Better Monetization Of Mobile Sites

Monetization of Mobile sites

• This presentation gives an overview of some

techniques used by publishers to better monetize

their mobile sites or apps.

• For publishers only the eCPM (Earnings Per Thousand

Impressions) matter.


AD Placement Matters

Place ads at a location which is very noticeable and

can be easily accessed

Single ad at the

top of the site –

Attracts user

attention.

Sponsored Ads Page

Multiple ads in a single page could be used as a way to redirect traffic to the ads. Please be mindful of not

misleading the user.


Techniques to increase the CTR

• Ensure that the ad is well targeted. This is

mostly the function of the ad network but good

targeting can do wonders for better revenues.

•

• Filter unwanted or low performance / paying

ads. Frequently block those ads which do not

perform and this will help in routing better

performing ads to you.


Techniques to increase the CTR..continued

• Keep an eye on good supply of ads as low

inventory could reduce the CTR and revenues.

• Working on guaranteed CPM model can be

avoided, as optimized inventory can deliver

better revenues.


Techniques to increase the CTR..continued• Avoid using irrelevant keywords or misleading keywords

while displaying AD. For e.g. avoid fancy keywords that will

create irrelevant clicks.

• Ensure that the ads are optimized for the end user phones.

Though this is a function of the AD network, it is very important

that the ADs are optimized for the phone.

• MMA Global Recommends different ad sizes for different

phones.


Techniques to increase the CTR..continued• Do not add any unnecessary additional delays for the ad clicks

or ad retrieval, as this could cause a drop in click through. Many

publishers add third party tools to track clicks, while these are good,

it may counter productive if the tools are too slow.

•

Work with the right ad network – with a one that is willing to listen

to you.


Summary

• Efficiently designed WAP sites with a correct placement

of ads and constant monitoring can provide steady and

increasing revenues.

• The growth of traffic for any WAP site is a slow and

steady process, as it’s dependent on a multitude of

factors, but work closely with the AD network and use

the recommended steps to deliver results.


Monetize your mobile sites @ ZestADZ• About us: ZestADZ is a Leading Global Performance based Mobile

Advertising Network.

• Get in touch with us now to monetize your Global Mobile Inventory

• Sign up @ www.zestadz.com and get started as a publisher in 5 minutes. Or write to us at publisher [at] zestadz.com to learn more about us.


Better Monetization Of Mobile Sites

Technology

Transcript of Better Monetization Of Mobile Sites