Beyond displays
-
Upload
susan-wagner -
Category
Business
-
view
285 -
download
1
description
Transcript of Beyond displays
Beyond Displays
How to Really EngageYour Customers
Presented by Susan WagnerSmart Retailer Magazine
www.smart-retailer.com/subscribe
The Goal of a Good Display
Highlight Product
Set the Store’s Theme and Tone
Catch Your Customers’ Attention
Create an Interesting Atmosphere
Make It Easy to Buy
*
A Good Display Needs…
A Focal Point
A Good Display Needs…
Height *
A Good Display Needs…
Movement
A Good Display Needs…
A Theme
A Good Display Needs…
Color
A Good Display Needs…
White Space
A Good Display Needs…
Something Exciting
A Good Display Needs…
Something Exciting
*
A Good Display Needs…
Great Props
A Good Display Needs…
Great Props
A Good Display Needs…
Great Props
A Good Display Needs…
Great Props
*
Take a Display Beyond with…
Signage
To IntroduceNew Products
Take a Display Beyond with…
Signage
To HighlightSpecials
Take a Display Beyond with…
Signage
To SpeakDirectly toYour Customers
Take a Display Beyond with…
Signage
To SpeakDirectly toYour Customers
Take a Display Beyond with…
Signage
To SpeakDirectly toYour Customers
*
Take a Display Beyond with…
Signage
EncourageSales
Take a Display Beyond with…
Signage
Encourage Sales
Take a Display Beyond with…
Signage
To Tell Whatthe Product Is
Take a Display Beyond with…
Signage
To Tell What the Product Is
Take a Display Beyond with…
Signage
To Tell What the Product Is
Take a Display Beyond with…
Signage
To Tell What the Product Is
Take a Display Beyond with…
Signage
To Show aProduct’sPopularity
Take a Display Beyond with…
Signage
To Show aProduct’sPopularity
*
Take a Display Beyond with…
Signage
To ProvideGift Ideas
Take a Display Beyond with…
Signage
To EntertainYour Customers
Take a Display Beyond with…
Signage
To EntertainYour Customers
Take a Display Beyond with…
Signage
To EntertainYour Customers
Take a Display Beyond with…
QR Codes
To Give CustomersMore Info
Take a Display Beyond with…
QR Codes
To ShowHow a ProductIs Made
Take a Display Beyond with…
QR Codes
To EncouragePeopleto InteractWith You
Take a Display Beyond with…
QR Codes
To PromoteSpecials
Take a Display Beyond with…
QR Codes
To Sell WhenYou Can’t
*
Take a Display Beyond with…
Video
To HelpSell byProvidingMore Info
Take a Display Beyond with…
Video
To HelpSell byDemonstrating
Take a Display Beyond with…
Special Displays
To Cross-Merchandise
Take a Display Beyond with…
Special Displays
To HighlightCertain PricePoints
Take a Display Beyond with…
Special Displays
To HighlightGifts to Go
*
Take a Display Beyond with…
Special Displays
To Showcase Local Products
Take a Display Beyond with…
Special Displays
To Give a Senseof Quality
Take a Display Beyond with…
Special Displays
To Promote Gift Certificatesor OtherStore Amenities
Take a Display Beyond with…
Special Displays
To Promote Gift Certificatesor OtherStore Amenities
Take a Display Beyond with…
Special Displays
To HighlightGifts for CertainCustomerCategories
Take a Display Beyond with…
Special Displays
To PromoteContests(and buildyour database)
Take a Display Beyond with…
Demonstrations
To EncourageInteraction withYour Employees
Take a Display Beyond with…
Demonstrations
To EncourageInteraction withYour Employees
Take a Display Beyond with…
Demonstrations
To EncourageInteraction withYour Employees
*
Displays are the Powerhorse of Your Business
Help Them Do Their Job!
www.smart-retailer.com/subscribe
www.facebook.com/SmartRetailerMagazine
www.slideshare.net/SmartRetailerMagazine