

10.% 8.% 14.% 11.% 11.% 9.% 21.%

121 87 33 49 82 87 22

40.% 38.% 25.% 34.% 30.% 39.% 20.%

56 47 38 34 80 39 32

18.% 21.% 29.% 24.% 29.% 18.% 29.%

43 32 20 19 35 36 13

14.% 14.% 15.% 14.% 13.% 16.% 12.%

41 32 21 17 37 32 12

13.% 14.% 16.% 12.% 14.% 14.% 12.%

43 28 20 23 41 31 29

14.% 12.% 15.% 16.% 15.% 14.% 27.%

140 112 79 69 152 107 57

46.% 49.% 60.% 49.% 55.% 48.% 53.%

4.67 4.73 4.89 4.62 4.76 4.72 4.54

4 4 5 4 5 4 5

South Africa


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

393 160 340 385 95 . .

387 176 324 417 58 . .

6 2 6 5 3 . .

2.% 2.% 2.% 1.% 4.% . .

8 7 4 8 3 . .

2.% 5.% 1.% 2.% 3.% . .

29 20 32 38 10 . .

7.% 12.% 9.% 10.% 11.% . .

147 44 124 121 45 . .

37.% 28.% 37.% 31.% 47.% . .

88 44 75 101 10 . .

22.% 28.% 22.% 26.% 11.% . .

58 21 50 59 11 . .

15.% 13.% 15.% 15.% 12.% . .

57 21 49 52 13 . .

15.% 13.% 14.% 14.% 14.% . .

43 30 42 52 16 . .

11.% 19.% 12.% 14.% 17.% . .

203 86 174 212 34 . .

52.% 54.% 51.% 55.% 36.% . .

4.79 4.66 4.78 4.79 4.48 . .

5 5 5 5 4 . .

South Africa


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

South Africa



Gender

Female

base 500 253 247

unw_base 500 265 235


7 – Very strong economy prop 1.% 2.% .%

6 freq 1 1 .

6 prop .% .% .

5 freq 27 18 9

5 prop 5.% 7.% 4.%

4 freq 101 49 52

4 prop 20.% 19.% 21.%

3 freq 151 77 74

3 prop 30.% 30.% 30.%

2 freq 115 53 62

2 prop 23.% 21.% 25.%






Low3Box prop 73.% 71.% 75.%

mean 5.25 5.16 5.34

median 5 5 5

South Korea


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

191 195 113 71 184 245 284

150 210 140 67 180 253 310

4 2 1 1 1 4 3

2.% 1.% 1.% 2.% 1.% 2.% 1.%

1 . . 1 . . .

1.% . . 2.% . . .

10 9 8 1 12 15 19

5.% 5.% 7.% 2.% 6.% 6.% 7.%

38 37 26 14 30 58 63

20.% 19.% 23.% 20.% 16.% 24.% 22.%

64 50 37 14 68 69 85

34.% 26.% 32.% 19.% 37.% 28.% 30.%

36 56 23 20 42 53 66

19.% 29.% 20.% 28.% 23.% 22.% 23.%

39 41 19 20 31 47 49

20.% 21.% 17.% 28.% 17.% 19.% 17.%

15 11 9 4 13 18 22

8.% 6.% 8.% 5.% 7.% 8.% 8.%

139 147 78 53 142 169 200

73.% 75.% 69.% 75.% 77.% 69.% 70.%

5.2 5.37 5.13 5.48 5.25 5.18 5.18

5 5 5 6 5 5 5

South Korea


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

216 12 106 382 264 236 53

190 9 104 387 281 219 60

3 . 4 2 6 . 6

2.% . 4.% 1.% 2.% . 11.%

1 . 1 . 1 . .

1.% . 1.% . .% . .

8 1 4 22 18 9 4

4.% . 4.% 6.% 7.% 4.% 8.%

39 3 23 75 55 46 14

18.% . 22.% 20.% 21.% 20.% 27.%

66 3 26 122 76 75 9

30.% . 24.% 32.% 29.% 32.% 17.%

49 1 24 89 54 61 8

23.% . 23.% 23.% 20.% 26.% 16.%

49 4 22 71 54 44 12

23.% . 21.% 19.% 20.% 19.% 22.%

13 1 10 24 26 9 10

6.% . 9.% 6.% 10.% 4.% 18.%

164 9 73 283 183 180 29

76.% . 69.% 74.% 69.% 76.% 55.%

5.35 5.45 5.16 5.27 5.16 5.36 4.75

5 5 5 5 5 5 5

South Korea


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

447 86 414 355 106 . .

440 96 404 370 87 . .

1 6 1 5 1 . .

.% 7.% .% 1.% 1.% . .

1 . 1 . 1 . .

.% . .% . 1.% . .

23 7 21 23 3 . .

5.% 8.% 5.% 6.% 3.% . .

87 23 78 74 20 . .

20.% 27.% 19.% 21.% 19.% . .

142 16 135 113 26 . .

32.% 19.% 32.% 32.% 25.% . .

106 13 102 74 30 . .

24.% 15.% 25.% 21.% 28.% . .

86 21 77 66 24 . .

19.% 25.% 19.% 19.% 23.% . .

25 12 23 28 5 . .

6.% 14.% 5.% 8.% 5.% . .

334 50 314 253 80 . .

75.% 58.% 76.% 71.% 76.% . .

5.31 4.94 5.31 5.19 5.41 . .

5 5 5 5 6 . .

South Korea


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

South Korea



Gender

Female

base 500 252 248

unw_base 1000 498 502


7 – Very strong economy prop .% .% 1.%

6 freq 7 4 4

6 prop 1.% 1.% 2.%

5 freq 63 36 28

5 prop 13.% 14.% 11.%

4 freq 146 73 73

4 prop 29.% 29.% 29.%

3 freq 152 76 75

3 prop 30.% 30.% 30.%

2 freq 77 37 40

2 prop 15.% 15.% 16.%




Top3Box prop 15.% 16.% 13.%


Low3Box prop 56.% 55.% 57.%

mean 4.76 4.73 4.79

median 5 5 5

Spain


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

174 193 133 234 158 23 236

347 373 280 487 294 50 481

1 . 1 2 0 . .

1.% . 1.% 1.% .% . .

2 3 2 3 2 . 4

1.% 2.% 2.% 1.% 1.% . 2.%

21 24 18 27 25 4 35

12.% 13.% 13.% 12.% 16.% 16.% 15.%

58 52 36 62 45 7 60

33.% 27.% 27.% 27.% 28.% 31.% 26.%

51 63 38 62 57 6 77

29.% 33.% 29.% 26.% 36.% 25.% 33.%

24 30 23 39 22 4 34

14.% 16.% 17.% 17.% 14.% 19.% 14.%

16 21 16 39 6 2 26

9.% 11.% 12.% 17.% 4.% 9.% 11.%

25 27 21 32 28 4 39

14.% 14.% 16.% 14.% 18.% 16.% 17.%

92 113 77 140 85 12 137

53.% 59.% 57.% 60.% 54.% 53.% 58.%

4.68 4.8 4.8 4.93 4.55 4.74 4.76

5 5 5 5 5 5 5

Spain


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

264 227 118 154 261 239 35

519 571 101 328 527 473 73

2 0 1 1 2 . 0

1.% .% 1.% 1.% 1.% . 1.%

4 3 2 2 5 2 1

1.% 1.% 2.% 2.% 2.% 1.% 2.%

28 23 12 28 38 26 4

11.% 10.% 10.% 18.% 15.% 11.% 12.%

85 72 38 36 73 73 9

32.% 32.% 32.% 23.% 28.% 30.% 26.%

74 62 38 52 74 77 10

28.% 27.% 32.% 34.% 28.% 32.% 28.%

43 36 17 24 38 39 6

16.% 16.% 14.% 16.% 15.% 16.% 16.%

27 31 10 11 30 22 5

10.% 14.% 9.% 7.% 12.% 9.% 14.%

34 26 16 31 45 28 6

13.% 12.% 13.% 20.% 17.% 12.% 16.%

145 129 65 88 143 139 20

55.% 57.% 55.% 57.% 55.% 58.% 58.%

4.76 4.87 4.7 4.65 4.72 4.81 4.81

5 5 5 5 5 5 5

Spain


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

465 44 456 318 154 . .

927 91 909 647 294 . .

2 1 1 2 . . .

.% 2.% .% 1.% . . .

7 1 6 5 2 . .

1.% 3.% 1.% 2.% 1.% . .

59 9 55 42 15 . .

13.% 19.% 12.% 13.% 10.% . .

136 12 134 93 47 . .

29.% 26.% 29.% 29.% 31.% . .

142 11 140 100 45 . .

30.% 26.% 31.% 32.% 29.% . .

71 8 69 43 28 . .

15.% 19.% 15.% 14.% 18.% . .

48 2 51 32 17 . .

10.% 5.% 11.% 10.% 11.% . .

67 11 62 49 17 . .

14.% 24.% 14.% 15.% 11.% . .

261 22 260 176 90 . .

56.% 50.% 57.% 55.% 58.% . .

4.76 4.47 4.79 4.71 4.86 . .

5 4 5 5 5 . .

Spain


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Spain



Gender

Female

base 500 254 246

unw_base 501 261 240



6 freq 76 37 40

6 prop 15.% 14.% 16.%

5 freq 164 93 71

5 prop 33.% 37.% 29.%

4 freq 171 84 87

4 prop 34.% 33.% 35.%

3 freq 37 11 25

3 prop 7.% 5.% 10.%

2 freq 21 9 13

2 prop 4.% 3.% 5.%




Top3Box prop 52.% 56.% 48.%


Low3Box prop 14.% 11.% 17.%

mean 3.48 3.4 3.56

median 3 3 4

Sweden


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

194 133 173 109 224 88 154

109 161 231 120 225 87 188

7 5 7 3 6 6 7

4.% 4.% 4.% 3.% 2.% 7.% 4.%

26 24 27 7 42 17 16

13.% 18.% 15.% 7.% 19.% 19.% 10.%

56 56 52 32 70 42 69

29.% 42.% 30.% 29.% 31.% 47.% 45.%

70 40 61 38 76 19 49

36.% 30.% 35.% 35.% 34.% 22.% 32.%

15 6 16 15 15 1 7

8.% 4.% 9.% 14.% 7.% 1.% 4.%

15 2 4 10 10 0 6

8.% 1.% 2.% 10.% 4.% .% 4.%

6 0 6 3 5 3 1

3.% .% 3.% 2.% 2.% 3.% .%

89 85 86 42 118 65 92

46.% 64.% 50.% 39.% 53.% 74.% 59.%

36 8 26 28 30 4 14

18.% 6.% 15.% 26.% 14.% 4.% 9.%

3.66 3.19 3.5 3.9 3.46 3.04 3.35

4 3 4 4 3 3 3

Sweden


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

346 108 232 160 318 182 57

313 336 83 82 323 178 67

13 6 5 9 12 8 6

4.% 6.% 2.% 5.% 4.% 4.% 10.%

60 18 30 28 54 23 4

17.% 17.% 13.% 18.% 17.% 12.% 7.%

95 33 83 49 97 67 19

28.% 30.% 36.% 30.% 30.% 37.% 34.%

121 33 90 48 118 53 18

35.% 31.% 39.% 30.% 37.% 29.% 32.%

30 8 11 18 22 15 3

9.% 7.% 5.% 11.% 7.% 8.% 5.%

15 7 11 3 8 13 5

4.% 6.% 5.% 2.% 3.% 7.% 9.%

11 4 2 6 7 4 2

3.% 3.% 1.% 4.% 2.% 2.% 3.%

168 57 117 85 162 98 29

49.% 53.% 51.% 53.% 51.% 54.% 51.%

56 18 25 27 38 32 9

16.% 17.% 11.% 17.% 12.% 17.% 16.%

3.53 3.48 3.5 3.44 3.44 3.55 3.51

4 3 3 3 3 3 3

Sweden


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

443 94 406 367 103 . .

434 91 410 354 87 . .

13 6 13 13 5 . .

3.% 7.% 3.% 4.% 5.% . .

72 14 62 60 12 . .

16.% 15.% 15.% 16.% 12.% . .

145 33 132 128 26 . .

33.% 35.% 32.% 35.% 25.% . .

152 22 149 114 46 . .

34.% 23.% 37.% 31.% 45.% . .

34 7 30 33 2 . .

8.% 8.% 7.% 9.% 2.% . .

16 9 12 12 8 . .

4.% 10.% 3.% 3.% 7.% . .

10 3 9 7 4 . .

2.% 3.% 2.% 2.% 4.% . .

231 53 207 200 44 . .

52.% 56.% 51.% 55.% 43.% . .

60 19 50 52 13 . .

14.% 20.% 12.% 14.% 13.% . .

3.47 3.52 3.47 3.43 3.62 . .

3 3 3 3 4 . .

Sweden


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Sweden



Gender

Female

base 500 253 247

unw_base 500 270 230



6 freq 13 9 4

6 prop 3.% 4.% 2.%

5 freq 80 47 33

5 prop 16.% 19.% 13.%

4 freq 140 80 60

4 prop 28.% 32.% 24.%

3 freq 120 54 66

3 prop 24.% 21.% 27.%

2 freq 60 22 38

2 prop 12.% 9.% 15.%




Top3Box prop 21.% 26.% 17.%


Low3Box prop 51.% 43.% 59.%

mean 4.63 4.39 4.87

median 5 4 5

Turkey


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

242 165 93 27 115 358 241

187 214 99 18 90 392 281

2 8 3 . 4 9 11

1.% 5.% 4.% . 4.% 3.% 5.%

6 6 1 1 1 12 5

3.% 4.% 1.% . 1.% 3.% 2.%

45 27 8 7 17 56 39

18.% 16.% 9.% . 15.% 16.% 16.%

78 40 23 2 30 108 65

32.% 24.% 25.% . 26.% 30.% 27.%

41 48 30 5 25 90 64

17.% 29.% 33.% . 22.% 25.% 26.%

34 12 14 6 15 39 31

14.% 7.% 15.% . 13.% 11.% 13.%

36 25 13 6 23 45 26

15.% 15.% 14.% . 20.% 13.% 11.%

53 41 12 7 22 77 56

22.% 25.% 13.% . 19.% 22.% 23.%

111 84 57 17 63 173 120

46.% 51.% 62.% . 55.% 48.% 50.%

4.64 4.5 4.83 4.98 4.82 4.54 4.49

4 5 5 5 5 4 4

Turkey


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

259 299 35 166 253 247 52

219 139 63 298 300 200 55

2 8 2 4 10 4 1

1.% 3.% 5.% 2.% 4.% 1.% 2.%

8 5 3 5 6 7 1

3.% 2.% 8.% 3.% 3.% 3.% 2.%

41 53 2 25 36 43 20

16.% 18.% 7.% 15.% 14.% 18.% 39.%

75 92 10 39 74 67 11

29.% 31.% 28.% 24.% 29.% 27.% 21.%

56 69 8 43 57 62 9

22.% 23.% 23.% 26.% 23.% 25.% 18.%

29 32 3 25 28 32 3

11.% 11.% 10.% 15.% 11.% 13.% 5.%

48 41 7 25 42 32 6

18.% 14.% 20.% 15.% 17.% 13.% 12.%

51 66 7 34 53 54 22

20.% 22.% 20.% 20.% 21.% 22.% 43.%

133 142 18 93 127 126 18

51.% 47.% 53.% 56.% 50.% 51.% 35.%

4.75 4.57 4.65 4.74 4.63 4.63 4.15

5 4 5 5 5 5 4

Turkey


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

448 130 370 298 121 . .

445 155 345 338 93 . .

13 4 9 4 2 . .

3.% 3.% 3.% 1.% 2.% . .

12 3 10 8 4 . .

3.% 3.% 3.% 3.% 3.% . .

59 25 54 48 18 . .

13.% 19.% 15.% 16.% 15.% . .

129 26 114 93 30 . .

29.% 20.% 31.% 31.% 25.% . .

110 33 86 65 31 . .

25.% 26.% 23.% 22.% 26.% . .

57 18 42 29 20 . .

13.% 14.% 11.% 10.% 16.% . .

68 20 54 51 16 . .

15.% 15.% 15.% 17.% 13.% . .

84 33 73 61 24 . .

19.% 25.% 20.% 20.% 20.% . .

235 71 182 145 67 . .

52.% 54.% 49.% 49.% 55.% . .

4.68 4.64 4.62 4.66 4.71 . .

5 5 4 4 5 . .

Turkey


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Turkey



Gender

Female

base 500 248 252

unw_base 1001 466 535



6 freq 47 29 18

6 prop 9.% 12.% 7.%

5 freq 153 84 69

5 prop 31.% 34.% 27.%

4 freq 155 60 95

4 prop 31.% 24.% 38.%

3 freq 67 30 36

3 prop 13.% 12.% 14.%

2 freq 24 10 14

2 prop 5.% 4.% 5.%




Top3Box prop 47.% 56.% 39.%


Low3Box prop 22.% 20.% 23.%

mean 3.62 3.44 3.79

median 4 3 4

US


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

183 151 167 81 192 210 260

305 289 407 92 377 492 576

21 12 3 5 9 22 24

12.% 8.% 2.% 6.% 5.% 11.% 9.%

20 11 17 3 15 28 30

11.% 7.% 10.% 3.% 8.% 13.% 12.%

56 42 55 21 53 75 81

30.% 28.% 33.% 26.% 28.% 36.% 31.%

53 51 52 30 67 51 72

29.% 34.% 31.% 37.% 35.% 24.% 28.%

24 19 23 12 34 19 31

13.% 13.% 14.% 15.% 18.% 9.% 12.%

5 9 10 4 11 8 12

3.% 6.% 6.% 5.% 5.% 4.% 5.%

4 7 6 5 4 7 9

2.% 5.% 4.% 6.% 2.% 3.% 3.%

97 65 75 29 77 125 136

53.% 43.% 45.% 36.% 40.% 60.% 52.%

33 35 39 22 48 34 52

18.% 23.% 24.% 27.% 25.% 16.% 20.%

3.38 3.73 3.78 3.93 3.77 3.33 3.49

3 4 4 4 4 3 3

US


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

240 232 127 141 287 213 80

425 297 314 390 597 404 166

12 16 4 16 28 8 20

5.% 7.% 3.% 11.% 10.% 4.% 24.%

17 18 11 18 33 15 12

7.% 8.% 9.% 13.% 11.% 7.% 14.%

72 67 43 44 88 65 24

30.% 29.% 34.% 31.% 31.% 31.% 30.%

84 77 39 40 79 76 14

35.% 33.% 30.% 28.% 28.% 36.% 18.%

35 33 20 14 37 30 7

15.% 14.% 16.% 10.% 13.% 14.% 9.%

12 11 6 7 15 9 1

5.% 5.% 5.% 5.% 5.% 4.% 1.%

8 10 4 3 6 11 3

3.% 4.% 3.% 2.% 2.% 5.% 3.%

101 102 58 77 149 88 55

42.% 44.% 46.% 55.% 52.% 41.% 69.%

56 54 30 23 58 49 11

23.% 23.% 24.% 17.% 20.% 23.% 13.%

3.76 3.71 3.74 3.35 3.47 3.81 2.89

4 4 4 3 3 4 3

US


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

420 92 408 338 103 . .

835 203 798 713 181 . .

17 21 16 31 5 . .

4.% 23.% 4.% 9.% 5.% . .

36 13 34 37 7 . .

9.% 14.% 8.% 11.% 6.% . .

129 28 125 110 27 . .

31.% 31.% 31.% 33.% 26.% . .

141 15 140 91 40 . .

34.% 17.% 34.% 27.% 39.% . .

60 9 58 39 16 . .

14.% 9.% 14.% 11.% 15.% . .

23 2 22 17 5 . .

5.% 2.% 5.% 5.% 5.% . .

15 4 13 13 4 . .

3.% 4.% 3.% 4.% 4.% . .

182 62 175 179 39 . .

43.% 68.% 43.% 53.% 37.% . .

97 14 93 68 25 . .

23.% 16.% 23.% 20.% 24.% . .

3.76 2.98 3.76 3.5 3.82 . .

4 3 4 3 4 . .

US


Inactive_So

cial_Media

US Region

Northeast

US Region

Midwest

US Region

South

US Region

West

. 91 110 184 115

. 190 224 350 237

. 5 5 14 12

. 6.% 5.% 8.% 10.%

. 6 8 23 10

. 7.% 7.% 13.% 9.%

. 24 34 56 40

. 26.% 31.% 30.% 35.%

. 33 40 60 22

. 37.% 36.% 33.% 19.%

. 9 13 21 23

. 10.% 12.% 12.% 20.%

. 7 5 7 5

. 8.% 5.% 4.% 4.%

. 5 5 4 3

. 6.% 5.% 2.% 3.%

. 36 47 92 62

. 39.% 43.% 50.% 54.%

. 22 23 32 31

. 24.% 21.% 17.% 27.%

. 3.86 3.75 3.47 3.54

. 4 4 3 3

US



Gender

Female

base 12500 6236 6264

unw_base 18029 9020 9009

Much stronger freq 619 319 300

Much stronger prop 5.% 5.% 5.%

Somewhat stronger freq 2569 1362 1208

Somewhat stronger prop 21.% 22.% 19.%

About the same freq 6734 3249 3485

About the same prop 54.% 52.% 56.%

Somewhat weaker freq 1841 935 906

Somewhat weaker prop 15.% 15.% 14.%

Much weaker freq 737 372 365

Much weaker prop 6.% 6.% 6.%

Top2Box freq 3189 1681 1508

Top2Box prop 26.% 27.% 24.%

Low2Box freq 2578 1307 1271

Low2Box prop 21.% 21.% 20.%

All Demos

B7 Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

5342 4018 3141 3217 4148 3555 5778

6456 6150 5423 4280 6192 5497 8937

349 181 89 165 184 220 319

7.% 5.% 3.% 5.% 4.% 6.% 6.%

1344 767 459 651 857 837 1199

25.% 19.% 15.% 20.% 21.% 24.% 21.%

2686 2196 1852 1682 2275 1751 3067

50.% 55.% 59.% 52.% 55.% 49.% 53.%

693 610 538 478 602 547 877

13.% 15.% 17.% 15.% 15.% 15.% 15.%

271 264 202 242 231 201 315

5.% 7.% 6.% 8.% 6.% 6.% 5.%

1693 948 548 816 1040 1057 1518

32.% 24.% 17.% 25.% 25.% 30.% 26.%

963 874 740 720 833 748 1193

18.% 22.% 24.% 22.% 20.% 21.% 21.%

All Demos


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

6722 3143 5086 4270 6979 5521 1524

9092 4060 6637 7332 10693 7336 2126

300 124 242 254 389 230 207

4.% 4.% 5.% 6.% 6.% 4.% 14.%

1370 542 1112 915 1475 1094 411

20.% 17.% 22.% 21.% 21.% 20.% 27.%

3667 1756 2794 2183 3641 3093 659

55.% 56.% 55.% 51.% 52.% 56.% 43.%

964 490 683 668 1055 786 176

14.% 16.% 13.% 16.% 15.% 14.% 12.%

422 232 255 250 419 318 70

6.% 7.% 5.% 6.% 6.% 6.% 5.%

1670 665 1354 1169 1864 1324 618

25.% 21.% 27.% 27.% 27.% 24.% 41.%

1385 722 938 918 1474 1104 247

21.% 23.% 18.% 22.% 21.% 20.% 16.%

All Demos


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

10976 2438 10062 8474 2567 . .

15903 3488 14541 12678 3456 . .

412 279 340 458 101 . .

4.% 11.% 3.% 5.% 4.% . .

2159 663 1906 1796 484 . .

20.% 27.% 19.% 21.% 19.% . .

6074 1062 5672 4464 1478 . .

55.% 44.% 56.% 53.% 58.% . .

1664 319 1522 1287 331 . .

15.% 13.% 15.% 15.% 13.% . .

667 115 622 470 172 . .

6.% 5.% 6.% 6.% 7.% . .

2571 942 2246 2254 585 . .

23.% 39.% 22.% 27.% 23.% . .

2331 434 2144 1757 503 . .

21.% 18.% 21.% 21.% 20.% . .

All Demos


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

All Demos


Stub Stat

All


base 12500 500 500

unw_base 18029 502 1003












Top2Box prop 26.% 46.% 16.%


Low2Box prop 21.% 20.% 18.%

All Countries



500 500 500 500 500 500 500

501 1000 1000 1001 1000 1000 1003

2 76 6 38 8 6 12

.% 15.% 1.% 8.% 2.% 1.% 2.%

51 232 74 222 34 80 63

10.% 46.% 15.% 44.% 7.% 16.% 13.%

331 143 343 198 336 326 286

66.% 29.% 69.% 40.% 67.% 65.% 57.%

89 27 63 32 91 73 112

18.% 5.% 13.% 6.% 18.% 15.% 22.%

27 22 13 10 31 15 27

5.% 4.% 3.% 2.% 6.% 3.% 5.%

53 308 81 260 42 87 76

11.% 62.% 16.% 52.% 8.% 17.% 15.%

116 49 76 42 122 88 138

23.% 10.% 15.% 8.% 24.% 18.% 28.%

All Countries



500 500 500 500 500 500 500

501 505 502 1000 1001 503 501

7 99 19 5 2 24 39

1.% 20.% 4.% 1.% .% 5.% 8.%

55 237 63 37 51 77 190

11.% 47.% 13.% 7.% 10.% 15.% 38.%

332 130 359 316 294 189 236

66.% 26.% 72.% 63.% 59.% 38.% 47.%

73 30 52 79 104 132 31

15.% 6.% 10.% 16.% 21.% 26.% 6.%

32 4 6 64 50 78 5

6.% 1.% 1.% 13.% 10.% 16.% 1.%

63 335 83 42 53 101 229

13.% 67.% 17.% 8.% 11.% 20.% 46.%

105 35 58 143 154 210 35

21.% 7.% 12.% 29.% 31.% 42.% 7.%

All Countries



500 500 500 500 500 500 500

500 502 502 500 500 1000 501

9 12 75 11 6 7 4

2.% 2.% 15.% 2.% 1.% 1.% 1.%

73 97 178 84 42 89 48

15.% 19.% 36.% 17.% 8.% 18.% 10.%

291 331 145 270 238 328 403

58.% 66.% 29.% 54.% 48.% 66.% 81.%

109 36 81 102 132 53 39

22.% 7.% 16.% 20.% 26.% 11.% 8.%

19 23 22 33 81 24 6

4.% 5.% 4.% 7.% 16.% 5.% 1.%

81 109 253 94 49 95 52

16.% 22.% 51.% 19.% 10.% 19.% 10.%

128 59 103 135 213 77 45

26.% 12.% 21.% 27.% 43.% 15.% 9.%

All Countries


Turkey US

500 500

500 1001

34 57

7.% 11.%

91 154

18.% 31.%

194 212

39.% 42.%

120 54

24.% 11.%

61 23

12.% 5.%

124 211

25.% 42.%

181 77

36.% 15.%

All Countries


Stub Stat

All

Countries

North

America LATAM

base 12500 1000 2000

unw_base 18029 2001 2506












Top2Box prop 26.% 29.% 43.%


Low2Box prop 21.% 15.% 20.%

All Regions

B7 Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the


Middle East

Africa

4500 3000 4000 2000 2000

7006 4512 7507 3008 2004

61 169 110 225 138

1.% 6.% 3.% 11.% 7.%

530 717 591 788 416

12.% 24.% 15.% 39.% 21.%

2948 1520 2443 802 969

66.% 51.% 61.% 40.% 48.%

717 403 612 126 355

16.% 13.% 15.% 6.% 18.%

244 190 245 59 122

5.% 6.% 6.% 3.% 6.%

590 887 701 1013 554

13.% 30.% 18.% 51.% 28.%

961 594 857 185 477

21.% 20.% 21.% 9.% 24.%

All Regions

B7 Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the


Gender

Female

base 500 245 255

unw_base 502 226 276












Top2Box prop 46.% 38.% 53.%


Low2Box prop 20.% 22.% 18.%

Argentina


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

248 139 113 99 75 231 151

211 161 130 89 73 246 162

33 11 5 13 5 18 10

13.% 8.% 5.% 14.% 6.% 8.% 6.%

90 49 39 22 38 86 67

36.% 35.% 35.% 22.% 50.% 37.% 45.%

78 50 46 38 20 81 48

31.% 36.% 41.% 38.% 26.% 35.% 32.%

32 17 8 14 8 27 14

13.% 12.% 7.% 14.% 10.% 12.% 9.%

15 12 14 12 5 18 12

6.% 8.% 12.% 12.% 7.% 8.% 8.%

123 60 45 35 42 104 77

49.% 43.% 40.% 36.% 57.% 45.% 51.%

47 29 22 25 13 45 25

19.% 21.% 19.% 26.% 17.% 19.% 17.%

Argentina


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

349 170 205 125 287 213 64

340 113 270 119 299 203 65

40 20 19 11 22 28 7

11.% 12.% 9.% 9.% 8.% 13.% 11.%

111 57 79 42 105 73 24

32.% 34.% 38.% 34.% 37.% 34.% 37.%

126 56 69 49 104 70 21

36.% 33.% 34.% 39.% 36.% 33.% 33.%

44 19 24 15 29 28 9

13.% 11.% 12.% 12.% 10.% 13.% 14.%

29 18 14 9 27 14 3

8.% 11.% 7.% 7.% 9.% 7.% 5.%

151 77 98 53 127 101 31

43.% 45.% 48.% 42.% 44.% 47.% 48.%

73 37 38 23 56 42 12

21.% 22.% 19.% 19.% 20.% 20.% 19.%

Argentina


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

436 97 403 336 84 . .

437 98 404 354 79 . .

42 10 39 30 11 . .

10.% 11.% 10.% 9.% 13.% . .

154 36 142 126 22 . .

35.% 37.% 35.% 37.% 26.% . .

153 35 140 110 37 . .

35.% 36.% 35.% 33.% 44.% . .

48 11 46 44 6 . .

11.% 11.% 12.% 13.% 7.% . .

38 5 36 27 8 . .

9.% 5.% 9.% 8.% 10.% . .

196 46 181 156 33 . .

45.% 48.% 45.% 46.% 39.% . .

86 16 82 71 15 . .

20.% 17.% 20.% 21.% 17.% . .

Argentina


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Argentina



Gender

Female

base 500 248 252

unw_base 1003 528 475












Top2Box prop 16.% 16.% 16.%


Low2Box prop 18.% 20.% 16.%

Australia


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

197 156 146 175 215 66 218

259 319 425 344 435 136 486

9 2 1 5 4 2 5

4.% 1.% 1.% 3.% 2.% 4.% 2.%

35 21 13 17 35 11 33

18.% 13.% 9.% 10.% 16.% 17.% 15.%

127 99 103 114 142 38 141

64.% 64.% 70.% 65.% 66.% 58.% 65.%

16 28 24 26 28 12 33

8.% 18.% 17.% 15.% 13.% 18.% 15.%

11 5 5 12 7 2 6

6.% 4.% 4.% 7.% 3.% 4.% 3.%

43 23 14 22 39 14 38

22.% 15.% 10.% 13.% 18.% 20.% 17.%

27 34 30 39 34 15 39

14.% 22.% 20.% 22.% 16.% 22.% 18.%

Australia


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

282 67 198 235 301 199 58

517 145 410 448 647 356 117

7 2 3 7 8 4 6

2.% 3.% 2.% 3.% 3.% 2.% 10.%

36 8 21 39 43 26 12

13.% 11.% 11.% 17.% 14.% 13.% 21.%

188 46 134 148 192 137 29

67.% 69.% 68.% 63.% 64.% 69.% 50.%

36 7 27 35 45 24 8

13.% 11.% 14.% 15.% 15.% 12.% 14.%

16 4 12 6 14 8 3

6.% 6.% 6.% 3.% 4.% 4.% 5.%

43 10 25 46 51 30 18

15.% 14.% 12.% 20.% 17.% 15.% 31.%

52 11 39 41 59 32 11

18.% 17.% 20.% 17.% 20.% 16.% 19.%

Australia


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

442 77 423 324 111 . .

886 160 843 645 246 . .

6 7 5 7 5 . .

1.% 9.% 1.% 2.% 4.% . .

56 14 54 49 10 . .

13.% 18.% 13.% 15.% 9.% . .

300 40 288 211 75 . .

68.% 52.% 68.% 65.% 67.% . .

61 12 57 45 15 . .

14.% 16.% 13.% 14.% 14.% . .

19 4 18 12 6 . .

4.% 5.% 4.% 4.% 6.% . .

62 21 59 56 15 . .

14.% 27.% 14.% 17.% 13.% . .

80 16 75 58 22 . .

18.% 21.% 18.% 18.% 20.% . .

Australia


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Australia



Gender

Female

base 500 252 248

unw_base 501 258 243


Much stronger prop .% .% 1.%










Top2Box prop 11.% 13.% 8.%


Low2Box prop 23.% 25.% 22.%

Belgium


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

186 146 168 114 171 121 183

145 164 192 113 176 119 198

1 . 1 . 2 . 1

1.% . .% . 1.% . 1.%

23 11 17 5 16 17 19

12.% 8.% 10.% 4.% 9.% 14.% 10.%

130 100 102 76 105 90 118

70.% 68.% 60.% 67.% 61.% 75.% 64.%

20 29 40 22 37 12 37

11.% 20.% 24.% 20.% 22.% 10.% 20.%

12 5 9 10 11 2 8

7.% 4.% 6.% 9.% 6.% 1.% 5.%

24 11 18 5 18 17 20

13.% 8.% 10.% 4.% 11.% 14.% 11.%

32 35 49 33 48 14 45

17.% 24.% 29.% 29.% 28.% 12.% 25.%

Belgium


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

317 146 193 161 297 203 22

303 134 244 123 315 186 22

1 . 1 1 2 . 1

.% . .% 1.% 1.% . 4.%

32 8 19 24 28 23 4

10.% 5.% 10.% 15.% 9.% 11.% 16.%

213 93 134 104 189 142 12

67.% 64.% 69.% 65.% 64.% 70.% 57.%

52 31 33 25 63 26 5

17.% 21.% 17.% 15.% 21.% 13.% 23.%

18 14 7 5 15 12 .

6.% 10.% 4.% 3.% 5.% 6.% .

33 8 20 26 30 23 4

10.% 5.% 10.% 16.% 10.% 11.% 20.%

71 45 40 30 78 38 5

22.% 31.% 21.% 19.% 26.% 19.% 23.%

Belgium


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

478 49 451 303 142 . .

479 47 454 316 123 . .

1 2 . 2 . . .

.% 5.% . 1.% . . .

47 7 44 31 14 . .

10.% 14.% 10.% 10.% 10.% . .

319 30 301 198 101 . .

67.% 60.% 67.% 65.% 71.% . .

84 8 81 59 18 . .

18.% 16.% 18.% 19.% 12.% . .

27 3 24 13 10 . .

6.% 5.% 5.% 4.% 7.% . .

49 9 44 33 14 . .

10.% 18.% 10.% 11.% 10.% . .

111 10 105 72 28 . .

23.% 21.% 23.% 24.% 19.% . .

Belgium


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Belgium



Gender

Female

base 500 232 268

unw_base 1000 472 528












Top2Box prop 62.% 55.% 67.%


Low2Box prop 10.% 14.% 6.%

Brazil


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

285 131 83 153 312 34 192

477 280 243 243 640 117 417

45 21 10 29 43 4 30

16.% 16.% 12.% 19.% 14.% 11.% 16.%

135 64 33 79 139 14 88

47.% 49.% 40.% 51.% 45.% 42.% 46.%

80 32 31 34 95 14 55

28.% 24.% 37.% 22.% 30.% 42.% 29.%

16 6 5 7 19 1 8

6.% 5.% 5.% 5.% 6.% 4.% 4.%

9 7 6 5 16 1 9

3.% 6.% 7.% 4.% 5.% 2.% 5.%

180 85 43 107 183 18 119

63.% 65.% 51.% 70.% 58.% 52.% 62.%

25 14 10 12 35 2 18

9.% 11.% 12.% 8.% 11.% 6.% 9.%

Brazil


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

308 55 364 81 277 223 69

583 81 514 405 598 402 138

45 12 55 8 39 36 12

15.% 22.% 15.% 10.% 14.% 16.% 18.%

144 24 169 39 125 107 30

47.% 44.% 46.% 48.% 45.% 48.% 44.%

88 12 105 26 83 60 20

28.% 22.% 29.% 32.% 30.% 27.% 29.%

19 3 21 4 14 13 2

6.% 5.% 6.% 5.% 5.% 6.% 3.%

12 4 14 3 15 7 5

4.% 7.% 4.% 4.% 5.% 3.% 7.%

189 36 225 47 165 143 42

61.% 66.% 62.% 58.% 59.% 64.% 61.%

32 7 35 8 29 20 7

10.% 12.% 10.% 9.% 10.% 9.% 10.%

Brazil


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

431 99 401 344 97 . .

862 215 785 723 188 . .

64 15 61 48 18 . .

15.% 15.% 15.% 14.% 19.% . .

202 42 190 162 44 . .

47.% 43.% 47.% 47.% 45.% . .

123 34 109 100 25 . .

29.% 34.% 27.% 29.% 26.% . .

25 4 24 21 3 . .

6.% 4.% 6.% 6.% 3.% . .

17 5 17 14 7 . .

4.% 5.% 4.% 4.% 7.% . .

266 57 250 210 62 . .

62.% 58.% 62.% 61.% 64.% . .

43 8 41 35 10 . .

10.% 8.% 10.% 10.% 10.% . .

Brazil


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Brazil



Gender

Female

base 500 242 258

unw_base 1000 380 620












Top2Box prop 16.% 20.% 12.%


Low2Box prop 15.% 14.% 17.%

Canada


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

171 161 168 65 169 213 222

273 351 376 93 315 481 493

2 2 3 1 2 2 2

1.% 1.% 2.% 2.% 1.% 1.% 1.%

31 23 20 6 28 35 29

18.% 15.% 12.% 10.% 17.% 17.% 13.%

114 115 114 48 109 147 154

67.% 72.% 68.% 74.% 65.% 69.% 69.%

20 19 25 8 24 25 31

12.% 12.% 15.% 12.% 14.% 12.% 14.%

4 2 7 2 6 4 7

2.% 1.% 4.% 3.% 4.% 2.% 3.%

33 25 23 8 30 38 30

19.% 16.% 14.% 12.% 18.% 18.% 14.%

24 21 31 10 30 29 38

14.% 13.% 19.% 15.% 18.% 14.% 17.%

Canada


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

278 227 196 77 278 222 43

507 321 414 265 549 451 86

4 3 3 0 5 1 2

2.% 1.% 2.% 1.% 2.% 1.% 4.%

46 33 32 9 43 32 8

16.% 15.% 16.% 12.% 15.% 14.% 19.%

190 156 131 57 184 159 28

68.% 69.% 67.% 74.% 66.% 72.% 64.%

32 28 26 10 37 27 5

12.% 12.% 13.% 13.% 13.% 12.% 12.%

6 8 5 0 10 3 1

2.% 3.% 2.% 1.% 3.% 1.% 1.%

50 36 35 10 48 33 10

18.% 16.% 18.% 13.% 17.% 15.% 23.%

38 36 30 10 46 30 6

14.% 16.% 15.% 13.% 17.% 13.% 13.%

Canada


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

457 57 443 320 99 . .

914 121 879 671 181 . .

5 1 5 6 0 . .

1.% 2.% 1.% 2.% .% . .

66 10 64 47 10 . .

14.% 18.% 14.% 15.% 10.% . .

316 37 307 218 71 . .

69.% 64.% 69.% 68.% 72.% . .

58 8 55 39 15 . .

13.% 15.% 12.% 12.% 15.% . .

12 1 12 10 2 . .

3.% 1.% 3.% 3.% 2.% . .

71 12 69 53 10 . .

16.% 20.% 16.% 17.% 10.% . .

70 9 67 49 17 . .

15.% 16.% 15.% 15.% 17.% . .

Canada


Inactive_So

cial_Media

Canada

Region

Quebec

Canada

Region

Praries

Canada

Region

British

Columbia

Canada

Region

Ontario

Canada

Region

Atlantic

Canada

Region

Alberta

. 120 32 67 192 36 53

. 264 68 133 353 68 114

. 1 1 2 1 . 2

. .% 3.% 4.% 1.% . 3.%

. 11 4 9 28 5 15

. 10.% 14.% 14.% 15.% 15.% 29.%

. 93 25 49 123 28 26

. 78.% 77.% 73.% 64.% 79.% 48.%

. 14 2 6 32 1 8

. 12.% 7.% 8.% 17.% 3.% 15.%

. 1 . 1 7 1 3

. 1.% . 2.% 4.% 3.% 5.%

. 12 5 12 30 5 17

. 10.% 16.% 18.% 15.% 15.% 32.%

. 15 2 7 39 2 11

. 12.% 7.% 10.% 21.% 6.% 20.%

Canada



Gender

Female

base 500 255 245

unw_base 1001 515 486










Much weaker prop 2.% 4.% .%


Top2Box prop 52.% 48.% 56.%


Low2Box prop 8.% 11.% 5.%

China


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

209 204 87 37 112 351 362

489 375 137 37 145 819 746

19 14 5 2 7 30 28

9.% 7.% 6.% 4.% 6.% 8.% 8.%

102 86 34 15 49 158 155

49.% 42.% 40.% 40.% 44.% 45.% 43.%

74 84 39 18 46 135 151

35.% 41.% 46.% 47.% 41.% 38.% 42.%

10 17 5 1 6 25 25

5.% 9.% 6.% 4.% 5.% 7.% 7.%

5 2 3 2 5 4 4

2.% 1.% 3.% 4.% 4.% 1.% 1.%

121 100 39 16 56 187 183

58.% 49.% 45.% 44.% 50.% 53.% 50.%

14 20 8 3 10 29 29

7.% 10.% 9.% 8.% 9.% 8.% 8.%

China


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

138 . 417 83 328 172 64

255 . 259 742 723 278 127

11 . 30 8 27 11 13

8.% . 7.% 10.% 8.% 7.% 20.%

67 . 185 37 149 72 29

49.% . 44.% 44.% 46.% 42.% 45.%

47 . 166 32 124 74 20

34.% . 40.% 39.% 38.% 43.% 31.%

7 . 27 6 22 10 3

5.% . 6.% 7.% 7.% 6.% 4.%

6 . 9 1 5 4 .

4.% . 2.% 1.% 2.% 3.% .

78 . 216 44 177 84 41

56.% . 52.% 54.% 54.% 49.% 65.%

13 . 36 6 28 14 3

10.% . 9.% 8.% 8.% 8.% 4.%

China


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

436 114 386 417 44 . .

874 318 683 879 82 . .

26 20 19 31 4 . .

6.% 17.% 5.% 7.% 9.% . .

193 62 160 188 20 . .

44.% 54.% 41.% 45.% 46.% . .

178 30 168 163 17 . .

41.% 26.% 43.% 39.% 38.% . .

29 3 30 30 0 . .

7.% 2.% 8.% 7.% .% . .

10 0 10 4 3 . .

2.% .% 2.% 1.% 7.% . .

219 81 179 219 24 . .

50.% 71.% 46.% 53.% 55.% . .

39 3 39 34 3 . .

9.% 3.% 10.% 8.% 7.% . .

China


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

China



Gender

Female

base 500 247 253

unw_base 1000 510 490














Low2Box prop 24.% 23.% 26.%

France


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

185 160 155 110 208 109 230

312 349 339 188 424 254 488

4 3 0 5 0 2 2

2.% 2.% .% 5.% .% 2.% 1.%

21 8 6 8 13 8 11

11.% 5.% 4.% 7.% 6.% 7.% 5.%

121 100 114 62 142 82 162

66.% 62.% 74.% 57.% 68.% 75.% 71.%

28 33 30 22 42 13 41

15.% 21.% 19.% 20.% 20.% 12.% 18.%

10 16 5 12 10 4 13

5.% 10.% 3.% 11.% 5.% 4.% 6.%

25 11 6 14 14 10 13

14.% 7.% 4.% 12.% 7.% 9.% 6.%

38 49 35 34 52 17 54

21.% 31.% 23.% 31.% 25.% 16.% 24.%

France


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

270 133 219 147 299 201 21

512 174 463 363 638 362 37

6 3 4 1 6 2 5

2.% 2.% 2.% 1.% 2.% 1.% 24.%

24 8 12 14 20 14 1

9.% 6.% 6.% 9.% 7.% 7.% 5.%

173 87 148 101 200 136 13

64.% 65.% 67.% 68.% 67.% 67.% 60.%

50 22 43 26 58 33 2

19.% 16.% 20.% 18.% 19.% 16.% 10.%

17 14 12 5 15 16 0

6.% 10.% 6.% 4.% 5.% 8.% 2.%

30 11 16 15 25 17 6

11.% 8.% 7.% 10.% 9.% 8.% 29.%

68 35 55 31 73 49 2

25.% 26.% 25.% 21.% 24.% 24.% 11.%

France


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

479 36 464 294 119 . .

963 79 921 646 232 . .

3 3 5 4 1 . .

1.% 9.% 1.% 1.% 1.% . .

33 3 31 18 4 . .

7.% 8.% 7.% 6.% 3.% . .

323 23 313 200 84 . .

67.% 63.% 67.% 68.% 71.% . .

89 7 84 56 23 . .

19.% 20.% 18.% 19.% 19.% . .

31 0 31 16 7 . .

6.% 1.% 7.% 6.% 6.% . .

36 6 36 22 5 . .

8.% 17.% 8.% 8.% 4.% . .

119 7 114 72 30 . .

25.% 21.% 25.% 25.% 25.% . .

France


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

France



Gender

Female

base 500 253 247

unw_base 1000 462 538












Top2Box prop 17.% 20.% 14.%


Low2Box prop 18.% 18.% 17.%

Germany


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

171 168 162 125 116 177 192

258 379 363 221 243 381 414

4 1 2 3 1 3 3

2.% 1.% 1.% 2.% 1.% 1.% 1.%

34 21 25 17 22 31 25

20.% 13.% 15.% 14.% 19.% 17.% 13.%

100 118 107 72 73 118 133

59.% 70.% 66.% 58.% 63.% 67.% 69.%

26 22 24 25 17 21 26

16.% 13.% 15.% 20.% 15.% 12.% 14.%

6 5 4 8 2 4 5

3.% 3.% 3.% 6.% 2.% 2.% 3.%

38 22 26 20 23 33 27

22.% 13.% 16.% 16.% 20.% 19.% 14.%

32 27 28 33 19 25 31

19.% 16.% 17.% 26.% 17.% 14.% 16.%

Germany


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

308 87 287 127 330 170 31

586 66 702 232 662 338 65

4 2 2 2 6 . 4

1.% 3.% 1.% 1.% 2.% . 13.%

56 13 46 21 57 23 6

18.% 15.% 16.% 17.% 17.% 14.% 20.%

192 44 194 88 215 110 16

62.% 51.% 68.% 69.% 65.% 65.% 53.%

46 22 38 13 42 30 4

15.% 25.% 13.% 11.% 13.% 18.% 15.%

10 6 7 2 9 7 .

3.% 7.% 2.% 2.% 3.% 4.% .

59 15 49 23 64 23 10

19.% 17.% 17.% 18.% 19.% 14.% 32.%

56 28 44 16 51 37 4

18.% 32.% 15.% 12.% 15.% 22.% 15.%

Germany


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

469 74 426 332 91 . .

935 155 845 702 166 . .

3 3 3 6 . . .

1.% 4.% 1.% 2.% . . .

74 16 65 52 16 . .

16.% 21.% 15.% 16.% 17.% . .

309 44 281 224 54 . .

66.% 60.% 66.% 67.% 60.% . .

68 10 62 44 15 . .

15.% 14.% 15.% 13.% 16.% . .

15 1 14 6 6 . .

3.% 2.% 3.% 2.% 7.% . .

77 19 68 58 16 . .

16.% 25.% 16.% 17.% 17.% . .

83 11 76 50 21 . .

18.% 15.% 18.% 15.% 23.% . .

Germany


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Germany



Gender

Female

base 500 249 251

unw_base 1003 513 490












Top2Box prop 15.% 15.% 15.%


Low2Box prop 28.% 30.% 26.%

Great Britain


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

196 145 159 62 252 138 201

322 325 356 126 508 278 433

4 5 4 3 6 3 7

2.% 3.% 3.% 4.% 2.% 2.% 4.%

28 18 16 9 30 17 26

14.% 13.% 10.% 14.% 12.% 13.% 13.%

106 86 95 31 151 79 114

54.% 59.% 60.% 49.% 60.% 57.% 57.%

45 29 37 16 54 30 46

23.% 20.% 23.% 26.% 21.% 22.% 23.%

13 7 7 4 11 8 8

7.% 5.% 4.% 6.% 4.% 6.% 4.%

32 23 20 12 36 21 33

16.% 16.% 13.% 18.% 14.% 15.% 17.%

59 36 44 20 64 38 54

30.% 25.% 27.% 32.% 25.% 28.% 27.%

Great Britain


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

299 143 125 232 284 216 47

570 285 240 478 598 405 100

5 4 3 6 9 3 3

2.% 3.% 2.% 2.% 3.% 2.% 7.%

37 21 14 28 41 23 9

13.% 15.% 11.% 12.% 14.% 10.% 20.%

172 83 75 128 158 127 23

58.% 58.% 60.% 55.% 56.% 59.% 49.%

66 26 28 57 63 49 10

22.% 19.% 22.% 25.% 22.% 23.% 22.%

19 8 6 13 13 14 1

6.% 6.% 5.% 6.% 5.% 6.% 2.%

43 25 16 34 50 26 12

14.% 18.% 13.% 15.% 18.% 12.% 27.%

85 35 34 70 76 63 11

28.% 24.% 27.% 30.% 27.% 29.% 24.%

Great Britain


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

453 67 433 345 80 . .

903 142 861 704 169 . .

9 4 8 9 2 . .

2.% 6.% 2.% 3.% 2.% . .

54 12 51 47 9 . .

12.% 19.% 12.% 14.% 11.% . .

263 31 255 198 48 . .

58.% 46.% 59.% 57.% 59.% . .

101 17 95 73 18 . .

22.% 25.% 22.% 21.% 23.% . .

26 3 24 17 4 . .

6.% 5.% 5.% 5.% 5.% . .

63 17 59 56 11 . .

14.% 25.% 14.% 16.% 13.% . .

127 20 119 90 22 . .

28.% 29.% 27.% 26.% 27.% . .

Great Britain


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Great Britain



Gender

Female

base 500 247 253

unw_base 501 249 252












Top2Box prop 13.% 15.% 10.%


Low2Box prop 21.% 23.% 19.%

Hungary


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

182 168 151 118 274 36 206

255 130 116 130 250 35 163

0 5 2 2 5 0 6

.% 3.% 1.% 2.% 2.% 1.% 3.%

27 18 11 7 37 6 21

15.% 11.% 7.% 6.% 14.% 16.% 10.%

119 115 99 80 176 26 138

65.% 68.% 66.% 68.% 64.% 70.% 67.%

25 21 27 19 40 3 29

14.% 13.% 18.% 16.% 15.% 9.% 14.%

11 9 12 10 16 1 12

6.% 5.% 8.% 8.% 6.% 4.% 6.%

27 23 13 9 42 6 27

15.% 14.% 8.% 7.% 15.% 17.% 13.%

36 30 39 29 56 5 41

20.% 18.% 26.% 24.% 20.% 13.% 20.%

Hungary


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

294 107 294 99 277 223 32

338 162 204 135 253 248 29

1 . 6 1 3 4 .

.% . 2.% 1.% 1.% 2.% .

34 11 30 15 37 19 5

12.% 10.% 10.% 15.% 13.% 8.% 14.%

194 72 197 63 175 158 25

66.% 67.% 67.% 64.% 63.% 71.% 78.%

43 17 43 12 40 33 1

15.% 16.% 15.% 12.% 14.% 15.% 3.%

21 7 18 7 22 10 2

7.% 7.% 6.% 7.% 8.% 4.% 5.%

36 11 36 16 40 23 5

12.% 10.% 12.% 17.% 14.% 10.% 14.%

64 25 61 19 62 43 2

22.% 23.% 21.% 20.% 23.% 19.% 8.%

Hungary


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

468 51 449 336 88 . .

472 49 452 313 128 . .

7 3 4 5 . . .

2.% 7.% 1.% 2.% . . .

51 7 49 38 10 . .

11.% 13.% 11.% 11.% 11.% . .

307 33 299 220 59 . .

66.% 65.% 67.% 65.% 67.% . .

72 4 68 51 13 . .

15.% 8.% 15.% 15.% 15.% . .

31 4 29 22 6 . .

7.% 7.% 6.% 7.% 7.% . .

58 10 53 44 10 . .

12.% 19.% 12.% 13.% 11.% . .

103 8 97 73 20 . .

22.% 16.% 22.% 22.% 22.% . .

Hungary


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Hungary



Gender

Female

base 500 256 244

unw_base 505 252 253












Top2Box prop 67.% 67.% 67.%



India


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

267 147 86 77 97 326 299

245 158 102 70 93 342 331

56 25 17 13 22 64 63

21.% 17.% 20.% 17.% 22.% 20.% 21.%

127 72 38 37 48 151 135

48.% 49.% 44.% 48.% 50.% 46.% 45.%

66 42 22 24 23 83 77

25.% 28.% 26.% 31.% 24.% 26.% 26.%

16 7 8 2 4 24 20

6.% 5.% 9.% 3.% 4.% 7.% 7.%

2 2 1 1 . 4 3

1.% 1.% 1.% 1.% . 1.% 1.%

183 97 55 50 70 215 198

69.% 66.% 64.% 65.% 72.% 66.% 66.%

17 9 9 3 4 28 24

7.% 6.% 10.% 4.% 4.% 8.% 8.%

India


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

201 2 60 438 280 220 142

174 2 54 449 294 211 146

35 2 13 84 74 25 48

17.% . 21.% 19.% 26.% 11.% 34.%

102 1 28 208 122 115 54

51.% . 47.% 48.% 43.% 52.% 38.%

53 . 14 116 63 67 33

26.% . 23.% 27.% 22.% 31.% 23.%

10 . 5 26 19 11 7

5.% . 8.% 6.% 7.% 5.% 5.%

1 . 1 3 3 2 .

.% . 2.% 1.% 1.% 1.% .

137 2 41 292 196 140 103

68.% . 68.% 67.% 70.% 64.% 72.%

11 . 5 29 22 13 7

5.% . 9.% 7.% 8.% 6.% 5.%

India


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

358 287 213 404 79 . .

359 301 204 417 67 . .

50 78 20 89 5 . .

14.% 27.% 9.% 22.% 7.% . .

182 132 105 188 40 . .

51.% 46.% 49.% 47.% 51.% . .

97 59 71 98 28 . .

27.% 21.% 33.% 24.% 36.% . .

24 15 15 24 5 . .

7.% 5.% 7.% 6.% 7.% . .

4 4 1 4 . . .

1.% 1.% .% 1.% . . .

232 210 125 277 46 . .

65.% 73.% 59.% 69.% 58.% . .

28 18 16 29 5 . .

8.% 6.% 8.% 7.% 7.% . .

India


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

India



Gender

Female

base 500 245 255

unw_base 502 252 250












Top2Box prop 17.% 22.% 11.%


Low2Box prop 12.% 13.% 10.%

Israel


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

225 158 117 . . . 323

213 148 141 . . . 310

3 8 8 . . . 16

1.% 5.% 7.% . . . 5.%

39 19 6 . . . 31

17.% 12.% 5.% . . . 10.%

159 113 87 . . . 236

71.% 71.% 75.% . . . 73.%

23 14 15 . . . 35

10.% 9.% 13.% . . . 11.%

1 5 1 . . . 4

.% 3.% 1.% . . . 1.%

42 27 14 . . . 47

19.% 17.% 12.% . . . 15.%

24 19 16 . . . 39

11.% 12.% 14.% . . . 12.%

Israel


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

177 135 124 241 205 295 46

192 157 128 217 231 271 48

3 2 5 12 9 10 6

2.% 2.% 4.% 5.% 4.% 4.% 12.%

32 25 16 22 27 36 6

18.% 19.% 13.% 9.% 13.% 12.% 13.%

123 97 87 175 143 216 29

69.% 72.% 70.% 73.% 70.% 73.% 63.%

17 10 14 29 22 30 4

9.% 7.% 11.% 12.% 11.% 10.% 8.%

3 1 2 3 4 3 2

1.% 1.% 2.% 1.% 2.% 1.% 3.%

35 27 21 34 36 46 12

20.% 20.% 17.% 14.% 18.% 16.% 26.%

19 11 16 31 26 32 5

11.% 8.% 13.% 13.% 13.% 11.% 11.%

Israel


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

454 121 379 363 107 . .

454 122 380 374 98 . .

13 13 6 18 1 . .

3.% 11.% 2.% 5.% 1.% . .

57 16 47 45 15 . .

13.% 13.% 12.% 13.% 14.% . .

330 74 285 253 83 . .

73.% 61.% 75.% 70.% 77.% . .

48 15 37 44 4 . .

11.% 12.% 10.% 12.% 4.% . .

5 3 4 3 3 . .

1.% 2.% 1.% 1.% 3.% . .

71 30 53 63 17 . .

16.% 25.% 14.% 17.% 16.% . .

53 17 41 47 7 . .

12.% 14.% 11.% 13.% 7.% . .

Israel


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Israel



Gender

Female

base 500 248 252

unw_base 1000 492 508














Low2Box prop 29.% 29.% 28.%

Italy


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

161 183 156 134 187 74 225

258 403 339 243 383 172 482

4 0 1 3 1 1 1

2.% .% .% 2.% 1.% 1.% .%

16 12 9 9 13 5 14

10.% 6.% 6.% 7.% 7.% 6.% 6.%

99 115 102 74 119 52 147

61.% 63.% 66.% 55.% 63.% 71.% 65.%

25 29 25 21 33 12 34

16.% 16.% 16.% 16.% 18.% 17.% 15.%

18 27 19 26 22 4 29

11.% 15.% 12.% 20.% 12.% 6.% 13.%

20 12 9 12 14 5 15

12.% 7.% 6.% 9.% 8.% 7.% 7.%

42 56 44 48 55 17 63

26.% 31.% 28.% 36.% 29.% 23.% 28.%

Italy


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

275 213 214 73 253 247 37

518 304 517 179 531 469 79

4 3 2 1 3 2 3

2.% 1.% 1.% 1.% 1.% 1.% 7.%

22 13 16 8 17 19 3

8.% 6.% 7.% 10.% 7.% 8.% 9.%

169 129 143 44 161 155 23

61.% 61.% 67.% 60.% 64.% 63.% 62.%

46 38 27 14 41 38 6

17.% 18.% 13.% 19.% 16.% 15.% 16.%

34 31 26 7 31 33 2

12.% 14.% 12.% 9.% 12.% 13.% 5.%

27 16 17 9 21 21 6

10.% 7.% 8.% 12.% 8.% 9.% 16.%

80 68 54 21 72 71 8

29.% 32.% 25.% 29.% 28.% 29.% 22.%

Italy


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

463 55 445 293 114 . .

921 119 881 629 209 . .

2 3 2 3 2 . .

1.% 5.% 1.% 1.% 1.% . .

33 6 31 19 13 . .

7.% 10.% 7.% 7.% 11.% . .

292 36 279 190 65 . .

63.% 66.% 63.% 65.% 57.% . .

73 8 71 50 13 . .

16.% 14.% 16.% 17.% 12.% . .

62 3 61 31 22 . .

13.% 5.% 14.% 11.% 19.% . .

36 8 33 22 14 . .

8.% 15.% 8.% 8.% 12.% . .

135 10 132 81 35 . .

29.% 19.% 30.% 28.% 31.% . .

Italy


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Italy



Gender

Female

base 500 251 249

unw_base 1001 562 439


Much stronger prop .% .% .%










Top2Box prop 11.% 12.% 9.%


Low2Box prop 31.% 30.% 31.%

Japan


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

169 161 170 341 137 22 216

240 366 395 610 327 64 489

1 . 0 1 1 0 2

1.% . .% .% .% 1.% 1.%

18 17 16 29 17 5 25

11.% 11.% 9.% 9.% 12.% 21.% 11.%

113 88 92 194 87 13 123

67.% 55.% 54.% 57.% 64.% 58.% 57.%

24 36 44 76 26 3 50

14.% 23.% 26.% 22.% 19.% 11.% 23.%

12 20 18 41 7 2 17

7.% 12.% 11.% 12.% 5.% 8.% 8.%

19 17 16 30 17 5 26

12.% 11.% 9.% 9.% 13.% 22.% 12.%

36 56 62 117 32 4 67

21.% 35.% 37.% 34.% 24.% 20.% 31.%

Japan


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

284 267 101 132 235 265 21

512 286 222 493 556 445 53

. . 1 1 1 1 0

. . 1.% 1.% .% .% 2.%

26 23 8 20 27 24 6

9.% 8.% 8.% 15.% 11.% 9.% 26.%

171 154 62 77 125 168 11

60.% 58.% 62.% 59.% 53.% 64.% 52.%

54 59 23 22 56 48 2

19.% 22.% 23.% 17.% 24.% 18.% 9.%

33 32 7 11 26 23 2

11.% 12.% 6.% 8.% 11.% 9.% 11.%

26 23 9 21 28 25 6

9.% 8.% 9.% 16.% 12.% 9.% 29.%

87 91 29 33 82 72 4

31.% 34.% 29.% 25.% 35.% 27.% 19.%

Japan


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

479 35 465 303 165 . .

948 91 910 686 259 . .

1 1 1 1 1 . .

.% 3.% .% .% .% . .

45 9 42 32 18 . .

9.% 25.% 9.% 10.% 11.% . .

283 18 276 171 103 . .

59.% 49.% 59.% 56.% 62.% . .

102 6 98 68 26 . .

21.% 17.% 21.% 23.% 16.% . .

47 2 48 32 17 . .

10.% 6.% 10.% 10.% 10.% . .

47 10 43 33 19 . .

10.% 28.% 9.% 11.% 11.% . .

150 8 146 100 43 . .

31.% 23.% 31.% 33.% 26.% . .

Japan


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Japan



Gender

Female

base 500 240 260

unw_base 503 238 265












Top2Box prop 20.% 20.% 21.%


Low2Box prop 42.% 43.% 41.%

Mexico


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

260 164 76 138 190 114 198

248 167 88 126 193 126 214

15 8 1 9 9 5 9

6.% 5.% 1.% 6.% 5.% 4.% 5.%

53 17 8 30 26 13 23

20.% 10.% 10.% 22.% 14.% 11.% 12.%

96 62 31 43 85 38 72

37.% 38.% 40.% 32.% 45.% 34.% 37.%

61 47 24 30 46 40 60

24.% 29.% 31.% 22.% 24.% 35.% 30.%

35 30 13 26 24 18 33

14.% 18.% 17.% 19.% 13.% 16.% 17.%

68 25 9 39 34 17 33

26.% 15.% 12.% 28.% 18.% 15.% 17.%

97 77 37 56 70 58 93

37.% 47.% 48.% 40.% 37.% 51.% 47.%

Mexico


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

302 28 241 231 286 214 104

289 24 213 266 301 202 106

14 . 15 9 12 12 6

5.% . 6.% 4.% 4.% 6.% 6.%

54 5 37 36 39 39 15

18.% 17.% 15.% 15.% 14.% 18.% 14.%

116 8 90 91 110 79 37

39.% 28.% 37.% 39.% 38.% 37.% 35.%

72 14 57 61 84 48 30

24.% 51.% 24.% 26.% 29.% 23.% 29.%

45 1 42 35 42 36 16

15.% 3.% 18.% 15.% 15.% 17.% 16.%

68 5 52 45 50 51 21

23.% 17.% 22.% 19.% 18.% 24.% 20.%

117 15 100 95 126 84 46

39.% 54.% 41.% 41.% 44.% 39.% 45.%

Mexico


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

396 131 369 353 47 . .

397 136 367 367 49 . .

18 8 16 15 7 . .

5.% 6.% 4.% 4.% 14.% . .

63 24 54 52 3 . .

16.% 18.% 15.% 15.% 7.% . .

152 43 146 133 18 . .

38.% 33.% 40.% 38.% 38.% . .

102 40 92 100 11 . .

26.% 31.% 25.% 28.% 22.% . .

62 16 62 53 9 . .

16.% 13.% 17.% 15.% 18.% . .

81 31 70 67 10 . .

20.% 24.% 19.% 19.% 21.% . .

164 57 153 153 19 . .

41.% 43.% 42.% 43.% 41.% . .

Mexico


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Mexico



Gender

Female

base 500 246 254

unw_base 501 339 162












Top2Box prop 46.% 51.% 41.%



Peru


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

271 161 68 271 206 23 171

309 144 48 217 253 31 182

26 10 3 18 16 5 14

9.% 6.% 4.% 7.% 8.% 22.% 8.%

115 54 21 96 85 9 77

43.% 33.% 31.% 35.% 41.% 41.% 45.%

120 82 33 138 89 8 68

44.% 51.% 49.% 51.% 43.% 37.% 40.%

7 14 11 17 14 . 9

2.% 8.% 16.% 6.% 7.% . 5.%

3 2 . 3 2 . 2

1.% 1.% . 1.% 1.% . 1.%

141 63 24 113 101 14 92

52.% 39.% 36.% 42.% 49.% 63.% 54.%

10 15 11 19 16 . 11

4.% 9.% 16.% 7.% 8.% . 6.%

Peru


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

329 . 385 115 319 181 148

319 . 237 264 360 141 189

24 . 30 9 25 14 17

7.% . 8.% 7.% 8.% 7.% 11.%

113 . 138 52 127 63 68

34.% . 36.% 45.% 40.% 35.% 46.%

167 . 187 49 153 83 58

51.% . 49.% 42.% 48.% 46.% 39.%

22 . 26 5 11 20 4

7.% . 7.% 4.% 4.% 11.% 2.%

3 . 3 1 2 2 2

1.% . 1.% 1.% 1.% 1.% 1.%

137 . 168 61 152 76 84

42.% . 44.% 53.% 48.% 42.% 57.%

24 . 30 6 13 22 5

7.% . 8.% 5.% 4.% 12.% 4.%

Peru


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

352 174 326 353 42 . .

312 220 281 391 39 . .

22 19 20 29 3 . .

6.% 11.% 6.% 8.% 8.% . .

122 80 110 140 14 . .

35.% 46.% 34.% 40.% 34.% . .

178 68 168 160 23 . .

51.% 39.% 52.% 45.% 55.% . .

27 7 24 23 2 . .

8.% 4.% 7.% 6.% 4.% . .

3 1 3 2 . . .

1.% 1.% 1.% 1.% . . .

144 99 130 168 17 . .

41.% 57.% 40.% 48.% 42.% . .

30 8 27 25 2 . .

9.% 5.% 8.% 7.% 4.% . .

Peru


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Peru



Gender

Female

base 500 249 251

unw_base 500 245 255












Top2Box prop 16.% 18.% 15.%


Low2Box prop 26.% 25.% 26.%

Poland


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

202 151 147 284 130 5 248

167 164 169 283 133 5 266

4 4 1 5 1 . 3

2.% 2.% .% 2.% 1.% . 1.%

36 19 17 35 18 2 38

18.% 13.% 11.% 12.% 14.% . 15.%

110 96 85 171 78 1 142

54.% 64.% 58.% 60.% 60.% . 57.%

45 28 35 60 28 1 56

22.% 19.% 24.% 21.% 22.% . 23.%

6 4 9 13 4 1 8

3.% 2.% 6.% 4.% 3.% . 3.%

41 23 17 41 19 2 41

20.% 15.% 12.% 14.% 15.% . 17.%

51 32 45 73 33 2 64

25.% 21.% 30.% 26.% 25.% . 26.%

Poland


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

252 74 311 115 253 247 51

234 47 357 96 265 235 51

6 2 5 2 3 6 3

2.% 2.% 2.% 2.% 1.% 2.% 6.%

34 17 47 8 33 39 5

14.% 23.% 15.% 7.% 13.% 16.% 9.%

149 43 176 72 147 144 23

59.% 58.% 57.% 63.% 58.% 58.% 45.%

53 10 73 27 61 48 18

21.% 13.% 23.% 23.% 24.% 19.% 36.%

11 3 10 6 8 10 2

4.% 4.% 3.% 5.% 3.% 4.% 5.%

40 19 52 11 37 45 8

16.% 25.% 17.% 9.% 14.% 18.% 15.%

63 12 83 32 70 58 20

25.% 17.% 27.% 28.% 27.% 24.% 40.%

Poland


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

449 84 416 338 113 . .

449 88 412 355 91 . .

6 3 6 6 3 . .

1.% 3.% 1.% 2.% 2.% . .

68 11 62 44 23 . .

15.% 13.% 15.% 13.% 20.% . .

268 43 247 202 63 . .

60.% 52.% 59.% 60.% 55.% . .

91 24 85 72 24 . .

20.% 28.% 20.% 21.% 22.% . .

16 3 15 13 1 . .

4.% 4.% 4.% 4.% 1.% . .

74 14 68 50 25 . .

16.% 16.% 16.% 15.% 22.% . .

107 27 100 86 25 . .

24.% 32.% 24.% 25.% 22.% . .

Poland


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Poland



Gender

Female

base 500 239 261

unw_base 502 226 276












Top2Box prop 22.% 22.% 21.%


Low2Box prop 12.% 12.% 12.%

Russia


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

207 163 131 54 213 198 250

169 179 154 49 218 199 259

10 1 1 3 5 2 4

5.% 1.% 1.% 5.% 2.% 1.% 2.%

49 26 22 16 32 45 44

24.% 16.% 17.% 29.% 15.% 23.% 17.%

128 115 88 25 153 128 172

62.% 71.% 68.% 46.% 72.% 65.% 69.%

12 12 13 6 12 17 22

6.% 7.% 10.% 11.% 5.% 9.% 9.%

8 9 6 5 11 6 8

4.% 5.% 5.% 9.% 5.% 3.% 3.%

59 27 23 18 37 47 48

29.% 17.% 18.% 34.% 18.% 24.% 19.%

20 20 19 11 22 23 29

10.% 13.% 15.% 20.% 10.% 11.% 12.%

Russia


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

250 84 290 126 249 251 34

243 109 267 126 250 252 32

8 6 3 3 7 5 4

3.% 7.% 1.% 2.% 3.% 2.% 12.%

54 20 54 23 42 55 7

21.% 24.% 19.% 18.% 17.% 22.% 22.%

159 52 195 84 165 166 19

64.% 62.% 67.% 67.% 66.% 66.% 56.%

14 2 23 12 19 18 3

6.% 2.% 8.% 9.% 8.% 7.% 10.%

16 4 15 4 15 8 .

6.% 5.% 5.% 3.% 6.% 3.% .

61 26 57 26 50 60 11

25.% 30.% 20.% 21.% 20.% 24.% 34.%

30 6 37 16 34 26 3

12.% 8.% 13.% 12.% 14.% 10.% 10.%

Russia


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

466 61 439 322 116 . .

470 57 445 329 103 . .

8 3 10 6 5 . .

2.% 4.% 2.% 2.% 4.% . .

90 9 88 51 32 . .

19.% 16.% 20.% 16.% 27.% . .

312 43 288 221 69 . .

67.% 70.% 66.% 69.% 60.% . .

33 5 31 26 7 . .

7.% 9.% 7.% 8.% 6.% . .

23 1 22 18 3 . .

5.% 1.% 5.% 6.% 3.% . .

98 12 97 57 37 . .

21.% 20.% 22.% 18.% 32.% . .

56 6 53 44 10 . .

12.% 10.% 12.% 14.% 8.% . .

Russia


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Russia



Gender

Female

base 500 292 208

unw_base 502 301 201












Top2Box prop 51.% 52.% 49.%


Low2Box prop 21.% 21.% 19.%

Saudi Arabia


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

285 179 36 273 115 56 322

324 159 19 276 122 51 321

45 26 4 38 19 11 45

16.% 14.% . 14.% 16.% 19.% 14.%

101 62 15 101 39 14 112

36.% 34.% . 37.% 34.% 26.% 35.%

81 56 8 81 37 17 96

29.% 31.% . 30.% 32.% 31.% 30.%

44 27 10 41 15 12 55

15.% 15.% . 15.% 13.% 21.% 17.%

13 8 . 12 5 2 15

5.% 5.% . 4.% 4.% 3.% 5.%

146 88 19 139 58 25 156

51.% 49.% . 51.% 50.% 45.% 49.%

57 36 10 53 20 13 70

20.% 20.% . 19.% 18.% 24.% 22.%

Saudi Arabia


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

178 99 112 289 284 216 106

181 93 111 298 280 222 102

30 9 20 45 45 30 24

17.% 9.% 18.% 16.% 16.% 14.% 23.%

66 38 40 100 105 73 44

37.% 39.% 36.% 35.% 37.% 34.% 42.%

49 26 28 90 81 64 25

28.% 26.% 25.% 31.% 29.% 29.% 24.%

26 22 17 42 41 40 9

15.% 22.% 15.% 15.% 14.% 19.% 9.%

7 4 7 11 13 9 3

4.% 4.% 6.% 4.% 5.% 4.% 3.%

96 48 60 145 149 103 68

54.% 48.% 54.% 50.% 53.% 48.% 64.%

33 26 24 53 54 49 12

19.% 26.% 21.% 18.% 19.% 23.% 12.%

Saudi Arabia


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

394 161 339 332 146 . .

400 158 344 338 147 . .

51 30 44 51 20 . .

13.% 19.% 13.% 15.% 14.% . .

134 56 122 114 51 . .

34.% 35.% 36.% 34.% 35.% . .

119 47 98 97 46 . .

30.% 29.% 29.% 29.% 32.% . .

72 19 62 55 21 . .

18.% 12.% 18.% 17.% 14.% . .

19 9 13 15 7 . .

5.% 6.% 4.% 4.% 5.% . .

185 86 166 166 71 . .

47.% 54.% 49.% 50.% 49.% . .

90 28 74 70 28 . .

23.% 18.% 22.% 21.% 19.% . .

Saudi Arabia


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Saudi Arabia



Gender

Female

base 500 240 260

unw_base 500 240 260












Top2Box prop 19.% 20.% 17.%


Low2Box prop 27.% 22.% 32.%

South Africa


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

284 135 82 67 96 337 196

184 182 134 38 95 367 247

8 2 1 . 5 5 4

3.% 2.% 1.% . 6.% 2.% 2.%

58 20 6 11 17 55 31

20.% 15.% 7.% 17.% 18.% 16.% 16.%

150 73 48 48 44 178 107

53.% 54.% 58.% 72.% 45.% 53.% 55.%

55 27 20 4 22 76 38

20.% 20.% 25.% 6.% 23.% 22.% 19.%

13 13 7 3 7 23 16

4.% 10.% 9.% 4.% 7.% 7.% 8.%

66 22 7 11 23 60 35

23.% 16.% 8.% 17.% 24.% 18.% 18.%

68 40 28 7 30 98 54

24.% 29.% 34.% 11.% 31.% 29.% 28.%

South Africa


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

304 226 132 142 275 225 107

253 205 146 149 315 185 113

7 4 5 1 7 4 5

2.% 2.% 4.% 1.% 2.% 2.% 4.%

53 38 18 27 45 39 25

17.% 17.% 14.% 19.% 16.% 17.% 23.%

163 131 72 68 142 128 56

54.% 58.% 54.% 48.% 52.% 57.% 52.%

64 39 29 34 63 39 18

21.% 17.% 22.% 24.% 23.% 17.% 17.%

17 15 8 10 17 16 4

6.% 6.% 6.% 7.% 6.% 7.% 4.%

60 42 23 29 52 43 30

20.% 19.% 17.% 20.% 19.% 19.% 28.%

81 53 37 45 80 55 22

27.% 24.% 28.% 32.% 29.% 24.% 21.%

South Africa


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

393 160 340 385 95 . .

387 176 324 417 58 . .

6 5 6 10 1 . .

2.% 3.% 2.% 3.% 1.% . .

59 22 61 66 15 . .

15.% 14.% 18.% 17.% 16.% . .

215 95 176 193 66 . .

55.% 59.% 52.% 50.% 70.% . .

84 31 71 91 7 . .

21.% 19.% 21.% 24.% 7.% . .

29 7 26 25 6 . .

7.% 5.% 8.% 7.% 7.% . .

65 27 68 76 16 . .

17.% 17.% 20.% 20.% 16.% . .

113 38 97 116 13 . .

29.% 24.% 29.% 30.% 14.% . .

South Africa


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

South Africa



Gender

Female

base 500 253 247

unw_base 500 265 235

Much stronger freq 6 6 .

Much stronger prop 1.% 3.% .










Top2Box prop 10.% 11.% 9.%


Low2Box prop 43.% 45.% 40.%

South Korea


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

191 195 113 71 184 245 284

150 210 140 67 180 253 310

5 1 1 2 1 3 1

2.% .% 1.% 3.% 1.% 1.% .%

21 12 9 4 14 24 23

11.% 6.% 8.% 6.% 8.% 10.% 8.%

92 93 53 38 87 113 133

48.% 48.% 46.% 53.% 47.% 46.% 47.%

44 55 33 15 46 71 84

23.% 28.% 29.% 22.% 25.% 29.% 30.%

29 33 19 12 36 34 43

15.% 17.% 16.% 17.% 20.% 14.% 15.%

26 13 10 6 15 27 24

14.% 7.% 8.% 9.% 8.% 11.% 8.%

73 89 51 27 82 104 128

38.% 45.% 45.% 38.% 44.% 43.% 45.%

South Korea


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

216 12 106 382 264 236 53

190 9 104 387 281 219 60

5 . 3 3 5 2 5

2.% . 3.% 1.% 2.% 1.% 10.%

20 . 12 30 28 14 5

9.% . 11.% 8.% 11.% 6.% 9.%

106 8 55 175 115 123 21

49.% . 52.% 46.% 44.% 52.% 40.%

47 1 20 110 67 64 12

22.% . 19.% 29.% 25.% 27.% 23.%

38 3 15 63 49 32 10

18.% . 14.% 17.% 19.% 14.% 18.%

25 . 16 33 33 16 10

12.% . 15.% 9.% 12.% 7.% 19.%

85 4 35 174 117 96 22

40.% . 33.% 45.% 44.% 41.% 41.%

South Korea


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

447 86 414 355 106 . .

440 96 404 370 87 . .

1 5 2 4 2 . .

.% 5.% .% 1.% 2.% . .

38 10 33 33 5 . .

8.% 12.% 8.% 9.% 5.% . .

217 36 202 158 61 . .

49.% 42.% 49.% 45.% 58.% . .

119 18 114 99 22 . .

27.% 21.% 27.% 28.% 21.% . .

72 17 64 60 15 . .

16.% 20.% 16.% 17.% 14.% . .

39 14 35 37 8 . .

9.% 17.% 8.% 10.% 7.% . .

191 35 178 159 37 . .

43.% 41.% 43.% 45.% 35.% . .

South Korea


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

South Korea



Gender

Female

base 500 252 248

unw_base 1000 498 502












Top2Box prop 19.% 22.% 16.%


Low2Box prop 15.% 19.% 11.%

Spain


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

174 193 133 234 158 23 236

347 373 280 487 294 50 481

2 3 2 3 1 1 3

1.% 1.% 1.% 1.% 1.% 4.% 1.%

38 33 18 43 34 4 34

22.% 17.% 14.% 18.% 21.% 15.% 14.%

115 122 91 146 101 15 156

66.% 63.% 68.% 62.% 64.% 67.% 66.%

13 25 15 27 18 1 31

7.% 13.% 11.% 12.% 11.% 3.% 13.%

6 10 7 15 4 2 12

3.% 5.% 6.% 6.% 3.% 11.% 5.%

40 35 20 47 34 4 37

23.% 18.% 15.% 20.% 22.% 19.% 16.%

19 35 22 42 22 3 43

11.% 18.% 17.% 18.% 14.% 14.% 18.%

Spain


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

264 227 118 154 261 239 35

519 571 101 328 527 473 73

3 5 . 2 6 1 2

1.% 2.% . 1.% 2.% .% 6.%

54 34 26 29 51 38 6

21.% 15.% 22.% 19.% 20.% 16.% 16.%

172 151 74 103 155 173 22

65.% 67.% 63.% 66.% 59.% 73.% 62.%

22 21 15 17 35 18 3

9.% 9.% 13.% 11.% 13.% 8.% 8.%

12 16 4 4 14 9 3

4.% 7.% 3.% 3.% 5.% 4.% 9.%

58 39 26 31 57 38 8

22.% 17.% 22.% 20.% 22.% 16.% 22.%

34 37 19 21 49 27 6

13.% 16.% 16.% 14.% 19.% 11.% 17.%

Spain


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

465 44 456 318 154 . .

927 91 909 647 294 . .

4 2 4 6 0 . .

1.% 5.% 1.% 2.% .% . .

83 12 77 55 27 . .

18.% 27.% 17.% 17.% 17.% . .

307 25 303 210 104 . .

66.% 57.% 66.% 66.% 67.% . .

50 3 50 34 15 . .

11.% 7.% 11.% 11.% 10.% . .

21 2 22 13 8 . .

4.% 4.% 5.% 4.% 5.% . .

87 14 81 61 27 . .

19.% 32.% 18.% 19.% 17.% . .

71 5 72 47 23 . .

15.% 11.% 16.% 15.% 15.% . .

Spain


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Spain



Gender

Female

base 500 254 246

unw_base 501 261 240










Much weaker prop 1.% 2.% .%


Top2Box prop 10.% 14.% 6.%



Sweden


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

194 133 173 109 224 88 154

109 161 231 120 225 87 188

2 2 0 3 0 . 2

1.% 1.% .% 3.% .% . 1.%

30 11 8 19 16 10 19

15.% 8.% 4.% 18.% 7.% 11.% 13.%

150 110 143 79 183 74 123

77.% 83.% 82.% 72.% 82.% 84.% 80.%

10 9 20 7 19 4 10

5.% 7.% 12.% 6.% 9.% 5.% 6.%

3 1 2 1 5 0 1

2.% 1.% 1.% 1.% 2.% .% .%

31 13 8 23 17 10 21

16.% 9.% 5.% 21.% 7.% 11.% 14.%

13 10 22 7 24 5 10

7.% 8.% 13.% 7.% 11.% 5.% 7.%

Sweden


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

346 108 232 160 318 182 57

313 336 83 82 323 178 67

2 2 . 1 3 1 1

.% 2.% . 1.% 1.% .% 2.%

29 14 17 17 31 17 2

8.% 13.% 7.% 11.% 10.% 9.% 4.%

280 80 193 130 250 153 50

81.% 74.% 83.% 81.% 79.% 84.% 89.%

29 10 22 7 30 9 1

9.% 9.% 9.% 5.% 9.% 5.% 2.%

6 2 . 5 4 2 2

2.% 1.% . 3.% 1.% 1.% 3.%

30 16 17 18 34 18 4

9.% 15.% 7.% 12.% 11.% 10.% 6.%

35 12 22 12 34 11 3

10.% 11.% 9.% 7.% 11.% 6.% 5.%

Sweden


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

443 94 406 367 103 . .

434 91 410 354 87 . .

2 0 3 0 3 . .

1.% .% 1.% .% 3.% . .

46 12 36 33 14 . .

10.% 13.% 9.% 9.% 14.% . .

353 68 335 295 81 . .

80.% 73.% 82.% 81.% 79.% . .

38 11 28 33 4 . .

9.% 12.% 7.% 9.% 4.% . .

4 2 4 5 . . .

1.% 2.% 1.% 1.% . . .

48 12 39 33 17 . .

11.% 13.% 10.% 9.% 17.% . .

42 13 32 38 4 . .

10.% 14.% 8.% 10.% 4.% . .

Sweden


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Sweden



Gender

Female

base 500 253 247

unw_base 500 270 230












Top2Box prop 25.% 32.% 18.%


Low2Box prop 36.% 29.% 44.%

Turkey


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

242 165 93 27 115 358 241

187 214 99 18 90 392 281

17 12 4 1 10 23 16

7.% 7.% 5.% . 8.% 6.% 7.%

56 29 6 8 33 50 38

23.% 18.% 6.% . 28.% 14.% 16.%

92 60 42 9 44 141 96

38.% 37.% 45.% . 38.% 39.% 40.%

56 40 24 5 19 96 63

23.% 24.% 26.% . 16.% 27.% 26.%

21 24 16 3 10 48 28

9.% 14.% 18.% . 9.% 13.% 12.%

74 41 10 9 42 74 54

30.% 25.% 11.% . 37.% 21.% 22.%

77 64 41 8 29 144 91

32.% 39.% 44.% . 25.% 40.% 38.%

Turkey


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

259 299 35 166 253 247 52

219 139 63 298 300 200 55

18 23 2 8 20 13 7

7.% 8.% 5.% 5.% 8.% 5.% 13.%

53 59 9 23 39 52 10

20.% 20.% 24.% 14.% 15.% 21.% 20.%

99 120 13 62 97 97 22

38.% 40.% 37.% 37.% 38.% 39.% 44.%

57 71 5 44 64 57 5

22.% 24.% 15.% 27.% 25.% 23.% 11.%

33 26 6 29 33 28 6

13.% 9.% 18.% 17.% 13.% 11.% 12.%

71 82 10 32 60 65 17

27.% 28.% 30.% 19.% 24.% 26.% 33.%

90 97 12 73 96 85 12

35.% 32.% 33.% 44.% 38.% 34.% 23.%

Turkey


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

448 130 370 298 121 . .

445 155 345 338 93 . .

27 12 21 22 4 . .

6.% 9.% 6.% 8.% 3.% . .

80 26 65 58 27 . .

18.% 20.% 18.% 19.% 22.% . .

172 47 147 107 47 . .

38.% 36.% 40.% 36.% 39.% . .

115 28 92 73 30 . .

26.% 21.% 25.% 24.% 25.% . .

55 17 44 39 14 . .

12.% 13.% 12.% 13.% 11.% . .

107 38 86 80 31 . .

24.% 29.% 23.% 27.% 25.% . .

169 45 137 112 43 . .

38.% 34.% 37.% 37.% 36.% . .

Turkey


Inactive_So

cial_Media

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Turkey



Gender

Female

base 500 248 252

unw_base 1001 466 535












Top2Box prop 42.% 46.% 39.%


Low2Box prop 15.% 13.% 17.%

US


Age Under

35 Age 35-49 Age 50-64

Household

Income Low

Household

Income

Medium

Household

Income High

Marital

Status

Married

183 151 167 81 192 210 260

305 289 407 92 377 492 576

30 15 12 3 18 36 41

17.% 10.% 7.% 3.% 9.% 17.% 16.%

62 45 47 27 56 67 81

34.% 30.% 28.% 34.% 29.% 32.% 31.%

65 68 78 40 86 77 105

36.% 45.% 47.% 49.% 45.% 37.% 40.%

19 17 18 6 26 20 20

10.% 11.% 11.% 7.% 13.% 10.% 8.%

7 6 11 5 7 10 12

4.% 4.% 6.% 7.% 4.% 5.% 5.%

92 60 59 30 73 103 123

50.% 40.% 36.% 37.% 38.% 49.% 47.%

26 22 29 11 33 30 32

14.% 15.% 17.% 14.% 17.% 14.% 12.%

US


Marital

Status Other

Education

Low

Education

Medium

Education

High

Chief

Income

Earner Yes

Chief

Income

Earner No

Business

Owner Yes

240 232 127 141 287 213 80

425 297 314 390 597 404 166

16 20 11 26 43 15 24

7.% 9.% 9.% 19.% 15.% 7.% 30.%

73 73 40 42 94 60 27

30.% 31.% 31.% 30.% 33.% 28.% 34.%

107 109 52 50 108 103 23

45.% 47.% 41.% 36.% 38.% 48.% 28.%

34 19 18 16 29 25 4

14.% 8.% 14.% 11.% 10.% 12.% 5.%

11 11 5 6 13 10 2

5.% 5.% 4.% 4.% 4.% 5.% 3.%

89 93 51 68 137 75 51

37.% 40.% 40.% 48.% 48.% 35.% 64.%

44 31 24 22 41 35 6

18.% 13.% 19.% 16.% 14.% 17.% 8.%

US


Business

Owner No

Senior

Executive

Decision

Maker

Leader Yes

Senior

Executive

Decision

Maker

Leader No

Employment

Status Total

Employed

Employment

Status Not

Employed

Active_Soci

al_Media

Passive_So

cial_Media

420 92 408 338 103 . .

835 203 798 713 181 . .

33 28 29 49 4 . .

8.% 31.% 7.% 15.% 4.% . .

127 31 123 108 29 . .

30.% 34.% 30.% 32.% 28.% . .

189 24 188 135 50 . .

45.% 26.% 46.% 40.% 48.% . .

50 6 48 33 13 . .

12.% 7.% 12.% 10.% 12.% . .

20 2 20 14 8 . .

5.% 3.% 5.% 4.% 8.% . .

160 59 152 157 33 . .

38.% 65.% 37.% 46.% 32.% . .

70 8 68 47 20 . .

17.% 9.% 17.% 14.% 20.% . .

US


Inactive_So

cial_Media

US Region

Northeast

US Region

Midwest

US Region

South

US Region

West

. 91 110 184 115

. 190 224 350 237

. 5 11 22 19

. 6.% 10.% 12.% 17.%

. 20 34 71 29

. 22.% 31.% 38.% 26.%

. 46 55 67 44

. 51.% 50.% 36.% 38.%

. 13 7 16 18

. 14.% 6.% 9.% 15.%

. 6 3 8 5

. 7.% 3.% 5.% 4.%

. 26 45 92 49

. 28.% 41.% 50.% 42.%

. 19 10 25 23

. 21.% 9.% 13.% 20.%

US


All Demos B3 Now, thinking about our economic situation ... · B3 Now, thinking about our economic...

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