Advocacy 101Cresha Auck FoleyCresha Auck FoleyOSOPHE MeetingOSOPHE Meeting
March 14, 2014March 14, 2014
Advocacy 101Cresha Auck FoleyCresha Auck FoleyOSOPHE MeetingOSOPHE Meeting
March 14, 2014March 14, 2014
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What is health advocacy?
Why advocate?
What are strategies for success?
Overview
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What is advocacy?
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What is advocacy?
• Advocacy: the act of pleading or arguing in favor of something, such as a cause, idea, or policy; active support.
• Health advocacy: the act of pleading or arguing in favor of policies or programs that support health.
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• You are an expert.
• You are a constituent.
• Policymakers value your opinions.
• You can shape the process.
Why advocate?
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• Three levels of government
• Federal
• State
• Local
• Legislative and regulatory policy.
Where
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Congress 101• House of Representatives
• 435 members• You have one representative, determined
by your congressional district.• Representatives serve two year terms.
• Senate• 100 members, two per state• You have two senators.• Senators serve six year terms.
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Ohio Legislature 101• House of Representatives
• 99 members• You have one representative.• Representatives serve two year terms.
• Senate• 33 members• You have two senators.• Senators serve four year terms.
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What do you need?
• A story
• Passion for an issue
• An “elevator speech”
• Facts to support your points
• Persistence
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Practice
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Campaign Planning
• What do you want?
• Who can give it to you?
• What is the most persuasive messages?
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Elements of a Plan
• Research & Data
• Coalition Building
• Fundraising
• Grassroots and Key Contacts
• Media Advocacy
• Decision Maker Advocacy
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Research and Data Collection
• Environmental Scan
• Public Polling
• Data
• Past Efforts
• Model Language
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Coalition Building
• Strength of bringing various groups together with a single message
• Strange bedfellows
• Increases capacity, especially of small groups
• Magnify grassroots voice
• Sign On Letters
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Fundraising
• Critical Element
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Grassroots/Grasstops – What?
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Media advocacy
• Advertisements
• Press releases
• Letters-to-the-editor
• Op-eds
• Press events
• Social media
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Social Media
• Planning and Focus
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You are advocacy!
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