DDA Budget presentation fye2013

FERNDALE DDAFERNDALE DDA FYE 2013 BUDGETFYE 2013 BUDGET

2011 & 11‐YEAR

2011 11 YEAR

STATISTICS

2011

$1, 941,755

11‐YEAR

$59,441,755 millionreinvestment

86 Net New Jobs

million reinvestment

1330 Net New J b

32 Building Rehabilitations or

Jobs

$468,455 in BUILD funds

Modifications

4100 Volunteer Hours Valued at

$86 100

Disbursed

17,647 Volunteer Hours Valued at

$370 500$86,100 $370,500

REDUCED VACANCY RATE FROM 30% IN 2000 TO LESS THAN 5% TODAY

FYE 2012 HIGHLIGHTSHIGHLIGHTS

Implemented Preserve Set the 34 NewImplemented Parkmobile

Preserve America

WayfindingPhase I

I t ll ti &

Set the Course for the next 20 years with th TIF Pl

34 New Businesses (20 Net) that

have i d thInstallation &

Virtual Toursthe TIF Plan Amendment

improved the Downtown economy

FYE 2013 GOALSGOALS

2012GOALS 2012GOALS

FYE 2013 GOALS

• REFINE THE PICTURE OF WHAT THE DDA IS, ITS ASSETS,

GOALS

REFINE THE PICTURE OF WHAT THE DDA IS, ITS ASSETS, ACCOMPLISHMENTS, GOALS AND NEEDS.

• EMPOWER STAKEHOLDERS TO BE DIRECTLY INVOLVED IN THE DDA FOR CONTINUAL GROWTHIN THE DDA FOR CONTINUAL GROWTH.

• STABILIZE AND MANAGE THE FINANCES OF THE DDA BY IDENTIFYING FUNDRAISING NEEDS AND OPPORTUNITIES.

• PROMOTE POSITIVE PERCEPTION OF DOWNTOWN FERNDALEFERNDALE

• TO MAKE DOWNTOWN FERNDALE ACCESSIBLE, SUSTAINABLE, ENGAGING AND PREPARED FOR FUTURE GROWTH ALL PEOPLE AND MODES OFGROWTH, ALL PEOPLE AND MODES OF TRANSPORTATION.

FYE 2013 GOALS

• GUIDE BEST PRACTICES OF DESIGN IN

GOALS

GUIDE BEST PRACTICES OF DESIGN IN DOWNTOWN FERNDALE.

• ESTABLILSH DOWNTOWN FERNDALE AS THE FIRST CHOICE FOR SHOPPING, DINING AND SERVICES.

• ORGANIZE AND PROMOTE SIGNATURE EVENTS• ORGANIZE AND PROMOTE SIGNATURE EVENTS TO ATTRACT MORE USERS TO THE DISTRICT

• PROMOTE ALL OF DOWNTOWN FERNDALE VIA RETAIL SPECIFIC EVENTS.

• COMMUNICATE THE IMPORTANCE OF DOWNTOWN FERNDALE ITS PROGRAMS THEDOWNTOWN FERNDALE, ITS PROGRAMS, THE DEVELOPMENT PLAN & TIF

FYE 2013 GOALS

• STIMULATE AND SUPPORT LOCAL BUSINESS

GOALS

STIMULATE AND SUPPORT LOCAL BUSINESS GROWTH AND DEVELOPMENT FOR DOWNTOWN FERNDALE.

&• RECRUIT & DIVERSIFY BUSINESS MIX • INCREASE PROPERTY DEVELOPMENT & REDEVELOPMENT TO STRENGTHENREDEVELOPMENT TO STRENGTHEN DOWNTOWN

• TO MATCH PARKING INFRASTRUCTURE TO DOWNTOWN BUSINESS NEEDS WHILE PREPARING FOR FUTURE NEEDS OF MASS TRANSIT AND INTEGRATION OF NON‐TRANSIT AND INTEGRATION OF NONMOTORIZED TRANSPORTATION.

FYE 2013 OBJECTIVES

• Communication Community Building Advocacy

OBJECTIVES

• Communication. Community Building. Advocacy.• Reinforce• Artwn – we will be featuring our creative cultureArtwn we will be featuring our creative culture in all of our promotions this year, and will be the one stop shop for finding out Where is Art. In dditi th DDA ill b i t lli 10 l taddition, the DDA will be installing 10 sculptures for a two‐year stint and working with the DIA for replica painting installations. p p g

• Update & Redesign www.downtownferndale.com• Create first mobile app/mobile web• Business Guide

FYE 2013 OBJECTIVES

• Grow Volunteer Base & Community Outreach

OBJECTIVES

• Grow Volunteer Base & Community Outreach• iDowntownFerndale Campaign• Support OSR ProgramSupport OSR Program• Support Woodward Transit Planning• Support Parking System – Leading Multi‐space pp g y g pMeters

• Update downtown Market Analysis utilizing new d t i f ticensus data information

• Create a Business Location Incentive Program & Entrepreneur ProgramsEntrepreneur Programs

FYE 2013 OBJECTIVES

• Troy & Allen intersection reconfiguration

OBJECTIVES

Troy & Allen intersection reconfiguration improving traffic and pedestrian flow.

• Bike‐ability ‐‐Install 6 on‐street bike racks and h f lsharrows for West Nine Mile

• Wayfinding Phase III – Woodward Directional & ParkingParking

• Concept plans for W. Troy and Vester Streets• Pedestrian Alley ImprovementsPedestrian Alley Improvements• Minor DDA Office upgrades improving Customer Service

• Preliminary Engineering for W. Nine Mile ‐‐Livernois to Pinecrest Streetscape Project

FOR ADDITIONAL INFORMATION ON THE DDA, ITS BUDGET AND SERVICES PROVIDED,ITS BUDGET AND SERVICES PROVIDED, PLEASE REVIEW THE FOLLOWING SLIDES

WHERE REVITALIZATION

STARTED

• The DDA was created by the City Council on July• The DDA was created by the City Council on July 14, 1980

• DDA’s primary purpose is to correct and prevent p y p p pdeterioration and promote economic growth within Ferndale’s downtown business district.

• City Established DDA TIF District In 1981• City Established DDA TIF District In 1981• Reinvestment Tool Dedicated to the Economic Growth of Downtown FerndaleGrowth of Downtown Ferndale

• The 1981 TIF Plan has been updated and amended three times in the past 30 years.

WHAT THE DDA DOESDDA DOES

Business Start Up & Assistance• Provide New Business And/Or Welcome Packets That Include:

BUILD G t I f– BUILD Grant Info– Applications For ZDR, BZA, Appearance Review, Sandwich Board Signage, Sidewalk Cafes

– Information On Pertinent City Ordinances, DDA, City & County Resources, ADA Compliance, Market Analysis, Etc.

– Information on Compactor Usage & Snow Removal– Contact Information For DDA

• Assist With Permits, Applications, Zoning• Track and List Available Properties on Website/Luna TechTrack and List Available Properties on Website/Luna Tech • Provide Location Assistance


Business Start Up & Assistance• Provide Consultation Services & Insights• Offer Networking For Every Stage Business:

– FernNet, For Established BusinessesIGNITE F N E i O G i B i– IGNITE, For New, Emerging Or Growing Businesses

– Ferndale First, For ALL Ferndale Businesses

• FREE Marketing, Promotions & Consultationsg,• Resource on State & Federal Financial Incentives and

Business Planning

IMPACT OF THE DDATHE DDA

• Increased Occupancy Rate by over 25%Rate by over 25%

WHAT THE DDA DOES

Public/Private Physical Improvements & Maintenance

DDA DOES

Public/Private Physical Improvements & Maintenance• Streetscape Plans, Projects & Improvements• Landscape & Flower Installations & Maintenance

Pl ti Of M Th 40 N T O W d d A• Planting Of More Than 40 New Trees On Woodward Ave• Design Guidelines & Façade Grants For Façade Improvements• Long Term Planning For Capital Improvement Projects• Wayfinding, Directional And Historical Signage• Develop Programs To Encourage Buy‐in By Businesses To Improve

Their Visuals, i.e. Pimp Your Potp• Encourage Environmental Sustainability

With Financial Incentives


• Physical Building ImprovementsImprovements – Since 2000 over 75% of downtown buildingsdowntown buildings rehabilitated

IMPACT OF THE DDA

• Environment

THE DDA

• Environment Improvements – LandscapingLandscaping– Maintenance– Pocket Parks– Bike Racks– Benches– Banners– Holiday Decor


• Complete Streets/Capital Improvements to Streetscapes, Infrastructure (See Capital PlanStreetscapes, Infrastructure (See Capital Plan List)

WHAT THE DDA DOES

Promotions & Marketing

DDA DOES

Promotions & MarketingCommunicate Assets For Downtown Ferndale & Its Businesses• Regularly Distribute Press Releases & Media Alerts

M i t i & U d t 3 S t F b k P ith M• Maintain & Update 3 Separate Facebook Pages with More Than 4,300 Fans: Downtown Ferndale, Ignite & Fido Does Ferndale

• Maintain & Update LinkedIn Twitter & Blog• Maintain & Update LinkedIn, Twitter & Blog• Maintain & Update www.downtownferndale.com

– More Than 13,000 Unique Visitors In A Given Month – Updates Include Business Listings, Events, Volunteer Opportunities, Etc

• Eblast Newsletters To More Than 2000+ Consumers & B iBusinesses– 2xs Per Month or More Depending on Month


Promotions & Marketing• Develop, Promote And Execute Several Major Downtown

Events ie: Holiday Ice Festival Pimp Your Pot Fido DoesEvents ie: Holiday Ice Festival, Pimp Your Pot, Fido Does Ferndale

• Promote And Collaborate With Third Party Vendors To Attract Independent Events For The Benefit Of The Entire CityIndependent Events For The Benefit Of The Entire City

• Promote Events And Initiatives Of District Businesses, i.e. The Great Diaper Change At Modern Natural Baby, Rouge Make Over Assembly Line ConcertOver, Assembly Line Concert

• Develop Graphics, Print, Audio And Video Collateral For DDA‐promoted Events And Activities

• Engage Businesses To Participate In Events And Free• Engage Businesses To Participate In Events And Free Opportunities To Benefit Their Business


• A New Downtown Identity to be Proud Of


• 36 DDA‐run Special Events & over 50 that we support and promotesupport and promote

WHAT THE DDA DOES

Grass‐Roots

DDA DOES

Grass Roots Community Building

• Recruit volunteers for jobs b d llbig and small

• Train & honor volunteers to make them partners pand vested in their community

• Engage non‐profits andEngage non profits and build partnerships for better business

• Fundraise to leverage tax• Fundraise to leverage tax dollars


• Over 40 volunteers = Community Driven Programming to Meet Community NeedsProgramming to Meet Community Needs

Value of DDA services to the community is over $747,000 per year.

DDA REVENUE BREAKDOWNBREAKDOWN

Areas in Red and No ColorColor Generate Levy Only

Green Shaded AreaG dGenerates TIF and Levy

DDA REVENUE FUNDSFUNDS

FYE 2012 DDA REVENUE

16%

FYE 2012 DDA REVENUE

l

3%

Local TIF

County TIF

61%

5%1.3794 LEVY from TIF Area

1 3794 LEVY from NON TIF61%

15%1.3794 LEVY from NON‐TIF Area

GRANTS, SPONSORSHIPS & FEESFEES

WHAT IS TIF?

• BONUS!! Oakland County & Other Taxing Authorities I Th i P i f

TIF REVENUE

CITY COUNTY

Invest Their Portion of Increased Tax Revenue In TIF District. 22%– This Portion Would Otherwise

Leave The City.

• Equal to over @$100 000Equal to over @$100,000 annually or more than $1 million in 10 years. 78%

VALUE ADDEDVALUE ADDED

St th i C• TIF Protects Taxpayers• Enables a City to meet

Strengthening a Core Area Benefits the

E ti C it &y

City Master Plan goals and complete economic de elopment initiati es

Entire Community & Improves All Property

V ldevelopment initiatives with additional contributions from the

Values

contributions from the County and DDA that would otherwise not be

il blavailable.

DDA Budget presentation fye2013

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