BrandBox Connectors - identify key advocates of your brand
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Transcript of BrandBox Connectors - identify key advocates of your brand
www.spafuturethinking.cominnovation intelligence inspirationThe brand and comms tracking tool with a difference.
Tells you who you’re connecting with and who you should be.
ConnectorsConnectors are key advocates of brands and connect with brands through multiple touchpoints
Download a brand’s app Recommend a brand
to friends and family Be more aware of
advertising
Speak to friends & family about brands
Tweet about a brand
Visit a brand’s websiteComment on a
brand’s Facebook page
MOBILE PHONES
RETAIL SOFT DRINKS
AUTOMOTIVE FINANCIAL SERVICES
Connectors form around 25% of the population
50% have games consoles
1 in 4 have smart TVs
6 out of 10 have tablets
Connectors are significantly more likely than non-connectors to:
Connectors form about a quarter of the population, depending on your category, and are heavy users of technology
We are able to identify Connectors through a unique battery of statements and have looked in detail at Connectors in these 5 categories:
Identify your Connectors with BrandBox, the brand tracking tool from SPA Future Thinking
In the past week... 25% have rated a product online
46% have looked at product reviews online