Campus Abroad 2012
Objectives The core idea Social Business Design Action plan
Introduction
• Situation:
• Problems:
Jericoacoara, World Top 10 beach
Huge disparities in revenues distribution 2nd poorest area in Brazil
Presence of touristic activity
Impoverishment of the local community
Loss of power of the local community on its
own territory
HEC Montréal
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Objectives The core idea Social Business Design Action plan
Our social objectives
Empower the local community
Create revenues for the bottom of the pyramid
Initiate volontarism services to help the Jijoca
community
HEC Montréal
3
Objectives The core idea Social Business Design Action plan
The core idea
Social implication Money
Culture preservation
Temporary job
Accommodation Sharing culture
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HEC Montréal
Volunteers’ involvement Community’s involvement
Implementation of a volunteer tourism network in Jericoacoara
2 main stakeholders: when the supply meets demand
Objectives The core idea Social Business Design Action plan
The core idea
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HEC Montréal
Implementation of a volunteer tourism network in Jericoacoara
Secondary stakeholders : the facilitators
Raphaël and his local tourism agency & the
Communautarian Association
International Organizations &
Schools
as volunteer attraction platforms as local project managers
Objectives The core idea Social Business Design Action plan
HEC Montréal
Communautarian Association
School
Step 1 • Design the service offer
• Facilitators :
• Services beneficiaries :
6
Raphael local tourism agency
Health care services center
Equestrian School
3. Design with the service beneficiary a job offer
4. Send a job offer form to the organization affiliated or upload it on his platform
1. Identify their needs 2. Design a job offer : volunteer responsibilities & tasks,
experience needed, time spend locally needed…
5. Help Raphael if needed 6. Receive anyone that would like to become
a service beneficiaries
Objectives The core idea Social Business Design Action plan
HEC Montréal
Communautarian Association
Carla and Fernanda
Step 2 • Design the accomodation network
• Facilitators :
• Local inhabitant hosts:
7
Raphael local tourism agency
Other local inhabitants
4. Receive hosts application
5. Fill the host accomodation form
6. Create a calendar of accomodation availabilities
1. Give their approval 2. Identify their disponibilities (date, stay duration min-max) 3. Identify their accomodation attributes & peripheric services offer (village
tour, cooking lessons….)
7. Help Raphael if needed 8. Act as a secondary contact base 9. Receive any person who wants to
become a local inhabitant host
Objectives The core idea Social Business Design Action plan
HEC Montréal
Communautarian Association
AIESEC
Step 3 • Promote the service offers
• Facilitators :
• Volunteer attraction platform:
8
Raphael local tourism agency
Projects Abroad SVI HEC
Montreal Others
1. Contact the organization affiliated to upload the new service offers on their platform
2. Upload the service offers
Objectives The core idea Social Business Design Action plan
HEC Montréal
Communautarian Association
AIESEC
Step 4 • Reception of Volunteer applications
• Facilitators :
• Volunteer attraction platform:
HEC Montréal
9
Raphael local tourism agency
Projects Abroad SVI HEC
Montreal Others
1. Promote the Jericoacoara destination
2. Receive Volunteers’ application for services offers
3. Transfer them to Raphaël
Objectives The core idea Social Business Design Action plan
HEC Montréal
Communautarian Association
AIESEC
Step 5 • Confirmation of Service Offer availability
• Facilitators :
• Volunteer attraction platform:
HEC Montréal
10
Raphael local tourism agency
Projects Abroad SVI HEC
Montreal Others
1. Receive Volunteer application
2. Application scanning 3. Send a Confirmation of
Services offer availability 4. Verify that Volunteer’s
required accomodation type will be available
5. Identify which Volunteer goes in which accomodation
6. Send a Confirmation of accomodation availability
7. Contact the Volunteer to tell him his application is received or not – send them a Confirmation Form
8. Exchange Volunteer’s and Rapheal’s contacts to one another
Objectives The core idea Social Business Design Action plan
HEC Montréal
Communautarian Association
Carla and Fernanda
Step 6 • Volunteer reception in Jericoacoara
• Facilitators :
• Local inhabitant hosts:
11
Raphael local tourism agency
Other local inhabitants
1. First contact with the Volunteer (internet)
2. Volunteer reception in Jericoacoara
3. Accompany the Volunteer to his accomodation
8. Help Raphael if needed 9. Secondary contact base
4. Receive the Volunteer 5. Show him his accomodation 6. Be hospitable and welcoming 7. Offer peripheric services if
proposed
Objectives The core idea Social Business Design Action plan
HEC Montréal
Communautarian Association
School
Step 7 • Volunteer stay in Jericoacoara
• Facilitators :
• Services beneficiaries :
12
Raphael local tourism agency
Health care services center
Equestrian School
3. Offer peripheric services to volunteers (culinary tour, visits…)
1. Accompany Volunteers from their accomodation to the service centers on their first day of work
2. Week control of Volunteers’ and service centers’ satisfaction
4. Find new facilitators if needed 5. Secondary contact base
Objectives The core idea Social Business Design Action plan
HEC Montréal
Communautarian Association
School
Step 8 • Satisfaction control & innovation
• Facilitators :
• Services beneficiaries :
13
Raphael local tourism agency
Health care services center
Equestrian School
4. Control the accurancy between the job done and the center’s needs’ fulfillment
5. Design new services ideas with services beneficiaries
6. Contact the organization affiliated to upload the new services offers
1. Submitt a filled satisfaction form 2. Identify changes in the job offer that should be done 3. Present the new needs that they have encountered
7. Help Raphael if needed
Objectives The core idea Social Business Design Action plan
HEC Montréal
Communautarian Association
AIESEC
Step 9 • Satisfaction control & communication
• Facilitators :
• Volunteer attraction platform:
14
Raphael local tourism agency
Projects Abroad SVI HEC
Montreal Others
1. Gather Volunteers Satisfaction Form and send them to Raphaël
1. Gather Services Benificiaries’ Satisfaction Form and send them to the affiliated organization
Objectives The core idea Social Business Design Action plan
HEC Montréal
A social business that benefits to everyone
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Volunteer
Community
Raphaël
Internatio-nal Organiza-tion
Personal satisfaction and enrichment Helping others
Believing in the organization’s goals and values Being able to use skills and experience
Learning new skills/being in a stimulating new environment Doing interesting work
Feeling useful and needed Having fun
Improving the neighbourhood or community
Market Development Service Development
Acting within the organization’s goals and values Empowerment of the community Offering experience to volunteer
Generating revenus Promotion of his agency Service development Helping others
Getting revenus from accomodations rentals Receiving skilled and experienced volunteer to help at school, health centers etc. Culture transmission Empowerment
Objectives The core idea Social Business Design Action plan
HEC Montréal
Implementation
5 W’s and 1 H’s approach WHO will be responsible for the implementation ?
WHAT are we suggesting ?
WHEN will it take place ? : Timeline HOW much will it cost ? : Budget
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HEC Montréal
Objectives The core idea Social Business Design Action plan
HEC Montréal
Each stakeholder’s tasks - wrap-up
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HEC Montréal
Raphaël
• 1. Design with the service beneficiary a job offer • 2. Send a job offer form to the organization affiliated or upload it on his platform • 3. Receive hosts application • 4. Fill the host accomodation form • 5. Create a calendar of accomodation availabilities • 6. Contact the organization affiliated to upload the new service offers on their platform • 7. Receive Volunteer application • 8. Application scanning • 9. Send a Confirmation of Services offer availability • 10. Verify that Volunteer’s required accomodation type will be available • 11. Identify which Volunteer goes in which accomodation • 12. Send a Confirmation of accomodation availability • 13. First contact with the Volunteer (internet) • 14. Volunteer reception in Jericoacoara • 15. Accompany the Volunteer to his accomodation • 16. Accompany Volunteers from their accomodation to the service centers on their first day of work • 17. Week control of Volunteers’ and service centers’ satisfaction • 18. Offer peripheric services to volunteers (culinary tour, visits…) • 19. Control the accurancy between the job done and the center’s needs’ fulfillment • 20. Design new services ideas with services beneficiaries • 21. Contact the organization affiliated to upload the new services offers • 22. Gather Services Benificiaries’ Satisfaction Form and send them to the affiliated organization
Objectives The core idea Social Business Design Action plan
HEC Montréal
Each stakeholder’s tasks - wrap-up Communautarian
Association
• 1. Help Raphael if needed
• 2. Act as a secondary contact base
• 3. Find new facilitators if needed
• 4. Receive anyone that would like to become a service beneficiaries
• 5. Receive any person who wants to become a local inhabitant host
Local Hosts
• 1. Give their approval
• 2. Identify their disponibilities (date, stay duration min-max)
• 3. Identify their accomodation attributes & peripheric services offer (village tour, cooking lessons….)
• 4. Receive the volunteer
• 5. Show him his accomodation
• 6. Be hospitable and welcoming
• 7. Offer peripheric services if proposed
• 8. Be hospitable and welcoming
• 9. Offer peripheric services if proposed
Services Beneficiaries
• 1. Identify their needs
• 2. Design a job offer : volunteer responsibilities & tasks, experience needed, time spend locally needed…
• 3. Submitt a filled satisfaction form
• 4. Identify changes in the job offer that should be done
• 5. Present the new needs that they have encountered
International Association
• 1. Upload the service offers
• 2. Promote the Jericoacoara destination
• 3. Receive volunteers’ application for services offers
• 4. Transfer them to Raphaël
• 5. Contact the volunteer to tell him his application is received or not – send them a Confrrmation Form
• 6. Exchange volunteer’s and Rapheal’s contacts to one another
• 7. Gather Volunteers Satisfaction Form and send them to Raphaël
Volunteer
• 1. Fill the volunteers’ application form
• 2. Receive the confirmation Form
• 3. Contact Raphaël to plan his trip (travel dates etc.) and the arrival date in Jericoacoara
• 4. Arrive in Jericoacoara
• 5. Go to his accomodation
• 6. Go to his work station
• 7. Work 75% of the time and benefits from Raphaël agency services the 25%
• 8. Go back home • 9. Fill the Volunteer Satisfaction Form
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Objectives The core idea Social Business Design Action plan
HEC Montréal
Types of forms needed
Host Accomodation
Types form From : local
hosts applicant To : Raphaël
Job Offer form From :
Raphaël and the service
beneficiaries
To : International Organization
Volunteer Application form (with accomodation
requirements)
From : Volunteer
To : International Organization
To : Raphaël
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Objectives The core idea Social Business Design Action plan
HEC Montréal
Types of forms needed
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Confirmation of Accomodation
Disponibility form From:
Raphaël To :
International Organization
Confirmation Form
From : International Organization
To : Volunteer
Volunteer Satisfaction form
From : the Volunteer
To : International Organization
To : Raphaël
Service Center Satisfaction form
From : service
beneficiaries To : Raphaël
To : International Organization
Objectives The core idea Social Business Design Action plan
HEC Montréal
External organization affiliation process
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• ST : HEC Montréal • MT : HEC Montréal, Raphaël (empowerment) • LT : Raphaël Who ? • Skype conferences How ? • Contracts exchange What ? • As soon as possible When ?
Objectives The core idea Social Business Design Action plan
HEC Montréal
Risks and mitigation plans 1. If no volunteer is attracted 2. If Raphaël cannot do all his tasks 3. If satisfaction forms aren’t good
1. Promote the hosts’ accomodations network and implement it to still take revenus from hotels and distribute them to the locals 2. Ask Carla and Fernanda, or ask the Communautarian Association to find new facilitators 3. Be flexible: talk with people, identify problems, do needed changes, adapt processes to changes
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Objectives The core idea Social Business Design Action plan
HEC Montréal
Budget • Identify the accomodation costs and elaborate a clear structure à Accomodation Type = X reals/month
• Calculate a daily budget for the volunteer (food & extras) • Negociate the volunteer’s trip price with the international
organization • Opportunty costs for Raphaël • International organization margins • Volunteer participation to the communautarian association
projects
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Objectives The core idea Social Business Design Action plan
HEC Montréal
Timeline
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• Step 1 to 6
0-2 months
• Pilote project • Step 7 to 9 • Starting promotion in
Jericoacoara and worldwide • Be active on social medias :
groups you should like : ex…
2-8 months • Create your own website (webmaster needed – internally on Raphaël Agency website or Jericoacoara website) ex: http://www.icmse.org/-Internship-?lang=fr
8-12 months
HEC Montréal
A social business that benefits to everyone
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Volunteer
Community
Raphaël
Internatio-nal Organiza-tion
Personal satisfaction and enrichment Helping others
Believing in the organization’s goals and values Being able to use skills and experience
Learning new skills/being in a stimulating new environment Doing interesting work
Feeling useful and needed Having fun
Improving the neighbourhood or community
Market Development Service Development
Acting within the organization’s goals and values Empowerment of the community Offering experience to volunteer
Generating revenus Promotion of his agency Service development Helping others
Getting revenus from accomodations rentals Receiving skilled and experienced volunteer to help at school, health centers etc. Culture transmission Empowerment
HEC Montréal
Our Social Objectives are reached
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Empower the local community
Create revenues for the bottom of the pyramid
Initiate volontarism services to help the Jijoca
community
HEC Montréal
Appendix
Potential international organizations
• Projects Abroad : www.projects-abroad.org/ (already contacted and interested)
• Services Volontaire International : www.servicevolontaire.org/ (already contacted and interested)
• Global Volonteer Network : www.globalvolunteers.org/ • Portail Humanitaire : www.portail-humanitaire.org • Globe aware : www.globeaware.org • Volunteer abroad : www.developingworldconnections.org/ • AIESEC : www.aiesec.org
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