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Beyond Displays

How to Really EngageYour Customers

Presented by Susan WagnerSmart Retailer Magazine

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The Goal of a Good Display

Highlight Product

Set the Store’s Theme and Tone

Catch Your Customers’ Attention

Create an Interesting Atmosphere

Make It Easy to Buy

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A Good Display Needs…

A Focal Point


Height *


Movement


A Theme


Color


White Space


Something Exciting


Something Exciting

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Great Props


Great Props

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Take a Display Beyond with…

Signage

To IntroduceNew Products


Signage

To HighlightSpecials


Signage

To SpeakDirectly toYour Customers


Signage

To SpeakDirectly toYour Customers

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Signage

EncourageSales


Signage

Encourage Sales


Signage

To Tell Whatthe Product Is


Signage

To Tell What the Product Is


Signage

To Show aProduct’sPopularity


Signage

To Show aProduct’sPopularity

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Signage

To ProvideGift Ideas


Signage

To EntertainYour Customers


QR Codes

To Give CustomersMore Info


QR Codes

To ShowHow a ProductIs Made


QR Codes

To EncouragePeopleto InteractWith You


QR Codes

To PromoteSpecials


QR Codes

To Sell WhenYou Can’t

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Video

To HelpSell byProvidingMore Info


Video

To HelpSell byDemonstrating


Special Displays

To Cross-Merchandise


Special Displays

To HighlightCertain PricePoints


Special Displays

To HighlightGifts to Go

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Special Displays

To Showcase Local Products


Special Displays

To Give a Senseof Quality


Special Displays

To Promote Gift Certificatesor OtherStore Amenities


Special Displays

To HighlightGifts for CertainCustomerCategories


Special Displays

To PromoteContests(and buildyour database)


Demonstrations

To EncourageInteraction withYour Employees


Demonstrations

To EncourageInteraction withYour Employees

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Displays are the Powerhorse of Your Business

Help Them Do Their Job!

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