Cinema Services

8/18/2019 Cinema Services

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PVR Cinema services

History

The Company was incorporated on April 26, 1995 under the Companies Act as "Priya Village

oadshow !imited" and otained a certi#icate o# commencement o# usiness on $ecemer %,

1995& 'n (une 2), 2**2 the name o# our Company was changed #rom "Priya Village oadshow

!imited" to "PV !imited" conse+uent to the eit o# Village oadshow !imited #rom our

Company& -e also changed our registered o##ice within the same state #rom 5*, -est egal

.uilding, Connaught Place, /ew $elhi 11* **1 to 61, .asant !o0, Vasant Vihar, /ew $elhi 11*

*5& The change in registered o##ice has een approed y resolution o# our .oard on August 5,

2**5&

PVR Cinemas is one o# the cinema chains in 3ndia& The Company, which egan as a 4oint

enture agreement etween Priya hiitors Priate !imited and Village oad show !imited in

1995 with 6*%* ratio egan its commercial operations in (une 199&

The company has its origin as Priya !oe Vi0as Cinema in Vasant Vihar in 7outh $elhi, which

was ought y current owner A4ay .i4li8s #ather in 19), who also owned truc0ing usiness,

Amritsar Transport Co& 3n 19)), .i4li too0 oer the running o# the cinema hall, which was

reamped in 199*, and its success lead to the #ounding PV Cinemas&

The .i4li #amily, a distriutor o# ollywood #ilms on 3ndia started the multiple usiness in 199

in association with Village oadshow pictures, an Australian media company, with the launch o# PV Anupam in 7a0et, city8s #irst multiple& 3n 2**:, 3C3C3 Ventures inested s %* crore in

PV when Village oadshow decided to pull out o# the partnership& 'n 29 /oemer 2*12,

PV Cinemas ought 69&2; o# the shares o# Cinechain in 3ndia&

PV has %21 screens in 9 locations across %1 3ndian Cities& 3t plans to reach 5** screens y

2*15&

http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Village_Roadshowhttp://en.wikipedia.org/wiki/Village_Roadshowhttp://en.wikipedia.org/wiki/India


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State/Territory City Theater NameTheater

Locality

Number

of Screens

/ational Capital

egion ?3ndia@

$elhi

PV Priya Vasant Vihar *1

PV ioliCannaught

Palace*1

PV Prashant Vihar ohini *:

PV 7elect Citywal0 7a0et *6

PV Vi0aspuri Vi0aspuri *:

PV /araina /araina *%

PV un City Prashant Vihar *:

PV Anupam 7a0et *%

PV 7electcitywal0 7a0et *5

PV PlaBa CannaughtPalace

*1

PV $irector8s Cut Vasant un4 *%

aridaad PV Crown PlaBa 7ector 15 *2

http://en.wikipedia.org/wiki/National_Capital_Region_(India)http://en.wikipedia.org/wiki/National_Capital_Region_(India)http://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Faridabadhttp://en.wikipedia.org/wiki/National_Capital_Region_(India)http://en.wikipedia.org/wiki/National_Capital_Region_(India)http://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Faridabad


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DhaBiaad

PV ast $elhi aushami *:

PV 'pulent Dandhi /agar *:

PV


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PV Phoeni Gnited *6

-est .engal ol0ata

PV Aani *%

PV $iamond PlaBa *5

a4asthan Gdaipur PV Celeration *%

arnata0a

.angalore

PV orum oramangala 11

PV 'rion a4a4inagar 11

PV


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PV Comple .an4ara ills *:

PV 3norit


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PV Phoeni


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ollywood& i#th section coers the gender images in ollywood cinema, while the sith

discusses the in#luence o# ollywood cinema on the youth consumption ehaiors o# arious

li#estyle products& The #inal section #ocuses on the studies that dealt with the in#luence o#

ollywood cinema on youth acts o# deiance and li#estyle allied ris0 ehaiors li0e 7eualityK

!oo0ismK Violence, Aggression and Pro#anityK 7mo0ingK and Alcoholism&

A study y Cuypers et al&, ?2*11@ concludes that participation in receptie and creatie cultural

actiities li0e watching good cinema, attending music concerts etc&,was signi#icantly associated

with good health, good satis#action with li#e lowering aniety and depression scores in oth

genders&

7carmeas et al&, ?2**1@ says they may help to stay mentally sharp& oweer, Von 'tter ?2**)@ in

an empirical inestigation osered that children, who pre#er watching cinema as a leisure

actiity more than any other artistic hoy, tend to hae a higher prealence o# mental disorder

diagnoses than adults&Cinema plays an important social inclusion role, reaching out to otherwise under>sered elements

o# the local population ?udoc0, 199:K The .ritish ilm 3nstitute and the G ilm Council

eport, 2**5@&

Dariel ?199)@ states that #ilms can create interest, stimulate discussion and encourage en+uiry

when they are used e##ectiely& They can create a signi#icant impact on some peoples political‟

iews, speci#ically and perhaps een generally in terms o# political orientations ?7adow,

2**%@&An eploratory analysis on use o# cinema in usiness pedagogy demonstrates that there is

receptiity y students to learn usiness concepts with the use o# moies as a tool?Diunta, 2**@&

Payne et al&?199)@ applied IPleasure, Arousal and $ominance?PA$@Jmood theory to eamine the

relationship etween moie iewing and mood and #ound that two opposing moods can eist

simultaneously&

7isto and Lanola, ?2**%@ hae tried to proe the addictie demand #or cinema& A study on multi

counties ?Australia, Canada, 3taly and 7witBerland@ #ound that consumers seems to associate

artistic and cultural products with speci#ic countries and G7 was #ound to e perceied #aoraly

with respect to popular art such as action moies and (aBB ?d Astous et al&,2**5@& 3n the process‟

o# analyBing the competition as a crucial determinant to eplain cinema demand in 1: uropeancountries ?Austria, .elgium, $enmar0, inland, rance, Dermany, 3taly, !uemourg, /orway,

/etherlands 7pain, 7weden, and G@,hae noticed that oth the production and distriution side

o# uropean cinema mar0et are controlled y ollywood ma4ors&

!iponen et al& ?2**:@ study on notion o# cinema>going in urope with concept o# M7ocial Actor ‟

reealed that the cinema>goers hae their own interaction rituals, linguistic cultures and cultural

others, where teenagers and young adults usually practice the low cinema language norms&

Addictieness among orean consumers, notaly youth, is stronger #or imported moies than #or


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domestic moies ?im and Par0, 2**%@& This study osered an undesirale in#luence o#

gratuitous se or iolence o# ollywood moies on young and impressionale moiegoers thus

ecoming a contriuting #actor #or cultural nationalism and protectionism&


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PVR cinema blue!rint

Line of interaction

Refreshment

stand Actual

refreshment Employee

Money

Line

holders

Employee

Money

Actual

ticket

sign with

titles and

star line

Parking lot

Exterior or

actual building

et

in

line

Rece

iveticke

Arrive

attheate

!ecide on

what moveto see and

Arrive

attheate

et

refreshment

and use rest

Employee

greets you#

give you

ticket andtake your

Employee

takes mon

and gives y

refreshmen

g e

nLine of

$nline ticket

sales

g e

Line of internal

s

Preparation

of

refreshment

Computer

processing

'nterior of

theater &teps# seats#

lights and

&ign to movie

!oor to

theater

Lights dim

Movie

begin

Lights

brighten

Credits roll

Parking

Exterio

buildin


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Line of interaction

Line of visibility

!ine o# internal interaction

R'C($$'N)AT*(NS + ACT*(N PLAN

Staff Groomin, At Tic-et Counter.

The sta## memer has to e more responsie and polite to the customers, #or that it is needed that they should e

more etroert and communicatie to the isitors&

()atc

h

movie*

+ind a

seat

Put ,aket

on and

exit

Leave

buildi

g and

+ind

the

right

-sers and

other movie"

goers

g e

n

Employee

dims the light

and starts

movie

Employee

brightens light

Employe

cleans th

theate

g e

Pro,ection

system


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Attractive Choice (f $enu An Taste.

The authority can as0 the endors in the campus to come up with certain new munchies and can also allot the

acant space in the campus to new caterers &And cost should e within limit that #etches pro#it #or the endor and is

also ale to attract customers&

Cleanliness (f ash Room.

7pecial attention should e gien on cleanliness o# the wash room area to proide the customers a hygienic

enironment&

(verall 'atin, '0!erience V/S (verall '0!erience At 1i, Cinema.

rom the core relation etween these two it is clearly isile that oerall eating eperience is a##ecting oerall l

eperience at PV Cinema and at the tic0et counter customers are not satis#ied& 7o the #ocus should e at snac0s

counter to increase the oerall satis#action leel&

Customer Relationshi! $ana,ement.Customer relationship management is a critical #actor to increase mar0et share &or that PV Cinema has to

collect the data ase o# the customer and it can e done at the tic0et counter while oo0ing tic0et customer can e

as0ed some asic in#ormation and this in#ormation can e used #or moile mar0eting&

Attractive Gift Tic-et.

To increase customerNs isiting #re+uency some attracting gi#ts tic0et can arranged such as giing the 5thtic0et #ree

a#ter %thisit, ut #or the 5thisit administrator has to set s speci#ic time during which the isit o# customer is

currently ery less&


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Par-in,.

*nterior )esi,n.

Tic-et ino&

*nsie Theater. Seatin, an Screen


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2uestioner

)ear res!onent3

-e are students o# 55 E F Aoe 55

?2@ -hat is your 'ccupationO E F 7tudent E F .usiness E F (o -or0er E F etired

?:@ ow much youNre monthly 3ncomeO

E F !ess than 1*,*** E F 1*,***>2*,*** E F 2*,***>%*,*** E F


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No )isa,ree A,ree

9" 7erice proider gies you a prompt serice& 1 2 : % 5

99 7erice proiders are always willing to helpyou&

1 2 : % 5

9: 7erice proiders are neer too usy torespond to your re+uest&

1 2 : % 5

Statements in 'm!athy )imension.

Sr4

No

Statements Stron,ly

)isa,ree

)isa,ree Neutral A,ree Stron,ly

A,ree

9; 7erice proiders are consistently courteouswith you&

1 2 : % 5

9% The serice managers hae the 0nowledge

to answer your +uestions&

1 2 : % 5

Statements in Res!onsiveness )imension.

Sr4

No

Statements Stron,ly

)isa,ree


A,ree

95 PV serice gies you indiidual attention& 1 2 : % 5

9# PV Cinema has employees who gie you

indiidual attention&

1 2 : % 5

96 The serice manager and employees

understand your speci#ic needs&

1 2 : % 5

Statements in Tan,ibles )imension.

Sr4

No

Statements Stron,ly

)isa,ree


A,ree

97 Their serice #acilities are isuallyappealing&

1 2 : % 5

98 They proide conenient serice #acilities& 1 2 : % 5

:" PV serice o# cinema has coneniento##ice hours&

1 2 : % 5

:94 'erall satis#action toward PV cinema&

E F ighly $isagree E F $isagree E F /eutral E F Agree E F ighly Agree

::4 -ill you isit again the PV CinemaO E F es E F /o

Than-

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