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PVR Cinema services
History
The Company was incorporated on April 26, 1995 under the Companies Act as "Priya Village
oadshow !imited" and otained a certi#icate o# commencement o# usiness on $ecemer %,
1995& 'n (une 2), 2**2 the name o# our Company was changed #rom "Priya Village oadshow
!imited" to "PV !imited" conse+uent to the eit o# Village oadshow !imited #rom our
Company& -e also changed our registered o##ice within the same state #rom 5*, -est egal
.uilding, Connaught Place, /ew $elhi 11* **1 to 61, .asant !o0, Vasant Vihar, /ew $elhi 11*
*5& The change in registered o##ice has een approed y resolution o# our .oard on August 5,
2**5&
PVR Cinemas is one o# the cinema chains in 3ndia& The Company, which egan as a 4oint
enture agreement etween Priya hiitors Priate !imited and Village oad show !imited in
1995 with 6*%* ratio egan its commercial operations in (une 199&
The company has its origin as Priya !oe Vi0as Cinema in Vasant Vihar in 7outh $elhi, which
was ought y current owner A4ay .i4li8s #ather in 19), who also owned truc0ing usiness,
Amritsar Transport Co& 3n 19)), .i4li too0 oer the running o# the cinema hall, which was
reamped in 199*, and its success lead to the #ounding PV Cinemas&
The .i4li #amily, a distriutor o# ollywood #ilms on 3ndia started the multiple usiness in 199
in association with Village oadshow pictures, an Australian media company, with the launch o# PV Anupam in 7a0et, city8s #irst multiple& 3n 2**:, 3C3C3 Ventures inested s %* crore in
PV when Village oadshow decided to pull out o# the partnership& 'n 29 /oemer 2*12,
PV Cinemas ought 69&2; o# the shares o# Cinechain in 3ndia&
PV has %21 screens in 9 locations across %1 3ndian Cities& 3t plans to reach 5** screens y
2*15&
http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Village_Roadshowhttp://en.wikipedia.org/wiki/Village_Roadshowhttp://en.wikipedia.org/wiki/India
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State/Territory City Theater NameTheater
Locality
Number
of Screens
/ational Capital
egion ?3ndia@
$elhi
PV Priya Vasant Vihar *1
PV ioliCannaught
Palace*1
PV Prashant Vihar ohini *:
PV 7elect Citywal0 7a0et *6
PV Vi0aspuri Vi0aspuri *:
PV /araina /araina *%
PV un City Prashant Vihar *:
PV Anupam 7a0et *%
PV 7electcitywal0 7a0et *5
PV PlaBa CannaughtPalace
*1
PV $irector8s Cut Vasant un4 *%
aridaad PV Crown PlaBa 7ector 15 *2
http://en.wikipedia.org/wiki/National_Capital_Region_(India)http://en.wikipedia.org/wiki/National_Capital_Region_(India)http://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Faridabadhttp://en.wikipedia.org/wiki/National_Capital_Region_(India)http://en.wikipedia.org/wiki/National_Capital_Region_(India)http://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Faridabad
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DhaBiaad
PV ast $elhi aushami *:
PV 'pulent Dandhi /agar *:
PV
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PV Phoeni Gnited *6
-est .engal ol0ata
PV Aani *%
PV $iamond PlaBa *5
a4asthan Gdaipur PV Celeration *%
arnata0a
.angalore
PV orum oramangala 11
PV 'rion a4a4inagar 11
PV
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PV Comple .an4ara ills *:
PV 3norit
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PV Phoeni
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ollywood& i#th section coers the gender images in ollywood cinema, while the sith
discusses the in#luence o# ollywood cinema on the youth consumption ehaiors o# arious
li#estyle products& The #inal section #ocuses on the studies that dealt with the in#luence o#
ollywood cinema on youth acts o# deiance and li#estyle allied ris0 ehaiors li0e 7eualityK
!oo0ismK Violence, Aggression and Pro#anityK 7mo0ingK and Alcoholism&
A study y Cuypers et al&, ?2*11@ concludes that participation in receptie and creatie cultural
actiities li0e watching good cinema, attending music concerts etc&,was signi#icantly associated
with good health, good satis#action with li#e lowering aniety and depression scores in oth
genders&
7carmeas et al&, ?2**1@ says they may help to stay mentally sharp& oweer, Von 'tter ?2**)@ in
an empirical inestigation osered that children, who pre#er watching cinema as a leisure
actiity more than any other artistic hoy, tend to hae a higher prealence o# mental disorder
diagnoses than adults&Cinema plays an important social inclusion role, reaching out to otherwise under>sered elements
o# the local population ?udoc0, 199:K The .ritish ilm 3nstitute and the G ilm Council
eport, 2**5@&
Dariel ?199)@ states that #ilms can create interest, stimulate discussion and encourage en+uiry
when they are used e##ectiely& They can create a signi#icant impact on some peoples political‟
iews, speci#ically and perhaps een generally in terms o# political orientations ?7adow,
2**%@&An eploratory analysis on use o# cinema in usiness pedagogy demonstrates that there is
receptiity y students to learn usiness concepts with the use o# moies as a tool?Diunta, 2**@&
Payne et al&?199)@ applied IPleasure, Arousal and $ominance?PA$@Jmood theory to eamine the
relationship etween moie iewing and mood and #ound that two opposing moods can eist
simultaneously&
7isto and Lanola, ?2**%@ hae tried to proe the addictie demand #or cinema& A study on multi
counties ?Australia, Canada, 3taly and 7witBerland@ #ound that consumers seems to associate
artistic and cultural products with speci#ic countries and G7 was #ound to e perceied #aoraly
with respect to popular art such as action moies and (aBB ?d Astous et al&,2**5@& 3n the process‟
o# analyBing the competition as a crucial determinant to eplain cinema demand in 1: uropeancountries ?Austria, .elgium, $enmar0, inland, rance, Dermany, 3taly, !uemourg, /orway,
/etherlands 7pain, 7weden, and G@,hae noticed that oth the production and distriution side
o# uropean cinema mar0et are controlled y ollywood ma4ors&
!iponen et al& ?2**:@ study on notion o# cinema>going in urope with concept o# M7ocial Actor ‟
reealed that the cinema>goers hae their own interaction rituals, linguistic cultures and cultural
others, where teenagers and young adults usually practice the low cinema language norms&
Addictieness among orean consumers, notaly youth, is stronger #or imported moies than #or
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domestic moies ?im and Par0, 2**%@& This study osered an undesirale in#luence o#
gratuitous se or iolence o# ollywood moies on young and impressionale moiegoers thus
ecoming a contriuting #actor #or cultural nationalism and protectionism&
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PVR cinema blue!rint
Line of interaction
Refreshment
stand Actual
refreshment Employee
Money
Line
holders
Employee
Money
Actual
ticket
sign with
titles and
star line
Parking lot
Exterior or
actual building
et
in
line
Rece
iveticke
Arrive
attheate
!ecide on
what moveto see and
Arrive
attheate
et
refreshment
and use rest
Employee
greets you#
give you
ticket andtake your
Employee
takes mon
and gives y
refreshmen
g e
nLine of
$nline ticket
sales
g e
Line of internal
s
Preparation
of
refreshment
Computer
processing
'nterior of
theater &teps# seats#
lights and
&ign to movie
!oor to
theater
Lights dim
Movie
begin
Lights
brighten
Credits roll
Parking
Exterio
buildin
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Line of interaction
Line of visibility
!ine o# internal interaction
R'C($$'N)AT*(NS + ACT*(N PLAN
Staff Groomin, At Tic-et Counter.
The sta## memer has to e more responsie and polite to the customers, #or that it is needed that they should e
more etroert and communicatie to the isitors&
()atc
h
movie*
+ind a
seat
Put ,aket
on and
exit
Leave
buildi
g and
+ind
the
right
-sers and
other movie"
goers
g e
n
Employee
dims the light
and starts
movie
Employee
brightens light
Employe
cleans th
theate
g e
Pro,ection
system
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Attractive Choice (f $enu An Taste.
The authority can as0 the endors in the campus to come up with certain new munchies and can also allot the
acant space in the campus to new caterers &And cost should e within limit that #etches pro#it #or the endor and is
also ale to attract customers&
Cleanliness (f ash Room.
7pecial attention should e gien on cleanliness o# the wash room area to proide the customers a hygienic
enironment&
(verall 'atin, '0!erience V/S (verall '0!erience At 1i, Cinema.
rom the core relation etween these two it is clearly isile that oerall eating eperience is a##ecting oerall l
eperience at PV Cinema and at the tic0et counter customers are not satis#ied& 7o the #ocus should e at snac0s
counter to increase the oerall satis#action leel&
Customer Relationshi! $ana,ement.Customer relationship management is a critical #actor to increase mar0et share &or that PV Cinema has to
collect the data ase o# the customer and it can e done at the tic0et counter while oo0ing tic0et customer can e
as0ed some asic in#ormation and this in#ormation can e used #or moile mar0eting&
Attractive Gift Tic-et.
To increase customerNs isiting #re+uency some attracting gi#ts tic0et can arranged such as giing the 5thtic0et #ree
a#ter %thisit, ut #or the 5thisit administrator has to set s speci#ic time during which the isit o# customer is
currently ery less&
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Par-in,.
*nterior )esi,n.
Tic-et ino&
*nsie Theater. Seatin, an Screen
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2uestioner
)ear res!onent3
-e are students o# 55 E F Aoe 55
?2@ -hat is your 'ccupationO E F 7tudent E F .usiness E F (o -or0er E F etired
?:@ ow much youNre monthly 3ncomeO
E F !ess than 1*,*** E F 1*,***>2*,*** E F 2*,***>%*,*** E F
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No )isa,ree A,ree
9" 7erice proider gies you a prompt serice& 1 2 : % 5
99 7erice proiders are always willing to helpyou&
1 2 : % 5
9: 7erice proiders are neer too usy torespond to your re+uest&
1 2 : % 5
Statements in 'm!athy )imension.
Sr4
No
Statements Stron,ly
)isa,ree
)isa,ree Neutral A,ree Stron,ly
A,ree
9; 7erice proiders are consistently courteouswith you&
1 2 : % 5
9% The serice managers hae the 0nowledge
to answer your +uestions&
1 2 : % 5
Statements in Res!onsiveness )imension.
Sr4
No
Statements Stron,ly
)isa,ree
)isa,ree Neutral A,ree Stron,ly
A,ree
95 PV serice gies you indiidual attention& 1 2 : % 5
9# PV Cinema has employees who gie you
indiidual attention&
1 2 : % 5
96 The serice manager and employees
understand your speci#ic needs&
1 2 : % 5
Statements in Tan,ibles )imension.
Sr4
No
Statements Stron,ly
)isa,ree
)isa,ree Neutral A,ree Stron,ly
A,ree
97 Their serice #acilities are isuallyappealing&
1 2 : % 5
98 They proide conenient serice #acilities& 1 2 : % 5
:" PV serice o# cinema has coneniento##ice hours&
1 2 : % 5
:94 'erall satis#action toward PV cinema&
E F ighly $isagree E F $isagree E F /eutral E F Agree E F ighly Agree
::4 -ill you isit again the PV CinemaO E F es E F /o
Than-
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