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Monetization of Mobile sites
• This presentation gives an overview of some
techniques used by publishers to better monetize
their mobile sites or apps.
• For publishers only the eCPM (Earnings Per Thousand
Impressions) matter.
All Rights Reserved. Copyrights 2009 mobile-worx
AD Placement Matters
Place ads at a location which is very noticeable and
can be easily accessed
Single ad at the
top of the site –
Attracts user
attention.
Sponsored Ads Page
Multiple ads in a single page could be used as a way to redirect traffic to the ads. Please be mindful of not
misleading the user.
All Rights Reserved. Copyrights 2009 mobile-worx
Techniques to increase the CTR
• Ensure that the ad is well targeted. This is
mostly the function of the ad network but good
targeting can do wonders for better revenues.
•
• Filter unwanted or low performance / paying
ads. Frequently block those ads which do not
perform and this will help in routing better
performing ads to you.
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Techniques to increase the CTR..continued
• Keep an eye on good supply of ads as low
inventory could reduce the CTR and revenues.
• Working on guaranteed CPM model can be
avoided, as optimized inventory can deliver
better revenues.
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Techniques to increase the CTR..continued• Avoid using irrelevant keywords or misleading keywords
while displaying AD. For e.g. avoid fancy keywords that will
create irrelevant clicks.
• Ensure that the ads are optimized for the end user phones.
Though this is a function of the AD network, it is very important
that the ADs are optimized for the phone.
• MMA Global Recommends different ad sizes for different
phones.
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Techniques to increase the CTR..continued• Do not add any unnecessary additional delays for the ad clicks
or ad retrieval, as this could cause a drop in click through. Many
publishers add third party tools to track clicks, while these are good,
it may counter productive if the tools are too slow.
•
Work with the right ad network – with a one that is willing to listen
to you.
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Summary
• Efficiently designed WAP sites with a correct placement
of ads and constant monitoring can provide steady and
increasing revenues.
• The growth of traffic for any WAP site is a slow and
steady process, as it’s dependent on a multitude of
factors, but work closely with the AD network and use
the recommended steps to deliver results.
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Monetize your mobile sites @ ZestADZ• About us: ZestADZ is a Leading Global Performance based Mobile
Advertising Network.
• Get in touch with us now to monetize your Global Mobile Inventory
• Sign up @ www.zestadz.com and get started as a publisher in 5 minutes. Or write to us at publisher [at] zestadz.com to learn more about us.
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