NextBee Media
Activate Your Customers in 8 Easy Steps
Spot Dormant Customers
Look out for customers who have stopped purchasing a long time back
Also include in your list customers who do not purchase frequently
A smart Customer Activation software will offer detailed insights to customer footprints and purchases
Take Advantage of Detailed Insights
Purchases Made
Products Viewed Referrals Sent
Reward Points
Do some profiling Insights will give you a fair idea of what drives your customers
Follow customer trailsCheck out what products interest them & the rewards that attract
Segregate Customers
When you have the data, segregate your customers into different segments
RewardPreferences
Product Preferences
Age Sex
The bases of segmentation can be those mentioned below and numerous others, based on your targeting strategy
Target the Segments
Now that you have segmented your customers, it has become easy to target the segments with relevant product pitches, deals and rewards
Offer rewards & incentives to customers based on their reward preferences
Contact them through their preferred mode of communication- phone calls or emails
Send only the most relevant product information and deals, increasing your chances of making business
Entice Customers Through Exciting Deals
It takes efforts to bring back customers from dormancy
Contact them through emails
Maintain a polite, engaging tone
Send coupons to avail on purchase
Tell them they are valuable
Referrals Rewards
Referral Rewards motivate customers to act as your recruits
Substantially increase your chances of going viral
Give them rewards based on the number of referrals they make on social media and in person
Mix and match rewards according to customers’ reward preferences
Keep changing the rewards to see which generate more engagement
Strive to offer social recognition as well through social badges & levels
Engage through Plethora of Options
Make room for gamification
Create contests
Create Leaderboards to generate more participation from customers
Discounts Coupons create excitement
Keep your customers in touch with your business or else you run the risk of being forgotten
Set up easy-to-play games
Appreciate and Acknowledge their Faith in Your Brand
Do not forget your customers after you make a sale through them
Thank them often
Give them recognition on your social media page by liking their comments
Allow them to share their purchases
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Thank You!
NextBee Media
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