www.spafuturethinking.cominnovation intelligence inspirationThe brand and comms tracking tool with a difference.

Tells you who you’re connecting with and who you should be.

ConnectorsConnectors are key advocates of brands and connect with brands through multiple touchpoints

Download a brand’s app Recommend a brand

to friends and family Be more aware of

advertising

Speak to friends & family about brands

Tweet about a brand

Visit a brand’s websiteComment on a

brand’s Facebook page

MOBILE PHONES

RETAIL SOFT DRINKS

AUTOMOTIVE FINANCIAL SERVICES

Connectors form around 25% of the population

50% have games consoles

1 in 4 have smart TVs

6 out of 10 have tablets

Connectors are significantly more likely than non-connectors to:

Connectors form about a quarter of the population, depending on your category, and are heavy users of technology

We are able to identify Connectors through a unique battery of statements and have looked in detail at Connectors in these 5 categories:

Identify your Connectors with BrandBox, the brand tracking tool from SPA Future Thinking

In the past week... 25% have rated a product online

46% have looked at product reviews online