LinkedIn In Three EASY Steps
-
Upload
leslie-hughes -
Category
Business
-
view
395 -
download
1
description
Transcript of LinkedIn In Three EASY Steps
Sign up for weekly actionable tips at www.punchmedia.ca
Three Key Steps to LinkedIn Success
Sign up for weekly actionable tips at www.punchmedia.ca
LinkedIn In 3 Easy Steps
Sign up for weekly actionable tips at www.punchmedia.ca
When people GOOGLE you,
Are you making the right first impression?
LinkedIn is one of the highest ranking sites when people Google your name.
Sign up for weekly actionable tips at www.punchmedia.ca
Pitfalls of NOT having a solid LinkedIn profile:
Your prospects will think you don’t care about your presence
You won’t build trust or confidence
You miss opportunities and leave money on the table
Sign up for weekly actionable tips at www.punchmedia.ca
The world’s largest professional networking site has over 259 million members in over 200 countries
2 new members join every SECOND 7.5m+ members in Canada (Canada is ranked top
5 )
18m visits per month Over 61 million in the US
Target audience = highly affluent, decision-makers
Sign up for weekly actionable tips at www.punchmedia.ca
Your Fears & Frustrations
•Social Media is overwhelming & ever-changing
•You don’t want to make any mistakes
•You’re already very busy & don’t have enough time.
• You may have compliance policies & securities regulations to deal with
Sign up for weekly actionable tips at www.punchmedia.ca
What You MUST Do: Step 1
Create a GREAT first impression that resonates with your target audience
Tip: Your summary is your “elevator pitch”- ensure you cover who you are & how you help your audience
Sign up for weekly actionable tips at www.punchmedia.ca
What You MUST Do: Step 2
Connect with QUALITY people.People refer & buy from those they know, like & trust.
Tip: We don’t exchange business cards without a conversation so ALWAYS be sure to send a personalized invitation to connect.
Sign up for weekly actionable tips at www.punchmedia.ca
What You MUST Do: Step 3
Converse & convert
Tip: Engage in discussions & solve problems.
Provide useful status updates at least 1x per week.
You’ll be 10x more likely to receive opportunities!
Sign up for weekly actionable tips at www.punchmedia.ca
Bonus Tip: Obtain Your Vanity URL
Customize your LinkedIn “vanity” URL & include it on your business card and email signature!
Sign up for weekly actionable tips at www.punchmedia.ca
Next Steps
Create a profile you can be proud of
Connect with quality people
Converse & convert and maximize your opportunities through the world’s largest business networking site
Sign up for weekly actionable tips at www.punchmedia.ca
How PUNCH!media Can Help
Training: I provide in-house or webinar training to help your team become exceptional “brand ambassadors”
Profile development: I work with C-suite executives to interview & write their profile
Strategy: I help integrate LinkedIn & all other Social Media channels into the marketing mix.
Sign up for weekly actionable tips at www.punchmedia.ca
Who Is Leslie Hughes?
I am a corporate trainer, a professor of Social Media & keynote speaker.
CBC Radio called me a “Social Media Guru” I’ve had over 7 years experience in Social
Media marketing and over 15 years in digital & traditional marketing
I have had my own identity stolen, so I know the fears of putting yourself “out there” online
Sign up for weekly actionable tips at www.punchmedia.ca
Sign up for weekly actionable tips at www.punchmedia.ca
Sign up for weekly actionable tips at www.punchmedia.ca
PUNCH!media offers:
Social Media training, workshops & keynotes
Interview, write and optimize LinkedIn profile and summary for C-suite executives
Editorial Calendar strategic development Social Media strategy and development on
LinkedIn, Facebook, Twitter, YouTube, etc.
Customized Social Media programs for you & your team
Sign up for weekly actionable tips at www.punchmedia.ca
Online Training:Invest In Your Presence
Three 20-minute “short & sweet” videos One comprehensive LinkedIn WorkbookPLUS additional bonuses:
www.punchmedia.ca/linkedin2014
ONLY $97
Sign up for weekly actionable tips at www.punchmedia.ca
Testimonials
Sign up for weekly actionable tips at www.punchmedia.ca
Connect With Me!
Connect with me on LinkedIn and by sending a personalized note and request your
FREE LinkedIn Summary worksheet.
Easy-to-follow, plug & play formula for making the most of your LinkedIn presence.