5 Realities of the Modern Intranet
Introductions
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Our executive summary• Founded in 1995
• 60+ full-time specialists
• Offices Toronto, Ottawa, Regina, Calgary and NYC with global client base
• Privately held, profitable & stable
• Proven expertise in implementation of leading software packages, systems integration, and custom
development
Our Goal: client success, full stop.
Our Approach: produce measurable results for our clients by leveraging the potential of internet technologies to deliver business value
Our Result: extensive list of reference-able clients in private and public sector
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Technology Partnership
s
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A few of our clients
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NLC’s areas of focus …
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DIGITAL STRATEGY
BUSINESS PERFORMANCE
INFORMATION ARCHITECTURE AND UX/WIREFRAMES
CUSTOM APPLICATIONS & BUILDS
APPLICATION DEVELOPMENT & INTEGRATION
Solutions Groups
CUSTOMER & EMPLOYEE SOLUTIONS
CONTENT MANAGEMENT
SEARCH
COLLABORATION
CUSTOMER & EMPLOYEE SOLTIONS
DIGITAL MARKETING & ANALYTICS
EMAIL MARKETING
SEARCH ENGINE MARKETING
WEB ANALYTICS & INTEGRATION
READINESS ASSESSMENTS
VISUAL DESIGN
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SOCIAL MEDIA
Our thought leadership
NLC thoughts…
• Sitecore Best Practices: A Strategy Guide
• Proven Approaches for Success with the Google Search Appliance
• SEO and CMS: Implementing Best Practices
• Planning for Success: Best Practices in CMS Governance
• The NLC Performance Framework: A pragmatic guide to planning online business initiatives
Speaking engagements …
• What’s New in Social Networking? at the SMX conference in New York, 2008, 2009
• Enterprise 2.0: Behind the Firewall for the Toronto Board of Trade, 2008
• Best Practices in Enterprise Search at Gilbane CMS San Francisco , 2007, 2008, 2009
• Leveraging Social Networks at the SMX Social Marketing Conference LA, 2008
• Rich Application Interfaces for Sharepoint at the Sharepoint Summit Montreal 2008
• Best Practices in Microsoft Search at ECM Days in Ottawa 2008
• Best Practices in Social Computing at Gilbane CMS San Francisco 2008, 2009
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5 Realities of the Modern Intranet
The Collaboration Curve
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What’s the point Ryan?
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The more players participate and interact with WoW's knowledge economy, the more valuable its resources become, and the faster players increase their rate of performance improvement.
Said more generally, the more participants--and interactions between those participants--you add to a designed and nurtured environment, the more the rate of performance improvement goes up.
See: http://blogs.hbr.org/bigshift/2009/04/introducing-the-collaboration.html
There is a shift happening• The internet is going through a seismic shift in the
fundamental laws that govern its existence; we are moving from generation 1.0 to generation 2.0
• The first generation was all about access and enabling
• The digitizing and coding of text, images and knowledge to that allowed people to the access to previously inaccessible content.
• Google’s original business motto is a 1.0 concept:• “Organize the world's information and make it
universally accessible and useful," (Business Week, April 2007)
In the Web 1.0 world• We also fell in love with the idea that having
access (mostly to documents, images, and other artifacts) meant we also had access to knowledge.
• We thought…simply providing access to information was enough
• But as we all know from our own experiences, just having access to information doesn’t give you knowledge.
Web 2.0• Is all about what you can do with the documents,
images, artifacts once you have access
• Generation 2.0 means• Sharing
• Discussing
• Collaborating
• High viscosity networking
• Understanding the “Long Tail” of all things internet
• Etc.
What does this mean to you, and your company?
The Nature of Work is Changing
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• More disconnected work environments
• More complex work environments• More interaction with un-known
people• More methods and ways to
communicate• More information, everyday• More, more, more
Intranet Reality
1Collaboration is not a “nice to have”, it is a “must have”
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Key Take Away
1•Collaboration is important
• It is not “a project” it is how we work
• It is not just about the toolset
Intranet Reality
2“productivity of knowledge” is the new game changer for leading companies
• Explicit vs. tacit knowledge
• Finding answers/knowledge is the hard part in the middle of content explosion
• ROI of finding answers 20 minutes faster across your enterprise?
The Simple Economics• The average information worker spends 8.8
hours per week searching for information
• At $75,000 per year, that’s over $14,000 per employee
* Source: IDC – Hidden Cost of Information Worker Report 2009
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* Source: IDC – Hidden Cost of Information Worker Report 2009
Are you wasting time?
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For a company of a 2000 people the numbers are staggering:
2000 x 5,974 = $11,948,000.00
And the problem is only growing
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Key Take Away
2• Understand and
exploit the collaboration curve
• Finding answers/knowledge is the hard part in the middle of content explosion
• Looking for ``big bang ROI`` from your collaboration project – think about search
Intranet Reality• There is no such
thing as a monopoly on good ideas• Collective belief that
good ideas can become great ideas when more minds are applied
• Innovation management – unmanaged, untapped, un-optimized
• Internal, customers, partners3
Key Take Away
3• There is no such
thing as a monopoly on good ideas
• Innovation management – unmanaged, untapped, un-optimized … but easy to start
• Think internal (and ex-internal), then partners and customers.
4Intranet Reality
Connections + Conversations = $
Break down the Silos
• Traditional work has three silos which limit companies' ability to realize the full value of emergent expertise:
• Information silos • Knowledge silos • Connection silos
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The verdict is in
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Recruiters with diverse social networks and high betweenness centrality generate more revenue than their peers. Betweenness centrality and network diversity also show positive associations with ability to multitask, as do in-degree, out-degree, and network size. Peripheral employees outside the communication flow work on fewer projects per unit time.
The total volume of communication is also statistically significant as is network constraint, demonstrating that constrained networks and redundant contacts correspond to less multitasking. An implication of these results for managers is that untangling social networks through strategic job rotation could lead to more efficient multitasking. We also find that richer information flows alone do not necessarily increase the speed with which individuals complete projects. Central information brokers boost their productivity by multitasking more effectively rather than by working faster
4Key Take Away
Connections + Conversations = $Look for opportunities to foster connections(communities and mysites will help)
5Intranet Reality
• content and access need to become one thought, unified and embedded• Access to content
will be seamless (employee, customer, partners) and identity management lies at the heart
Conclusions
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The Intranet Maturity Model
• A high level roadmap on how NLC assists organizations in gauging and planning for their intranet deployments
• An explanation of the NLC framework for building and deploying successful intranets
• An opportunity to snapshot your company’s current place in the maturity model.
STAGE 1INITIAL
STAGE 2MANAGED
Communication &
information sharing intranet
Self-service intranet
STAGE 3DEFINED
Collaborative intranet
STAGE 4ENGAGED
Integrated Enterprise information
portal
STAGE 5OPTIMIZED
ConsolidatedInformation Workplace
INTRANETMATURITYMODEL
STAGE 1 STAGE 2 STAGE 3 STAGE 4 STAGE 5
Initial Managed Defined Engaged Optimized
Identity • Anonymous or basic network authentication
• Authenticated users• Basic profile• Basic groups /roles
• Single sign-on (SSO)• Extended profiles with
integrated ‘people’ search
• Entity with in-context personas
• Multi-dimensional persona facets (role, region, preference)
• Fully portable identity (i.e. OpenID)
• Extensible personas • Unified social
networks
Content • Static pages/content
• Share drives and public folders
• Content = pages , documents and files
• Publishing metaphor• Simple version control• Limited DM and RM
• Content targeting and personalization
• Content includes people and social networks
• User generated content and relevance ranking
• Standardized taxonomy
• Real-time reports with pre-established targets, often involves confidential data
• Mission-Critical information is assimilated into a single interface; extremely well designed
Search • Basic content search
• Uniform search box• Basic profile search
• Multiple search scopes
• Best bets • Algorithmic relevance
ranking
• Faceted results• Explicit user
relevance ranking• Scopes include social
content/tags
• Fully federated search• Adaptive relevance
rankings• Includes geocentric
and social distance search
Communications • Web pages• Some alerts
• IM• Web conferencing• I
• Content alerts• Unified web and
desktop platform
• Integrated social platforms and inside and outside the firewall conversation
• Examples include: VoIP, guided navigation, enterprise IM, semantic web, visualization, content analysis, mobile, RIA, AJAX and context aware portal software
Collaboration none • Simple collaboration within workgroups
• Leverages email and web conferencing
• Cross-team collaboration
• Integrates ECM and DM
• Communities and social tagging
• Off-line review with auto synchronization
• Fully unified messaging, fully mobile platform
• Data mining, social network analysis feedback mechanism
Governance • Rarely performed; not a major concern due to limited investment
• Easily measured by comparing offline processes to migration and support costs, comparison of time savings involved
• Measurements for application are standardized; collaborative success is allusive
• Demonstrable based on popularity of use, timeliness of reports and consequences of data quality
• Based on increased employee productivity and timely task completion
The NLC deployment approach
Evaluate
Plan
Design
Build
Deploy
Intranet maturity assessmentInfrastructure evaluationOrganizational readinessSite heuristic analysisCurrent state SWOTBenchmarking
Program-project planVision and StrategyRequirementsGovernance planContent mgmt. plan Technology roadmap
User/site matrixInformation architectureCreative design Technical designTest plan design
Infrastructure build-outPlatform configurationSite build(s)System integrationIntegration testingQA testing
User acceptance testingPilot deploymentRollout(s)SupportMeasureOptimize
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