FERNDALE DDAFERNDALE DDA FYE 2013 BUDGETFYE 2013 BUDGET
2011 & 11‐YEAR
2011 11 YEAR
STATISTICS
2011
$1, 941,755
11‐YEAR
$59,441,755 millionreinvestment
86 Net New Jobs
million reinvestment
1330 Net New J b
32 Building Rehabilitations or
Jobs
$468,455 in BUILD funds
Modifications
4100 Volunteer Hours Valued at
$86 100
Disbursed
17,647 Volunteer Hours Valued at
$370 500$86,100 $370,500
REDUCED VACANCY RATE FROM 30% IN 2000 TO LESS THAN 5% TODAY
FYE 2012 HIGHLIGHTSHIGHLIGHTS
Implemented Preserve Set the 34 NewImplemented Parkmobile
Preserve America
WayfindingPhase I
I t ll ti &
Set the Course for the next 20 years with th TIF Pl
34 New Businesses (20 Net) that
have i d thInstallation &
Virtual Toursthe TIF Plan Amendment
improved the Downtown economy
FYE 2013 GOALSGOALS
2012GOALS 2012GOALS
FYE 2013 GOALS
• REFINE THE PICTURE OF WHAT THE DDA IS, ITS ASSETS,
GOALS
REFINE THE PICTURE OF WHAT THE DDA IS, ITS ASSETS, ACCOMPLISHMENTS, GOALS AND NEEDS.
• EMPOWER STAKEHOLDERS TO BE DIRECTLY INVOLVED IN THE DDA FOR CONTINUAL GROWTHIN THE DDA FOR CONTINUAL GROWTH.
• STABILIZE AND MANAGE THE FINANCES OF THE DDA BY IDENTIFYING FUNDRAISING NEEDS AND OPPORTUNITIES.
• PROMOTE POSITIVE PERCEPTION OF DOWNTOWN FERNDALEFERNDALE
• TO MAKE DOWNTOWN FERNDALE ACCESSIBLE, SUSTAINABLE, ENGAGING AND PREPARED FOR FUTURE GROWTH ALL PEOPLE AND MODES OFGROWTH, ALL PEOPLE AND MODES OF TRANSPORTATION.
FYE 2013 GOALS
• GUIDE BEST PRACTICES OF DESIGN IN
GOALS
GUIDE BEST PRACTICES OF DESIGN IN DOWNTOWN FERNDALE.
• ESTABLILSH DOWNTOWN FERNDALE AS THE FIRST CHOICE FOR SHOPPING, DINING AND SERVICES.
• ORGANIZE AND PROMOTE SIGNATURE EVENTS• ORGANIZE AND PROMOTE SIGNATURE EVENTS TO ATTRACT MORE USERS TO THE DISTRICT
• PROMOTE ALL OF DOWNTOWN FERNDALE VIA RETAIL SPECIFIC EVENTS.
• COMMUNICATE THE IMPORTANCE OF DOWNTOWN FERNDALE ITS PROGRAMS THEDOWNTOWN FERNDALE, ITS PROGRAMS, THE DEVELOPMENT PLAN & TIF
FYE 2013 GOALS
• STIMULATE AND SUPPORT LOCAL BUSINESS
GOALS
STIMULATE AND SUPPORT LOCAL BUSINESS GROWTH AND DEVELOPMENT FOR DOWNTOWN FERNDALE.
&• RECRUIT & DIVERSIFY BUSINESS MIX • INCREASE PROPERTY DEVELOPMENT & REDEVELOPMENT TO STRENGTHENREDEVELOPMENT TO STRENGTHEN DOWNTOWN
• TO MATCH PARKING INFRASTRUCTURE TO DOWNTOWN BUSINESS NEEDS WHILE PREPARING FOR FUTURE NEEDS OF MASS TRANSIT AND INTEGRATION OF NON‐TRANSIT AND INTEGRATION OF NONMOTORIZED TRANSPORTATION.
FYE 2013 OBJECTIVES
• Communication Community Building Advocacy
OBJECTIVES
• Communication. Community Building. Advocacy.• Reinforce• Artwn – we will be featuring our creative cultureArtwn we will be featuring our creative culture in all of our promotions this year, and will be the one stop shop for finding out Where is Art. In dditi th DDA ill b i t lli 10 l taddition, the DDA will be installing 10 sculptures for a two‐year stint and working with the DIA for replica painting installations. p p g
• Update & Redesign www.downtownferndale.com• Create first mobile app/mobile web• Business Guide
FYE 2013 OBJECTIVES
• Grow Volunteer Base & Community Outreach
OBJECTIVES
• Grow Volunteer Base & Community Outreach• iDowntownFerndale Campaign• Support OSR ProgramSupport OSR Program• Support Woodward Transit Planning• Support Parking System – Leading Multi‐space pp g y g pMeters
• Update downtown Market Analysis utilizing new d t i f ticensus data information
• Create a Business Location Incentive Program & Entrepreneur ProgramsEntrepreneur Programs
FYE 2013 OBJECTIVES
• Troy & Allen intersection reconfiguration
OBJECTIVES
Troy & Allen intersection reconfiguration improving traffic and pedestrian flow.
• Bike‐ability ‐‐Install 6 on‐street bike racks and h f lsharrows for West Nine Mile
• Wayfinding Phase III – Woodward Directional & ParkingParking
• Concept plans for W. Troy and Vester Streets• Pedestrian Alley ImprovementsPedestrian Alley Improvements• Minor DDA Office upgrades improving Customer Service
• Preliminary Engineering for W. Nine Mile ‐‐Livernois to Pinecrest Streetscape Project
FOR ADDITIONAL INFORMATION ON THE DDA, ITS BUDGET AND SERVICES PROVIDED,ITS BUDGET AND SERVICES PROVIDED, PLEASE REVIEW THE FOLLOWING SLIDES
WHERE REVITALIZATION
STARTED
• The DDA was created by the City Council on July• The DDA was created by the City Council on July 14, 1980
• DDA’s primary purpose is to correct and prevent p y p p pdeterioration and promote economic growth within Ferndale’s downtown business district.
• City Established DDA TIF District In 1981• City Established DDA TIF District In 1981• Reinvestment Tool Dedicated to the Economic Growth of Downtown FerndaleGrowth of Downtown Ferndale
• The 1981 TIF Plan has been updated and amended three times in the past 30 years.
WHAT THE DDA DOESDDA DOES
Business Start Up & Assistance• Provide New Business And/Or Welcome Packets That Include:
BUILD G t I f– BUILD Grant Info– Applications For ZDR, BZA, Appearance Review, Sandwich Board Signage, Sidewalk Cafes
– Information On Pertinent City Ordinances, DDA, City & County Resources, ADA Compliance, Market Analysis, Etc.
– Information on Compactor Usage & Snow Removal– Contact Information For DDA
• Assist With Permits, Applications, Zoning• Track and List Available Properties on Website/Luna TechTrack and List Available Properties on Website/Luna Tech • Provide Location Assistance
WHAT THE DDA DOESDDA DOES
Business Start Up & Assistance• Provide Consultation Services & Insights• Offer Networking For Every Stage Business:
– FernNet, For Established BusinessesIGNITE F N E i O G i B i– IGNITE, For New, Emerging Or Growing Businesses
– Ferndale First, For ALL Ferndale Businesses
• FREE Marketing, Promotions & Consultationsg,• Resource on State & Federal Financial Incentives and
Business Planning
IMPACT OF THE DDATHE DDA
• Increased Occupancy Rate by over 25%Rate by over 25%
WHAT THE DDA DOES
Public/Private Physical Improvements & Maintenance
DDA DOES
Public/Private Physical Improvements & Maintenance• Streetscape Plans, Projects & Improvements• Landscape & Flower Installations & Maintenance
Pl ti Of M Th 40 N T O W d d A• Planting Of More Than 40 New Trees On Woodward Ave• Design Guidelines & Façade Grants For Façade Improvements• Long Term Planning For Capital Improvement Projects• Wayfinding, Directional And Historical Signage• Develop Programs To Encourage Buy‐in By Businesses To Improve
Their Visuals, i.e. Pimp Your Potp• Encourage Environmental Sustainability
With Financial Incentives
IMPACT OF THE DDATHE DDA
• Physical Building ImprovementsImprovements – Since 2000 over 75% of downtown buildingsdowntown buildings rehabilitated
IMPACT OF THE DDA
• Environment
THE DDA
• Environment Improvements – LandscapingLandscaping– Maintenance– Pocket Parks– Bike Racks– Benches– Banners– Holiday Decor
IMPACT OF THE DDATHE DDA
• Complete Streets/Capital Improvements to Streetscapes, Infrastructure (See Capital PlanStreetscapes, Infrastructure (See Capital Plan List)
WHAT THE DDA DOES
Promotions & Marketing
DDA DOES
Promotions & MarketingCommunicate Assets For Downtown Ferndale & Its Businesses• Regularly Distribute Press Releases & Media Alerts
M i t i & U d t 3 S t F b k P ith M• Maintain & Update 3 Separate Facebook Pages with More Than 4,300 Fans: Downtown Ferndale, Ignite & Fido Does Ferndale
• Maintain & Update LinkedIn Twitter & Blog• Maintain & Update LinkedIn, Twitter & Blog• Maintain & Update www.downtownferndale.com
– More Than 13,000 Unique Visitors In A Given Month – Updates Include Business Listings, Events, Volunteer Opportunities, Etc
• Eblast Newsletters To More Than 2000+ Consumers & B iBusinesses– 2xs Per Month or More Depending on Month
WHAT THE DDA DOESDDA DOES
Promotions & Marketing• Develop, Promote And Execute Several Major Downtown
Events ie: Holiday Ice Festival Pimp Your Pot Fido DoesEvents ie: Holiday Ice Festival, Pimp Your Pot, Fido Does Ferndale
• Promote And Collaborate With Third Party Vendors To Attract Independent Events For The Benefit Of The Entire CityIndependent Events For The Benefit Of The Entire City
• Promote Events And Initiatives Of District Businesses, i.e. The Great Diaper Change At Modern Natural Baby, Rouge Make Over Assembly Line ConcertOver, Assembly Line Concert
• Develop Graphics, Print, Audio And Video Collateral For DDA‐promoted Events And Activities
• Engage Businesses To Participate In Events And Free• Engage Businesses To Participate In Events And Free Opportunities To Benefit Their Business
IMPACT OF THE DDATHE DDA
• A New Downtown Identity to be Proud Of
IMPACT OF THE DDATHE DDA
• 36 DDA‐run Special Events & over 50 that we support and promotesupport and promote
WHAT THE DDA DOES
Grass‐Roots
DDA DOES
Grass Roots Community Building
• Recruit volunteers for jobs b d llbig and small
• Train & honor volunteers to make them partners pand vested in their community
• Engage non‐profits andEngage non profits and build partnerships for better business
• Fundraise to leverage tax• Fundraise to leverage tax dollars
IMPACT OF THE DDATHE DDA
• Over 40 volunteers = Community Driven Programming to Meet Community NeedsProgramming to Meet Community Needs
Value of DDA services to the community is over $747,000 per year.
DDA REVENUE BREAKDOWNBREAKDOWN
Areas in Red and No ColorColor Generate Levy Only
Green Shaded AreaG dGenerates TIF and Levy
DDA REVENUE FUNDSFUNDS
FYE 2012 DDA REVENUE
16%
FYE 2012 DDA REVENUE
l
3%
Local TIF
County TIF
61%
5%1.3794 LEVY from TIF Area
1 3794 LEVY from NON TIF61%
15%1.3794 LEVY from NON‐TIF Area
GRANTS, SPONSORSHIPS & FEESFEES
WHAT IS TIF?
• BONUS!! Oakland County & Other Taxing Authorities I Th i P i f
TIF REVENUE
CITY COUNTY
Invest Their Portion of Increased Tax Revenue In TIF District. 22%– This Portion Would Otherwise
Leave The City.
• Equal to over @$100 000Equal to over @$100,000 annually or more than $1 million in 10 years. 78%
VALUE ADDEDVALUE ADDED
St th i C• TIF Protects Taxpayers• Enables a City to meet
Strengthening a Core Area Benefits the
E ti C it &y
City Master Plan goals and complete economic de elopment initiati es
Entire Community & Improves All Property
V ldevelopment initiatives with additional contributions from the
Values
contributions from the County and DDA that would otherwise not be
il blavailable.
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